Explore The Trades

Bridging the technical talent gap to the service trades of plumbing, heating, cooling and electrical.

aka Explore The Trades   |   SAINT PAUL, MN   |
GuideStar Charity Check

Explore The Trades

EIN: 20-3547319


At Explore The Trades our mission is to recruit individuals to the plumbing, heating, cooling and electrical trades. These industries keep our country running. Jobs in these industries are in high demand and come with great pay, career opportunities and job security. We want to help you discover that these careers aren’t just a choice – they’re the best choice. Founded in 2005, Explore The Trades is committed to developing the next generation of a skilled workforce by changing the perception of the trades. The organization creates awareness of the trades through key industry statistics, career resources and connections with industry-leading residential service companies throughout North America.

Ruling year info


Executive Director

Katherine Cinnamo

Main address

101 5TH ST E STE 2100


Show more contact info



Subject area info

Vocational post-secondary education



Population served info


Young adults



NTEE code info

Fund Raising and/or Fund Distribution (J12)

Public Foundations (T30)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Tax forms



Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Explore The Trades is focused on bridging the technical talent gap in the residential service trades of plumbing, heating, cooling (HVAC) and electrical. Through engagement activities, a job network of over 800 residential service companies in North America and providing education about a career in the skilled trades, Explore The Trades is lessening the skilled labor shortage and strengthening communities by building talent for small businesses.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Explore the Trades

Explore the Trades actively drives young adults, ages 15-25, into the PHCE service industry through education of students, businesses and schools. Using real world statistics, advocacy and outreach to potential employees to build awareness about these careers, Explore the Trades provides recruiting materials for educators, school counselors, employers and parents.

Population(s) Served
Young adults

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Explore The Trades' goals are focused on creating talent networks for residential service businesses throughout North America and connecting individuals with well-paying, in-demand and essential jobs in communities throughout the country. Careers in plumbing, heating, cooling (HVAC) and electrical keep our communities running and because of these skilled tradespeople, we enjoy clean water, power and comfortable living environments.

Explore The Trades creates connections with industry-leading companies, curates marketing collateral that illustrates the career growth opportunities for these skilled trades and creates video and social media resources that can be used by both educators and contractors.


Explore The Trades
Fiscal year: Jan 01 - Dec 31

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2021 info

SOURCE: IRS Form 990


Average of 27.45 over 10 years

Months of cash in 2021 info

SOURCE: IRS Form 990


Average of 29.3 over 10 years

Fringe rate in 2021 info

SOURCE: IRS Form 990


Average of 17% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

Explore The Trades

Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

Explore The Trades

Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

Explore The Trades

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

This snapshot of Explore The Trades’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

Created in partnership with

Business model indicators

Profitability info 2017 2018 2019 2020 2021
Unrestricted surplus (deficit) before depreciation $251,252 $397,849 $146,138 $403,995 $24,638
As % of expenses 78.7% 168.1% 45.0% 183.7% 10.1%
Unrestricted surplus (deficit) after depreciation $250,996 $397,721 $146,138 $403,995 $24,638
As % of expenses 78.5% 168.0% 45.0% 183.7% 10.1%
Revenue composition info
Total revenue (unrestricted & restricted) $514,884 $664,062 $412,220 $575,348 $265,644
Total revenue, % change over prior year 41.3% 29.0% -37.9% 39.6% -53.8%
Program services revenue -0.1% 0.0% 0.0% 0.0% 0.0%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 1.2% 1.8% 6.3% 4.3% 13.8%
Government grants 0.0% 0.0% 0.0% 0.0% 0.0%
All other grants and contributions 94.5% 98.2% 92.3% 95.6% 71.0%
Other revenue 4.4% 0.0% 1.4% 0.1% 15.2%
Expense composition info
Total expenses before depreciation $319,398 $236,611 $324,502 $219,938 $242,825
Total expenses, % change over prior year -13.3% -25.9% 37.1% -32.2% 10.4%
Personnel 38.3% 34.0% 35.2% 49.8% 44.9%
Professional fees 7.2% 9.1% 7.1% 4.7% 11.2%
Occupancy 0.0% 8.1% 5.9% 8.7% 7.9%
Interest 0.0% 0.0% 0.0% 0.0% 0.0%
Pass-through 17.8% 21.8% 9.7% 0.0% 0.0%
All other expenses 36.7% 27.0% 42.2% 36.8% 36.0%
Full cost components (estimated) info 2017 2018 2019 2020 2021
Total expenses (after depreciation) $319,654 $236,739 $324,502 $219,938 $242,825
One month of savings $26,617 $19,718 $27,042 $18,328 $20,235
Debt principal payment $0 $0 $0 $0 $0
Fixed asset additions $0 $0 $0 $0 $0
Total full costs (estimated) $346,271 $256,457 $351,544 $238,266 $263,060

Capital structure indicators

Liquidity info 2017 2018 2019 2020 2021
Months of cash 17.0 38.0 38.7 65.7 74.2
Months of cash and investments 17.0 38.0 38.7 65.7 74.2
Months of estimated liquid unrestricted net assets 18.8 45.6 38.6 79.0 72.8
Balance sheet composition info 2017 2018 2019 2020 2021
Cash $452,554 $749,635 $1,045,933 $1,204,708 $1,500,492
Investments $0 $0 $0 $0 $0
Receivables $52,324 $164,406 $9,851 $261,810 $0
Gross land, buildings, equipment (LBE) $8,146 $7,217 $5,766 $5,766 $5,766
Accumulated depreciation (as a % of LBE) 97.1% 100.0% 100.0% 100.0% 100.0%
Liabilities (as a % of assets) 3.8% 2.2% 2.2% 1.4% 2.4%
Unrestricted net assets $0 $0 $0 $0 $0
Temporarily restricted net assets $0 $0 N/A N/A N/A
Permanently restricted net assets $0 $0 N/A N/A N/A
Total restricted net assets $0 $0 $0 $0 $0
Total net assets $500,467 $898,188 $1,044,326 $1,448,321 $1,472,959

Key data checks

Key data checks info 2017 2018 2019 2020 2021
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Letter of Determination is not available for this organization
Form 1023/1024 is not available for this organization

Executive Director

Katherine Cinnamo

Number of employees

Source: IRS Form 990

Explore The Trades

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

Explore The Trades

Board of directors
as of 06/09/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Gregg D'Attile

Art Plumbing, A/C & Electric

Term: 2017 - 2023

Peggy Hildebrandt

Connors Plumbing & Heating

Lara Beltz

Beltz Home Service Co.

Marty Cullen

Perfect Plumbing, Heating & Air

Mike Barker

Barker & Sons Plumbing

Phil Smitherman

Aux Mechanical

Mike Bergstrom

Thornton & Grooms

Julian Scadden

Nexstar Network

Lauren Martin

Seaside Plumbing

Anthony Caccia

Caccia Plumbing

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 6/9/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

Race & ethnicity

Gender identity


Sexual orientation


We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 04/28/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Policies and processes
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.