United Way of Kenosha County

Live United

Kenosha, WI   |
GuideStar Charity Check

United Way of Kenosha County

EIN: 39-0806285


Our mission is mobilizing the caring power of Kenosha County to improve lives and transform our community. We all win when a child succeeds in school, when families are financially stable and when people have access to healthcare.

Ruling year info



Mrs. Carolynn Friesch

Main address

5500 6th Avenue Suite 210

Kenosha, WI 53140 USA

Show more contact info



Subject area info



Population served info

Children and youth



Economically disadvantaged people

At-risk youth

NTEE code info

Fund Raising Organizations That Cross Categories includes Community Funds/Trusts and Federated Giving Programs) e.g. United Way (T70)

Philanthropy / Charity / Voluntarism Promotion (General) (T50)

Voluntarism Promotion (T40)

Programs and results

What we aim to solve

This profile needs more info.

If it is your nonprofit, add a problem overview.

Login and update

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Readers Are Leaders Tutoring Program

Readers Are Leaders, a United Way of Kenosha County initiative in partnership with Kenosha Unified School District, community stakeholders and members, provides Kindergarten through 3rd grade students with volunteer tutors to help improve early grade reading achievement. Research shows that 3rd grade reading proficiency is a powerful predictor of later academic achievement. From Kindergarten to 3rd grade, children learn to read. From 4th grade on, they read to learn. A student who is not at least moderately successful by 3rd grade is unlikely to graduate from high school.

Population(s) Served
Children and youth
At-risk youth

The VITA program offers free income tax preparation and filing assistance to low-to moderate income families who may not have access to file their tax return. For families walking a financial tightrope, unable to save for a home, or retirement, United Way volunteers are here to help taxpayers claim qualifying tax credits.

Population(s) Served
Economically disadvantaged people

Youth As Resources is a United Way education program that provides grants to fund youth-designed, youth-led community service and service learning projects.

Population(s) Served
Children and youth

Changing children's lives, one book at a time. When kids can't read, they can't succeed. Children who struggle with reading and comprehension are more likely to have deficits in other subjects such as math, science and spoken language. They are also at a heightened risk for chronic absence and failing to graduate high school. Studies show young children reading at home with their parents help prepare them for kindergarten success, which then helps them become successful in academic achievement.

Imagination Library provides free books mailed to their homes to all participating children from birth to 5 years old.

Population(s) Served
Infants and toddlers

IMPACT 2-1-1 is a 24-hour central access point for people in need. During times of personal crisis or community disaster, its free, confidential helpline and online resource directory make it easy for residents to get connected to local information, agencies and assistance. IMPACT 2-1-1 also has translation service with over 200 languages available.

Simply dial 2-1-1 from any phone, or text your ZIP code to 898-211. To learn more or view resources online, visit

Population(s) Served

Save up to 43% on prescription drugs by simply presenting our FamilyWize Discount Prescription Card at participating pharmacies. Use as often as needed. The card can be downloaded from website and photocopied for family, friends and coworkers. Or text "family" to 700700 to receive a card on your phone (message and data rates apply).

Population(s) Served

What happens in a child’s early years (birth to age 6) matters—for school readiness and for success in life. Everyday moments can easily be turned into quality early learning opportunities for young children and the Born Learning Trails can help.

Born Learning Trails offer activity stations with interactive learning games that parents and caregivers can play with young children when out on a stroll or visiting a local playground. The educational strategy behind the trails helps to boost children’s language and literacy skills while having fun.

Population(s) Served
Infants and toddlers

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

United Way of Kenosha County envisions a community where all individuals and families in Kenosha County achieve their human potential through education, financial capability and health lives.

A community where every young person has a quality education that leads to high school graduation, resulting in college and career success;

Every family has an income that pays the bills today and allows them to save for the future;

Every child and adult is able to live a healthy, thriving life.

United Way of Kenosha County invests in three impact areas; education, financial stability and health, building blocks that contribute to a good quality of life.

We all win when a child succeeds in school. United Way of Kenosha County invests in programs that support children in academic and community engagement, early learning and care services, character and leadership development and early grade reading proficiency.

We all win when families and individuals are financially stable. United Way of Kenosha County invests in programs that connect people with critical resources for emergency shelter and/or basic needs. Programs that enhance literacy and job skills and promote self-sufficiency through asset-building programs such a VITA (Volunteer Income Tax Assistance).

We all win when people are healthy. United Way of Kenosha County invests in programs that provide access to mental health and crisis resources, early child development and who promote healthy lifestyles and safe homes and communities.

United Way of Kenosha County's volunteer-led Community Investment Grant Process is designed to award funds to programs demonstrating community need, articulating program efficacy and measureable results. Recommendations for grant awards are formulated by diverse volunteers, representing a broad cross-section of disciplines, donors and corporate partners. Volunteers devote more than 300 hours to an extensive accountability review of the programs and organizations seeking funding. Evaluation is based on application materials and in-person presentations to a volunteer panel.

United Way of Kenosha leads the Readers Are Leaders tutoring program that works to improve early grade reading proficiency.

Building financial assets for low - to moderate income individuals and families walking a financial tightrope in our community, United Way of Kenosha County leads the Kenosha County VITA program bringing back to families more than $18 million in tax refunds during the past ten years.

United Way of Kenosha County is proud of the partnerships we have built over the last 95+ years and the investments we've made to our community. We want to be a true partner, not only by providing financial support but also by strengthening collaborative efforts meeting the health and human services needs in our community.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback


United Way of Kenosha County
Fiscal year: Jul 01 - Jun 30
Financial documents
2021 Audit Financial Statement 2020 Final Financial Statements @ 6-30-21
done  Yes, financials were audited by an independent accountant. info

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990


Average of 17.54 over 10 years

Months of cash in 2022 info

SOURCE: IRS Form 990


Average of 16.7 over 10 years

Fringe rate in 2022 info

SOURCE: IRS Form 990


Average of 16% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

United Way of Kenosha County

Revenue & expenses

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

United Way of Kenosha County

Balance sheet

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

United Way of Kenosha County

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

This snapshot of United Way of Kenosha County’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

Created in partnership with

Business model indicators

Profitability info 2018 2019 2020 2021 2022
Unrestricted surplus (deficit) before depreciation $13,435 -$13,574 -$15,405 $121,154 $59,477
As % of expenses 1.4% -1.3% -1.3% 13.2% 5.2%
Unrestricted surplus (deficit) after depreciation $12,716 -$14,186 -$16,139 $120,420 $59,354
As % of expenses 1.3% -1.3% -1.4% 13.2% 5.2%
Revenue composition info
Total revenue (unrestricted & restricted) $1,301,253 $1,103,373 $1,264,291 $1,298,035 $1,262,344
Total revenue, % change over prior year 21.5% -15.2% 14.6% 2.7% -2.7%
Program services revenue 0.0% 2.8% 3.2% 1.2% 0.0%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 0.6% 1.5% 1.0% 0.2% 0.2%
Government grants 2.4% 2.9% 2.4% 10.1% 4.3%
All other grants and contributions 96.1% 92.1% 92.9% 88.1% 91.9%
Other revenue 0.9% 0.6% 0.5% 0.4% 3.6%
Expense composition info
Total expenses before depreciation $992,215 $1,069,146 $1,175,983 $914,738 $1,149,658
Total expenses, % change over prior year 16.0% 7.8% 10.0% -22.2% 25.7%
Personnel 40.8% 49.7% 51.6% 50.5% 52.7%
Professional fees 1.8% 2.6% 2.6% 8.7% 8.1%
Occupancy 3.2% 3.0% 2.7% 3.5% 2.8%
Interest 0.0% 0.0% 0.0% 0.0% 0.0%
Pass-through 42.5% 34.7% 35.9% 29.9% 19.5%
All other expenses 11.6% 10.0% 7.3% 7.4% 16.9%
Full cost components (estimated) info 2018 2019 2020 2021 2022
Total expenses (after depreciation) $992,934 $1,069,758 $1,176,717 $915,472 $1,149,781
One month of savings $82,685 $89,096 $97,999 $76,228 $95,805
Debt principal payment $0 $0 $0 $87,000 $0
Fixed asset additions $0 $2,203 $0 $0 $6,867
Total full costs (estimated) $1,075,619 $1,161,057 $1,274,716 $1,078,700 $1,252,453

Capital structure indicators

Liquidity info 2018 2019 2020 2021 2022
Months of cash 19.0 18.2 18.3 27.7 22.1
Months of cash and investments 19.0 18.2 18.3 27.7 22.1
Months of estimated liquid unrestricted net assets 4.5 4.0 3.5 6.1 5.4
Balance sheet composition info 2018 2019 2020 2021 2022
Cash $1,569,546 $1,625,641 $1,797,382 $2,110,396 $2,120,493
Investments $0 $0 $0 $0 $0
Receivables $217,467 $210,891 $218,671 $164,848 $299,685
Gross land, buildings, equipment (LBE) $33,114 $34,289 $28,124 $28,124 $34,991
Accumulated depreciation (as a % of LBE) 100.0% 95.4% 97.0% 99.6% 80.4%
Liabilities (as a % of assets) 4.3% 5.1% 9.1% 2.9% 4.4%
Unrestricted net assets $375,494 $361,308 $345,169 $465,589 $524,943
Temporarily restricted net assets $1,346,360 $1,394,161 N/A N/A N/A
Permanently restricted net assets $0 $0 N/A N/A N/A
Total restricted net assets $1,346,360 $1,394,161 $1,497,874 $1,760,017 $1,813,226
Total net assets $1,721,854 $1,755,469 $1,843,043 $2,225,606 $2,338,169

Key data checks

Key data checks info 2018 2019 2020 2021 2022
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization


Mrs. Carolynn Friesch

Number of employees

Source: IRS Form 990

United Way of Kenosha County

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

United Way of Kenosha County

Board of directors
as of 07/11/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Jacqueline Morris

Gateway Technical College

Term: 2020 - 2026

Rob Hogan

Johnson Financial Group

Mark Holmes

LMI Packaging

Cyndean Jennings

Gateway Technical College

William Roberts

Abbott Retired

Tanya Ruder

Kenosha Unified School District

Nina Taylor

Kenosha County

Mitch Farrarro

Family Legacy Real Estate

Nikki Payne

Southeastern Wisconsin Regional Planning Commission

Dr. Jeff Hill, Ed.D, M.B.A

Herzing University

Horace Staples

Kenosha County Sheriff Department

Dezarrea Johnson-Kindle

NextHome Signature Group

Robert Moore

4D Business Group Inc

Ann Iverson

University of Wisconsin - Parkside

Lauren Neri


Karin Graves

Carthage College

Eric Peterson

O'Neil, Cannon, Holliman, Delong & Laing

Carol Ratliff

Lakeside Curative Services

Kristie Geil

Aurora Medical Center Kenosha

Dr, Michele Hancock

Carthage College

Organizational demographics

SOURCE: Self-reported; last updated 8/31/2021

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data


No data

Sexual orientation

No data


No data

Equity strategies

Last updated: 06/17/2020

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We disaggregate data by demographics, including race, in every policy and program measured.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.