PLATINUM2022

CHILDRENS MUSEUM OF LA CROSSE INC

Silly Smart

aka CMLC   |   La Crosse, WI   |  www.funmuseum.org
GuideStar Charity Check

CHILDRENS MUSEUM OF LA CROSSE INC

EIN: 39-1856383


Mission

The mission of the Children's Museum of La Crosse is to offer opportunities for the young and the young at heart to learn, connect and grow through interactive play.

Ruling year info

1996

Principal Officer

Anne Snow

Main address

207 5th Ave S

La Crosse, WI 54601 USA

Show more contact info

EIN

39-1856383

Subject area info

Children's museums

Sports and recreation

Youth services

Population served info

Children and youth

Adults

Families

Parents

NTEE code info

Children's Museums (A52)

Youth Centers, Clubs, (includes Boys/Girls Clubs)- Multipurpose (O20)

Other Recreation, Sports, or Leisure Activities N.E.C. (N99)

What we aim to solve

SOURCE: Self-reported by organization

Our country is experiencing a play deficit.
* The average child's free time has been reduced by 15% to 25% in the past generation.
* 25% of the average child's free time is spent in front of a television or other screen.
* Children aged 3 to 12 spend 29 hours per week in school, eight more than in 1981.
* Half of all parents from a recent poll say they end most days feeling that they spent less time than they wanted to with their children.

Children who participate in early childhood programs are less likely to need public services as adults. This leads to significant overall tax savings to taxpayers. Investments in early childhood have been shown to have a return on investment of $8 to $16 for every $1 spent.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Interactive exhibits

Three floors of hands-on exhibits for interactive play and learning

Population(s) Served
Families
Children and youth

Weekly preschool programs; holiday and seasonal events; partnerships with local health care, educational and other organizations; summer day camps; scout workshops and overnights; and more

Population(s) Served
Families
Children and youth

Since even adults benefit from play, we host an annual Adult Recess event in the Children's Museum.

Population(s) Served
Adults
Parents

Coming in 2019, we plan to partner with local artists and art students to offer the opportunity for Museum visitors to learn about, appreciate and create art to display in the Museum or community and/or to take home.

Population(s) Served
Families
Children and youth

Where we work

Affiliations & memberships

Association of Science and Technology Centers 2006

Association of Children's Museums 2018

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of visits

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Families

Related Program

Interactive exhibits

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Our annual visitation has grown from 40,000 per year to our all-time high of over 78,000 in 2019! Unfortunately, the COVID pandemic required the Museum to temporarily close from 3/16/20 to 6/3/2021.

Total number of free admissions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Families

Related Program

Interactive exhibits

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

These numbers do not include discounted admissions or memberships

Total number of volunteer hours contributed to the organization

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Total dollars received in contributions

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

2017 total is lower than other years because we also did a capital campaign this year

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Children's Museums are places where families connect in meaningful ways. The mission of the Children's Museum of La Crosse is to offer affordable opportunities for the young and young at heart to grow, connect and learn through interactive play. GOALS: (1) Complete $2 million capital campaign; (2) Complete building and exhibit improvements and additions with capital campaign support; (3) Direct annual endowment disbursement funds to support free and discounted access for economically disadvantaged families; (4) Promote the importance of play for early childhood development and adult-child relationships.

We recently reached our $2 million capital campaign goal! Building and exhibit improvements are underway and include the addition of a one-of-a-kind climbing structure, a redesigned admissions area and more. Communication regarding the PLAY it forward capital campaign included information about the power of play. These messages will be continued and supported by positive. hands-on learning and play experiences in the Museum and in our community.

The value and power of play are incorporated into every aspect of the Children's Museum.
The Children's Museum is a place away from work and household distractions where adults and children can share quality time and experience the luxury of becoming lost in the moment.
The Children's Museum recognizes the importance of healthy living for children and adults, as well as the value of life-long learning.
The Children's Museum is committed to supporting parents, teachers and other caring adults to nurture creativity and personal development for children. We are also always looking for ways to be the best we can be for our customers and community.
Integrity - fiscal responsibility, programming excellence, customer service, employment experience - is core to the Children's Museum's mission.
The Children's Museum strives to welcome all people and partners, to play and learn, communicate and collaborate, lead and listen, plan and provide.

We recently reached our $2 million capital campaign goal! Building and exhibit improvements are underway and include the addition of a one-of-a-kind climbing structure, a redesigned admissions area and more. Communication regarding the PLAY it forward capital campaign included information about the power of play. These messages will be continued and supported by positive. hands-on learning and play experiences in the Museum and in our community. We are on track for 2018 to be our second or third highest year of attendance since opening in 1999. Online and social media activity continues to grow, as do 4 and 5-star online reviews.

Financials

CHILDRENS MUSEUM OF LA CROSSE INC
Fiscal year: Jan 01 - Dec 31

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
NET GAIN/LOSS:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2018 info

SOURCE: IRS Form 990

25.98

Average of 23.01 over 10 years

Months of cash in 2018 info

SOURCE: IRS Form 990

11.3

Average of 4.4 over 10 years

Fringe rate in 2018 info

SOURCE: IRS Form 990

11%

Average of 13% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

Source: IRS Form 990 info

CHILDRENS MUSEUM OF LA CROSSE INC

Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990

Fiscal year ending: cloud_download Download Data

CHILDRENS MUSEUM OF LA CROSSE INC

Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

CHILDRENS MUSEUM OF LA CROSSE INC

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990

This snapshot of CHILDRENS MUSEUM OF LA CROSSE INC’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

Created in partnership with

Business model indicators

Profitability info 2014 2015 2016 2017 2018
Unrestricted surplus (deficit) before depreciation $8,697 $3,513 $40,522 $498,181 $375,919
As % of expenses 1.8% 0.7% 7.1% 90.0% 65.9%
Unrestricted surplus (deficit) after depreciation -$91,284 -$95,847 -$57,962 $409,553 $266,984
As % of expenses -15.4% -15.3% -8.6% 63.8% 39.3%
Revenue composition info
Total revenue (unrestricted & restricted) $550,603 $583,251 $953,145 $2,256,826 $641,803
Total revenue, % change over prior year -1.7% 5.9% 63.4% 136.8% -71.6%
Program services revenue 39.6% 41.9% 25.4% 11.2% 40.7%
Membership dues 19.0% 19.3% 13.0% 5.9% 20.6%
Investment income 12.1% 10.5% 7.3% 3.3% 13.0%
Government grants 0.0% 0.0% 0.0% 0.0% 0.0%
All other grants and contributions 20.9% 24.8% 53.2% 77.5% 23.7%
Other revenue 8.5% 3.6% 1.1% 2.1% 1.9%
Expense composition info
Total expenses before depreciation $493,884 $525,185 $572,500 $553,291 $570,744
Total expenses, % change over prior year 9.3% 6.3% 9.0% -3.4% 3.2%
Personnel 60.0% 59.2% 57.0% 66.1% 59.5%
Professional fees 1.9% 2.0% 9.0% 4.8% 2.4%
Occupancy 11.0% 8.8% 9.3% 7.4% 8.7%
Interest 0.0% 0.0% 0.0% 0.0% 0.0%
Pass-through 0.0% 0.0% 0.0% 0.0% 0.0%
All other expenses 27.1% 30.0% 24.6% 21.6% 29.4%
Full cost components (estimated) info 2014 2015 2016 2017 2018
Total expenses (after depreciation) $593,865 $624,545 $670,984 $641,919 $679,679
One month of savings $41,157 $43,765 $47,708 $46,108 $47,562
Debt principal payment $0 $0 $0 $0 $0
Fixed asset additions $0 $0 $0 $455,117 $472,704
Total full costs (estimated) $635,022 $668,310 $718,692 $1,143,144 $1,199,945

Capital structure indicators

Liquidity info 2014 2015 2016 2017 2018
Months of cash 1.3 1.7 3.2 13.3 11.3
Months of cash and investments 20.9 19.0 18.7 33.9 33.8
Months of estimated liquid unrestricted net assets 21.6 19.3 18.0 19.6 16.9
Balance sheet composition info 2014 2015 2016 2017 2018
Cash $54,363 $72,822 $154,394 $615,202 $538,169
Investments $807,304 $759,552 $736,777 $947,721 $1,071,142
Receivables $3,338 $1,091 $279,127 $919,199 $394,606
Gross land, buildings, equipment (LBE) $2,969,595 $3,020,644 $3,045,041 $3,466,904 $3,847,799
Accumulated depreciation (as a % of LBE) 46.8% 49.3% 52.1% 47.4% 43.1%
Liabilities (as a % of assets) 1.0% 1.1% 1.0% 1.1% 1.2%
Unrestricted net assets $2,471,318 $2,375,471 $2,317,509 $2,727,062 $2,994,046
Temporarily restricted net assets $2,000 $650 $360,743 $1,504,776 $1,109,016
Permanently restricted net assets $792,525 $727,280 $723,686 $904,664 $798,200
Total restricted net assets $794,525 $727,930 $1,084,429 $2,409,440 $1,907,216
Total net assets $3,265,843 $3,103,401 $3,401,938 $5,136,502 $4,901,262

Key data checks

Key data checks info 2014 2015 2016 2017 2018
Material data errors No No No No No

Operations

The people, governance practices, and partners that make the organization tick.

Documents
Form 1023/1024 is not available for this organization

Principal Officer

Anne Snow

Anne is the founder of the Children's Museum. She moved to our area in December of 1996 from New Orleans (she's a MN native.) She and her young daughters missed the New Orleans Children's Museum. Not knowing anyone, she learned what she could about Children's Museums and enthusiastically gathered support. Within two years, the Children's Museum of La Crosse had nonprofit status, an influential Board of Directors, a donated 30,000 square foot building and a $1 mil pledge toward the $2.5 capital campaign. The campaign goal was met and the Museum opened on February 28, 1999. Anne continues to enthusiastically serve as the Museum's Executive Director.

Number of employees

Source: IRS Form 990

CHILDRENS MUSEUM OF LA CROSSE INC

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Compensation
Other
Related
Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

CHILDRENS MUSEUM OF LA CROSSE INC

Board of directors
as of 08/31/2022
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Joe Haas

Hawkins Ash CPAs

Term: 2022 - 2022

Jackie Gerke-Edwards

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Steve Shultz

Mayo Health System (retired)

Nancy Wigdahl-Sedbrook

Family & Children's Center

Sue Dillenbeck

Joe Haas

Hawkins Ash CPAs

Casey Weiss

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Amanda Jackson

O'Flaherty Law Firm

Heather Jordan

Trust Point Inc.

Bill La Rue

EO Johnson/Locknet

Amy Brecheisen

Mathews Bow

Ryan Geister

Trane Technologies

Nicki Hennessy

Gundersen Health System

Shelley Shirel

School District of La Crosse

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 8/31/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data

There are no contractors recorded for this organization.

Professional fundraisers

Fiscal year ending

SOURCE: IRS Form 990 Schedule G

Solicitation activities
Gross receipts from fundraising
Retained by organization
Paid to fundraiser