PURPLE HEART HOMES INC
EIN: 26-3516121
Programs and results
What we aim to solve
The problem/need Purple Heart Homes is working to address is the housing needs of Service-Connected Disabled and aging Veterans. It is estimated that there are over 4 million disabled Veterans who live with daily challenges derived from service to our country. Many of these Veterans own their homes and live on fixed incomes. Some of these Veterans, an estimated 1.5 million, are spending 50% of their monthly income on housing - a severe cost burden. When physical disability, age, increased taxes, and a general rise in cost of living expenses are factored together, many of these Veterans cannot maintain needed repairs on their homes or make needed adaptations for safety and mobility like grab bars, wheelchair ramps, wider doorways, or make bathrooms handicap accessible. Purple Heart Homes provides for these needs of our nation's Veterans at no cost to them.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
VAIP - Veteran Aging In Place
For Service-Connected Disabled Veterans who own a home that no longer meets their physical needs, we partner with local volunteers to restore dignity and 'quality of life' by creating a safe, barrier-free living environment. Renovations are provided to Veterans nationwide or in areas where a Purple Heart Homes Chapter has been formed and at no cost to the Veteran.
VHOP - Veteran Home Ownership Progran
VHOP is for Purple Heart Homes Qualified Service-Connected Disabled Veterans who are prepared to accept the responsibility of homeownership. The program's purpose is to provide Purple Heart Homes Veterans with newly renovated and/or modified homes that have been donated from various sources specifically for the Veteran Home Ownership Program. Veterans who meet the requirements and expectations of the program will have the opportunity to obtain a mortgage and own one of these homes at no more than 50% of the home's final appraised value.
ROC - Ramps On Call
The Ramps On Call Program is a rapidly deployable, modular wheelchair ramp program that provides freedom to Veterans living with limited mobility, including Veterans who were recently discharged from a hospital, rehabilitation facility or nursing home.
VeteranTiny Homes
The Veteran Tiny Home Program is another program within the Home Ownership Program. These Tiny Homes are manufactured at Purple Heart Homes Headquarters in Statesville, NC and will provide another housing solution to address Veteran homelessness or housing insecurity.
Where we work
External reviews

Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Evaluation documents
Download evaluation reportsTotal projects completed.
This metric is no longer tracked.Totals By Year
Population(s) Served
Seniors, Veterans, People with disabilities
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Total number of projects completed in our VAIP and VHOP programs serving veterans. This number is the combined total of projects completed by our corporate office and our Chapters.
Average number of Hearts of Honor Monthly Giving Club donors.
This metric is no longer tracked.Totals By Year
Population(s) Served
Veterans, People with physical disabilities
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Average number of donors signed up to donate monthly.
Hearts of Honor Average Monthly Donations.
This metric is no longer tracked.Totals By Year
Population(s) Served
Seniors, Veterans, People with disabilities
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Context Notes
Average donation received monthly from Hearts of Honor Club Members. Donor funds impact the quantity of projects that are completed each year.
Purple Heart Homes Chapters active within the United States.
This metric is no longer tracked.Totals By Year
Population(s) Served
Seniors, Veterans, People with disabilities
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Chapters are groups of PHH volunteers across the United States who fundraise and work on projects to better the living conditions of service connected disabled Veterans.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
The overarching goal of Purple Heart Homes is to do our part to make sure every Veteran has a safe place to call home. A home where the Veteran can age in place with dignity and independence. Near term goals include but are not limited to:
Program Goals
VAIP - Veteran Aging In Place
- With a focus on 12 cities within the US, Purple Heart Homes plans to develop new Chapters or Community Development Partners across the US. The goal for the Chapters is to complete a minimum of 3 projects each per year for a total of at least 50 Veterans served.
- Purple Heart Homes Headquarters location will serve 100 Veterans per year providing housing solutions while sustaining program service revenues for general operations support.
VHOP - Veteran Home Ownership Program
- To match 5 Veterans, geographically, from our inventory of homes and assist them in becoming homeowners through VHOP.
Rental Program
- To match 5 Veterans with homes through our newly developed Rental Program.
Veteran Tiny Homes
Purple Heart Homes, working with partner Bronze Star Homes, has begun an initiative to build Veteran Tiny Homes. The VTH is essentially a tiny home, built in-house, that can be adapted to a Veteran's need. As of December 31, 2021 Purple Heart Homes has built and provided seven Tiny Homes to Veterans or for use as Veteran Transitional Housing.
What are the organization's key strategies for making this happen?
The primary metric by which success is measured at Purple Heart Homes is the number or service-connected disabled Veterans we help. Strategies that will enable Purple Heart Homes to reach and exceed goals are:
- Identifying more ways to tell Veterans who we are and how we can help on a nationwide scale.
- Identify and develop relationships with new partners for projects and funding nationwide.
- Develop and expand communication strategies with current donors and supporters.
- Learn, via a customer survey, what we are doing well and not well to better satisfy the specific needs of our Veterans.
- Create more volunteer opportunities.
- Market Ramps On Call in conjunction with volunteer days.
- Development and launch of Fundraising brigades.
- Develop a marketing package and a plan to recruit building industry members.
- Development of an online Veteran and contractor portal for matching of project needs to volunteers and professional trades.
- Implement an Employee Incentive Program (based on company financials and overall performance to provide a bonus structure to the full time staff
These actions will be measurable toward our long-term goals and help us focus as an organization.
What are the organization's capabilities for doing this?
Purple Heart Homes was founded in 2008 and in the ensuing 14 years has served almost 900 Veterans with Housing needs (as of December 31, 2021). As the organization has grown in service to our Veterans, we've also grown in the level of organizational capability. Much of this has been driven by learning and some by organic growth. What started as an idea by two combat wounded Iraq War Veterans, one of whom was recipient of a fully adapted home provided by his local community and a team dedicated volunteers, has grown into a premier organization helping disabled Veterans with housing solutions to allow them to live in a healthy, safe, accessible, and barrier free home. From an idea to where we are today, here is a look at at who and what we are and the capabilities that allows Purple Heart Homes to continue to improve the quality of life for Service-Connected Disabled Veterans.
- 31 employees at the headquarters location in Statesville, NC
- Veterans assisted in 43 states to include Alaska and Hawaii
- 10 Purple Heart Homes Chapters in 8 states
- 70,000 square foot headquarters facility that encompasses all administrative, warehouse, and manufacturing functions.
- National partnerships with home improvement retailers that donate items to be used in a Veterans home: flooring, paint, kitchen and bathroom fixtures, etc.
- National partnerships with manufacturers of materials for the housing industry: flooring, roofing, drywall, wood products, etc. These partners donate these items or provide them to Purple Heart Homes at a significantly discounted cost.
- We have developed a strong donor base. Foundation, Institutional, and Individual donors provide needed funds for continuance of our mission.
- In-house manufacturing space for our Modular Addition Program, Veteran Cottage Program, and the Ramps On Call Program
What have they accomplished so far and what's next?
As of December 31, 2021, Purple Heart Homes has served almost 900 Veterans with their housing needs. What we will work towards next is serving the additional 600+ Veterans who have applied to Purple Heart Homes for assistance. We only expect this number to continue to grow as we receive more applications every week. Some of the other things Purple Heart Homes has accomplished as an organization and to help spread our mission are:
- We've developed a quarterly newsletter, Connections, that is sent to all contacts in our system.
- We've implemented a successful direct mail campaign
- We've created a Virtual Reality Empathy Experience that will be available at events. More can be learned about this on the PHH YouTube Channel.
- Our co-founders wrote a book, Wounded Homecoming, that has been successful and generated speaking engagements for PHH.
- We have started building modular bedroom and bathroom additions in our warehouse facility. These will allow PHH to serve more Veterans in a timely manner when compared to building a comparable structure onsite.
- We are building Veteran Cottages in our warehouse facility too. These are essentially tiny homes that can be specifically adapted to a Veteran's needs. Our hope for the future is that these Veteran Cottages when formed into Veteran Villages can address, to some degree, the Veteran homelessness issues that abound.
We work everyday to strategize and develop other initiatives we believe will positively impact the lives of Disabled Veterans and contribute to further success of Purple Heart Homes.
Financials
Financial documents
Download audited financialsRevenue vs. expenses: breakdown
Liquidity in 2021 info
2.79
Months of cash in 2021 info
3.8
Fringe rate in 2021 info
8%
Funding sources info
Assets & liabilities info
PURPLE HEART HOMES INC
Revenue & expensesFiscal Year: Jan 01 - Dec 31
SOURCE: IRS Form 990
PURPLE HEART HOMES INC
Balance sheetFiscal Year: Jan 01 - Dec 31
SOURCE: IRS Form 990
The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.
Fiscal Year: Jan 01 - Dec 31
SOURCE: IRS Form 990
This snapshot of PURPLE HEART HOMES INC’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.
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Business model indicators
Profitability info | 2017 | 2018 | 2019 | 2020 | 2021 |
---|---|---|---|---|---|
Unrestricted surplus (deficit) before depreciation | $575,226 | -$377,966 | $2,098,854 | $326,071 | -$118,490 |
As % of expenses | 27.4% | -13.1% | 70.5% | 11.4% | -2.8% |
Unrestricted surplus (deficit) after depreciation | $284,075 | -$700,974 | $1,797,696 | $78,011 | -$376,917 |
As % of expenses | 11.9% | -21.9% | 54.8% | 2.5% | -8.5% |
Revenue composition info | |||||
---|---|---|---|---|---|
Total revenue (unrestricted & restricted) | $2,178,504 | $3,244,923 | $4,379,281 | $3,033,526 | $4,659,786 |
Total revenue, % change over prior year | 22.2% | 49.0% | 35.0% | -30.7% | 53.6% |
Program services revenue | 0.6% | 0.6% | 0.1% | 0.4% | 0.5% |
Membership dues | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
Investment income | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
Government grants | 0.0% | 0.0% | 0.0% | 0.0% | 8.9% |
All other grants and contributions | 107.5% | 102.3% | 102.4% | 109.5% | 98.4% |
Other revenue | -8.1% | -2.9% | -2.5% | -9.8% | -7.8% |
Expense composition info | |||||
---|---|---|---|---|---|
Total expenses before depreciation | $2,101,525 | $2,881,707 | $2,977,130 | $2,849,002 | $4,161,877 |
Total expenses, % change over prior year | 10.3% | 37.1% | 3.3% | -4.3% | 46.1% |
Personnel | 32.6% | 26.7% | 36.2% | 48.9% | 34.7% |
Professional fees | 7.4% | 4.6% | 2.9% | 4.0% | 3.5% |
Occupancy | 0.0% | 0.0% | 0.0% | 1.5% | 1.1% |
Interest | 1.6% | 1.2% | 0.4% | 0.4% | 0.1% |
Pass-through | 0.0% | 0.0% | 1.5% | 0.0% | 0.0% |
All other expenses | 58.4% | 67.5% | 59.0% | 45.2% | 60.6% |
Full cost components (estimated) info | 2017 | 2018 | 2019 | 2020 | 2021 |
---|---|---|---|---|---|
Total expenses (after depreciation) | $2,392,676 | $3,204,715 | $3,278,288 | $3,097,062 | $4,420,304 |
One month of savings | $175,127 | $240,142 | $248,094 | $237,417 | $346,823 |
Debt principal payment | $0 | $26,715 | $9,407 | $0 | $342,788 |
Fixed asset additions | $416,721 | $349,804 | $442,436 | $404,002 | $288,055 |
Total full costs (estimated) | $2,984,524 | $3,821,376 | $3,978,225 | $3,738,481 | $5,397,970 |
Capital structure indicators
Liquidity info | 2017 | 2018 | 2019 | 2020 | 2021 |
---|---|---|---|---|---|
Months of cash | 3.2 | 0.8 | 0.6 | 1.3 | 3.8 |
Months of cash and investments | 3.2 | 0.8 | 0.7 | 1.6 | 4.1 |
Months of estimated liquid unrestricted net assets | 8.9 | 3.5 | 10.0 | 10.2 | 5.8 |
Balance sheet composition info | 2017 | 2018 | 2019 | 2020 | 2021 |
---|---|---|---|---|---|
Cash | $562,232 | $197,477 | $147,160 | $320,323 | $1,322,307 |
Investments | $6,005 | $0 | $29,270 | $71,273 | $82,441 |
Receivables | $0 | $6,500 | $89,576 | $5,500 | $162 |
Gross land, buildings, equipment (LBE) | $755,048 | $811,962 | $981,478 | $1,179,288 | $1,253,420 |
Accumulated depreciation (as a % of LBE) | 5.6% | 8.9% | 10.3% | 12.1% | 14.9% |
Liabilities (as a % of assets) | 24.2% | 21.3% | 18.2% | 20.1% | 11.0% |
Unrestricted net assets | $2,273,092 | $1,572,118 | $3,369,814 | $3,447,825 | $3,070,908 |
Temporarily restricted net assets | $342,870 | $1,122,454 | N/A | N/A | N/A |
Permanently restricted net assets | $0 | $0 | N/A | N/A | N/A |
Total restricted net assets | $342,870 | $1,122,454 | $449,047 | $331,030 | $989,480 |
Total net assets | $2,615,962 | $2,694,572 | $3,818,861 | $3,778,855 | $4,060,388 |
Key data checks
Key data checks info | 2017 | 2018 | 2019 | 2020 | 2021 |
---|---|---|---|---|---|
Material data errors | No | No | No | No | No |
Operations
The people, governance practices, and partners that make the organization tick.
Documents
Co-Founder and Chief Executive Officer
Mr. John D. Gallina
Born, raised, and residing in Statesville, North Carolina, John Gallina made his first career move by joining the National Guard, then later becoming a General Contractor. He was deployed to Iraq during Operation Iraqi Freedom II, where he sustained injuries and received the Purple Heart for his actions in combat.
Once he returned to civilian life, John refocused his career back to the construction industry before co-founding Purple Heart Homes in 2008, a national 501(c)3 public charity. He was featured on the cover of TIME magazine in August of 2011 with 4 other Iraq and Afghanistan veterans as being part of The New Greatest Generation for bringing their leadership lessons home, where we need them most. John is the co-author of Wounded Homecoming: The Uphill Journey of Wounded Veterans from Battlefield to Homefront.
John enjoys reading, working on classic cars, and spending time with his wife, Cori-Anne, and their three children. John is also a member of Western Avenue Baptist Church.
Number of employees
Source: IRS Form 990
PURPLE HEART HOMES INC
Officers, directors, trustees, and key employeesSOURCE: IRS Form 990
Compensation data
There are no highest paid employees recorded for this organization.
PURPLE HEART HOMES INC
Board of directorsas of 04/11/2023
Board of directors data
Mr. Dave Sternberg
Loring, Sternberg and Associates
Term: 2021 - 2024
Victoria Schweizer
Southern Luxurie
Elizabeth Paradise
McKinney, Inc.
Sherry Yaskin
The Home Depot, Inc.
Charlie Eadie
Claris Construction, Inc.
Robert Banuelos
HSA Bank
Jessica Millman
Elsa and Peter Soderberg Charitable Foundation
Esteban McMahan
TOPO Organic Distillery
Danica Coit
Terra Business Solutions
Russell Rauch
Hughes Supply, Inc.
Laura Forrest
Goldberg Segalla
CJ Bannister
Gulf Coast Community Foundation
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? No -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
No data
Gender identity
Sexual orientation
No data