Arts, Culture, History & Community

aka PPI   |   Portsmouth, NH   |
GuideStar Charity Check


EIN: 02-0341731


Pro Portsmouth, Inc. is a non-profit organization dedicated to celebrating and sustaining the vitality of Portsmouth's arts, culture and history through events and community collaboration.

Pro Portsmouth, Inc. is a Non-profit classified as a 501c(3) by the Internal Revenue Service. All sponsorships and donations directly benefit the efforts of Pro Portsmouth and its Mission to promote the Arts, Culture, History and Community of Portsmouth and the Seacoast.

Ruling year info


Executive Director

Barbara Massar

Main address

PO Box 967

Portsmouth, NH 03802 USA

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Subject area info

Arts and culture


Population served info



NTEE code info

Other Art, Culture, Humanities Organizations/Services N.E.C. (A99)

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Market Square Day Festival & 10K Road Race

Market Square Day is a celebration of Downtown Portsmouth! Music, food, a 10K Road Race and so much more draw 60,000 folks to 'the Square.'

Population(s) Served
Children and youth

On December 31st we welcome in the New Year with a celebration in Portsmouth filled with music, dance, ice sculptures and fireworks.

Population(s) Served
Children and youth

Who says that kids aren't each charge? On the first Sunday in May, Downtown Portsmouth welcomes thousands of children - and their families - for a day filled with activities, music dance and perhaps an ice cream sundae...

Population(s) Served

“Summer In The Street” is the result of an initiative to identify/create pedestrian-friendly areas Downtown where artists, buskers and musicians can entertain folks in the heart of the City. Art exhibits and activities hosted in partnership with other non-profits are part of the Mission of our “Street” sessions.

Pleasant Street from Porter Street to Market Square closes from 5:00pm – 9:30pm Saturdays on designated weekends during the Summer.

Population(s) Served
Children and youth

Where we work

Affiliations & memberships

Affiliate/Chapter of National Organization (i.e. Girl Scouts of the USA, American Red Cross, etc.) - Affiliate/chapter 2003

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Continue to support local/regional musicians and artists.

Create a sustainable annual appeal.

Carry on the tradition of bringing all members of the Community together in our Square.

Our "Call to Performers" continues to focus on local and regional musicians and performers for all of our programming. It is a rigorous application process, but has proven to give our community the results we've promised in our mission.

As the result of increased use of online tools, and social media, donations are realized as revenue for Pro Portsmouth. This has also been a powerful tool in terms of defining who we are.

Pro Portsmouth continues to be the one organization in our City that focuses all programming on our community's "living room," Market Square.

Pro Portsmouth has been a mainstay in town because we have operated with an open mind to feedback and ideas, and a respectful process that has garnered the trust of the City Staff and elected officials.

Like many, if not most non-profits, we continue to strive for better financial support from our Community.
Additionally, with a "graying" of the core volunteer population, we look for creative ways to attract the next generation of engaged community volunteers.
We are also still attempting a full, financial "come-back" as a result of the impacts of COVID-19.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, It is difficult to identify actionable feedback


Fiscal year: Sep 01 - Aug 31

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2023 info

SOURCE: IRS Form 990


Average of 0.72 over 10 years

Months of cash in 2023 info

SOURCE: IRS Form 990


Average of 2.8 over 10 years

Fringe rate in 2023 info

SOURCE: IRS Form 990


Average of 27% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990


Revenue & expenses

Fiscal Year: Sep 01 - Aug 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data


Balance sheet

Fiscal Year: Sep 01 - Aug 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data


Financial trends analysis Glossary & formula definitions

Fiscal Year: Sep 01 - Aug 31

SOURCE: IRS Form 990 info

This snapshot of PRO PORTSMOUTH INC’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

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Business model indicators

Profitability info 2019 2020 2021 2022 2023
Unrestricted surplus (deficit) before depreciation $12,295 $5,007 -$21,117 $2,243 -$22,381
As % of expenses 6.3% 3.5% -18.5% 1.2% -13.3%
Unrestricted surplus (deficit) after depreciation $12,295 $5,007 -$21,117 $2,243 -$22,381
As % of expenses 6.3% 3.5% -18.5% 1.2% -13.3%
Revenue composition info
Total revenue (unrestricted & restricted) $207,923 $146,434 $92,964 $182,490 $146,338
Total revenue, % change over prior year 14.4% -29.6% -36.5% 96.3% -19.8%
Program services revenue 91.1% 60.0% 45.7% 64.5% 74.4%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 0.0% 0.0% 0.0% 0.0% 0.6%
Government grants 0.0% 38.7% 5.4% 6.0% 0.0%
All other grants and contributions 8.9% 1.3% 48.8% 29.5% 14.5%
Other revenue 0.0% 0.0% 0.0% 0.0% 10.6%
Expense composition info
Total expenses before depreciation $195,628 $141,427 $114,081 $180,247 $168,720
Total expenses, % change over prior year 5.3% -27.7% -19.3% 58.0% -6.4%
Personnel 43.5% 60.0% 75.2% 51.0% 46.5%
Professional fees 0.0% 0.0% 0.0% 0.0% 0.0%
Occupancy 5.2% 7.5% 4.2% 3.6% 10.1%
Interest 0.9% 1.2% 1.7% 0.0% 1.7%
Pass-through 0.0% 0.0% 0.0% 0.0% 0.0%
All other expenses 50.4% 31.2% 18.9% 45.4% 41.7%
Full cost components (estimated) info 2019 2020 2021 2022 2023
Total expenses (after depreciation) $195,628 $141,427 $114,081 $180,247 $168,720
One month of savings $16,302 $11,786 $9,507 $15,021 $14,060
Debt principal payment $8,000 $0 $0 $20,590 $0
Fixed asset additions $0 $0 $0 $0 $0
Total full costs (estimated) $219,930 $153,213 $123,588 $215,858 $182,780

Capital structure indicators

Liquidity info 2019 2020 2021 2022 2023
Months of cash 0.4 5.1 10.6 5.6 4.4
Months of cash and investments 0.4 5.1 10.6 5.6 4.4
Months of estimated liquid unrestricted net assets -0.6 -0.5 -2.8 -1.6 -3.3
Balance sheet composition info 2019 2020 2021 2022 2023
Cash $6,553 $59,881 $100,933 $83,586 $61,305
Investments $0 $0 $0 $0 $0
Receivables $0 $0 $1,000 $0 $0
Gross land, buildings, equipment (LBE) $0 $0 $0 $0 $0
Accumulated depreciation (as a % of LBE) 0.0% 0.0% 0.0% 0.0% 0.0%
Liabilities (as a % of assets) 259.4% 109.1% 126.1% 129.1% 176.2%
Unrestricted net assets -$10,447 -$5,440 -$26,557 -$24,314 -$46,695
Temporarily restricted net assets $0 N/A N/A N/A N/A
Permanently restricted net assets $0 N/A N/A N/A N/A
Total restricted net assets $0 $0 $0 $0 $0
Total net assets -$10,447 -$5,440 -$26,557 -$24,314 -$46,695

Key data checks

Key data checks info 2019 2020 2021 2022 2023
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization

Executive Director

Barbara Massar

Barbara's involvement with Pro Portsmouth dates back to December 1994 when she volunteered for First Night Portsmouth 1995. She continued volunteering for both First Night and Market Square Day until joining the Staff as the Production Coordinator in 2001. After serving as Interim Executive Director, Massar was named Executive Director in 2003. Prior to Pro Portsmouth, she was a Human Resources Executive far a number of companies, including Lord & Taylor, Ann Taylor, and The Timberland Company. Massar graduated from The Pennsylvania State University with a B.S., College of Health & Human Development.

Number of employees

Source: IRS Form 990


Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.


Board of directors
as of 11/02/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Mark Lombardi


Term: 2023 - 2024

Molly Doyle

UNH/Hamel Center

Julie Alexander

Berwick Academy

Antje Bourdages

Lyons Law

Nikole Haslett

M&T Bank

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable

Organizational demographics

SOURCE: Self-reported; last updated 4/26/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


No data

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data


We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 09/29/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Policies and processes
  • We have community representation at the board level, either on the board itself or through a community advisory board.