ITS THE JOURNEY INC
ITS THE JOURNEY INC
EIN: 47-0897591
as of September 2023
as of September 18, 2023
Programs and results
Reports and documents
Download annual reportsWhat we aim to solve
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
It's The Journey
It’s The Journey, Inc. is a 501(c)(3) charitable organization founded in 2002 that raises funds for Georgia breast cancer organizations offering support to people across the state.
Where we work
External reviews

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Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
It's The Journey strives to strengthen Georgia's breast cancer community by raising money for local organizations that focus on breast cancer education, early detection, genetic testing and counseling, Lymphedema treatment and wellness programs for those fighting breast cancer.
What are the organization's key strategies for making this happen?
By hosting the annual Atlanta 2-Day Walk for Breast Cancer, in addition to other strategic partnerships with corporate sponsors, It's The Journey is able to annually secure an ever-growing source of income to support the grants that we award each year. This year, the Atlanta 2-Day Walk for Breast Cancer raised over $1 million in walker and crew donations.
What are the organization's capabilities for doing this?
It's The Journey has demonstrated throughout its 13 year history that it is experienced in raising the kind of significant funding it takes to have a real and positive impact in the fight against breast cancer in Georgia. Our small staff is bolstered by our 250 volunteer crew members who work together throughout the year to execute the Atlanta 2-Day Walk for Breast Cancer – our flagship fundraiser.
What have they accomplished so far and what's next?
In over a decade, we have developed a strong and vibrant network within the breast cancer community in Georgia, and have created a valued mechanism by which Georgians can directly and significantly support the fight against breast cancer in their communities.
From 2003-2015, we funded breast cancer education, screening, early detection, genetic testing and counseling, lymphedema treatment, and supportive services, but were not yet able to fund research. Now, for the first time, we are excited to share that It's The Journey will be funding a breast cancer research grant to be awarded in 2016 to a research institution right here in Georgia.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback
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What challenges does the organization face when collecting feedback?
We don't have any major challenges to collecting feedback
Financials
Financial documents
Download audited financialsRevenue vs. expenses: breakdown
Liquidity in 2021 info
2.56
Months of cash in 2021 info
12.5
Fringe rate in 2021 info
10%
Funding sources info
Assets & liabilities info
Financial data
ITS THE JOURNEY INC
Balance sheetFiscal Year: Jan 01 - Dec 31
The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.
Fiscal Year: Jan 01 - Dec 31
This snapshot of ITS THE JOURNEY INC’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.
Created in partnership with
Business model indicators
Profitability info | 2017 | 2018 | 2019 | 2020 | 2021 |
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Unrestricted surplus (deficit) before depreciation | -$6,960 | $11,513 | -$6,145 | $64,640 | $77,513 |
As % of expenses | -0.4% | 0.7% | -0.3% | 7.1% | 6.4% |
Unrestricted surplus (deficit) after depreciation | -$7,056 | $11,513 | -$6,145 | $64,640 | $77,513 |
As % of expenses | -0.4% | 0.7% | -0.3% | 7.1% | 6.4% |
Revenue composition info | |||||
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Total revenue (unrestricted & restricted) | $1,667,893 | $1,765,611 | $1,775,490 | $837,855 | $1,319,638 |
Total revenue, % change over prior year | 4.1% | 5.9% | 0.6% | -52.8% | 57.5% |
Program services revenue | 6.8% | 6.1% | 6.5% | 1.3% | 8.6% |
Membership dues | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
Investment income | 0.1% | 0.1% | 0.9% | 1.6% | 0.9% |
Government grants | 0.0% | 0.0% | 0.0% | 7.8% | 4.6% |
All other grants and contributions | 92.4% | 93.4% | 92.3% | 88.7% | 85.8% |
Other revenue | 0.7% | 0.4% | 0.3% | 0.6% | 0.1% |
Expense composition info | |||||
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Total expenses before depreciation | $1,675,816 | $1,738,728 | $1,756,854 | $908,021 | $1,210,833 |
Total expenses, % change over prior year | 12.2% | 3.8% | 1.0% | -48.3% | 33.3% |
Personnel | 16.4% | 17.0% | 19.4% | 37.1% | 25.7% |
Professional fees | 2.6% | 2.5% | 4.6% | 7.8% | 6.2% |
Occupancy | 1.6% | 1.6% | 1.5% | 3.2% | 2.5% |
Interest | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
Pass-through | 56.8% | 57.7% | 53.3% | 43.0% | 46.9% |
All other expenses | 22.6% | 21.2% | 21.2% | 8.8% | 18.7% |
Full cost components (estimated) info | 2017 | 2018 | 2019 | 2020 | 2021 |
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Total expenses (after depreciation) | $1,675,912 | $1,738,728 | $1,756,854 | $908,021 | $1,210,833 |
One month of savings | $139,651 | $144,894 | $146,405 | $75,668 | $100,903 |
Debt principal payment | $0 | $0 | $0 | $0 | $0 |
Fixed asset additions | $0 | $0 | $0 | $0 | $0 |
Total full costs (estimated) | $1,815,563 | $1,883,622 | $1,903,259 | $983,689 | $1,311,736 |
Capital structure indicators
Liquidity info | 2017 | 2018 | 2019 | 2020 | 2021 |
---|---|---|---|---|---|
Months of cash | 13.0 | 13.0 | 10.4 | 13.0 | 12.5 |
Months of cash and investments | 13.0 | 13.0 | 12.5 | 17.2 | 15.7 |
Months of estimated liquid unrestricted net assets | 5.4 | 5.2 | 5.2 | 10.8 | 8.9 |
Balance sheet composition info | 2017 | 2018 | 2019 | 2020 | 2021 |
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Cash | $1,817,474 | $1,887,496 | $1,518,032 | $983,889 | $1,260,382 |
Investments | $0 | $0 | $306,157 | $320,911 | $321,612 |
Receivables | $0 | $2,443 | $0 | $157,273 | $116,456 |
Gross land, buildings, equipment (LBE) | $27,775 | $27,775 | $27,775 | $27,775 | $27,775 |
Accumulated depreciation (as a % of LBE) | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
Liabilities (as a % of assets) | 56.0% | 56.3% | 53.7% | 32.1% | 36.1% |
Unrestricted net assets | $749,166 | $760,679 | $754,534 | $819,174 | $896,687 |
Temporarily restricted net assets | $53,043 | $68,413 | N/A | N/A | N/A |
Permanently restricted net assets | $0 | $0 | N/A | N/A | N/A |
Total restricted net assets | $53,043 | $68,413 | $91,917 | $177,272 | $199,360 |
Total net assets | $802,209 | $829,092 | $846,451 | $996,446 | $1,096,047 |
Key data checks
Key data checks info | 2017 | 2018 | 2019 | 2020 | 2021 |
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Material data errors | No | No | No | No | No |
Operations
The people, governance practices, and partners that make the organization tick.
Documents
Executive Director
Stephani Tucker
Number of employees
Source: IRS Form 990
ITS THE JOURNEY INC
Officers, directors, trustees, and key employeesSOURCE: IRS Form 990
Compensation data
There are no highest paid employees recorded for this organization.
ITS THE JOURNEY INC
Board of directorsas of 06/09/2023
Board of directors data
Jason Porter
Keller Williams
Term: 2022 - 2023
Carletta Cunningham
IBM
Dale Israel
Retired from Northside Hospital Cancer Institute
Jason Porter
Keller Williams
Stephanie Wyatt
Jewish HomeLife
Tracey Jackson Scott
Foot Solutions
Susan Russell-Alexander
Fox Station Sales
Sheryl Cherico
Tier3MD
Jennifer Lott
BSI Group America, Inc.
Janine Pettiford
Northside Hospital
Michelle Ross
Piedmont Newton Women’s Diagnostic Center
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
No data
No data
Sexual orientation
No data
Disability
No data