Peake Childhood Center

Growing Promising Futures

Hampton, VA   |

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GuideStar Charity Check

Peake Childhood Center

EIN: 54-0890222


To nurture young children by providing affordable, quality preschool programs that develop the whole child and foster school readiness.

Ruling year info


Executive Director

Dr. Jennifer Parish

Main address

1306 Thomas Street

Hampton, VA 23669 USA

Show more contact info

Formerly known as

Downtown Hampton Child Development Center



Subject area info

Early childhood education

Child care

Population served info

Children and youth



NTEE code info

Kindergarten, Nursery Schools, Preschool, Early Admissions (B21)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Tax forms


What we aim to solve

SOURCE: Self-reported by organization

One out of three children in Kindergarten is not prepared to be there. Without PCC, many of the Peninsula's historically underserved preschoolers would start school without the math, reading, or social/emotional skills needed to succeed. Statistically this could result in the child being held back in one or more grade levels, requiring frequent interventions, and other issues that would prevent them from succeeding in life.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Sliding-scale tuition

Peake Childhood Center (PCC) is unique in that it offers the Peninsula's only sliding-scale tuition rate, where families pay based on income and need. PCC benefits more than 200 of our community's underserved children and helps facilitate economic independence for their families. Without PCC, many of the area's low-income working parents would be unable to afford childcare.

Population(s) Served
Infants and toddlers
Children and youth

We provide resources beyond the classroom for our students' families. This includes a monthly parent partnership meeting that provides resources and training to parents based on interest and need. Student learning is strengthened as parent take home lessons that connect to the current curriculum. Parent gain access to resources that strengthen their financial resiliency.

Population(s) Served

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of administrators and staff who plan and experience professional development activities together

This metric is no longer tracked.
Totals By Year
Type of Metric

Context - describing the issue we work on

Direction of Success


Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

To continue to provide affordable, high-quality preschool programs to the families of Hampton Roads. We set forth goals in our strategic plan to improve our organization on several fronts and are in the process of opening a second location in Newport News. The dream is that one day this model can be replicated to other neighborhoods and cities.

We will continue to grow our community partnerships that allow our organization to thrive and to increase our major-giving society called The Honor Society. Our Honor Society has grown each year and we currently have 100+ donors committed to donating $1,000, $2,500, or $5,000 annually for five years to help stabilize revenue for our children. We are expanding this recognition society to include larger commitments from corporations and foundations. Along with annual fundraising events, we are building a small endowment that will be used for dependable funding 15 – 20 years from now.

The proof is in the pudding, as we just recently completed our 50th year of business. Our new Executive Director brings her knowledge and experience as a former public schools Superintendent. Our large Board of Directors are well connected in the community and dedicated to strengthening our mission and broadening our reach. Our qualified and experienced staff participate in year round professional development to keep us on the cutting edge.

Each year we provide 200+ children with a high-quality preschool education. Over eighty percent of those children's families are living at or below the federal poverty guidelines. That's why we focus on the whole child - including their family. One-hundred percent of our families were provided additional resources beyond the classroom.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To inform the development of new programs/projects, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?


Peake Childhood Center
Fiscal year: Jul 01 - Jun 30
Financial documents
2022 2022 Audit 2021 2021 Audit 2020
done  Yes, financials were audited by an independent accountant. info

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2023 info

SOURCE: IRS Form 990


Average of 98.35 over 10 years

Months of cash in 2023 info

SOURCE: IRS Form 990


Average of 7.7 over 10 years

Fringe rate in 2023 info

SOURCE: IRS Form 990


Average of 18% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

Peake Childhood Center

Revenue & expenses

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

Peake Childhood Center

Balance sheet

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

Peake Childhood Center

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

This snapshot of Peake Childhood Center’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

Created in partnership with

Business model indicators

Profitability info 2019 2020 2021 2022 2023
Unrestricted surplus (deficit) before depreciation $107,487 $99,242 $539,031 $508,573 $511,726
As % of expenses 8.1% 7.1% 45.3% 34.8% 32.4%
Unrestricted surplus (deficit) after depreciation $100,583 $80,862 $525,703 $495,347 $474,512
As % of expenses 7.6% 5.7% 43.7% 33.6% 29.3%
Revenue composition info
Total revenue (unrestricted & restricted) $1,439,148 $1,507,089 $1,730,510 $2,011,222 $2,092,471
Total revenue, % change over prior year -9.1% 4.7% 14.8% 16.2% 4.0%
Program services revenue 39.2% 34.3% 30.3% 27.9% 19.5%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 0.5% 0.0% 2.6% -1.8% 0.1%
Government grants 19.5% 23.8% 23.5% 34.9% 40.8%
All other grants and contributions 40.7% 41.9% 43.5% 38.8% 39.5%
Other revenue 0.0% 0.1% 0.1% 0.1% 0.1%
Expense composition info
Total expenses before depreciation $1,323,914 $1,389,708 $1,189,186 $1,459,997 $1,580,890
Total expenses, % change over prior year -4.8% 5.0% -14.4% 22.8% 8.3%
Personnel 74.3% 78.1% 77.9% 71.3% 71.8%
Professional fees 1.4% 1.2% 1.8% 1.1% 3.8%
Occupancy 7.2% 6.8% 8.0% 6.5% 6.0%
Interest 0.0% 0.0% 0.0% 0.0% 0.0%
Pass-through 0.0% 0.0% 0.0% 0.0% 0.0%
All other expenses 17.1% 13.9% 12.4% 21.1% 18.5%
Full cost components (estimated) info 2019 2020 2021 2022 2023
Total expenses (after depreciation) $1,330,818 $1,408,088 $1,202,514 $1,473,223 $1,618,104
One month of savings $110,326 $115,809 $99,099 $121,666 $131,741
Debt principal payment $0 $0 $0 $0 $0
Fixed asset additions $35,306 $0 $0 $79,733 $69,907
Total full costs (estimated) $1,476,450 $1,523,897 $1,301,613 $1,674,622 $1,819,752

Capital structure indicators

Liquidity info 2019 2020 2021 2022 2023
Months of cash 5.6 6.8 11.7 13.0 14.0
Months of cash and investments 5.6 6.8 11.7 13.0 14.0
Months of estimated liquid unrestricted net assets 9.2 9.6 16.6 17.1 19.1
Balance sheet composition info 2019 2020 2021 2022 2023
Cash $622,914 $791,083 $1,160,788 $1,579,831 $1,846,480
Investments $0 $0 $0 $0 $0
Receivables $400,600 $485,399 $452,125 $707,883 $860,847
Gross land, buildings, equipment (LBE) $207,819 $199,996 $200,950 $252,333 $306,123
Accumulated depreciation (as a % of LBE) 79.8% 85.4% 91.6% 66.9% 62.1%
Liabilities (as a % of assets) 1.9% 11.1% 0.3% 1.4% 0.4%
Unrestricted net assets $1,059,190 $1,140,052 $1,665,755 $2,161,102 $2,635,614
Temporarily restricted net assets $2,764 N/A N/A N/A N/A
Permanently restricted net assets $192,412 N/A N/A N/A N/A
Total restricted net assets $195,176 $213,315 $215,608 $388,707 $397,579
Total net assets $1,254,366 $1,353,367 $1,881,363 $2,549,809 $3,033,193

Key data checks

Key data checks info 2019 2020 2021 2022 2023
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization

Executive Director

Dr. Jennifer Parish

Number of employees

Source: IRS Form 990

Peake Childhood Center

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

Peake Childhood Center

Board of directors
as of 01/18/2024
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Kenny Rogers

Robert (Bob) McKenna

Peninsula Chamber of Commerce

Laura Wright

Old Point National Bank

Beverly P. Williams

Retired School Social Worker

April Crandall

Beth Moore & Associates

Sarah McCrea

NASA, Office of the Chief Human Capital

Kristyn Damadeo

Media Fisuion- NASA LRC

Andre McCloud

GCC Defence,LLC

Kenny Rogers

Huntington Ingalls Industries

Patricia Leary

Sandpiper Leadership, LTD.

Carlton Ashby

6th Mt. Zion Baptist

Gary Artybridge

Newport News Shipbuilding

Suzanne M. Beckstoffer

BayPort Credit Union

Joni Ivey

VA Education Commission

Michael Y. Williams-Hickman

Retired Exec Director Elementary Education

Linda Shields

Retired Elementary School Principal

Jennifer Coyne

Chief Operations Officer at BayPort Credit Union

Melissa Hazelwood

Director of Social Impact, Ferguson Enterprises

Ted Henifin

Retired Operations Manager of Hampton Roads Sanitation District

Valerie James

Business Development & Marketing Manager, Mark Turner Construction

Patricia Melochick

Senior Deputy Attorney for the City of Hampton

Nancy Petters

Community Volunteer

Katie Stodghill

Principal at PMA Architecture

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes

Organizational demographics

SOURCE: Self-reported; last updated 8/9/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data

Transgender Identity

No data

Sexual orientation

No data


No data

Equity strategies

Last updated: 08/09/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.