SANTA CLAUS INCORPORATED OF GREATER SAN BERNARDINO
"The Magic of Christmas ALL Year Long."
Programs and results
What we aim to solve
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Youth Enrichment Services - Yes!
Youth Enrichment Services currently provides five year-round programs for youth in Inland Empire communities. 1. Accessible Services in Action Policing (ASAP) - Yes! partners with law enforcement officers to provide 24/7 access to critical need items and to pay for hotel stays for homeless families in desperate need. 2. Adopt a School - Yes! partners with local low income schools to provide essential items including backpacks, school supplies, clothing, and shoes for children in dire need. 3. Belongings - Yes! provides special giant drawstringl bags filled with essential items including clothing, shoes, toys, hygiene items, and comfort items for new and incoming foster kids who are hospitalized due to abuse or neglect.
4. Birthday in a Bag- Yes! ensures that birthdays of children in poverty are celebrated. Birthday in a bag provides a cake mix, pan, and frosting as well as party favors, toys, and other fun stuff to celebrate kid's birthdays who would otherwise be overlooked.
5. Christmas Distribution - SCI's original flagship program provides new clothing, shoes, toys, books, and hygiene items to over 17,000 children during it's special by invitation only distribution to parents for their children's Christmas. Referrals come through schools, county agencies, and other nonprofits.
Where we work
Awards
Best Nonprofit 2015
Great Nonprofits
Platinum 2019
Guidestar
External reviews

Our results
How does this organization measure their results? It's a hard question but an important one.
Evaluation documents
Download evaluation reportsNumber of children served
This metric is no longer tracked.Totals By Year
Population(s) Served
Children and youth, Economically disadvantaged people
Related Program
Youth Enrichment Services - Yes!
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
By year end 2020, Santa Claus Inc. improved the quality of life for 179,000 children living in poverty across the Inland Empire through the provision of new basic needs items to low income families.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
The goal of Santa Claus, Inc./Youth Enrichment Services (YES!) is to bring joy and provide essential services to children suffering from chronic poverty, homelessness and other difficult situations. Initially this joy came only during the Holidays through the SCI annual Christmas distribution; however, today SCI/YES! provides emergency homeless assistance, works directly with agencies helping foster children and provides ongoing distributions of school supplies, personal hygiene items, infant items, toys, books, blankets and pillows, shoes, clothing and coats year round. SCI/YES!'s goal is to provide for the ongoing demands as it continues to expand services to make a bigger impact on the lives of children who need help the most. A secondary goal is the importance of allowing volunteers to steer the organization and the incredible good that it does. Operating with two full time and two part time employees, Santa Claus, Inc. relies heavily on its strong volunteer force. Santa Claus, Inc. is an exemplary nonprofit that uses the strength of its volunteers to help those less fortunate. Working at Santa Claus, Inc. is a rewarding experience for its generous volunteers. Providing and encouraging a love of community service, Santa Claus, Inc./Youth Enrichment Services has a robust, constantly increasing volunteer base.
Santa Claus, Inc. provides for vastly larger numbers of children throughout the year by increasing its outreach to over 50 other nonprofits, 8 school districts, San Bernardino and Riverside County agencies, shelters, law enforcement, and others. Having served over one million children since 1952 the goal of Santa Claus, Inc./Youth Enrichment Services is to increase its giving to over 250,000 over the next five years.
What are the organization's key strategies for making this happen?
Five years ago, after 60 years of giving to the community, Santa Claus, Inc. took a hard look at its operations, its inventory and what larger impact it could make throughout Inland Empire communities. After assessing its internal and external factors, the SCI Executive Director and Board of Directors took on the bold initiative to lead the organization to the forefront of service delivery and growth. With innovative and strong year-round programs, Santa Claus, Inc.'s Youth Enrichment Services(YES!) brought the organization up to an entirely different level of giving. YES! provides year round services as an extension of Santa Claus, Inc. Assisting over 100,000 children throughout the Inland Empire annually, YES! helps the youth in our most impoverished communities in ways that help enrich and improve the quality of each child's life. Youth Enrichment Services say YES we do, YES we will, YES, we can, in times of greatest need.
The reason for SCI's long standing continuity is excellent partnerships with sponsors and local and national in-kind donors. Maintaining and nurturing these partnerships is a key element in the success of SCI/YES! and its reach into the community. Truckloads of donations worth millions of dollars in new toys, clothing and shoes are delivered to SCI's warehouse throughout the year. These donations have enabled SCI/YES! to serve 100,000 children in 2015 and 2016. We are on track to serve 110,000 in 2017. A key strategy is to keep these partnerships active and to be responsive to new donors and their goals of giving.
Another key strategy is the development of responsive volunteer training modules that enable volunteers to learn new skills while at the same time enjoying working in a team environment and feeling a sense of reward in what they do, who they are helping and why they choose to do so. Many of our seasoned volunteers have been engaged at our distribution warehouse for decades. SCI/YES! has volunteer groups from schools, local businesses, large corporations, other nonprofits, and churches that help us receive and sort goods and distribute to those in need. Volunteers have been the heart and soul of SCI for over 65 years and will continue to be so in the future.
What are the organization's capabilities for doing this?
After 65 years of giving to the community, SCI has learned to identify key partnerships and how to develop them. SCI has always nurtured growing commitments and above all maintained a transparent and open communication gateway with its donors. These growing partnerships have helped SCI operate for 65 years.
With the modernization of the agency's goals and objectives, also comes the mission to seek aggressive fundraising techniques that will help SCI/YES! grow its reach within the community and expand its menu of services. With innovative and timely programs rolling out yearly, the agency is setting itself at the forefront of nonprofit development and community giving.
Donations of in kind goods continue to increase, providing SCI/YES! with the needed products to continue its growth. With the continual increase in product comes the need for quality oversight and strong inventory control. An excellent state of the art inventory control system was installed in 2017.
The need for additional funding is always there for nonprofits, especially for those growing at a fast rate. SCI./YES has recently hired a Director of Development to develop and implement new and innovative funding strategies for the organization.
What have they accomplished so far and what's next?
SCI has reached and more than accomplished hugely impactfull changes over the last 3 to 5 years, as it has reached the highest benchmarks ever set for the organization. In 1985 its first building was built on leased County land. The total annual lease is $1 and the location has been intact for the last 30 years. Over the last 4-5 years SCI tested its reach by developing quarterly distributions to children and families. These included both new and lightly worn clothing, shoes, books and toys for the family. The demand grew and the goal was set to expand SCI's year-round efforts; thereby re-branding these vital services to Youth Enrichment Services/YES!
In 2012 the first employee in the organization's history, the Executive Director, was hired to lead the organization. A new, very focused and professional, Board of Directors was installed and the plans were set to expand SCI's public image as well as its reach and services. There is more to do, but the primary goals of securing valuable warehousing equipment and state of the art inventory control systems, the addition of a new administrative office trailer, and the development of specialized programs have been reached.
With growth comes the need for additional support. An important goal is to hire an effective core employee workforce. Currently with an Executive Director, and Executive Assistant/bookkeeper (PTE), a Director of Development, and an Inventory Control Specialist (PTE), additional staffing at SCI will provide more oversight for the organization. Additional staff slated to be added during the next phase of development over the next three years will be a Warehouse Director and a Director of Volunteers.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
-
How is your organization using feedback from the people you serve?
To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
-
Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We act on the feedback we receive, We ask the people who gave us feedback how well they think we responded
-
What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback, We don’t have the right technology to collect and aggregate feedback efficiently, It is difficult to find the ongoing funding to support feedback collection
Financials
Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more
about GuideStar Pro.
Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
SANTA CLAUS INCORPORATED OF GREATER SAN BERNARDINO
Board of directorsas of 11/03/2021
Larry O'Nan
Andy Ant Productions
Term: 2014 -
Don DiCarlo
Golden Bear Cottages
Kathleen B Albrektson
Dr. Barbara Sorter
Riverside County Office of Education
Michel Nolan
The San Bernardino Sun
Tony Lourenco
Retired MSW
Michelle Chairez
FEDEX
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
-
Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
No data
Disability
No data
Equity strategies
Last updated: 11/03/2021GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.