Acknowledging Life!

Malta, MT   |
GuideStar Charity Check


EIN: 46-4032822


We exist to acknowledge life by creating and gifting memorial jewelry to families who have lost a baby in the womb.

Ruling year info



Jill Hould

Main address

PO Box 1077

Malta, MT 59538 USA

Show more contact info



Subject area info



Reproductive health care

Public affairs

Human services

Population served info





NTEE code info

Alliance/Advocacy Organizations (W01)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990-N.

Tax forms


What we aim to solve

SOURCE: Self-reported by organization

The burden on parents who lose a baby in the womb is a heavy one: their loss is often minimized by society simply because the child was not born alive, in most cases the child does not receive a birth certificate or qualify for any tax benefits (even though all the related hospital/delivery costs still apply). Parents must do the unthinkable and leave the hospital, birthing center, or prenatal appointment empty-handed. Parents who experience pregnancy loss are left with a hole inside their being the exact size and shape of their child. An estimated 1 in 4 pregnancies end in miscarriage, and for the most part, society remains quiet about it; leaving parents feeling isolated in a lifelong grief cycle. Memorial items to commemorate the baby's birth/existence are expensive and many families cannot afford to honor their children in the way their heart desires.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Held Your Whole Life Memorial Jewelry Requests

An estimated 1 in 4 pregnancies end in miscarriage, and for the most part, society remains quiet about it; leaving parents feeling isolated in a lifelong grief cycle.

Memorial items to commemorate the baby's birth/existence are expensive and many families cannot afford to honor their children in the way their heart desires. It is our mission to provide these special gifts to bereaved families free of charge.

Our Shop is open 24/7/365 so that whenever parents are ready to make a memorial request, so are we. We publish a request code on our website and social media platforms that parents can use, worldwide, to make a request for customized memorial jewelry (necklace and/or keychain). Parents pay only a flat $5 shipping fee, we cover the cost of everything else.

We are 100% volunteer-run and mission-focused.

Population(s) Served

The Held Your Whole Life Shop is open on our website year-round for parents, family members, and friends to purchase our signature memorial jewelry pieces for themselves or their loved ones. 100% of the shop proceeds go back into fulfilling free memorial requests for parents who have lost a baby in the womb.

Population(s) Served

We provide Held Your Whole Life brochures in packs of 50 at no charge for hospitals, birthing-centers, doulas, bereavement programs, and memorial programs. Shipping is also free.

Population(s) Served

Where we work

Affiliations & memberships

Benevity Causes Certification 2023

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of families served

This metric is no longer tracked.
Totals By Year
Related Program

Held Your Whole Life Memorial Jewelry Requests

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Held Your Whole Life is able to track the number of families served by instituting a yearly request code which can only be used once/email. We double-check names and address to prevent duplicates.

Number of organizational partners

This metric is no longer tracked.
Totals By Year
Related Program

Held Your Whole Life Brochure Packs

Type of Metric

Context - describing the issue we work on

Direction of Success

Holding steady

Context Notes

Organizational partners are identified as those groups/individuals/programs/hospitals who request a brochure pack (50 brochures) or memorial items for inclusion in their loss programming.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Held Your Whole Life is determined to acknowledge the precious lives of babies gone too soon. We aim to support parents by gifting free memorial jewelry that will be a small reminder that their children matter and they are so very loved. We hope to give these most vulnerable of parents something tangible to hold onto when they are feeling empty and to build a community of support so they know they are not alone on this journey. Specifically, HYWL is ready to serve families from the moment they receive the worst news via brochures provided to hospitals/birthing centers/Doctors Offices and memorial jewelry materials included in established memorial program memory boxes or the like. Free memorial requests may be made through our Shop 24/7/365 using the published memorial request code, so that whenever parents decide they are ready, so are we. Furthermore, we will cultivate an online community of support to carry families throughout the years and connect them with others who have experienced similar life paths.

1. Maintain an inventory of materials to build and distribute free memorial necklaces and keychains in a timely manner once they are requested by the parents. 2. Coordinate volunteer power to build and ship pieces worldwide.
3. Continue to partner with hospitals/birthing centers/prenatal programs to bring our mission and materials directly to families in their time of need. 4. Track all efforts (money in vs. money out, sales/product trends, and fundraising activities) on a monthly basis to accumulate accurate, timely information which will be used to make necessary adjustments quickly and precisely.

Held Your Whole Life is fortunate to have a dedicated Board of Directors who work to seek out good leadership and sustainable funding sources. Since we take no administrative fees or pay, 100% of our shop proceeds and donations go right into filling free memorial requests for families around the world. We are able to recruit extra volunteer help as needed to fill large requests; we see mission support from loss families and non-loss families alike. The Director shops sales and develops a good working relationship with suppliers so that we are able to stretch our dollars further in acquiring the necessary supplies to build our pieces. When you work hard to reduce base costs, build pieces in a timely fashion, and ship them with accuracy and love, the feedback received is nearly 100% positive, making the work both purposeful and productive. Maintaining a positive sense of community and support will help to prevent burnout amongst the busiest volunteers in leadership. Held Your Whole Life belongs to the loss community and has already witnessed a successful transition from the founding family to another loss family to carry on the work. Our capabilities lie in our collective experiences, both in the nonprofit sector as well as the business community and babyloss community. All efforts (money-in vs. money-out, new product launches, and fundraising activities) are tracked on a monthly basis so we can view our work with open eyes and make precise adjustments as necessary to assure our work is both efficacious and sustainable.

In 2018 we expanded our free memorial request period from the first 24 hours of each month, to 24/7/365 availability! During the transition to taking full-time memorial requests, I wrote the Board of Directors explaining, "By [keeping memorial requests open all month long], we have been able to serve families right when they need us most. I see this reflected in a very concrete way each month as I build these special pieces for families: instead of having a rush of orders on the 1st of the month, I get a few each day throughout the month. There has been a shift from seeing the majority of requests asking for the previous months birthstone, to families asking for the current months birthstone. Since they dont have to wait until the 1st of the next month to request a memorial piece, families are able to seek our assistance within hours or days of their loss. This means that we are able to give them something, anything, to hold onto during their most difficult time. The work we do is small, both in size and price, but the meaning it has for these families in the midst of their despair is great. The memorial pieces that we all work so hard to provide may be the only physical reminder they have of a life loved and lost." In 2020, despite slower shipping times due to the COVID-19 pandemic, we remained open for free memorial requests every single day; filling over 400 parent requests at an average of 35 families per month. We shipped our heartfelt pieces all over the world in order to bring a small measure of comfort to families by acknowledging the lives of their precious children gone too soon. We know we can't stop the losses from happening, but we will work tirelessly to continue our mission. As more families come to live on this side of the veil, we will remain steadfast in our support of them. Providing free memorial jewelry, giving them something to hold onto, and a community in which to safely land.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve

  • Which of the following feedback practices does your organization routinely carry out?

    We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    We often serve individuals on their worst days, feedback is not a priority at the time of service.



Financial data

SOURCE: Self-reported by organization


Revenue & expenses

Fiscal Year: 2023

SOURCE: Self-reported by organization

Contributions, Grants, Gifts $1,133
Program Services $3,009
Membership Dues $0
Special Events $0
Other Revenue $45
Total Revenue $4,186
Program Services $5,492
Administration $0
Fundraising $0
Payments to Affiliates $0
Other Expenses $0
Total Expenses $5,492


Balance sheet

Fiscal Year: 2023

SOURCE: Self-reported by organization

Total Assets $9,441
Total Liabilities $0
Fund balance (EOY)
Net Assets $9,441


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization


Jill Hould

There are no officers, directors or key employees recorded for this organization

There are no highest paid employees recorded for this organization.


Board of directors
as of 02/01/2024
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Jill Hould

Kori Keller

Ramsey Keller Memorial

Heather Clarkson

Becky Rohrer

Amanda Lauwers

Tavie Hitchcock

Larisa Barth

Stacie Hould

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 2/16/2021

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation


Equity strategies

Last updated: 02/01/2024

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
Policies and processes
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.