PLATINUM2024

Rabbit.Org Foundation

the most trusted source for rabbit information

Palo Alto, CA   |  https://rabbit.org
GuideStar Charity Check

Rabbit.Org Foundation

EIN: 93-3226940


Mission

Our mission is to end the suffering, abuse, and exploitation of all rabbits. We educate via our website and social media channels. We also maintain a Slack space, EVERYBUNNY, to create and foster community and connection within the larger rabbit rescue world.

Notes from the nonprofit

We have only been in existence for 3 months. We have high hopes for being as transparent as possible going forward.

Ruling year info

2023

President

Paige Kirsten Parsons

Main address

PO Box 61246

Palo Alto, CA 94306 USA

Show more contact info

EIN

93-3226940

Subject area info

Animal welfare

Population served info

Children and youth

Adults

NTEE code info

Animal Protection and Welfare (includes Humane Societies and SPCAs) (D20)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990-N.

Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Rabbits are the third most commonly euthanized companion animal. Rabbits are "set free" when no longer wanted as pets. Rabbits are hunted and snared. Rabbits are given as live animal prizes. Rabbits languish in pet stores. Rabbits are often forced to live in tiny outdoor hutches. Rabbits are slaughtered for their fur. Rabbits are slaughtered for their meat. Rabbits are factory farmed in rabbit mills. Rabbits are tortured by vivisectors in labs.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Rabbit.org Website

As of January 1st, 2024, we create the content for and maintain all services related to rabbit.org, an education and community resource for educating the public about rabbits and their care. We also use the website to reach out to rabbit rescue organizations, shelters, and veternarians.

Population(s) Served

Our initial focus with EVERYBUNNY is creating community and content for those volunteering and working on rabbit rescue. Everybunny hosts a free Slack workspace where we gather and work together to support all facets of rabbit rescue and education. We are stronger when we work together collaboratively.

As of February 1st, 2024, we have 94 members from over 50 independent rabbit rescue, shelter, and advocacy groups.

Email [email protected] for instructions on joining our thriving Slack community of rescuers, educators, veterinarians, and other rabbit advocates.

Population(s) Served

Our free Rabbit Image Library project is dedicated to creating and sourcing free, high-quality images of rabbits in humane and caring environments.

Population(s) Served

Our Rabbit Education Library project is dedicated to creating and sourcing free, high-quality rabbit education materials of rabbits that can be reused (and in some cases rebranded) for rabbit education.

As of February 1st, 2024 we have 15 pieces of free education content from 4 authors.

Population(s) Served
Adults
Children and youth
Adults
Children and youth
Adults
Children and youth
Adults
Children and youth

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of education articles published

This metric is no longer tracked.
Totals By Year
Related Program

Rabbit.org Website

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We received our 501(c(3) status 9.26.2023. We prepared articles for publication in 2023. The website went live on 1.1.2024 with 75 articles.

number of animal welfare organizations participating

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

We received our 501(c(3) status 9.26.2023. Our EVERYBUNNY Slack space went live on 8.27.2023. As of 12.31.2023, We had 78 members from 45 animal welfare organizations.

Number of new website visitors

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We received our 501(c(3) status 9.26.2023. Our website went live on 1.1.2024. As of January 31st, 2024, we have 39,000 unique users viewing 79,000 web pages.

Number of unique website visitors

This metric is no longer tracked.
Totals By Year
Related Program

Rabbit.org Website

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We received our 501(c(3) status 9.26.2023. Our website went live on 1.1.2024. As of January 31st, 2024, we have 39,000 unique users viewing 79,000 web pages.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our mission is to end the suffering, abuse, and exploitation of all rabbits. This mission manifests into three primary goals.

First, to educate the public about humane and compassionate rabbit care via our website and social media channels.

Second, to make the general public aware that rabbits are social and intelligent creatures deserving the same level of care as other indoor companion animals such as cats and dogs.

Third, to create and foster solidarity, community, and connection within the larger rabbit rescue world.

Our three goals map into three strategies.

We create free education content on rabbit.org and everybunny.org. These materials are designed for seven primary audiences: Prospective rabbit owners, both new and experienced rabbit owners, veterinarians, rabbit rescuers, shelter workers, and children. Our websites can be found at https://rabbit.foundation, https://rabbit.org, and also at https://everybunny.org

We are using low-cost and free marketing channels such as Google Ad Grants, social media, and our website to increase awareness across the general public that rabbits are social and intelligent creatures deserving the same level of care as other indoor companion animals such as cats and dogs. We are deploying the hashtag #everybunny and creating free materials for other organizations to use and share to help spread the message. Our social media channels include our instagram account at https://www.instagram.com/rabbitdotorg

We maintain a free online Slack space, EVERYBUNNY, to create and foster solidarity, community, and connection within the larger rabbit rescue world. Our Slack community can be found at https://everybunny.slack.com/

We have the founder of the modern house rabbit movement, Marinell Harriman on our board and as an active author and editor of our content. She has 40 years of rabbit education and rescue experience.

We have the original designer of rabbit.org, Paige Parsons, as our founder. In addition to her 30 years of rabbit education work, she has a wealth of professional UX design experience and is a professional photographer who can provide compelling imagery for our goals and campaigns.

We have only been in existence since August of 2023. We received our 501c3 designation in September of 2023. In that time we have:

Created and launched the new educational websites https://everybunny.org and https://rabbit.foundation

Designed a new version of rabbit.org that launched on January 1st, 2024.

Received permission from fifteen seminal rabbit authors to reprint their materials at rabbit.org.

Designed and launched our Slack space, EVERYBUNNY. We currently have active members from over 60 different independent rabbit organizations worldwide.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Financials

Rabbit.Org Foundation

Financial data

SOURCE: Self-reported by organization

Rabbit.Org Foundation

Revenue & expenses

Fiscal Year: 2023

SOURCE: Self-reported by organization

Revenue
Contributions, Grants, Gifts $2,000
Program Services $0
Membership Dues $0
Special Events $0
Other Revenue $0
Total Revenue $2,000
Expenses
Program Services $1,500
Administration $0
Fundraising $0
Payments to Affiliates $0
Other Expenses $0
Total Expenses $0

Rabbit.Org Foundation

Balance sheet

Fiscal Year: 2023

SOURCE: Self-reported by organization

Assets
Total Assets $2,000
Liabilities
Total Liabilities $0
Fund balance (EOY)
Net Assets $500

Operations

The people, governance practices, and partners that make the organization tick.

Documents
Letter of Determination is not available for this organization
Form 1023/1024 is not available for this organization

President

Paige Kirsten Parsons

Paige Parsons is a graduate of MIT and has been a leading voice for rabbit education and advocacy for almost 30 years. At the very beginning of the web, while working as a user experience researcher for Apple Computer, she designed and implemented rabbit.org. It has been the leading website for generations of rabbit lovers. She served as an Educator for House Rabbit Society for 27 years before branching off to form the Rabbit.Org Foundation. By day, Paige is a live music photographer for some of the most iconic rock and roll venues in San Francisco. She has been The Fillmore's House Photographer since 2012, as well as a House photographer for the Masonic, The Bill Graham Civic, as well as The Outside Lands Festival and Stern Grove Music Festival.

There are no officers, directors or key employees recorded for this organization

There are no highest paid employees recorded for this organization.

Rabbit.Org Foundation

Board of directors
as of 02/20/2024
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Paige K Parsons

Marinell Harriman

Carl Waldspurger

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Not applicable
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Not applicable
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Not applicable
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable

Organizational demographics

SOURCE: Self-reported; last updated 11/29/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person with a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

No data

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 11/29/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
Policies and processes
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.