Conserving the Migration

Madison, WI   |
GuideStar Charity Check


EIN: 94-3299134


Foster the conservation of North American Monarch butterflies and their migration through habitat restoration, research, monitoring, education and community development in and near the monarch overwintering areas in Mexico.

Ruling year info


Board Chair

Mr. Don Davis

Main address

4038 Cherokee Drive

Madison, WI 53711 USA

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Formerly known as

Michoacan Reforestation Fund/Monarch Butterfly Sanctuary Foundation



Subject area info

Climate change

Forest preservation

Environmental education

Sustainable development

Community organizing

Population served info

Children and youth


NTEE code info

Forest Conservation (C36)

Community Improvement, Capacity Building N.E.C. (S99)

Natural Resource Conservation and Protection (C30)

What we aim to solve

SOURCE: Self-reported by organization

Our mission is to foster the conservation of North American monarch butterflies and their migration through habitat restoration, research, monitoring, education and support for sustainable community development in and near monarch habitats in Mexico. Our vision is to provided healthy ecosystems and sustainable communities that preserve North American Monarch butterflies and their spectacular migration in perpetuity.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Reforestation and Habitat Conservation

In partnership with other organizations and local communities we support reforestation efforts and conservation of watersheds in the monarch butterfly area. We also support monitoring and restoration of forests that have been logged and/or affected by extreme weather events. All our activites are evaluated periodically so we can learn from our experience and improve our practices.

Population(s) Served
Children and youth

Conduct workshops to train community members to become tourist guides in the monarch butterfly overwintering sites. Teach schoolchildren about monarch biology and their migration. Support monitoring of monarch populations through citizen science.

Population(s) Served
Children and youth

Conduct participatory community workshops on sustainable activities such as the construction of fuel-efficient stoves , rainwater capturing cisterns, organic farming, and reforestation.

Population(s) Served

Support assisted migration experiments where seedlings are planted at different altitudes to help optimize reforestation strategies as well as determine the viability of assisted migration to compensate for future climate change. These experiments are geared towards gaining more information that will scientifically support establishing altitudinal limits for monarch butterfly overwintering sites in the future.
We are also supporting the design of a a tiny solar-powered sensor to determine the daily flight path of migrating monarchs. This innovative system will help us learn more about the monarch migration and its implications for improving our conservation efforts.

Population(s) Served

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The Monarch Butterfly Fund's (MBF) ultimate goal is to foster the continued survival of the monarch butterfly and their migration through a multifaceted conservation strategy. We work closely with local communities who live in and near the Monarch Butterfly Biosphere Reserve using participatory methodologies. Our expected outcomes are the conservation of the overwintering sites of the monarch butterfly in Mexico and the involvement of local communities in forest conservation to improve their standard of living through sustainable activities that relieve pressure on the forests where the monarchs overwinter.

Our strategy to reach our goals includes establishing partnerships with other non-profit organizations who are active in the Monarch Butterfly Biosphere Reserve and projects that forward our mission and supporting and implementing forest conservation, scientific research and monitoring, education and outreach, and sustainable development strategies.

MBF has no staff but all board members have been involved with monarch conservation for more than 30 years. Their expertise and the partnerships they have established in Mexico are our biggest asset. Administrative and support activities are carried out by an external consultant.

Since our organization was established we have supported and implemented reforestation projects within and around the Monarch Butterfly Biosphere Reserve every year. We have established partnerships with local organizations and communities, working with them to carry out our projects. We believe our constant presence in the area and our outreach efforts will help us reach our ultimate goal of preserving the monarch migration and improving the well-being of local communities.


Fiscal year: Jan 01 - Dec 31

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Financial data

SOURCE: IRS Form 990


Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data


Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data


The people, governance practices, and partners that make the organization tick.

Letter of Determination is not available for this organization
Form 1023/1024 is not available for this organization

Board Chair

Mr. Don Davis


Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
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There are no highest paid employees recorded for this organization.


Board of directors
as of 09/08/2023
SOURCE: Self-reported by organization
Board of directors data
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Board chair

Mr. Don Davis

Citizen Scientist Toronto

Karen Oberhauser

Director, UW-Madison Arboretum, Wisconsin

Don Davis

Citizen Scientist Toronto, Canada

Gail Morris

Southwest Monarch Study, Arizona

Eli Moreno

Premier Residential, Seattle

Isabel Ramirez

UNAM’s Center for Research in Environmental Geography, Mexico

Ek del Val de Gortari

UNAM's Ecosystems and Sustainability Research Institute, Mexico

Alfonso Alonso

Smithsonian Conservation Biology Institute, Washington D.C.

Ernest Williams

Hamilton College, NY

Liz Goehring

Ecologist & Education Specialist Colorado

Organizational demographics

SOURCE: Self-reported; last updated 8/2/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


No data

Race & ethnicity

No data

Gender identity


Sexual orientation

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