Simply Grace Inc

Holistic Counseling and Coaching

Alpharetta, GA   |
GuideStar Charity Check

Simply Grace Inc

EIN: 56-2384967


Holistic counseling through practical spirituality and energy psychology methods for a life that is peaceful, intentional, balanced, and simply free.

Ruling year info


Executive Director

Kenneth Pallone

Office Manager

Debbie Pallone

Main address

1090 Cambridge Square Suite D

Alpharetta, GA 30009 USA

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Subject area info


Mental health counseling


Human services

Population served info


Low-income people

NTEE code info

Counseling Support Groups (F60)

Christian (X20)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Tax forms


Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

General Counseling Scholarship Project

Our services are offered on a donation basis. Many of our clients experience financial hardship.The average cost for a client is approx. $1500.00 for 18-22 sessions.

Providing a safe and professional environment while helping individuals overcome anxiety, depression, post-traumatic stress issues, grief/loss, relationship issues, life changes, and post-addiction issues.

- We employ various tools and methodologies; general
psychology, as well as practical spirituality in order to offer
effective solutions that address the conscious, sub-conscious
mind and body of the individual.
- We assist clients in working through traumas, panic, facing
fears, etc..
- We assist clients in exchanging old, worn out belief systems
with new empowering ones.
- We assist clients in removing various trapped emotional
- Each client has a program designed (ICP) to meet their
individual goals and needs.

- We have seen clients overcome various traumas by letting go
of fears and self-sabotage, while creating a life of success.
- We have seen clients face the pain, loss and emotional
roller coaster of the divorce process.
- We have seen clients after numerous toxic and abusive
relationships become empowered and emotionally healthy
enough to leave their situation while remaining strong for the
first time in their lives.
- We have seen clients overcome various kinds of energies such
as "The Will to Die", "No Will to Live", "Addictive Heart Energy",
Shame, and Worthlessness and able to move forward through
life with excitement, joy and expectancy.

*Simply Grace makes no claims as to the healing of our clients; however, through our integrative process we have witnessed noticeable reductions in many stress-related illnesses.

Population(s) Served

Where we work


Simply Grace Inc
Fiscal year: Jan 01 - Dec 31

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2020 info

SOURCE: IRS Form 990


Average of 57.44 over 5 years

Months of cash in 2020 info

SOURCE: IRS Form 990


Average of 7 over 5 years

Fringe rate in 2020 info

SOURCE: IRS Form 990


Average of 1% over 5 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

Source: IRS Form 990 info

Simply Grace Inc

Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990

Fiscal year ending: cloud_download Download Data

Simply Grace Inc

Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

Simply Grace Inc

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990

This snapshot of Simply Grace Inc’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

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Business model indicators

Profitability info 2017 2018 2019 2020
Unrestricted surplus (deficit) before depreciation $1,804 $11,121 $5,205 $6,164
As % of expenses 3.6% 22.9% 10.4% 12.4%
Unrestricted surplus (deficit) after depreciation $1,804 $11,121 $5,205 $6,164
As % of expenses 3.6% 22.9% 10.4% 12.4%
Revenue composition info
Total revenue (unrestricted & restricted) $51,977 $59,698 $55,372 $55,973
Total revenue, % change over prior year 0.0% 14.9% -7.2% 1.1%
Program services revenue 30.5% 88.8% 52.7% 49.3%
Membership dues 0.0% 0.0% 0.0% 0.0%
Investment income 0.0% 0.0% 0.0% 0.0%
Government grants 0.0% 0.0% 0.0% 0.0%
All other grants and contributions 69.5% 11.2% 47.3% 50.7%
Other revenue 0.0% 0.0% 0.0% 0.0%
Expense composition info
Total expenses before depreciation $50,173 $48,577 $50,167 $49,809
Total expenses, % change over prior year 0.0% -3.2% 3.3% -0.7%
Personnel 76.3% 74.1% 77.0% 74.0%
Professional fees 0.2% 2.2% 2.0% 3.4%
Occupancy 10.2% 9.1% 8.6% 11.0%
Interest 0.0% 0.0% 0.0% 0.1%
Pass-through 0.0% 0.0% 0.0% 0.0%
All other expenses 13.3% 14.6% 12.4% 11.5%
Full cost components (estimated) info 2017 2018 2019 2020
Total expenses (after depreciation) $50,173 $48,577 $50,167 $49,809
One month of savings $4,181 $4,048 $4,181 $4,151
Debt principal payment $0 $0 $0 $0
Fixed asset additions $0 $0 $0 $0
Total full costs (estimated) $54,354 $52,625 $54,348 $53,960

Capital structure indicators

Liquidity info 2017 2018 2019 2020
Months of cash 5.8 8.7 9.6 10.7
Months of cash and investments 5.8 8.7 9.6 10.7
Months of estimated liquid unrestricted net assets 5.8 8.7 9.7 10.7
Balance sheet composition info 2017 2018 2019 2020
Cash $24,267 $35,388 $40,050 $44,418
Investments $0 $0 $0 $0
Receivables $0 $0 $0 $72
Gross land, buildings, equipment (LBE) $0 $0 $0 $0
Accumulated depreciation (as a % of LBE) 0.0% 0.0% 0.0% 0.0%
Liabilities (as a % of assets) 0.6% 0.4% -1.0% 0.0%
Unrestricted net assets $0 $0 $0 $0
Temporarily restricted net assets $0 $0 N/A N/A
Permanently restricted net assets $0 $0 N/A N/A
Total restricted net assets $0 $0 $0 $0
Total net assets $24,114 $35,235 $40,440 $44,490

Key data checks

Key data checks info 2017 2018 2019 2020
Material data errors No No No No


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization

Executive Director

Kenneth Pallone

Ken is an Ordained Minister and holds a Bachelor of Arts degree from Kennesaw State University, Advanced Discipleship Training from Grace Ministries International and is a Certified Emotion Code Practitioner. Simply Grace, Inc., was established in 2003 in Cumming, Georgia.

Office Manager

Debbie Pallone

Debbie is married and has one adult son. She attended Kennesaw State University. She holds a certification as an Emotion Code Practitioner and has completed many workshops and specialized trainings of various alternative healing modalities.

Number of employees

Source: IRS Form 990

Simply Grace Inc

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

Simply Grace Inc

Board of directors
as of 01/24/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Kenneth Pallone

Simply Grace, Inc.

Hal Pruitt

Cumming Lawn service

Noele Wayne

Project Hero

Debbie Pallone

Simply Grace, Inc.

Organizational demographics

SOURCE: Self-reported; last updated 6/2/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Decline to state
Sexual orientation
Decline to state
Disability status
Decline to state

The organization's co-leader identifies as:

Race & ethnicity
Decline to state
Sexual orientation
Decline to state
Disability status
Decline to state

Race & ethnicity

No data

Gender identity

No data


No data

Sexual orientation

No data


No data