EVERY CHILD A READER INC
Dedicated to inspiring a love of reading in children and teens across America
EVERY CHILD A READER INC
EIN: 13-3804916
as of September 2023
as of September 18, 2023
Programs and results
What we aim to solve
Children and teens need the time and inspiration to read more books, and educators and parents don’t always have access to the newest materials in order to structure and encourage more reading. Studies show that early reading lifts test scores, helps social skills, creates a feeling of self-worth, and leads to greater achievement in work and life. There are also inequities across the country in terms of free reading-based activities and programs, especially in rural areas and inner cities. Reading is often seen as homework and an obligation; we aim to make it fun and fulfilling, and to give educators the tools to achieve that. There is also the need for more discussion about the importance of reading, especially in the media.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Children's Book Week
The annual celebration every May of books for young people and the joy of reading, established in 1919. Celebrating it's 100th anniversary in 2019.
Children's and Teen Choice Book Awards
The only national book awards program where the winning titles are selected by children and teens.
National Ambassador for Young People's Literature
Our nation's "Children's Literature Laureate," on the road and on a mission to show that reading is a vital part of young people's lives.
Get Caught Reading
A free classroom poster program featuring athletes, singers, famous authors, and other celebrity role models reading a favorite classic.
Where we work
Awards
The Angel Award 2021
Eric Carle Honors Awards
Affiliations & memberships
The Library of Congress 2008
External reviews

Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Every Child a Reader works year-round to help teachers, librarians and parents make the reading of children’s books a joy. Our programs celebrate the fun of reading picture books and books for middle graders and teens. Therefore, we provide free materials and reading programs online every day as well as holding annual reading events enjoyed in thousands of classrooms, libraries, and homes. We also get important spokespeople on national television and in person to talk about the value of reading at an early age. Our guiding principle: Quality educational resources to all for free.
What are the organization's key strategies for making this happen?
Every Child a Reader’s four national and popular cornerstone programs provide structure and a national platform for educators to frame reading books as a joy. Children’s Book Week, in its 104th year, is a week long national book celebration each first week of May and November and the longest running literacy campaign in America. The National Ambassador for Young People’s Literature, in partnership with the Library of Congress, is in classrooms and on the media talking about the importance of children’s books. Our Kids' Book Choice Awards are the only book awards voted on solely by kids and teens. The Get Caught Reading program features positive role models reading books. We also work closely with charities who are getting books into homes without books and into Title 1 schools.
What are the organization's capabilities for doing this?
We are funded by the Children’s Book Council, grants and individual donors, and we leverage our long-standing relationships with national organizations such as the Library of Congress, Sesame Workshop, First Book, Girl Scouts of America, the National PTA, and more groups to produce free and fun materials for our vast educator network. We have long standing support for our popular programs in thousands of communities, which is growing every year. We’ve also built a vibrant website chockful of easy to access and print materials created by us or prominent book illustrators.
What have they accomplished so far and what's next?
All of our participation numbers have more than tripled over the past 5 years, and corporations are coming to us for the offering support, as they see our value, outreach and prominent partnerships. Our programs rely on a diverse group of over 250,000 volunteer authors, illustrators, educators, librarians, parents, and celebrities in support of the importance of reading for children and teens, and the number of volunteers grows every year. Book illustrators compete for coveted spots as creators of original materials for classrooms. We were able to create activity pages in 10 languages last year.
Of note, we received the Eric Carle Angel Award for our 15 years of work to date and a Mellon grant for our literacy work during the pandemic.
Up next is getting even more role models to provide inspirational messages for our classroom poster project. Bulletin board-size posters of authors and celebrities, from Alicia Keys to Alex Morgan, are sent free to classrooms and libraries nationwide. Characters such as Olivia, Clifford, Yoda, and Dora the Explorer are also featured. Our newest focus is on Indigenous writers and community leaders.
A renewed ten-year partnership with the Library of Congress will enable us to get a new range of course plans about the Library and its vast collection, including many fun and rare reading resources. We will launch a new coordinated outreach to educators working with young people in juvenile detention centers and on Native American reservation schools. Video technology will allow for more young people to meet authors and role models and be inspired throughout the year.
Financials
Financial documents
Download audited financialsRevenue vs. expenses: breakdown
Liquidity in 2021 info
Months of cash in 2021 info
Fringe rate in 2021 info
%
Funding sources info
Assets & liabilities info
Financial data
EVERY CHILD A READER INC
Balance sheetFiscal Year: Jan 01 - Dec 31
The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.
Fiscal Year: Jan 01 - Dec 31
This snapshot of EVERY CHILD A READER INC’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.
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Business model indicators
Profitability info | 2013 | 2014 | 2015 |
---|---|---|---|
Unrestricted surplus (deficit) before depreciation | $45,420 | -$23,953 | $51,044 |
As % of expenses | 32.6% | -19.6% | 45.8% |
Unrestricted surplus (deficit) after depreciation | $45,420 | -$23,953 | $51,044 |
As % of expenses | 32.6% | -19.6% | 45.8% |
Revenue composition info | |||
---|---|---|---|
Total revenue (unrestricted & restricted) | $184,860 | $98,398 | $162,562 |
Total revenue, % change over prior year | 0.0% | -46.8% | 65.2% |
Program services revenue | 26.0% | 53.9% | 46.4% |
Membership dues | 0.0% | 0.0% | 0.0% |
Investment income | 0.0% | 0.0% | 0.0% |
Government grants | 0.0% | 0.0% | 0.0% |
All other grants and contributions | 39.0% | 46.1% | 53.6% |
Other revenue | 35.0% | 0.0% | 0.0% |
Expense composition info | |||
---|---|---|---|
Total expenses before depreciation | $139,440 | $122,351 | $111,518 |
Total expenses, % change over prior year | 0.0% | -12.3% | -8.9% |
Personnel | 0.0% | 0.0% | 0.0% |
Professional fees | 30.1% | 32.9% | 35.4% |
Occupancy | 0.0% | 0.0% | 0.0% |
Interest | 0.0% | 0.0% | 0.0% |
Pass-through | 0.0% | 0.0% | 0.0% |
All other expenses | 69.9% | 67.1% | 64.6% |
Full cost components (estimated) info | 2013 | 2014 | 2015 |
---|---|---|---|
Total expenses (after depreciation) | $139,440 | $122,351 | $111,518 |
One month of savings | $11,620 | $10,196 | $9,293 |
Debt principal payment | $0 | $0 | $0 |
Fixed asset additions | $0 | $0 | $0 |
Total full costs (estimated) | $151,060 | $132,547 | $120,811 |
Capital structure indicators
Liquidity info | 2013 | 2014 | 2015 |
---|---|---|---|
Months of cash | 1.3 | 2.4 | 6.3 |
Months of cash and investments | 1.3 | 2.4 | 6.3 |
Months of estimated liquid unrestricted net assets | 3.9 | 2.1 | 7.8 |
Balance sheet composition info | 2013 | 2014 | 2015 |
---|---|---|---|
Cash | $15,211 | $24,635 | $58,972 |
Investments | $0 | $0 | $0 |
Receivables | $13,800 | $489 | $15,017 |
Gross land, buildings, equipment (LBE) | $0 | $0 | $0 |
Accumulated depreciation (as a % of LBE) | 0.0% | 0.0% | 0.0% |
Liabilities (as a % of assets) | 11.4% | 19.0% | 3.7% |
Unrestricted net assets | $45,226 | $21,273 | $72,317 |
Temporarily restricted net assets | $0 | $0 | $0 |
Permanently restricted net assets | $0 | $0 | $0 |
Total restricted net assets | $0 | $0 | $0 |
Total net assets | $45,226 | $21,273 | $72,317 |
Key data checks
Key data checks info | 2013 | 2014 | 2015 |
---|---|---|---|
Material data errors | No | No | No |
Operations
The people, governance practices, and partners that make the organization tick.
Documents
Executive Director
Carl Lennertz
Number of employees
Source: IRS Form 990
EVERY CHILD A READER INC
Officers, directors, trustees, and key employeesSOURCE: IRS Form 990
Compensation data
There are no highest paid employees recorded for this organization.
EVERY CHILD A READER INC
Board of directorsas of 02/01/2023
Board of directors data
Ruth Chamblee
National Geographic Books
Term: 2021 - 2024
Chandler Arnold
Renegade Consulting Collective
Rachel Bader
Penguin Random House
Lisa Brown
San Francisco Literacy Advocate, Bestselling author and illustrator
Suzanne Harper
Girl Scouts of the USA
Raakhee Mirchandani
Barron’s Group/Dow Jones
Joy Peskin
Farrar Straus Giroux Books for Young Readers
Jon Scieszka
National Ambassador Emeritus, Beloved Storyteller
Lizette Serrano
Scholastic
Margy Stratton
Milwaukee Reads
Caroline Sun
Sun Literary Arts
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
Disability
Equity strategies
Last updated: 11/24/2020GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.