Girl Scouting builds girls of courage, confidence, and character, who make the world a better place.

aka GSCCC   |   Chesapeake, VA   |
GuideStar Charity Check


EIN: 54-1158412


Girl Scouting builds girls of courage, confidence, and character, who make the world a better place.

Ruling year info


Principal Officer

Tracy Keller

Main address

912 Cedar Rd

Chesapeake, VA 23322 USA

Show more contact info



Subject area info

STEM education

Outdoor education

Leadership development


Scouting programs

Population served info





NTEE code info

Girl Scouts (O42)

Leadership Development (W70)

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Now, more than ever, girls face unique challenges in school and in social settings. Our proven Girl Scout program is based on years of research about girls' development and is designed to close the confidence gap, develop and fortify girls' belief in their identities as leaders, strengthen girls against the constant drum of media that shows them false images of the perfect body, and empower them to stand up to peer pressure and bullying that girls experience starting as early as elementary school.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Girl Scout Leadership Experience

The Girl Scout Leadership Experience expands opportunities for girls ages 5 - 17 as well as provides program training for adult volunteers. The Girl Scout Leadership Experience engages girls in four primary areas of STEM, Life Skills, Outdoors, and Entrepreneurship.

Girl Scout Council of Colonial Coast serves girls throughout SE Virginia and NE North Carolina. Hands on learning follows them however they want to engage. Customizable programs provide flexibility while retaining the key program outcomes.

Population(s) Served
Children and youth

Where we work

Affiliations & memberships

Girl Scouts of the USA 2023

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of groups/individuals benefiting from tools/resources/education materials provided

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth

Type of Metric

Output - describing our activities and reach

Direction of Success


Context Notes

Girls in our service area who have benefited from the Girl Scout Leadership Experience.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Girl Scouts helps girls develop their full individual potential; relate to others with increasing understanding, skill, and respect; develop values to guide their actions and provide the foundation for sound decision making; and contribute to the improvement of society through their abilities, leadership skills, and cooperation with others.

The Council focuses on metrics in each functional area:
Goal: By August 31, 2023, girl membership for will reach 7,340 girls.
Goal: By September 30, 2023, Philanthropy department will raise $760,506 in adult generated income.
Goal: By May 1, 2023, the Cookie Program will have 3,980 girls participate with the goal of 1,333,300
boxes sold.
Goal: By September 30, 2023, collaboratively create and execute strategies that improve the employee experience and increase retention.
Goal: By September 30, 2023, include more user-generated keyword-rich content on our website to impact SEO.

Girl Scouts employs multiple strategies to bring our mission to life. The Council will be undertaking a new strategic plan in early 2024. This section will be updated with those new details upon the plan's completion.

Current strategies surround operations in Troop programs, Community Troop programs, volunteer training, volunteer support, contributed revenue, earned revenue, program revenue.

In addition to 43 full-time staff members, Girl Scouts of the Colonial Coast engage over 4,000 adult volunteers to deliver services to the girls. Most of these volunteers work directly with the girls, while others focus on council-level goals through board and committee service. Through this cadre of capable individuals, we have a host of ideas and a depth of knowledge to reach our goals.

Three Key Performance Indicators drive our council's success throughout the membership year of October 1 through September 30. Two of those three metrics were exceeded. The third is the girl membership goal that is continuing to rise.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback


Fiscal year: Oct 01 - Sep 30
Financial documents
2021 2020-2021 GSCCC Financial Statements 2020
done  Yes, financials were audited by an independent accountant. info

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990


Average of 19.01 over 10 years

Months of cash in 2022 info

SOURCE: IRS Form 990


Average of 4.4 over 10 years

Fringe rate in 2022 info

SOURCE: IRS Form 990


Average of 32% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990


Revenue & expenses

Fiscal Year: Oct 01 - Sep 30

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data


Balance sheet

Fiscal Year: Oct 01 - Sep 30

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data


Financial trends analysis Glossary & formula definitions

Fiscal Year: Oct 01 - Sep 30

SOURCE: IRS Form 990 info

This snapshot of GIRL SCOUT COUNCIL OF COLONIAL COAST’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

Created in partnership with

Business model indicators

Profitability info 2018 2019 2020 2021 2022
Unrestricted surplus (deficit) before depreciation $450,010 $262,534 $190,005 $890,280 $204,173
As % of expenses 10.3% 5.9% 4.7% 22.6% 5.3%
Unrestricted surplus (deficit) after depreciation $257,402 $65,964 -$5,972 $689,145 $2,213
As % of expenses 5.6% 1.4% -0.1% 16.7% 0.1%
Revenue composition info
Total revenue (unrestricted & restricted) $4,903,965 $4,852,922 $4,234,590 $4,297,929 $5,222,702
Total revenue, % change over prior year 6.4% -1.0% -12.7% 1.5% 21.5%
Program services revenue 7.0% 7.1% 1.7% 4.9% 6.9%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 3.7% 4.5% 4.1% 4.0% 6.3%
Government grants 0.0% 0.0% 0.0% 14.0% 17.8%
All other grants and contributions 13.7% 14.3% 11.0% 14.5% 11.1%
Other revenue 75.6% 74.0% 83.1% 62.6% 57.8%
Expense composition info
Total expenses before depreciation $4,388,150 $4,417,114 $4,010,122 $3,936,470 $3,882,474
Total expenses, % change over prior year 4.1% 0.7% -9.2% -1.8% -1.4%
Personnel 68.6% 69.6% 75.1% 72.2% 68.1%
Professional fees 4.2% 4.9% 3.6% 3.5% 5.1%
Occupancy 7.3% 6.7% 6.0% 6.9% 5.7%
Interest 0.0% 0.0% 0.0% 0.0% 0.0%
Pass-through 2.4% 2.4% 1.2% 0.8% 1.0%
All other expenses 17.5% 16.5% 14.1% 16.5% 20.1%
Full cost components (estimated) info 2018 2019 2020 2021 2022
Total expenses (after depreciation) $4,580,758 $4,613,684 $4,206,099 $4,137,605 $4,084,434
One month of savings $365,679 $368,093 $334,177 $328,039 $323,540
Debt principal payment $0 $0 $0 $0 $583,900
Fixed asset additions $268,406 $0 $252,024 $0 $337,242
Total full costs (estimated) $5,214,843 $4,981,777 $4,792,300 $4,465,644 $5,329,116

Capital structure indicators

Liquidity info 2018 2019 2020 2021 2022
Months of cash 3.5 4.2 6.0 6.2 6.9
Months of cash and investments 15.9 17.0 20.5 23.6 21.4
Months of estimated liquid unrestricted net assets 15.1 15.5 16.9 19.6 19.5
Balance sheet composition info 2018 2019 2020 2021 2022
Cash $1,278,717 $1,545,753 $2,007,775 $2,033,400 $2,218,125
Investments $4,539,831 $4,717,517 $4,832,479 $5,721,896 $4,711,181
Receivables $292,274 $276,860 $167,750 $111,744 $138,288
Gross land, buildings, equipment (LBE) $7,552,297 $7,616,683 $7,789,186 $7,874,721 $8,016,951
Accumulated depreciation (as a % of LBE) 52.6% 54.5% 54.8% 56.5% 55.6%
Liabilities (as a % of assets) 2.9% 3.8% 8.0% 7.2% 1.9%
Unrestricted net assets $9,115,766 $9,181,730 $9,175,758 $9,864,903 $9,867,116
Temporarily restricted net assets $369,103 $439,454 N/A N/A N/A
Permanently restricted net assets $123,656 $207,338 N/A N/A N/A
Total restricted net assets $492,759 $646,792 $674,212 $761,597 $707,261
Total net assets $9,608,525 $9,828,522 $9,849,970 $10,626,500 $10,574,377

Key data checks

Key data checks info 2018 2019 2020 2021 2022
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Letter of Determination is not available for this organization
Form 1023/1024 is not available for this organization

Principal Officer

Tracy Keller

Number of employees

Source: IRS Form 990


Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.


Board of directors
as of 08/18/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Marisa Porto

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 8/17/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender (cisgender)
Disability status
Person without a disability

Race & ethnicity

Gender identity


Sexual orientation

No data


Equity strategies

Last updated: 08/17/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.