New Morning

New Morning's flagship program is "Choose Well," an ambitious, statewide contraceptive access program imbedded in119 clinics, which have provided family planning services to 306,000 South Carolina women. Patients benefiting from the program and services are primarily low-income and uninsured or underinsured women, many of whom reside in medically-underserved communities. A Guttmacher Institute calculator estimates that as many as 65,640 unintended pregnancies and 26,040 abortions may have been prevented as a result of the contraceptive services provided, and that as much as $571M may have been saved in maternal and birth-related gross costs. The program is on track to achieve all of its goals for the first six years, which include but are not limited to:
1) Substantially increase the healthcare workforce's capacity to deliver counseling and contraceptive services aligned with Quality Family Planning Recommendations by the U.S. Centers for Disease Control and Prevention and the U.S. Office of Population Affairs.
Impact: 257 evidence-based trainings in contraceptive care best practices have been provided at no cost to nearly 3,000 clinical staff.
2) Substantially Increase public access to information about birth control.
Impact: 1.3M unique visitors (ISP addresses) have logged onto www.NoDrama.org to access medically accurate information about all methods of birth control and to locate participating healthcare providers.
3) Remove cost-barriers related to highly effective, longer-acting methods.
Impact: Nearly 12,000 low-income and uninsured patients, who selected an IUD or a Nexplanon implant over other methods, were able to obtain their chosen method at no cost.

1) Support infrastructure changes needed to meet demand for contraceptive care services;
2) Support and address capacity-building needs for delivery of contraceptive care services;
3) Expand the workforce providing contraceptive care services in outpatient settings;
4) Increase the availability of inpatient postpartum contraceptive services in hospitals;
5) Support purchase of higher cost contraceptive methods (IUDs, implant, tubal ligation, vasectomy) to be made available to low-income and uninsured or underinsured patients;
6) Foster community outreach about contraceptives and care services and strengthen linkages and referrals to contraceptive care services
7) Improve policies to improve reproductive health service delivery and women's equitable contraceptive access in South Carolina.

New Morning has been operating for almost 20 years and has built its capacity to manage an ambitious statewide To contraceptive access program over time. To prepare for the launch of the current program in 2017, New Morning hired additional staff who brought a high level of public health, research and evaluation expertise and therefore increased organizational capacity. Also, the organization secured sufficient funding commitments to meet projected program requirements for the first five years. New Morning functions as the "backbone organization," coordinator, funder and administrator of the program for its collaborative, 119-clinic network of hospitals, college campus health centers, rural health centers and federally qualified health centers and other health-focused organizations. The organization has deep experience in the field of reproductive health and a track record of success. In 2022, New Morning will apply for private foundation grants and appeal to individual and corporate donors for financial support to maintain its capacity to sustain the successful program.

Recent achievements include the following:
1) Increased women's access to health services: Developed a statewide clinical network, which has delivered contraceptive services to more than 300,000 women, primarily low-income and uninsured women, many of whom reside in medically underserved communities. The Guttmacher Institute estimates that as many as 65,640 unintended pregnancies and 26,040 abortions may have been prevented as a result of the contraceptive services provided, and as much as $571M may have been saved in maternal and birth-related gross costs.
2) Demonstrated adaptive leadership: In March 2020, in response to the pandemic, we collaborated with Joseph F. Sullivan Center/Clemson to offer women virtual access to contraceptive counseling and prescriptive services. As of 6/30/21, the Center had completed 1,445 contraceptive telehealth appointments, averaging 100 patients/month.
3) Healthcare workforce capacity-development: 257 evidence-based trainings in contraceptive care best practices have been provided at no cost to 2,988 clinical staff.
4) Increased public access to health information: 1.3M unique visitors (IP addresses) have logged onto www.NoDrama.org to access medically accurate information about all methods of birth control and to locate healthcare providers.