Dedicated to inspiring a love of reading in children and teens across America

New York, NY   |
GuideStar Charity Check


EIN: 13-3804916


Every Child a Reader is an award-winning 501(c)(3) nonprofit organization that celebrates the powerful impact books have on young people through several of the country's largest and longest-running reading outreach programs. Every Child a Reader works with a diverse network of 10,000+ reading advocates working in schools, libraries, bookstores, and community literacy programs coast to coast via: Children’s Book Week, the longest-running literacy initiative in the country for 105 years; the National Ambassador for Young People’s Literature, with the Library of Congress; and Get Caught Reading, a free poster program of role models reading new and classic books, now celebrating its 25th year.

Notes from the nonprofit

Our programs rely on a diverse group of over 250,000 volunteer authors, illustrators, educators, librarians, parents, and celebrities in support of the importance of reading for children and teens. All of our colorful and inspirational materials for classrooms and libraries are always free, and no subscription is required. Our materials are used in 50 states, Puerto Rico and military bases overseas. In 2023, Children’s Book Week will mark its 104th year, making it the longest running literacy program in the U.S. Random House, the world’s largest publisher, issued a 100th anniversary Children's Book Week official poster book. In 2021, Every Child a Reader won the Eric Carle Honors Angel Award for service to the children’s book community. In 2020, Every Child a Reader was awarded a Mellon Grant as an essential literacy charity. In 2018, KPMG sponsored a classroom poster for Olympic gold medalist and literacy advocate Laurie Hernandez.

Ruling year info


Executive Director

Carl Lennertz

Main address

54 West 39th Street Floor 14

New York, NY 10018 USA

Show more contact info



Subject area info

Arts and culture


Population served info

Children and youth



NTEE code info

Other Art, Culture, Humanities Organizations/Services N.E.C. (A99)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Tax forms


Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Children and teens need the time and inspiration to read more books, and educators and parents don’t always have access to the newest materials in order to structure and encourage more reading. Studies show that early reading lifts test scores, helps social skills, creates a feeling of self-worth, and leads to greater achievement in work and life. There are also inequities across the country in terms of free reading-based activities and programs, especially in rural areas and inner cities. Reading is often seen as homework and an obligation; we aim to make it fun and fulfilling, and to give educators the tools to achieve that. There is also the need for more discussion about the importance of reading, especially in the media.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Children's Book Week

The annual celebration every May and November of books for young people and the joy of reading, established in 1919. Celebrating its 105th anniversary in 2024. Over 2,500 schools and libraries receive free and fun artwork, bookmarks, and activity pages, including several in eight languages, with more to come. Teachers and librarians in over 50 states in rural, suburban, and rural communities receive free and exciting educational materials featuring art from award winning illustrators.

Population(s) Served

Founded in 2008 with the Library of Congress, the National Ambassador is a bestselling author who tours the country to meet with young people to celebrate the fun of reading.

Population(s) Served
Ethnic and racial groups

A free role model classroom poster program, now in its 25th year, featuring athletes, artists, authors, community leaders, and other celebrity role models reading a favorite classic.

Population(s) Served
Ethnic and racial groups
LGBTQ people
Women and girls

The Anna Dewdney Read-Together Award is given annually to a picture book that is both a superb read-aloud and also sparks compassion, empathy, and connection. The award, now in its 8th year, commemorates the life and work of author/illustrator Anna Dewdney and celebrates her commitment to reading with young children and putting books into as many little hands as possible.

Population(s) Served

Floyd Cooper, a celebrated children’s book illustrator who explored the African American experience in stories rooted in history, died on July 15, 2021, but his memory and legacy live one. Over 30 years, he illustrated children’s stories that not only carried his earthy and golden pastel impressions of Black life, but that also strived to recount chapters of African American history that he felt weren’t taught enough in classrooms. He saw humanity in every subject, in people of all ages.

Floyd Cooper Day, held every May, is sponsored by friends of Floyd Cooper, The Brown Bookshelf, the Highlights Foundation, The African American Children’s Book Project, the Children’s Book Council and Every Child a Reader.

Population(s) Served
Children and youth
Ethnic and racial groups
Economically disadvantaged people
Children and youth
Ethnic and racial groups
Economically disadvantaged people
Children and youth
Ethnic and racial groups
Economically disadvantaged people

Where we work


The Angel Award 2021

Eric Carle Honors Awards

Affiliations & memberships

The Library of Congress 2008

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of teachers recruited

This metric is no longer tracked.
Totals By Year
Related Program

Children's Book Week

Type of Metric

Output - describing our activities and reach

Direction of Success


Number of public events held to further mission

This metric is no longer tracked.
Totals By Year
Related Program

Children's Book Week

Type of Metric

Output - describing our activities and reach

Direction of Success


Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Every Child a Reader works year-round to help teachers, librarians and parents make the reading of children’s books a joy. Our programs celebrate the fun of reading picture books and books for middle graders and teens. Therefore, we provide free materials and reading programs online every day as well as holding annual reading events enjoyed in thousands of classrooms, libraries, and homes. We also get important spokespeople on national television and in person to talk about the value of reading at an early age. Our guiding principle: Quality educational resources to all for free.

Every Child a Reader’s four national and popular cornerstone programs provide structure and a national platform for educators to frame reading books as a joy. Children’s Book Week, in its 104th year, is a week long national book celebration each first week of May and November and the longest running literacy campaign in America. The National Ambassador for Young People’s Literature, in partnership with the Library of Congress, is in classrooms and on the media talking about the importance of children’s books. Our Kids' Book Choice Awards are the only book awards voted on solely by kids and teens. The Get Caught Reading program features positive role models reading books. We also work closely with charities who are getting books into homes without books and into Title 1 schools.

We are funded by the Children’s Book Council, grants and individual donors, and we leverage our long-standing relationships with national organizations such as the Library of Congress, Sesame Workshop, First Book, Girl Scouts of America, the National PTA, and more groups to produce free and fun materials for our vast educator network. We have long standing support for our popular programs in thousands of communities, which is growing every year. We’ve also built a vibrant website chockful of easy to access and print materials created by us or prominent book illustrators.

All of our participation numbers have more than tripled over the past 5 years, and corporations are coming to us for the offering support, as they see our value, outreach and prominent partnerships. Our programs rely on a diverse group of over 250,000 volunteer authors, illustrators, educators, librarians, parents, and celebrities in support of the importance of reading for children and teens, and the number of volunteers grows every year. Book illustrators compete for coveted spots as creators of original materials for classrooms. We were able to create activity pages in 10 languages last year.

Of note, we received the Eric Carle Angel Award for our 15 years of work to date and a Mellon grant for our literacy work during the pandemic.

Up next is getting even more role models to provide inspirational messages for our classroom poster project. Bulletin board-size posters of authors and celebrities, from Alicia Keys to Alex Morgan, are sent free to classrooms and libraries nationwide. Characters such as Olivia, Clifford, Yoda, and Dora the Explorer are also featured. Our newest focus is on Indigenous writers and community leaders.

A renewed ten-year partnership with the Library of Congress will enable us to get a new range of course plans about the Library and its vast collection, including many fun and rare reading resources. We will launch a new coordinated outreach to educators working with young people in juvenile detention centers and on Native American reservation schools. Video technology will allow for more young people to meet authors and role models and be inspired throughout the year.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, The people we serve tell us they find data collection burdensome


Fiscal year: Jan 01 - Dec 31

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990

Average of 2.88 over 10 years

Months of cash in 2022 info

SOURCE: IRS Form 990

Average of 1 over 10 years

Fringe rate in 2022 info

SOURCE: IRS Form 990


Average of 0% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990


Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data


Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data


Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

This snapshot of EVERY CHILD A READER INC’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

Created in partnership with

Business model indicators

Profitability info 2013 2014 2015
Unrestricted surplus (deficit) before depreciation $45,420 -$23,953 $51,044
As % of expenses 32.6% -19.6% 45.8%
Unrestricted surplus (deficit) after depreciation $45,420 -$23,953 $51,044
As % of expenses 32.6% -19.6% 45.8%
Revenue composition info
Total revenue (unrestricted & restricted) $184,860 $98,398 $162,562
Total revenue, % change over prior year 0.0% -46.8% 65.2%
Program services revenue 26.0% 53.9% 46.4%
Membership dues 0.0% 0.0% 0.0%
Investment income 0.0% 0.0% 0.0%
Government grants 0.0% 0.0% 0.0%
All other grants and contributions 39.0% 46.1% 53.6%
Other revenue 35.0% 0.0% 0.0%
Expense composition info
Total expenses before depreciation $139,440 $122,351 $111,518
Total expenses, % change over prior year 0.0% -12.3% -8.9%
Personnel 0.0% 0.0% 0.0%
Professional fees 30.1% 32.9% 35.4%
Occupancy 0.0% 0.0% 0.0%
Interest 0.0% 0.0% 0.0%
Pass-through 0.0% 0.0% 0.0%
All other expenses 69.9% 67.1% 64.6%
Full cost components (estimated) info 2013 2014 2015
Total expenses (after depreciation) $139,440 $122,351 $111,518
One month of savings $11,620 $10,196 $9,293
Debt principal payment $0 $0 $0
Fixed asset additions $0 $0 $0
Total full costs (estimated) $151,060 $132,547 $120,811

Capital structure indicators

Liquidity info 2013 2014 2015
Months of cash 1.3 2.4 6.3
Months of cash and investments 1.3 2.4 6.3
Months of estimated liquid unrestricted net assets 3.9 2.1 7.8
Balance sheet composition info 2013 2014 2015
Cash $15,211 $24,635 $58,972
Investments $0 $0 $0
Receivables $13,800 $489 $15,017
Gross land, buildings, equipment (LBE) $0 $0 $0
Accumulated depreciation (as a % of LBE) 0.0% 0.0% 0.0%
Liabilities (as a % of assets) 11.4% 19.0% 3.7%
Unrestricted net assets $45,226 $21,273 $72,317
Temporarily restricted net assets $0 $0 $0
Permanently restricted net assets $0 $0 $0
Total restricted net assets $0 $0 $0
Total net assets $45,226 $21,273 $72,317

Key data checks

Key data checks info 2013 2014 2015
Material data errors No No No


The people, governance practices, and partners that make the organization tick.

Letter of Determination is not available for this organization
Form 1023/1024 is not available for this organization

Executive Director

Carl Lennertz

Carl has held executive positions at several publishing houses and non-profits. He was VP of Marketing at Knopf for 10 years and held marketing positions at HarperCollins and Little, Brown. He organized over 2,000 national author tours and oversaw bestselling book campaigns as well as debut launches. He published a book with Random House and has edited over 25 books. Lennertz taught marketing at the University of Denver for 11 years. His non-profit and association work includes the ABA (working on a national campaign for independent bookstores), World Book Night US (where 250,000 free books were handed out to people in need each year on April 23), and now as the CBC and Every Child a Reader Executive Director for seven years.

Number of employees

Source: IRS Form 990


Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.


Board of directors
as of 05/19/2024
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board co-chair

Ruth Chamblee

National Geographic Books

Term: 2021 - 2024

Board co-chair

Chandler Arnold

Untraditional Philantropy

Term: 2025 - 2022

Rachel Bader

Penguin Random House

Suzanne Harper

Girl Scouts of the USA

Raakhee Mirchandani

Barron’s Group/Dow Jones

Lizette Serrano


Margy Stratton

Milwaukee Reads

Caroline Sun

Sun Literary Arts

Timothy Ditlow

Children’s Books and Media Consultant

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 5/15/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Male, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation


Equity strategies

Last updated: 05/15/2024

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.