Keep Nassau Beautiful, Inc.

aka KNB   |   Fernandina Beach, FL   |
GuideStar Charity Check

Keep Nassau Beautiful, Inc.

EIN: 59-3092755


Keep Nassau Beautiful's mission is to empower individuals to take greater responsibility for their community environment.

Ruling year info


Executive Director

Mrs. Lynda Bell

Main address

P.O. Box 16244

Fernandina Beach, FL 32035 USA

Show more contact info



Subject area info


Water pollution

Environmental education

Community beautification

Community service

Population served info


NTEE code info

Recycling (C27)

Environmental Beautification (C50)

What we aim to solve

SOURCE: Self-reported by organization

Nassau County, FL, is an area, close to the urban center of Jacksonville, FL, which will continue to attract new residents and commercial/residential development resulting in rapid growth and loss of the tree canopy and native understory plants. The past commercial history of the area was spread among agriculture, shrimping, timber, and Atlantic Ocean tourism. Since 2009, when general economic conditions began to improve, residential development, road building, and service industry employment have increased and with it came land conversion and invasive species. According to the latest population estimates from the U.S. Census Bureau, Nassau County grew by 4.2% last year ranking as the fourth fastest growing county, by percent growth, in the state of Florida. The Florida Bureau of Economic and Business Research (BEBR) predicts that in the coming decade, over 121,000 people with call Nassau County home. Managing the impact of rapid growth is the biggest challenge faced by KNB.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Recycle Education

Communicating with school children, civic organizations, and variety of community groups regarding the benefits and necessity of recycling for quality of life improvements.

Population(s) Served

As Nassau County is primarily surrounded by the Atlantic Ocean and 3 rivers, we hold 2 major river cleanups each year to help maintain the pristine condition of our community.

Population(s) Served

Annual event in coordination with the Ocean Concervancy. This is the largest one day volunteer event worldwide. On this day, we host approximately 200 volunteers to police the 13 miles of county Atlantic Ocean shoreline.

Population(s) Served

Various programs by which individuals and organizations can adopt specific areas to police and maintain on a quarterly basis.

Population(s) Served

Planting Nassau's Future is a Keep Nassau Beautiful (KNB) program. The primary mission of the program is to beautify spaces in Nassau County. As the eastern gateway to the Sunshine State, we want to preserve our beaches, green pastures, timberlands, and all the beautiful areas in between. Weather events, age, and increasing development can impact these environments so we must start somewhere to make an impact for all of our futures.

Population(s) Served

Where we work


Outstanding Urban Forestry Award 2020

Florida Urban Forestry Council

Great American Cleanup 2020

Keep Florida Beautiful

Outstanding Program FDOT Adopt A Highway 2021

Keep Florida Beautiful

Green Business of the Year 2021

Nassau County Chamber of Commerce

Outstanding Project #RefillNassauFL 2023

Keep Florida Beautiful

Presidents Circle 2023

Keep America Beautiful

Affiliations & memberships

Keep America Beautiful 1991

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of volunteer hours contributed to the organization

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Multiracial people, Families, Adolescents, Preteens

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success


Number of trees planted

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Adolescents, Preteens, Multiracial people, Families

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

KNB shall be charitable and educational in its purpose to keep Nassau County, Florida clean and green through community engagement and educational programs. To achieve this purpose, KNB shall:

Maintain litter and waste control programs following the FDOT Adopt A Highway program with local programs for Adopt a Road, Adopt a Beach, and Adopt a Spot. Encourage and organize community and individual cleanup events. Educate the public in good behavior through educational events and modeling good behavior.

Engage in community appearance improvement projects for the beautification and conservation of Nassau County, Florida. These include cleanup events, household hazardous waste collection, tree giveaway, and planting Florida friendly and Florida native trees and plants across all corners of Nassau County.

Promote the benefits of a clean and beautiful environment through community events, educational events and modeling good behavior.

Identify partner organizations, individuals and businesses to jointly coordinate and implement projects.
Build cooperative relationships across environmental groups in Nassau County Florida for implementation of shared purpose projects and community engagement.
Build partnerships and projects in each municipality and County government to establish KNB as the go-to organization for beautification of Nassau County places and community spaces.

Keep Nassau Beautiful, Inc. (KNB) is a stand-alone, not for profit 501(c)(3) corporation; founded in 1991 and incorporated in the state of Florida. KNB is governed by a volunteer board of directors, it’s executive director and program manager. It is a volunteer-based community action and education organization that works through concerned citizens and partnerships with government, businesses, and education institutions. It’s mission is to educate and encourage sustainability of a clean, green and beautiful Nassau County through the reduction of litter and waste, increase in recycling, and beautifying of spaces. KNB is an affiliate of Keep America Beautiful and Keep Florida Beautiful and maintains a “President’s Circle” certification.

We achieve our objectives through the following:
Litter and Waste Reduction with help from our Adopt Program partners and volunteers; state, county and city partners that provide funds; and roadway, waterway and shoreline cleanup partners and volunteers.

Increase in Recycling through state, county and city partners that provide funds; household hazardous waste collection events; local schools who provide time in the classroom or during assembly; and organizations that provide opportunities for adult education.

Beautifying Spaces thanks to generous sponsors and state, county and city partners that provide funds, in-kind support, and volunteer hours for the launch of Planting Nassau’s Future and the planting of more than 850 trees since launch of the program.

Highlights from fiscal year 2022 include:
5,821 TOTAL VOLUNTEER HOURS translates into 727 working days and an economic value of $155,058.00.

68.7 TONS LITTER, RECYCLABLES, AND HOUSEHOLD HAZARDOUS WASTE COLLECTED, preventing harmful environmental effects and landfill contamination.

3,456 YOUTH AND ADULTS EDUCATED ON THE TENANTS OF KNB leads to increased individual awareness and behavior change.

1,410 TREES PLANTED IN NASSAU COUNTY, FLORIDA, Which helps reduce carbon dioxide levels and severity of storm related damage.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    Staff find it hard to prioritize feedback collection and review due to lack of time


Keep Nassau Beautiful, Inc.
Fiscal year: Jul 01 - Jun 30

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Financial data

SOURCE: IRS Form 990

Keep Nassau Beautiful, Inc.

Revenue & expenses

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

Keep Nassau Beautiful, Inc.

Balance sheet

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization

Executive Director

Mrs. Lynda Bell

My passion is in delivering high value internal and external stakeholder satisfaction. My skills include the ability to define and grow new business opportunities, identify and implement process improvement, and coach and build teams focused on results.

Keep Nassau Beautiful, Inc.

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

Keep Nassau Beautiful, Inc.

Board of directors
as of 03/27/2024
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Mr. Joshua Baker

US Navy / Baker Realties

Term: 2024 - 2022

Jean Mauldin


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Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 6/16/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity

Race & ethnicity

No data

Gender identity

No data

Transgender Identity

No data

Sexual orientation

No data


No data

Equity strategies

Last updated: 03/27/2024

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.