Dedicated to inspiring a love of reading in children and teens across America

New York, NY   |
GuideStar Charity Check


EIN: 13-3804916


Every Child a Reader is an award-winning, 501(c)(3) nonprofit organization that celebrates the powerful impact books have on young people through some of the longest-running and largest reading outreach programs in the country. We believe introducing children to the magic of reading is hero’s work. We support a diverse network of heroes — including educators, caregivers, librarians, and booksellers — by connecting book creators with communities, providing literacy tools and resources, and championing young people’s voices. We do this through a variety of fun and engaging programs including Children's Book Week, the National Ambassador for Young People's Literature, the Kids' Book Choice Awards, and Get Caught Reading.

Notes from the nonprofit

Our programs rely on a diverse group of over 250,000 volunteer authors, illustrators, educators, librarians, parents, and celebrities in support of the importance of reading for children and teens. All of our colorful and inspirational materials for classrooms and libraries are always free, and no subscription is required. Our materials are used in 50 states, Puerto Rico and military bases overseas. In 2023, Children’s Book Week will mark its 104th year, making it the longest running literacy program in the U.S. Random House, the world’s largest publisher, issued a 100th anniversary Children's Book Week official poster book. In 2021, Every Child a Reader won the Eric Carle Honors Angel Award for service to the children’s book community. In 2020, Every Child a Reader was awarded a Mellon Grant as an essential literacy charity. In 2018, KPMG sponsored a classroom poster for Olympic gold medalist and literacy advocate Laurie Hernandez.

Ruling year info


Executive Director

Carl Lennertz

Main address

54 West 39th Street Floor 14

New York, NY 10018 USA

Show more contact info



Subject area info

Arts and culture

Population served info

Children and youth



NTEE code info

Other Art, Culture, Humanities Organizations/Services N.E.C. (A99)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990-N.

Tax forms


Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Children and teens need the time and inspiration to read more books, and educators and parents don’t always have access to the newest materials in order to structure and encourage more reading. Studies show that early reading lifts test scores, helps social skills, creates a feeling of self-worth, and leads to greater achievement in work and life. There are also inequities across the country in terms of free reading-based activities and programs, especially in rural areas and inner cities. Reading is often seen as homework and an obligation; we aim to make it fun and fulfilling, and to give educators the tools to achieve that. There is also the need for more discussion about the importance of reading, especially in the media.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Children's Book Week

The annual celebration every May of books for young people and the joy of reading, established in 1919. Celebrating it's 100th anniversary in 2019.

Population(s) Served
Children and youth

The only national book awards program where the winning titles are selected by children and teens.

Population(s) Served
Children and youth

Our nation's "Children's Literature Laureate," on the road and on a mission to show that reading is a vital part of young people's lives.

Population(s) Served

A free classroom poster program featuring athletes, singers, famous authors, and other celebrity role models reading a favorite classic.

Population(s) Served

Where we work


The Angel Award 2021

Eric Carle Honors Awards

Affiliations & memberships

The Library of Congress 2008

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Every Child a Reader works year-round to help teachers, librarians and parents make the reading of children’s books a joy. Our programs celebrate the fun of reading picture books and books for middle graders and teens. Therefore, we provide free materials and reading programs online every day as well as holding annual reading events enjoyed in thousands of classrooms, libraries, and homes. We also get important spokespeople on national television and in person to talk about the value of reading at an early age. Our guiding principle: Quality educational resources to all for free.

Every Child a Reader’s four national and popular cornerstone programs provide structure and a national platform for educators to frame reading books as a joy. Children’s Book Week, in its 104th year, is a week long national book celebration each first week of May and November and the longest running literacy campaign in America. The National Ambassador for Young People’s Literature, in partnership with the Library of Congress, is in classrooms and on the media talking about the importance of children’s books. Our Kids' Book Choice Awards are the only book awards voted on solely by kids and teens. The Get Caught Reading program features positive role models reading books. We also work closely with charities who are getting books into homes without books and into Title 1 schools.

We are funded by the Children’s Book Council, grants and individual donors, and we leverage our long-standing relationships with national organizations such as the Library of Congress, Sesame Workshop, First Book, Girl Scouts of America, the National PTA, and more groups to produce free and fun materials for our vast educator network. We have long standing support for our popular programs in thousands of communities, which is growing every year. We’ve also built a vibrant website chockful of easy to access and print materials created by us or prominent book illustrators.

All of our participation numbers have more than tripled over the past 5 years, and corporations are coming to us for the offering support, as they see our value, outreach and prominent partnerships. Our programs rely on a diverse group of over 250,000 volunteer authors, illustrators, educators, librarians, parents, and celebrities in support of the importance of reading for children and teens, and the number of volunteers grows every year. Book illustrators compete for coveted spots as creators of original materials for classrooms. We were able to create activity pages in 10 languages last year.

Of note, we received the Eric Carle Angel Award for our 15 years of work to date and a Mellon grant for our literacy work during the pandemic.

Up next is getting even more role models to provide inspirational messages for our classroom poster project. Bulletin board-size posters of authors and celebrities, from Alicia Keys to Alex Morgan, are sent free to classrooms and libraries nationwide. Characters such as Olivia, Clifford, Yoda, and Dora the Explorer are also featured. Our newest focus is on Indigenous writers and community leaders.

A renewed ten-year partnership with the Library of Congress will enable us to get a new range of course plans about the Library and its vast collection, including many fun and rare reading resources. We will launch a new coordinated outreach to educators working with young people in juvenile detention centers and on Native American reservation schools. Video technology will allow for more young people to meet authors and role models and be inspired throughout the year.


Fiscal year: Jan 01 - Dec 31

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2021 info

SOURCE: IRS Form 990

Average of 2.88 over 10 years

Months of cash in 2021 info

SOURCE: IRS Form 990

Average of 1 over 10 years

Fringe rate in 2021 info

SOURCE: IRS Form 990


Average of 0% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990


Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data


Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data


Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

This snapshot of EVERY CHILD A READER INC’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

Created in partnership with

Business model indicators

Profitability info 2013 2014 2015
Unrestricted surplus (deficit) before depreciation $45,420 -$23,953 $51,044
As % of expenses 32.6% -19.6% 45.8%
Unrestricted surplus (deficit) after depreciation $45,420 -$23,953 $51,044
As % of expenses 32.6% -19.6% 45.8%
Revenue composition info
Total revenue (unrestricted & restricted) $184,860 $98,398 $162,562
Total revenue, % change over prior year 0.0% -46.8% 65.2%
Program services revenue 26.0% 53.9% 46.4%
Membership dues 0.0% 0.0% 0.0%
Investment income 0.0% 0.0% 0.0%
Government grants 0.0% 0.0% 0.0%
All other grants and contributions 39.0% 46.1% 53.6%
Other revenue 35.0% 0.0% 0.0%
Expense composition info
Total expenses before depreciation $139,440 $122,351 $111,518
Total expenses, % change over prior year 0.0% -12.3% -8.9%
Personnel 0.0% 0.0% 0.0%
Professional fees 30.1% 32.9% 35.4%
Occupancy 0.0% 0.0% 0.0%
Interest 0.0% 0.0% 0.0%
Pass-through 0.0% 0.0% 0.0%
All other expenses 69.9% 67.1% 64.6%
Full cost components (estimated) info 2013 2014 2015
Total expenses (after depreciation) $139,440 $122,351 $111,518
One month of savings $11,620 $10,196 $9,293
Debt principal payment $0 $0 $0
Fixed asset additions $0 $0 $0
Total full costs (estimated) $151,060 $132,547 $120,811

Capital structure indicators

Liquidity info 2013 2014 2015
Months of cash 1.3 2.4 6.3
Months of cash and investments 1.3 2.4 6.3
Months of estimated liquid unrestricted net assets 3.9 2.1 7.8
Balance sheet composition info 2013 2014 2015
Cash $15,211 $24,635 $58,972
Investments $0 $0 $0
Receivables $13,800 $489 $15,017
Gross land, buildings, equipment (LBE) $0 $0 $0
Accumulated depreciation (as a % of LBE) 0.0% 0.0% 0.0%
Liabilities (as a % of assets) 11.4% 19.0% 3.7%
Unrestricted net assets $45,226 $21,273 $72,317
Temporarily restricted net assets $0 $0 $0
Permanently restricted net assets $0 $0 $0
Total restricted net assets $0 $0 $0
Total net assets $45,226 $21,273 $72,317

Key data checks

Key data checks info 2013 2014 2015
Material data errors No No No


The people, governance practices, and partners that make the organization tick.

Letter of Determination is not available for this organization
Form 1023/1024 is not available for this organization

Executive Director

Carl Lennertz

Number of employees

Source: IRS Form 990


Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.


Board of directors
as of 02/01/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Ruth Chamblee

National Geographic Books

Term: 2021 - 2024

Chandler Arnold

Renegade Consulting Collective

Rachel Bader

Penguin Random House

Lisa Brown

San Francisco Literacy Advocate, Bestselling author and illustrator

Suzanne Harper

Girl Scouts of the USA

Raakhee Mirchandani

Barron’s Group/Dow Jones

Joy Peskin

Farrar Straus Giroux Books for Young Readers

Jon Scieszka

National Ambassador Emeritus, Beloved Storyteller

Lizette Serrano


Margy Stratton

Milwaukee Reads

Caroline Sun

Sun Literary Arts

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable

Organizational demographics

SOURCE: Self-reported; last updated 1/31/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

Race & ethnicity

Gender identity


Sexual orientation


Equity strategies

Last updated: 11/24/2020

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.