VITAE FOUNDATION

aka Vitae Caring Foundation | JEFFERSON CTY, MO | www.vitaefoundation.org

GuideStar Charity Check

VITAE FOUNDATION

EIN: 43-1138252

Contributions tax deductible
as of September 2023

IRS BMF 509(a)(1)
as of September 18, 2023

View summary

Charity Check report

Mission

TO ENCOURAGE A CULTURE OF LIFE THROUGH RESEARCH-BASED MESSAGING.

Ruling year info

1977

President

Brandy Meeks

Main address

1731 SOUTHRIDGE DR STE D

JEFFERSON CTY, MO 65109 USA

Show more contact info

Formerly known as

Vitae Society

Missouri Citizens for Life Education Fund

Vitae Caring Foundation

EIN

43-1138252

Subject area info

Media justice

Right to life

Population served info

Adults

NTEE code info

Right to Life (R62)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Tax forms

Show Forms 990

Communication

Blog

Programs and results

Reports and documents

What we aim to solve

SOURCE: Self-reported by organization

In today's culture, the abortion industry presents abortion as the only solution to an unexpected pregnancy. That is simply not true. Vitae Foundation conducts research on abortion decision-making so we can perfect the right messages to effectively reach women facing unexpected pregnancies and connect them with Pregnancy Help Centers and other lifesaving resources.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Research based messaging to pregnant women in need and their circle of influence

Vitae Foundation facilitates lifesaving research and applies the findings to create messaging strategies to share with others so together, we can build a future where abortion is unthinkable.

Population(s) Served

Adults

Women and girls

Young women

Where we work

External reviews

Videos

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of unique website visitors

Totals By Year

Population(s) Served

Related Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The number of unique visitors to Vitae Foundation's website. This does not include visitors to vitaeresearchinstitute or vitaevault.org.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

What is the organization aiming to accomplish?

Vitae Foundation's goal is to restore the sanctity of life and make abortion unthinkable.

What are the organization's key strategies for making this happen?

Vitae commissioned Dr. Charles Kenny, a pioneer in consumer psychology and founder of The Right Brain People, to better understand the psychological dynamics that motivate women to feel the way they do about abortion.

An additional objective was to learn how to better communicate with those who may support abortion as a solution to an unexpected pregnancy and move them to a more life-affirming position.

From the very first study, a communication strategy emerged that resulted in a complete paradigm shift within the entire Pro-Life arena. Gone was the often politically charged rhetoric, absent the accusatory undertones. This new approach was woman-centered and non-confrontational while inviting audiences to think about the message.

To date, Vitae has commissioned seven studies with The Right Brain People and continues to conduct different types of research studies on the abortion decision-making process. Every project uncovers new findings and strengthens Vitae's ability to save lives. Current endeavors include Vitae's efforts to share this valuable information with Pregnancy Help Centers and Pro-Life peers across the world.

Vitae Foundation tests its research findings with Pregnancy Help Centers located in key markets across the United States. We then pass along the best practices to other Pregnancy Help Centers and Pro-Life peers so they can be equally as effective in reaching women facing unexpected pregnancies.

What are the organization's capabilities for doing this?

Vitae Foundation has more research on abortion decision-making than ANY other organization IN THE WORLD. Vitae Foundation is continually seeking out topics for upcoming research studies. Any time we appear in the public eye at conferences and such, we are overwhelmed for requests for research because we are the only organization to do what we do.

In addition, Vitae Foundation offers free training, consulting, and distribution of our research to Pro-Life peers.

As a part of our National Training Initiative, Vitae Foundation conducts in-person and online training for Pro-Life peers across the United States (at no cost).

Later this year, Vitae Foundation will launch the Vitae Vault, an online resource for Pregnancy Help Centers and Pro-Life peers which provides access to our research, best practices, and printables to help improve communication with women facing unexpected pregnancies. Again, the Vitae Vault is offered at no cost.

What have they accomplished so far and what's next?

Vitae has had TV, print and internet ads in 99 U.S. media markets and 18 foreign countries. In 2015, Vitae ran media campaigns in 15 of the top 25 media markets (seven of the top eight). In 2018 Vitae made over 55,493 critical connections with those looking for help at targeted pregnancy centers in this country. In 2020 it was determined that Vitae would focus its digital strategies in key markets, collaborating with Alpha Centers in ten strategic locations in cities across the country. In addition to these Alpha Centers, Vitae Foundation is also testing its research in many other locations across the U.S. which are referred to as Beta sites. Each of the Alpha and Beta centers stays in constant communication with Vitae Foundation on what methods are most successful. The strategies are proven, the research solid and the results have been stellar. Therefore we know it is just a matter of time before we achieve our ultimate goal of changing our culture to one that has a greater respect for human life.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

We shared information about our current feedback practices.

How is your organization using feedback from the people you serve?

To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve
Which of the following feedback practices does your organization routinely carry out?

We act on the feedback we receive
What challenges does the organization face when collecting feedback?

We don't have any major challenges to collecting feedback

Financials

VITAE FOUNDATION

Fiscal year: Jan 01 - Dec 31

Financial documents

Yes, financials were audited by an independent accountant.

Revenue vs. expenses: breakdown

SOURCE: IRS Form 990

NET GAIN/LOSS: in

Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022

SOURCE: IRS Form 990

1.31

Average of 2.36 over 10 years

Months of cash in 2022

SOURCE: IRS Form 990

1.7

Average of 3.1 over 10 years

Fringe rate in 2022

SOURCE: IRS Form 990

0%

Average of 2% over 10 years

Funding sources

Source: IRS Form 990

Assets & liabilities

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

Digitizing IRS form 990 data

VITAE FOUNDATION

Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: Download Data

Revenue
Contributions	$3,188,890
Government Grants	$0
Program Services	$66,105
Investments	$28,360
Special Events	($419,340)
Sales	$0
Other	$8,809
Total Revenue	$2,872,824

Expenses
Program Services	$2,531,768
Administration	$527,984
Fundraising	$640,037
Total Expenses	$3,699,789
Net Gain/Loss	($826,965)

Functional expenses
Accounting Fees	$35,877
Advertising & Promotion	$0
Information Technology Expenses	$0
Insurance Expenses	$0
Interest Expenses	$11,669
Investment Management Fees	$0
Legal Fees	$90,715
Pension Plan Contributions	$0
Professional Fundraising Expenses	$0

Revenue
Contributions	$2,648,708
Government Grants	$0
Program Services	$1,017
Investments	$5,775
Special Events	($351,904)
Sales	$0
Other	$2,240
Total Revenue	$2,305,836

Expenses
Program Services	$1,698,936
Administration	$410,969
Fundraising	$507,542
Total Expenses	$2,617,447
Net Gain/Loss	($311,611)

Functional expenses
Accounting Fees	$39,209
Advertising & Promotion	$0
Information Technology Expenses	$19,883
Insurance Expenses	$22,171
Interest Expenses	$14,343
Investment Management Fees	$0
Legal Fees	$31,120
Pension Plan Contributions	$0
Professional Fundraising Expenses	$24,142

Revenue
Contributions	$3,176,693
Government Grants	$0
Program Services	$0
Investments	$631
Special Events	($582,360)
Sales	$0
Other	($2,639)
Total Revenue	$2,592,325

Expenses
Program Services	$1,588,992
Administration	$476,318
Fundraising	$546,293
Total Expenses	$2,611,603
Net Gain/Loss	($19,278)

Functional expenses
Accounting Fees	$35,651
Advertising & Promotion	$250
Information Technology Expenses	$1,764
Insurance Expenses	$21,557
Interest Expenses	$14,089
Investment Management Fees	$3,061
Legal Fees	$17,668
Pension Plan Contributions	$0
Professional Fundraising Expenses	$0

Revenue
Contributions	$2,912,956
Government Grants	$0
Program Services	$0
Investments	($771)
Special Events	($391,561)
Sales	$0
Other	$391
Total Revenue	$2,521,015

Expenses
Program Services	$1,584,088
Administration	$446,708
Fundraising	$625,532
Total Expenses	$2,656,328
Net Gain/Loss	($135,313)

Functional expenses
Accounting Fees	$34,443
Advertising & Promotion	$564
Information Technology Expenses	$7,863
Insurance Expenses	$22,831
Interest Expenses	$13,568
Investment Management Fees	$2,589
Legal Fees	$19,514
Pension Plan Contributions	$110,160
Professional Fundraising Expenses	$0

Revenue
Contributions	$2,719,522
Government Grants	$0
Program Services	$0
Investments	($2,680)
Special Events	($323,038)
Sales	$0
Other	$15,768
Total Revenue	$2,409,572

Expenses
Program Services	$1,374,674
Administration	$420,454
Fundraising	$591,765
Total Expenses	$2,386,893
Net Gain/Loss	$22,679

Functional expenses
Accounting Fees	$32,543
Advertising & Promotion	$674
Information Technology Expenses	$1,672
Insurance Expenses	$20,194
Interest Expenses	$14,489
Investment Management Fees	$2,023
Legal Fees	$10,253
Pension Plan Contributions	$0
Professional Fundraising Expenses	$0

Revenue
Contributions	$3,251,621
Government Grants	$0
Program Services	$0
Investments	$2,285
Special Events	($118,462)
Sales	$0
Other	$8,484
Total Revenue	$3,143,928

Expenses
Program Services	$1,784,613
Administration	$365,338
Fundraising	$374,264
Total Expenses	$2,524,215
Net Gain/Loss	$619,713

Functional expenses
Accounting Fees	$47,968
Advertising & Promotion	$0
Information Technology Expenses	$0
Insurance Expenses	$19,219
Interest Expenses	$0
Investment Management Fees	$0
Legal Fees	$3,717
Pension Plan Contributions	$0
Professional Fundraising Expenses	$0

Revenue
Contributions	$3,220,922
Government Grants	$0
Program Services	$0
Investments	($2,391)
Special Events	($113,983)
Sales	$0
Other	$4,754
Total Revenue	$3,109,302

Expenses
Program Services	$2,270,358
Administration	$334,221
Fundraising	$358,892
Total Expenses	$2,963,471
Net Gain/Loss	$145,831

Functional expenses
Accounting Fees	$45,731
Advertising & Promotion	$4,103
Information Technology Expenses	$8,368
Insurance Expenses	$23,908
Interest Expenses	$7,801
Investment Management Fees	$0
Legal Fees	$4,433
Pension Plan Contributions	$0
Professional Fundraising Expenses	$0

Revenue
Contributions	$3,076,019
Government Grants	$0
Program Services	$0
Investments	($1,642)
Special Events	($96,608)
Sales	$0
Other	$6,429
Total Revenue	$2,984,198

Expenses
Program Services	$2,257,434
Administration	$283,430
Fundraising	$273,022
Total Expenses	$2,813,886
Net Gain/Loss	$170,312

Functional expenses
Accounting Fees	$37,396
Advertising & Promotion	$1,166
Information Technology Expenses	$21,299
Insurance Expenses	$21,068
Interest Expenses	$5,682
Investment Management Fees	$0
Legal Fees	$4,600
Pension Plan Contributions	$0
Professional Fundraising Expenses	$0

Revenue
Contributions	$2,839,802
Government Grants	$0
Program Services	$0
Investments	$4,938
Special Events	($214,369)
Sales	$0
Other	$2,346
Total Revenue	$2,632,717

Expenses
Program Services	$2,531,531
Administration	$257,578
Fundraising	$306,933
Total Expenses	$3,096,042
Net Gain/Loss	($463,325)

Functional expenses
Accounting Fees	$31,725
Advertising & Promotion	$3,078
Information Technology Expenses	$21,600
Insurance Expenses	$20,297
Interest Expenses	$6,142
Investment Management Fees	$0
Legal Fees	$1,869
Pension Plan Contributions	$0
Professional Fundraising Expenses	$0

Revenue
Contributions	$2,778,996
Government Grants	$0
Program Services	$0
Investments	($6,922)
Special Events	($202,736)
Sales	$0
Other	$2,348
Total Revenue	$2,571,686

Expenses
Program Services	$2,410,918
Administration	$307,987
Fundraising	$326,827
Total Expenses	$3,045,732
Net Gain/Loss	($474,046)

Functional expenses
Accounting Fees	$36,275
Advertising & Promotion	$3,944
Information Technology Expenses	$102,818
Insurance Expenses	$21,536
Interest Expenses	$10,231
Investment Management Fees	$0
Legal Fees	$5,175
Pension Plan Contributions	$0
Professional Fundraising Expenses	$0

Revenue
Contributions	$2,985,448
Government Grants	$0
Program Services	$0
Investments	$3,587
Special Events	($195,210)
Sales	$0
Other	$10,209
Total Revenue	$2,804,034

Expenses
Program Services	$2,427,185
Administration	$260,724
Fundraising	$181,993
Total Expenses	$2,869,902
Net Gain/Loss	($65,868)

Functional expenses
Accounting Fees	$37,347
Advertising & Promotion	$1,433
Information Technology Expenses	$92,671
Insurance Expenses	$19,929
Interest Expenses	$13,649
Investment Management Fees	$0
Legal Fees	$230
Pension Plan Contributions	$0
Professional Fundraising Expenses	$0

Revenue
Contributions	$2,883,384
Government Grants	$0
Program Services	$0
Investments	$6,345
Special Events	($105,360)
Sales	$0
Other	$6,939
Total Revenue	$2,791,308

Expenses
Program Services	$1,985,266
Administration	$286,598
Fundraising	$160,678
Total Expenses	$2,432,542
Net Gain/Loss	$358,766

Functional expenses
Accounting Fees	$33,450
Advertising & Promotion	$307
Information Technology Expenses	$90,318
Insurance Expenses	$0
Interest Expenses	$15,803
Investment Management Fees	$0
Legal Fees	$2,251
Pension Plan Contributions	$0
Professional Fundraising Expenses	$0

Revenue
Contributions	$3,768,024
Government Grants	$0
Program Services	$0
Investments	$3,214
Special Events	($70,797)
Sales	$0
Other	$26,644
Total Revenue	$3,727,085

Expenses
Program Services	$1,973,746
Administration	$327,092
Fundraising	$208,017
Total Expenses	$2,508,855
Net Gain/Loss	$1,218,230

Functional expenses
Accounting Fees	$33,694
Advertising & Promotion	$0
Information Technology Expenses	$85,525
Insurance Expenses	$10,341
Interest Expenses	$4,943
Investment Management Fees	$0
Legal Fees	$950
Pension Plan Contributions	$0
Professional Fundraising Expenses	$0

Revenue
Contributions	$3,360,399
Government Grants	$248,000
Program Services	$0
Investments	$8,006
Special Events	($262,298)
Sales	$0
Other	$1,367
Total Revenue	$3,355,474

Expenses
Program Services	$2,394,651
Administration	$329,341
Fundraising	$133,921
Total Expenses	$2,857,913
Net Gain/Loss	$497,561

Functional expenses
Accounting Fees	$34,407
Advertising & Promotion	$0
Information Technology Expenses	$91,844
Insurance Expenses	$10,789
Interest Expenses	$0
Investment Management Fees	$0
Legal Fees	$239
Pension Plan Contributions	$0
Professional Fundraising Expenses	$0

Revenue
Contributions	$3,667,526
Government Grants	$0
Program Services	$0
Investments	$26,477
Special Events	($333,502)
Sales	$0
Other	$38,039
Total Revenue	$3,398,540

Expenses
Program Services	$2,735,145
Administration	$438,115
Fundraising	$274,348
Total Expenses	$3,447,608
Net Gain/Loss	($49,068)

Functional expenses
Accounting Fees	$36,763
Advertising & Promotion	$0
Information Technology Expenses	$125,000
Insurance Expenses	$11,215
Interest Expenses	$220
Investment Management Fees	$0
Legal Fees	$300
Pension Plan Contributions	$0
Professional Fundraising Expenses	$0

VITAE FOUNDATION

Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: Download Data

Assets	Jan 01, 2008	Dec 31, 2008	Change
Contributions	$3,188,890
Cash & Equivalents	$932,790	$997,807	$65,017
Accounts Receivable	$123,070	$53,647	($69,423)
Pledges & Grants Receivable	$0	$0	$0
Receivable, Other	$456,370	$0	$0
Inventories for Sale or Use	$0	$0	$0
Investment, Securities	$44,058	$29,894	($14,164)
Investment, Other	$0	$0	$0
Fixed Assets (LBE - Depreciation)	$101,373	$59,015	($42,358)
Other	$418,745	$314,207	($104,538)
Total Assets	$2,076,406	$1,454,570	($621,836)

Liabilities	Jan 01, 2008	Dec 31, 2008	Change
Accounts Payable	$239,148	$402,428	$163,280
Grants Payable	$0	$0	$0
Deferred Revenue	$0	$0	$0
Loans and Notes	$265,694	$108,194	($157,500)
Tax-Exempt Bond Liabilities	$0	$0	$0
Other	$0	$200,000	$200,000
Total Liabilities	$504,842	$710,622	$205,780

Fund balance	Jan 01, 2008	Dec 31, 2008	Change
Temporarily Restricted Net Assets	$2,012,821	$616,262	-$1,396,559
Permanently Restricted Net Assets	$0	$0	$0
Total Restricted Net Assets	$2,012,821	$616,262	($1,396,559)
Unrestricted Net Assets	($441,257)	$127,686	$568,943
Net Assets	$1,571,564	$743,948	($827,616)

Assets	Jan 01, 2009	Dec 31, 2009	Change
Contributions	$2,648,708
Cash & Equivalents	$997,807	$652,425	($345,382)
Accounts Receivable	$53,647	$0	($53,647)
Pledges & Grants Receivable	$0	$0	$0
Receivable, Other	$0	$0	$0
Inventories for Sale or Use	$0	$0	$0
Investment, Securities	$29,894	$34,783	$4,889
Investment, Other	$0	$0	$0
Fixed Assets (LBE - Depreciation)	$59,015	$36,926	($22,089)
Other	$314,207	$244,138	($70,069)
Total Assets	$1,454,570	$968,272	($486,298)

Liabilities	Jan 01, 2009	Dec 31, 2009	Change
Accounts Payable	$402,428	$232,607	($169,821)
Grants Payable	$0	$0	$0
Deferred Revenue	$0	$0	$0
Loans and Notes	$108,194	$103,328	($4,866)
Tax-Exempt Bond Liabilities	$0	$0	$0
Other	$200,000	$200,000	$0
Total Liabilities	$710,622	$535,935	($174,687)

VITAE FOUNDATION

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

This snapshot of VITAE FOUNDATION’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

Created in partnership with

Fiscal year: Jan 01 - Dec 31 View full report Download data

Business model indicators

Profitability	2018	2019	2020	2021	2022
Unrestricted surplus (deficit) before depreciation	-$88,719	$261,340	$1,287,560	$437,060	-$687,493
As % of expenses	-3.1%	10.8%	51.5%	15.4%	-20.1%
Unrestricted surplus (deficit) after depreciation	-$97,350	$245,856	$1,279,081	$425,040	-$706,757
As % of expenses	-3.4%	10.1%	51.0%	14.9%	-20.5%

Revenue composition
Total revenue (unrestricted & restricted)	$2,804,034	$2,791,308	$3,727,085	$3,355,474	$3,398,540
Total revenue, % change over prior year	9.0%	-0.5%	33.5%	-10.0%	1.3%
Program services revenue	0.0%	0.0%	0.0%	0.0%	0.0%
Membership dues	0.0%	0.0%	0.0%	0.0%	0.0%
Investment income	0.0%	0.0%	0.0%	0.4%	0.7%
Government grants	0.0%	0.0%	0.0%	7.4%	0.0%
All other grants and contributions	99.5%	99.5%	99.2%	92.3%	98.1%
Other revenue	0.5%	0.4%	0.8%	-0.1%	1.2%

Expense composition
Total expenses before depreciation	$2,861,271	$2,417,058	$2,500,376	$2,845,893	$3,428,344
Total expenses, % change over prior year	-5.8%	-15.5%	3.4%	13.8%	20.5%
Personnel	48.1%	51.7%	57.1%	56.4%	54.3%
Professional fees	1.9%	2.9%	3.7%	3.6%	2.5%
Occupancy	2.3%	2.8%	2.5%	2.5%	2.0%
Interest	0.5%	0.7%	0.2%	0.0%	0.0%
Pass-through	0.2%	0.1%	0.3%	2.0%	0.9%
All other expenses	47.0%	41.8%	36.2%	35.6%	40.3%

Full cost components (estimated)	2018	2019	2020	2021	2022
Total expenses (after depreciation)	$2,869,902	$2,432,542	$2,508,855	$2,857,913	$3,447,608
One month of savings	$238,439	$201,422	$208,365	$237,158	$285,695
Debt principal payment	$0	$0	$0	$0	$0
Fixed asset additions	$0	$23,667	$14,288	$25,375	$0
Total full costs (estimated)	$3,108,341	$2,657,631	$2,731,508	$3,120,446	$3,733,303

Capital structure indicators

Liquidity	2018	2019	2020	2021	2022
Months of cash	0.9	2.3	8.4	3.7	1.7
Months of cash and investments	0.9	2.4	8.4	8.5	5.1
Months of estimated liquid unrestricted net assets	-1.3	-0.3	5.8	6.8	3.2

Balance sheet composition	2018	2019	2020	2021	2022
Cash	$215,335	$471,889	$1,751,264	$879,261	$480,912
Investments	$9,709	$4,690	$0	$1,142,208	$986,874
Receivables	$115,582	$66,928	$35,861	$71,302	$413,594
Gross land, buildings, equipment (LBE)	$334,208	$257,883	$274,154	$299,529	$318,404
Accumulated depreciation (as a % of LBE)	97.6%	93.7%	92.0%	88.2%	89.0%
Liabilities (as a % of assets)	124.3%	55.5%	19.8%	6.9%	17.4%
Unrestricted net assets	-$291,394	-$45,538	$1,233,543	$1,658,583	$951,826
Temporarily restricted net assets	$204,736	N/A	N/A	N/A	N/A
Permanently restricted net assets	$0	N/A	N/A	N/A	N/A
Total restricted net assets	$204,736	$316,993	$259,372	$338,813	$799,921
Total net assets	-$86,658	$271,455	$1,492,915	$1,997,396	$1,751,747

Key data checks

Key data checks	2018	2019	2020	2021	2022
Material data errors	No	No	No	No	No

Operations

The people, governance practices, and partners that make the organization tick.

Documents

Letter of Determination

Form 1023/1024 is not available for this organization

President

Brandy Meeks

Brandy has led in the pro-life movement for well over a decade. Her passion and energy for the mission increased while she served as a pregnancy center director in her early years. Later, she was recruited as the Director of Marketing and Research Application at Vitae Foundation. Brandy and her husband Matt, would go on to launch Cornerstone Marketing Strategies, building a company that assists pregnancy centers using research-backed digital marketing strategies. In 2018, Former Planned Parenthood director turned pro-life advocate Abby Johnson asked Brandy to join her as the VP of Operations at And Then There Were None to help more abortion workers leave the abortion industry while the movie Unplanned gained popularity. Together, they also launched ProLove Ministries, a pro-life organization that seeks to fill gaps in the movement. After the Dobbs decision was announced in 2022, Brandy was pursued by Vitae Foundation’s board of directors to lead as the next President.

Number of employees

Source: IRS Form 990

VITAE FOUNDATION

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Compensation

Other

Show data for fiscal year

Compensation data

Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

VITAE FOUNDATION

Board of directors
as of 06/29/2023

SOURCE: Self-reported by organization

Board of directors data

Download the most recent year of board of directors data for this organization

Board chair

Douglas Bax

Jason Imlay

Larry Rohrbach

Doug Bax

Kyle Menges

John Bruchalski

Melissa Ohden

John Sinclair

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? No
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 6/29/2023

Candid has made improvements to the race and ethnicity options.

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity

White/Caucasian/European

Gender identity

Female, Not transgender (cisgender)

Sexual orientation

Heterosexual or straight

Disability status

Person without a disability

Race & ethnicity

Gender identity

Sexual orientation

Disability

Equity strategies

Last updated: 09/20/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data

We review compensation data across the organization (and by staff levels) to identify disparities by race.
We ask team members to identify racial disparities in their programs and / or portfolios.
We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.

Policies and processes

We have community representation at the board level, either on the board itself or through a community advisory board.
We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.

Contractors

Fiscal year ending

Professional fundraisers

Fiscal year ending

SOURCE: IRS Form 990 Schedule G

Solicitation activities

Gross receipts from fundraising

Retained by organization

Paid to fundraiser

VITAE FOUNDATION

Mission

Is this your nonprofit?

Programs and results

Reports and documents

What we aim to solve

Our programs

Research based messaging to pregnant women in need and their circle of influence

Where we work

Our results

Evaluation documents

Number of unique website visitors

Totals By Year

Population(s) Served

Related Program

Type of Metric

Direction of Success

Context Notes

Our Sustainable Development Goals

Goals & Strategy

Charting impact

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

What have they accomplished so far and what's next?

How we listen

Financials

Financial documents

Revenue vs. expenses: breakdown

Liquidity in 2022 info

1.31

Months of cash in 2022 info

1.7

Fringe rate in 2022 info

0%

Funding sources info

Assets & liabilities info

Financial data

Digitizing IRS form 990 data

VITAE FOUNDATION

VITAE FOUNDATION

VITAE FOUNDATION

Business model indicators

Capital structure indicators

Key data checks

Operations

Documents

President

Brandy Meeks

Number of employees

VITAE FOUNDATION

Compensation data

VITAE FOUNDATION

Board of directors data

Douglas Bax

Board leadership practices

Board orientation and education

CEO oversight

Ethics and transparency

Board composition

Board performance

Organizational demographics

Leadership

Race & ethnicity

Gender identity

Sexual orientation

Disability

Equity strategies

Contractors

Professional fundraisers

Solicitation activities

Liquidity in 2022

Months of cash in 2022

Fringe rate in 2022

Funding sources

Assets & liabilities