GOLD2024

COACHELLA VALLEY REPERTORY

aka CVRep   |   Cathedral City, CA   |  www.cvrep.org
GuideStar Charity Check

COACHELLA VALLEY REPERTORY

EIN: 95-4304295


Mission

An educational, dramatic and musical theatre organization whose mission is to present thought provoking, innovative theater of substance, and outreach programs that enrich, enhance, and impact the quality of life for residents and visitors in the Coachella Valley.

Ruling year info

1996

Executive Artistic Director

Mr. Adam Karsten

Main address

68510 E Palm Canyon Dr

Cathedral City, CA 92234 USA

Show more contact info

EIN

95-4304295

Subject area info

Performing arts

Theater

Musical theater

Elementary and secondary education

Philanthropy

Population served info

Children and youth

Adolescents

Adults

NTEE code info

Performing Arts Centers (A61)

Elementary, Secondary Ed (B20)

Philanthropy / Charity / Voluntarism Promotion (General) (T50)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Tax forms

Communication

What we aim to solve

SOURCE: Self-reported by organization

CVRep's vision is to be one of America's premier regional Actors' Equity playhouses and to provide leadership in arts presentations. We strive to make an essential contribution to the cultural vitality of the diverse communities that we serve in the Coachella Valley.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Coachella Valley Repertory Theatre - Playhouse

CVRep is an educational, dramatic and musical theatre organization whose mission is to present thought-provoking, innovative theatre of substance, and outreach programs that enrich, enhance and impact the quality of life for residents and visitors in the Coachella Valley.

Population(s) Served
Adults
Children and youth

Coachella Valley Repertory Theatre busses in students, free of charge, to participate in age-appropriate productions with relevant themes such as anti-bullying.

Population(s) Served
Adolescents

Provides educational programs in: acting and improvisation; scene study; voice; writing; public speaking for adults and a Theatre Kids program for grades 3 - 9.

Population(s) Served
Adults
Children and youth

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of donors retained

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Young adults, Seniors

Related Program

Coachella Valley Repertory Theatre - Playhouse

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Complete records for years prior to 2014 were maintained on a different software platform.

Number of new donors

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Young adults, Seniors

Related Program

Coachella Valley Repertory Theatre - Playhouse

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Complete records of new donors prior to 2014 were maintained on a different software platform.

Number of list subscribers

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Young adults, Seniors

Related Program

Coachella Valley Repertory Theatre - Playhouse

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

List subscribers are defined as those who receive regular email blasts from CVRep

Number of students enrolled

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Adults, Adolescents

Related Program

Coachella Valley Repertory Conservatory

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Classes are taught in: Improvisation; Acting; Scene Study; Character Analysis; Vocal Techniques; and Writing.

Number of show sponsors and underwriters

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents, Adults

Related Program

Coachella Valley Repertory Theatre - Playhouse

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Show sponsors and underwriters support a variety of performance and educational programming.

Number of grants applying for

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Ethnic and racial groups, Economically disadvantaged people

Related Program

Coachella Valley Repertory Theatre - Playhouse

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

In 2019 CVRep began a program of applying for grants from Foundation that support non-profit performing arts organizations. $60,000 has been raised under this new initiative.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

In 2018 the company purchased and extensively remodeled a new performing arts venue in Cathedral City. Prominently located on Highway 111 (the main thoroughfare linking all of the desert cities), the theater opened with its first production in March of 2019 and has already begun to realize its potential to transform the cultural identity of the region. The new state-of-the art theater allows for a greatly expanded audience: the previous leased theater space only had 86 seats; the new theater has 206 – all with uninterrupted views - which more than doubles the opportunity for audience capacity at each performance and ensures availability for an expanded base of subscribers.

The large main stage area – as well as the expansive backstage spaces – provide a wide variety of options in productions, ranging from intimate one-person plays or cabaret performances to large musical productions with live orchestras. Actors and stagehands now have professionally equipped dressing rooms and backstage areas as supportive spaces.

CVRep provides Coachella Valley and Riverside County residents and visitors with access to the type of high quality theatrical productions enjoyed by audiences of the best-known regional theaters in the nation. It presents a main season of four plays, each with a three week run (and 20 performances). A variety of other theatrical and musical productions – including special events - are also scheduled throughout the year. CVRep productions adhere to strict artistic and financial standards and the company collaborates with professional union actors, directors, choreographers and designers.

Educational outreach is a key component of CVRep's endeavors, and the extensive program of classes offered by the CVRep Conservatory has proven successful for many years. The Conservatory programming offers a unique educational opportunity for children and adults to train in the performing arts (including acting, improvisation, voice and writing) while being mentored by seasoned professionals. CVRep also partners with local middle schools, high schools and other community organizations in this regard. These classes foster new artistic outlets for the community and its creativity, allowing for professional and fledgling performers and writers to grow in comfort and confidence as they present their work.

As part of its Youth Outreach Program CVRep also presents an annual production specifically developed for Coachella Valley students that is culturally and socially relevant in today's complicated world. Over the past ten years, CVRep has bussed in more than 13,000 students, free of charge, to experience live theater, some for the very first time. The Youth Outreach Productions offer local student actors the opportunity to work in a professional setting, giving many of them their first professional acting experience. At the end of each performance, a Q & A session is conducted with the members of the audience to initiate a dialogue about their experiences and to help the conversations continue long after leaving the theater.

CVRep’s administrative and financial strength enables the theatre to fulfill its mission in myriad ways that benefit its community and the field. The governing Board of Directors consists of a balance of financial and legal professionals, community philanthropists, and others with long-standing ties to the theater and entertainment fields. The staff includes its founding Artistic Director and supporting professionals with theater backgrounds in key administrative, marketing and development areas. The theater’s revenue strategies include subscriptions sales and single play tickets; special fundraising events; corporate, foundation and government grants for operating and educational outreach efforts; and play sponsorships. CVRep’s annual subscriber base has grown substantially during the past few years, and now numbers over 1300 (although this number will grow as the subscription sales for the upcoming season have just become available).

CVRep knows and responds to its community. One of its most successful fundraising programs offers supporters the opportunity to experience live interviews with ‘Luminaries’ from the stage and screen. These special events honor older and well-known theater artists, many of whom have made their permanent homes in the Coachella Valley.

One hundred percent of the CVRep Board contributes and actively participates in reaching the goal. Our first play in the new space was over 90% filled. Reviews continue to be stellar. Our donors feel passionate about our theater.

With an expanded capacity – and an expanded audience – the company is now able to provide theatrical programming as well as a wide variety of educational opportunities to a much larger portion of the Coachella Valley population. Each of the four main stage productions during the upcoming season can reach 4060 audience members during each three week run. Conservatory programming will grow in the new facility, and has the potential of attracting well over 300 students of all ages during the upcoming fiscal year. CVRep’s outreach to middle schools in the Coachella Valley continues to engage over 1000 young people annually from a diverse population.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    It is difficult to find the ongoing funding to support feedback collection

Financials

COACHELLA VALLEY REPERTORY
Fiscal year: Jul 01 - Jun 30

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
NET GAIN/LOSS:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2023 info

SOURCE: IRS Form 990

0.27

Average of 0.47 over 10 years

Months of cash in 2023 info

SOURCE: IRS Form 990

2.2

Average of 4.8 over 10 years

Fringe rate in 2023 info

SOURCE: IRS Form 990

22%

Average of 17% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

COACHELLA VALLEY REPERTORY

Revenue & expenses

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

COACHELLA VALLEY REPERTORY

Balance sheet

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

COACHELLA VALLEY REPERTORY

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

This snapshot of COACHELLA VALLEY REPERTORY’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

Created in partnership with

Business model indicators

Profitability info 2019 2020 2021 2022 2023
Unrestricted surplus (deficit) before depreciation $1,256,070 $341,596 $508,114 $340,445 -$86,041
As % of expenses 82.1% 25.5% 69.4% 24.6% -4.5%
Unrestricted surplus (deficit) after depreciation $1,212,890 $199,007 $320,141 $141,286 -$253,451
As % of expenses 77.1% 13.4% 34.8% 8.9% -12.3%
Revenue composition info
Total revenue (unrestricted & restricted) $1,951,930 $1,422,253 $1,232,582 $1,726,752 $1,807,692
Total revenue, % change over prior year -18.2% -27.1% -13.3% 40.1% 4.7%
Program services revenue 31.1% 33.3% 0.7% 20.2% 43.3%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 0.0% 0.0% 0.1% 0.1% 0.0%
Government grants 0.0% 0.0% 37.3% 34.7% 10.7%
All other grants and contributions 68.0% 65.2% 51.4% 34.3% 45.5%
Other revenue 0.9% 1.5% 10.6% 10.7% 0.5%
Expense composition info
Total expenses before depreciation $1,529,009 $1,341,718 $731,965 $1,386,307 $1,893,733
Total expenses, % change over prior year 48.5% -12.2% -45.4% 89.4% 36.6%
Personnel 42.8% 49.4% 53.1% 51.2% 49.2%
Professional fees 0.5% 0.6% 2.5% 1.2% 0.8%
Occupancy 6.1% 0.0% 12.3% 7.9% 6.4%
Interest 1.2% 2.1% 3.8% 0.6% 0.3%
Pass-through 0.0% 0.0% 0.0% 0.0% 0.0%
All other expenses 49.4% 48.0% 28.3% 39.2% 43.3%
Full cost components (estimated) info 2019 2020 2021 2022 2023
Total expenses (after depreciation) $1,572,189 $1,484,307 $919,938 $1,585,466 $2,061,143
One month of savings $127,417 $111,810 $60,997 $115,526 $157,811
Debt principal payment $0 $0 $286,536 $397,106 $1,524
Fixed asset additions $2,813,131 $0 $0 $0 $0
Total full costs (estimated) $4,512,737 $1,596,117 $1,267,471 $2,098,098 $2,220,478

Capital structure indicators

Liquidity info 2019 2020 2021 2022 2023
Months of cash 1.9 4.3 11.4 4.8 2.2
Months of cash and investments 1.9 4.3 11.4 4.8 2.2
Months of estimated liquid unrestricted net assets 0.4 4.2 10.8 4.3 2.1
Balance sheet composition info 2019 2020 2021 2022 2023
Cash $245,850 $486,043 $693,856 $553,475 $343,009
Investments $0 $0 $0 $0 $0
Receivables $261,265 $96,611 $127,019 $23,788 $6,300
Gross land, buildings, equipment (LBE) $3,892,352 $4,062,888 $4,093,456 $4,201,699 $4,306,596
Accumulated depreciation (as a % of LBE) 1.3% 5.8% 10.3% 14.8% 19.1%
Liabilities (as a % of assets) 42.6% 43.9% 38.4% 29.9% 32.3%
Unrestricted net assets $2,278,485 $2,477,492 $2,797,633 $2,938,919 $2,685,468
Temporarily restricted net assets $273,558 N/A N/A N/A N/A
Permanently restricted net assets $0 N/A N/A N/A N/A
Total restricted net assets $273,558 $12,497 $5,000 $5,000 $5,000
Total net assets $2,552,043 $2,489,989 $2,802,633 $2,943,919 $2,690,468

Key data checks

Key data checks info 2019 2020 2021 2022 2023
Material data errors No No No No No

Operations

The people, governance practices, and partners that make the organization tick.

Documents
Form 1023/1024 is not available for this organization

Executive Artistic Director

Mr. Adam Karsten

In 2022 Karsten became only the second artistic director for CVRep and joined the company after many years of producing and directing with the Emmy Award winning performing arts series, Live From Lincoln Center and the Public Broadcasting Service (PBS) as well as serving as the Managing Artistic Director for Weathervane Playhouse in Columbus, Ohio. Over the last 20 years Karsten has also directed theatrical works Off-Broadway, regionally, with national touring productions and Broadway Workshop productions.

Number of employees

Source: IRS Form 990

COACHELLA VALLEY REPERTORY

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Compensation
Other
Related
Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

COACHELLA VALLEY REPERTORY

Board of directors
as of 01/16/2024
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Mr. David Cohan

self-employed

Term: 2022 - 2025

David Cohan

Atma Wiseman

Atma Wiseman Interiors

James Egan

Mark Leonard

Peggy Jacobs

Bernie Fromm

Hugh Glenn

Nicole Taylor

Doug Moreland

Fernando Diaz

Katy Titcomb

Andre van Niekerk

Erica Hill Carpenter

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 11/27/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 06/28/2020

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.
There are no contractors recorded for this organization.

Professional fundraisers

Fiscal year ending

SOURCE: IRS Form 990 Schedule G

Solicitation activities
Gross receipts from fundraising
Retained by organization
Paid to fundraiser