Grow Central Florida Inc

GROW healthy kids, GROW healthy communities

aka GROW Healthy Kids, Inc   |   Sanford, FL   |
GuideStar Charity Check

Grow Central Florida Inc

EIN: 81-0912291


The mission of GROW Healthy Kids is to make a positive difference in children's lives by increasing opportunities for physical activity and healthy living. Our vision is to help develop the healthiest children by supporting grass roots wellness initiatives that foster positive relationships between youth and trusted adults in our community. GROW Healthy Kids is driven by our core values: Collaboration, Health, Inclusion, Leadership, Devotion.

Notes from the nonprofit

On behalf of the GROW Healthy Kids Board of Directors, we appreciate all support. If any questions arise, please contact nonprofit founder, Colleen Gonzalez at [email protected] or visit

Ruling year info


Principal Officer

Colleen Gonzalez

Main address

419 S. Park Avenue

Sanford, FL 32771 USA

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Subject area info

Community service for youth

Population served info

Children and youth

Economically disadvantaged people

At-risk youth



Show more populations served

NTEE code info

Youth Community Service Clubs (O51)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Tax forms


What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Shoes and Socks for Identified Student in Need

GROW Healthy Kids distributes new shoes and socks to identify students (k-12) in need. Utilizing donor dollars, discontinued, defective and returned merchandise from Fleet Feet and Vans, shoes get received into our inventory and are assigned a unique bar code number. In addition, each pair of shoes have a positive affirmation sticker with a “I am (Smart, resilient, Confident, ext)”. Schools in Seminole and Orange County Florida have foot measuring sticks. To request shoes, they scan a QR code and fill out a form. Weekly, GROW Volunteer pull requested shoes and socks. Each set get individually bagged up with information about our nonprofit and sponsors, with the invitation to complete a care giver survey via a QR code. Additionally, physical and mental health resources from the State of Florida are in each bag. The bag serves as a assess point for the school representative to include specific resources that may benefit the child or family.

Population(s) Served
Children and youth
Emergency responders
At-risk youth
Economically disadvantaged people
Children and youth
Emergency responders
At-risk youth
Economically disadvantaged people

The GROW Healthy Kids Sports Ball Resource Bags for LEO can help buffer and heal trauma from the start by having immediate access to a tangible resource to process stress (a sports ball), while fostering a positive social connection and increasing parental resiliency.
Since 2018, GROW Healthy Kids has created these unique resource bags for distribution to law enforcement. Each ball bag is deployed with a new sports ball, information about the nonprofit and sponsors. In addition, each bag contains information from the state department of health that address resources for youth / teen physical and mental health. Each agency is encouraged to use the bag as an access point to provide community specific resources that may help the child or family.

Population(s) Served
Children and youth
At-risk youth
Economically disadvantaged people
Emergency responders
At-risk youth

GROW Central Florida provides teachers who work at Title 1 / low resource schools with recess supplies. Recess in the state of Florida is mandatory but not funded. For educators who work at these locations, they face challenges such as limited playground space. This leaves classes to play between buildings, on grass fields or walking the bus loop with no durable goods (balls, jump ropes, and basic outdoor play items).

Why is providing these basic items for recess important? According to the American Academy of Pediatrics, recess play affords time to rest, play, imagine, think, move and socialize. After recess students are more attentive and better able to perform cognitively. In addition, recess helps young children to develop social skills that are otherwise not acquired in the more structured classroom environment.

Population(s) Served
Children and youth
Economically disadvantaged people
Children and youth
Economically disadvantaged people
At-risk youth

Where we work


Best in Social Responsibility Nominee 2022

Greater Orlando Sports Commission

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of children served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, At-risk youth, Economically disadvantaged people, Academics, Emergency responders

Related Program

Shoes and Socks for Identified Student in Need

Type of Metric

Output - describing our activities and reach

Direction of Success


Context Notes

Children served relates to the: number of students who have received shoes, a sports ball or have access to volunteer based after school hours running programs or physical recess supplies

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The supplies provided by GROW Healthy Kids should not be viewed as “giveaway” items.
The supplies are a resource to foster positive relationships with the most vulnerable of citizens … our youth. An adverse childhood experience can influence the health and wellbeing of an individual throughout a person’s lifespan. An adverse childhood experience can lead to depression, suicide attempts, obesity, smoking, alcohol and drug use and can have a negative impact on academic achievement and graduation rates.

When youth experience trauma without a safe stable nurturing buffer, it leads to toxic stress. Toxic stress places a child in a state of fight, flight or freeze which can show up in behaviors, learning and health conditions.

Intervention can be taken to mitigate the worst effects of trauma and help youth move forward and have healthy functioning lives. Educators, coaches and law enforcement cannot take trauma away from a child but can take action to help that child build resiliency.

When a positive experience outweighs a negative experience, it moves the child / teen towards a healthy outcome. Positive childhood experiences are critical for children to build resiliency and to mitigate the effects of toxic stress. Experiences such as feeling a sense of belonging, feeling supported or having two or more non-parent adults who care can make the difference.

Each of our outreach areas provide a child or teen a way to engage in physical activity and process stress in a healthy manner. Distributed shoes and sports ball bags serve as a access point to provide parent / caregivers with resources that emphasize healthy living, while providing access to information where assistance is needed.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback


Grow Central Florida Inc
Fiscal year: Jan 01 - Dec 31

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990


Average of 1.49 over 4 years

Months of cash in 2022 info

SOURCE: IRS Form 990


Average of 0.7 over 4 years

Fringe rate in 2022 info

SOURCE: IRS Form 990


Average of 0% over 4 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

Grow Central Florida Inc

Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

Grow Central Florida Inc

Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

Grow Central Florida Inc

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

This snapshot of Grow Central Florida Inc’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

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Business model indicators

Profitability info 2022
Unrestricted surplus (deficit) before depreciation $14,892
As % of expenses 7.6%
Unrestricted surplus (deficit) after depreciation $13,042
As % of expenses 6.6%
Revenue composition info
Total revenue (unrestricted & restricted) $209,596
Total revenue, % change over prior year 0.0%
Program services revenue 0.0%
Membership dues 0.0%
Investment income 0.0%
Government grants 0.0%
All other grants and contributions 100.0%
Other revenue 0.0%
Expense composition info
Total expenses before depreciation $194,704
Total expenses, % change over prior year 0.0%
Personnel 0.0%
Professional fees 13.4%
Occupancy 0.0%
Interest 0.0%
Pass-through 0.0%
All other expenses 86.6%
Full cost components (estimated) info 2022
Total expenses (after depreciation) $196,554
One month of savings $16,225
Debt principal payment $0
Fixed asset additions $0
Total full costs (estimated) $212,779

Capital structure indicators

Liquidity info 2022
Months of cash 2.9
Months of cash and investments 2.9
Months of estimated liquid unrestricted net assets 4.2
Balance sheet composition info 2022
Cash $47,684
Investments $0
Receivables $1,205
Gross land, buildings, equipment (LBE) $18,500
Accumulated depreciation (as a % of LBE) 12.5%
Liabilities (as a % of assets) 8.7%
Unrestricted net assets $83,967
Temporarily restricted net assets N/A
Permanently restricted net assets N/A
Total restricted net assets $0
Total net assets $83,967

Key data checks

Key data checks info 2022
Material data errors No


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization

Principal Officer

Colleen Gonzalez

Number of employees

Source: IRS Form 990

Grow Central Florida Inc

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

Grow Central Florida Inc

Board of directors
as of 01/27/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Kerri Segrest

Seminole County Public School

Term: 2023 - 2019

Fritz Voltaire


Luis Gonzalez

Republic National Distribting, Exq

Jamie Candelori

Altamonte Pediatric, MD, FAAP

Melodie Griffin

Winter Park Health Foundation, MHA

Mandy Layman

Nemours, MS, RD, LD/N, CDE

Lisa DiLeo Mercer

Seminole County Public Schools, Ed.D, Ed.S, M.Ed

Eric Shivers

Rudolph & Shivers, EPA

Jason McCormick

Founder, Principal – Aedieno, Xperient, Peeeple (consortium)

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 1/19/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation


No data