EVERY MOTHER COUNTS
Making pregnancy and childbirth safe for every mother, everywhere.
EVERY MOTHER COUNTS
EIN: 45-4102644
Mission
Every Mother Counts works to achieve quality, respectful, and equitable maternity care for all by giving grants and working with partners and thought leaders to increase awareness and mobilize communities to take action.
Ruling year
2012
Founder
Christy Turlington Burns
Main address
333 Hudson Street Suite 1006
New York, NY 10013 USA
EIN
45-4102644
Childbirth
Prenatal care
Public health
Population served
Women and girls
Families
Caregivers
Immigrants and migrants
Migrant workers
NTEE code
Public Health Program (E70)
IRS subsection
501(c)(3) Public Charity
IRS filing requirement
This organization is required to file an IRS Form 990 or 990-EZ.
Tax forms
Communication
Programs and results
What we aim to solve
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Baylor College of Medicine Children's Foundation Uganda
EMC supports Baylor Uganda's provision of transport vouchers in Kabarole, Kamwenge, and Kyenjojo districts to transport mothers to a clinic to receive prenatal, delivery and postpartum care. The program also supports community outreach and education, mother support groups, and demand creation.
Midwives For Haiti
Training skilled birth attendants and supporting the operation of a birth center and emergency transport in rural Haiti.
HOPE Foundation for Women & Children of Bangladesh
Providing comprehensive pregnancy, postnatal and newborn care, access to emergency care, health education and community outreach in Cox's Bazar, Bangladesh.
Asociación Corazón del Agua
Training 15 professional indigenous midwives from the highest mortality districts with a culturally appropriate 3-year curriculum.
Nazdeek
Supporting the training of activists and lawyers to document maternal health rights violations and develop subsequent lawsuits demanding increased access to quality healthcare as entitled by the government.
We Care Solar
Providing solar power, lights and fetal monitors to 50 health facilities in Sengerema, Shinyanga and Arusha districts in northern Tanzania.
Foundation for African Medicine and Education (FAME)
Providing comprehensive pregnancy and delivery care, including emergency care, training of health workers and education for mothers, traditional birth attendants and families in Karatu, Tanzania.
Commonsense Childbirth
Supporting prenatal care and education for low-income mothers in central Florida and expansion of this low-cost, high-impact model of care nationwide.
Circle Of Health International
Training professional Syrian midwives on providing emergency obstetric care and trauma-based care in Syria, and the provision of critical supplies and medicines in Syria.
Where we work
Our results
How does this organization measure their results? It's a hard question but an important one.
Number of grassroots organizations supported
This metric is no longer tracked.Totals By Year
Population(s) Served
Economically disadvantaged people, Ethnic and racial groups, Families, Pregnant people
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Every Mother Counts is dedicated to making pregnancy and childbirth safe for every mother, everywhere. Currently, a woman dies every 2 minutes from complications related to pregnancy and childbirth. However, we know that 98% of those deaths are preventable. EMC aims to demonstrate that their are proven solutions that can end the tragedy of maternal death and save lives.
EMC also seeks to engage new audiences about the causes of maternal death and the solutions. We engage our community to take actions and raise funds to support maternal health programs around the world.
What are the organization's key strategies for making this happen?
By providing grants to carefully selected programs, Every Mother Counts is able to demonstrate that it is possible to end preventable maternal deaths and disabilities. We provide grants to organizations that demonstrate a commitment to improving maternal health and that address at least one of the three main barriers to accessing quality care: transportation (linking women with skilled care), training and education (for health workers, patients and communities) and supplies (medicines, equipment and instruments).
EMC also reach new audiences through documentary films and videos that demonstrate the difficulties women face in the United States and around the world to access quality maternal health care and the ways these difficulties can be overcome.
In addition, EMC encourages its supporters to take actions to support maternal health through activities such as running with Team EMC, contributing to a supply drive or attending an event.
What are the organization's capabilities for doing this?
Each year, Every Mother Counts has seen a steady increase in donations, which has enabled us to increase our grant portfolio. In 2015, we more than doubled the amount of money raised over that raised in 2014 and increased our grants by 36% enabling us to invest in 12 programs in 8 countries.
We have also steadily increased our outreach. Our reach on social media has grown 244% since 2013. We have also been able to inform new audiences about maternal health issues through other channels and unique partnerships. For example, we partnered with CNN Digital Studios to our documentary film series, Giving Birth inAmerica, which was featured on CNN.com and reached over 1 million people.
As our community grows, so does our opportunities for engagement. For example, in 2015, over 39,000 runners raised funds and awareness for maternal health initiatives with Team EMC. In 2016, we plan on launching a community page on www.everymothercounts.org with peer-to-peer fundraising opportunities that will allow community supporters to create and share unique ways to become involved.
What have they accomplished so far and what's next?
EMC is proud of its accomplishments and the fact that we have directly and significantly impacted over 400,000. As we move forward, we plan to further support our on the ground partners with additional professional resources to ensure independent sustainability. We will also create more original content and partner with other storytellers to curate more films, photo essays and animation to depict the challenges to, and the solutions for, improved maternal health. We will also on adding unique, creative ways to engage our supporters through a new community page on our website, www.everymothercounts.org.
Financials
Financial documents
Download audited financialsRevenue vs. expenses: breakdown
Liquidity in 2022 info
8.20
Months of cash in 2022 info
10.5
Fringe rate in 2022 info
21%
Funding sources info
Assets & liabilities info
Financial data
EVERY MOTHER COUNTS
Balance sheetFiscal Year: Jan 01 - Dec 31
The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.
Fiscal Year: Jan 01 - Dec 31
This snapshot of EVERY MOTHER COUNTS’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.
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Business model indicators
| Profitability info | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|
| Unrestricted surplus (deficit) before depreciation | $436,255 | $1,205,347 | $2,305,635 | $1,888,111 | $207,214 |
| As % of expenses | 11.9% | 33.6% | 49.5% | 29.5% | 2.7% |
| Unrestricted surplus (deficit) after depreciation | $407,590 | $1,172,346 | $2,277,412 | $1,868,480 | $183,971 |
| As % of expenses | 11.0% | 32.4% | 48.6% | 29.1% | 2.4% |
| Revenue composition info | |||||
|---|---|---|---|---|---|
| Total revenue (unrestricted & restricted) | $3,542,285 | $4,401,372 | $8,792,664 | $8,265,918 | $8,077,336 |
| Total revenue, % change over prior year | -21.8% | 24.3% | 99.8% | -6.0% | -2.3% |
| Program services revenue | 0.0% | 0.0% | 0.0% | 7.9% | 0.0% |
| Membership dues | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Investment income | 2.0% | 1.5% | 1.0% | 2.7% | 2.2% |
| Government grants | 0.0% | 0.0% | 0.0% | 2.5% | 0.0% |
| All other grants and contributions | 97.3% | 94.6% | 97.5% | 86.9% | 97.6% |
| Other revenue | 0.7% | 3.9% | 1.5% | -0.1% | 0.2% |
| Expense composition info | |||||
|---|---|---|---|---|---|
| Total expenses before depreciation | $3,669,793 | $3,584,720 | $4,656,608 | $6,391,411 | $7,717,592 |
| Total expenses, % change over prior year | 3.6% | -2.3% | 29.9% | 37.3% | 20.7% |
| Personnel | 42.9% | 35.0% | 31.0% | 28.5% | 23.6% |
| Professional fees | 7.9% | 12.9% | 11.6% | 5.8% | 10.7% |
| Occupancy | 3.9% | 5.0% | 2.4% | 2.4% | 1.9% |
| Interest | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Pass-through | 25.0% | 29.5% | 41.9% | 51.4% | 42.3% |
| All other expenses | 20.4% | 17.6% | 13.0% | 11.8% | 21.5% |
| Full cost components (estimated) info | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|
| Total expenses (after depreciation) | $3,698,458 | $3,617,721 | $4,684,831 | $6,411,042 | $7,740,835 |
| One month of savings | $305,816 | $298,727 | $388,051 | $532,618 | $643,133 |
| Debt principal payment | $0 | $0 | $0 | $209,151 | $0 |
| Fixed asset additions | $58,448 | $0 | $0 | $42,673 | $35,203 |
| Total full costs (estimated) | $4,062,722 | $3,916,448 | $5,072,882 | $7,195,484 | $8,419,171 |
Capital structure indicators
| Liquidity info | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|
| Months of cash | 3.9 | 8.2 | 8.4 | 10.4 | 10.5 |
| Months of cash and investments | 11.2 | 15.9 | 18.6 | 17.7 | 16.4 |
| Months of estimated liquid unrestricted net assets | 11.9 | 16.1 | 18.3 | 16.8 | 14.2 |
| Balance sheet composition info | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|
| Cash | $1,190,240 | $2,435,132 | $3,241,687 | $5,520,684 | $6,728,972 |
| Investments | $2,225,318 | $2,329,268 | $3,976,419 | $3,917,449 | $3,829,328 |
| Receivables | $967,527 | $463,949 | $2,427,338 | $2,211,012 | $1,288,784 |
| Gross land, buildings, equipment (LBE) | $129,942 | $115,425 | $122,163 | $164,836 | $200,039 |
| Accumulated depreciation (as a % of LBE) | 50.1% | 59.5% | 79.3% | 70.7% | 69.9% |
| Liabilities (as a % of assets) | 5.0% | 7.3% | 6.7% | 8.4% | 10.5% |
| Unrestricted net assets | $3,694,689 | $4,867,035 | $7,144,447 | $9,012,927 | $9,196,898 |
| Temporarily restricted net assets | $584,620 | N/A | N/A | N/A | N/A |
| Permanently restricted net assets | $0 | N/A | N/A | N/A | N/A |
| Total restricted net assets | $584,620 | $218,122 | $1,980,971 | $1,768,549 | $1,800,010 |
| Total net assets | $4,279,309 | $5,085,157 | $9,125,418 | $10,781,476 | $10,996,908 |
Key data checks
| Key data checks info | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|
| Material data errors | No | No | No | No | No |
Operations
The people, governance practices, and partners that make the organization tick.
Documents
Founder
Christy Turlington Burns
EMC founder Christy Turlington Burns’ work in maternal health began after experiencing a childbirth related complication in 2003—an experience that would later inspire her to direct and produce the documentary feature film, No Woman, No Cry, about the challenges women face throughout pregnancy and childbirth around the world. Every Mother Counts has invested nearly $15 million in programs in Africa, Latin America, South Asia and the U.S. focused on making pregnancy and childbirth safe for every mother, everywhere. Before founding EMC, Christy received international acclaim as a model representing the world’s biggest fashion and beauty brands which she leveraged to become a health and wellness advocate. She has authored a book about yoga, Living Yoga: Creating A Life Practice (Hyperion 2002), and has been featured on thousands of magazine covers. Turlington Burns has been one of Time’s 100 Most Influential People and one of Glamour Magazine’s Women of the Year.
Number of employees
Source: IRS Form 990
EVERY MOTHER COUNTS
Officers, directors, trustees, and key employeesSOURCE: IRS Form 990
Compensation data
EVERY MOTHER COUNTS
Highest paid employeesSOURCE: IRS Form 990
Compensation data
EVERY MOTHER COUNTS
Board of directorsas of 08/08/2023
Board of directors data
Mariam Naficy
Christy Turlington Burns
Christiane Lemieux
Mariam Naficy
Allison Gollust
Hilani Kerr
Sharmila Makhija
Elizabeth Howell
Autumn Hunter
Kim Posnett
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Transgender Identity
Sexual orientation
No data
Disability
No data
Contractors
Fiscal year endingProfessional fundraisers
Fiscal year endingSOURCE: IRS Form 990 Schedule G
Solicitation activities
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