Friendly Center, Inc.

Helping families since 1924

aka Friendly Center   |   Orange, CA   |

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GuideStar Charity Check

Friendly Center, Inc.

EIN: 95-2479833


Providing stability, opportunity, and hope to children and families in poverty.

Ruling year info



Kenia Cueto

Main address

2200 W Orangewood Ave Ste 240

Orange, CA 92868 USA

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Subject area info

Elementary and secondary education

Mental health counseling

Family services

Rent and mortgage assistance

Population served info


Non-adult children

Economically disadvantaged people

NTEE code info

Family Services (P40)

Elementary, Secondary Ed (B20)

Counseling Support Groups (F60)

What we aim to solve

SOURCE: Self-reported by organization

Friendly Center’s aims to address the gap in resources that exists in Orange County for low-income families struggling to overcome the barriers of poverty. To address this need, Friendly Center offers over 15 free, wraparound programs and supportive services year-round; each of which fall under our 3 program pillars: Family Support, Hunger Relief, and Education Opportunity. Friendly Center’s programs and services are designed to both meet clients’ immediate needs while providing resources to gain long term self-sufficiency.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

The Power of Me

Friendly Center's after school tutoring program began in 1998 to address the problems of school failure, high school drop-outs, and gang involvement that plague children and youth in our community. Today, our program, The Power of Me, provides free academic tutoring programs at three locations for kindergarten through middle school students from low-income families. Programs include homework help and STEAM (Science, Technology, Engineering, Arts, and Math) focused enrichment activities to close the achievement gap and reduce dropout rates among at-risk K-8th grade students. Friendly Center's goal is to help our students achieve high school graduation and post high school educational opportunities. We know the generational cycle of poverty can be broken through the successful education of our young people.

Population(s) Served
Non-adult children
Economically disadvantaged people

Comprehensive Family Services (CFS) addresses the barriers that poverty stricken families face by offering free programs and services that work to physically, economically, and emotionally strengthen families. The goal is to break the cycle of generational poverty, creating stronger households enabling children to grow up in safer communities. Using the family resource center model, low-income families and individuals have access to an array of over 20 free services and programs at each of our sites. Friendly Center is deeply rooted in the community and is a trusted resource offering an environment that is welcoming, respectful, and culturally competent. English, Spanish and Vietnamese languages are spoken, reflecting the diversity of the communities we serve. CFS are responsive programs that are designed to help low-income families, as well as those in emergency situations, by providing services, support, and encouragement as they move toward self-sufficiency.

Population(s) Served

Friendly Center's Community Food program offer families multiple ways to receive food support based on their needs. This is achieved through two primary program components: Food Distribution Events and Emergency Food Assistance. Food Distribution Events are a reliable resource that offer families a variety of fresh and shelf-stable food items. When a family's needs cannot wait until the next distribution, Emergency Food Assistance is available.

Population(s) Served
Economically disadvantaged people
Older adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of people within the organization's service area accessing food aid

This metric is no longer tracked.
Totals By Year
Population(s) Served

Economically disadvantaged people

Type of Metric

Output - describing our activities and reach

Direction of Success


Context Notes

Families participating in emergency food assistance and supplemental food programs.

Number of personal development plans in place

This metric is no longer tracked.
Totals By Year
Population(s) Served

Families, Economically disadvantaged people

Related Program

Comprehensive Family Services

Type of Metric

Output - describing our activities and reach

Direction of Success


Context Notes

Families work one on one with staff in case management to develop plans with goals aimed toward self-sufficiency.

Number of children served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Economically disadvantaged people

Type of Metric

Output - describing our activities and reach

Direction of Success


Number of volunteers

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success


Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Friendly Center’s vision is to end the cycle of generational poverty in Orange County. We aim to achieve this vision by offering comprehensive, high-impact programs to low-income families that both alleviate immediate crises and offer the tools to build a more stable, hopeful future.

1. Offer programs and services through community-based resource centers in easily accessible locations.
2. Ensure that all program participants have access to appropriate resources that will measurably strengthen progress toward stability and self-sufficiency.
3. Determine severity of participant's need and connect them to programs of greatest potential impact.
4. Evaluate effectiveness of programs to confirm they address the needs of participants.
5. Provide accessible food programs that offer a high quantity of nutritious food items.
6. Provide an environment that nurtures and cultivates learning for students in The Power of Me after-school program. Develop curriculum that expose students to current learning trends, such as science and robotics, to prepare them for future opportunities.
7. Get feedback from program participants and form committees made up of clients and community stakeholders to help develop programs and access community needs.

Since our founding in 1924, Friendly Center has existed to serve Orange County’s most vulnerable and marginalized families. Ninety-nine years ago, the population served was migrant farm workers living in the city of Orange; today it is working poor families across Orange County who struggle with the instability and challenges that come with living in poverty. Friendly Center has extensive experience delivering high-impact programs in Orange County and the capacity to adapt to community needs. With multiple sites, our impact and reach in Orange County stretches across various regions.

Friendly Center serves thousands of OC residents each year through its 15+ programs and services; taking a wraparound approach to connecting clients with resources based on their needs. Staff track program outcomes and client progress utilizing Friendly Center's robust database as well as other evidence-based outcome measures. One of these outcomes tracked by our database indicates that 95% of families who complete Friendly Center's Case Management program remain stable and self-sufficient one year after program completion. Further progress toward fulfilling Friendly Center's mission and vision continue through our expansion into various regions of Orange County.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To inform the development of new programs/projects, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback


Friendly Center, Inc.
Fiscal year: Jan 01 - Dec 31

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990


Average of 8.38 over 10 years

Months of cash in 2022 info

SOURCE: IRS Form 990


Average of 5.2 over 10 years

Fringe rate in 2022 info

SOURCE: IRS Form 990


Average of 10% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

Friendly Center, Inc.

Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

Friendly Center, Inc.

Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

Friendly Center, Inc.

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

This snapshot of Friendly Center, Inc.’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

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Business model indicators

Profitability info 2017 2018 2019 2020 2022
Unrestricted surplus (deficit) before depreciation $86,317 $27,518 $114,929 $258,226 $1,764,122
As % of expenses 3.1% 0.8% 3.7% 15.2% 93.4%
Unrestricted surplus (deficit) after depreciation $78,799 $19,910 $105,840 $242,818 $1,751,590
As % of expenses 2.8% 0.6% 3.4% 14.2% 92.1%
Revenue composition info
Total revenue (unrestricted & restricted) $2,975,392 $3,606,918 $3,239,123 $1,982,607 $3,795,284
Total revenue, % change over prior year 1.6% 21.2% -10.2% -38.8% 0.0%
Program services revenue 3.3% 2.7% 3.1% 5.3% 2.3%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 0.1% 0.1% 0.2% 0.3% 0.8%
Government grants 29.7% 18.7% 19.6% 0.0% 8.5%
All other grants and contributions 66.9% 78.3% 76.9% 93.9% 38.8%
Other revenue 0.0% 0.1% 0.2% 0.6% 49.5%
Expense composition info
Total expenses before depreciation $2,812,114 $3,598,786 $3,144,922 $1,697,534 $1,888,744
Total expenses, % change over prior year -2.8% 28.0% -12.6% -46.0% 0.0%
Personnel 33.1% 24.0% 27.1% 50.2% 49.3%
Professional fees 0.5% 0.5% 0.5% 1.0% 1.0%
Occupancy 0.0% 0.0% 0.0% 0.0% 0.8%
Interest 0.0% 0.0% 0.0% 0.0% 0.0%
Pass-through 60.2% 70.0% 64.9% 35.7% 34.7%
All other expenses 6.2% 5.4% 7.5% 13.1% 14.2%
Full cost components (estimated) info 2017 2018 2019 2020 2022
Total expenses (after depreciation) $2,819,632 $3,606,394 $3,154,011 $1,712,942 $1,901,276
One month of savings $234,343 $299,899 $262,077 $141,461 $157,395
Debt principal payment $0 $0 $0 $0 $0
Fixed asset additions $0 $10,063 $36,399 $0 $0
Total full costs (estimated) $3,053,975 $3,916,356 $3,452,487 $1,854,403 $2,058,671

Capital structure indicators

Liquidity info 2017 2018 2019 2020 2022
Months of cash 4.5 3.6 4.3 10.2 8.0
Months of cash and investments 4.5 3.6 4.3 10.2 21.6
Months of estimated liquid unrestricted net assets 4.3 3.4 4.2 9.6 20.7
Balance sheet composition info 2017 2018 2019 2020 2022
Cash $1,045,980 $1,068,574 $1,136,526 $1,439,094 $1,254,581
Investments $0 $0 $0 $0 $2,144,353
Receivables $163,351 $128,840 $122,194 $67,184 $80,479
Gross land, buildings, equipment (LBE) $427,195 $422,977 $422,346 $377,475 $41,588
Accumulated depreciation (as a % of LBE) 87.6% 86.9% 80.4% 80.6% 62.3%
Liabilities (as a % of assets) 8.7% 8.0% 7.8% 4.8% 14.2%
Unrestricted net assets $1,058,505 $1,078,415 $1,184,255 $1,426,397 $3,269,701
Temporarily restricted net assets $95,101 $79,715 N/A N/A N/A
Permanently restricted net assets $4,000 $0 N/A N/A N/A
Total restricted net assets $99,101 $79,715 $58,987 $85,834 $165,841
Total net assets $1,157,606 $1,158,130 $1,243,242 $1,512,231 $3,435,542

Key data checks

Key data checks info 2017 2018 2019 2020 2022
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization


Kenia Cueto

Kenia Hernandez Cueto, Ph.D., was appointed President & Chief Executive Officer (CEO) of Friendly Center, Inc. in December of 2023. Dr. Cueto, renowned for her transformative leadership within the career technical education, K-12, community college, adult education, and workforce development spaces, steps into the role with a compelling vision to elevate Friendly Centers vision and mission to Provide Stability, Opportunity, and Hope to Children and Families in Poverty and end the cycle of generational poverty in Orange County.

Number of employees

Source: IRS Form 990

Friendly Center, Inc.

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

Friendly Center, Inc.

Board of directors
as of 02/16/2024
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
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Vito Canuso

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Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 2/16/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation


No data

Equity strategies

Last updated: 03/03/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.