CHILDRENS MUSEUM OF LA CROSSE INC
Silly Smart
CHILDRENS MUSEUM OF LA CROSSE INC
EIN: 39-1856383
as of December 2022
as of December 12, 2022
Programs and results
Reports and documents
Download annual reports Download other documentsWhat we aim to solve
Our country is experiencing a play deficit.
* The average child's free time has been reduced by 15% to 25% in the past generation.
* 25% of the average child's free time is spent in front of a television or other screen.
* Children aged 3 to 12 spend 29 hours per week in school, eight more than in 1981.
* Half of all parents from a recent poll say they end most days feeling that they spent less time than they wanted to with their children.
Children who participate in early childhood programs are less likely to need public services as adults. This leads to significant overall tax savings to taxpayers. Investments in early childhood have been shown to have a return on investment of $8 to $16 for every $1 spent.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Interactive exhibits
Three floors of hands-on exhibits for interactive play and learning
Educational Programming
Weekly preschool programs; holiday and seasonal events; partnerships with local health care, educational and other organizations; summer day camps; scout workshops and overnights; and more
Adult Recess
Since even adults benefit from play, we host an annual Adult Recess event in the Children's Museum.
Artist in residence
Coming in 2019, we plan to partner with local artists and art students to offer the opportunity for Museum visitors to learn about, appreciate and create art to display in the Museum or community and/or to take home.
Where we work
Affiliations & memberships
Association of Science and Technology Centers 2006
Association of Children's Museums 2018
External reviews

Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Total number of visits
This metric is no longer tracked.Totals By Year
Population(s) Served
Children and youth, Families
Related Program
Interactive exhibits
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Our annual visitation has grown from 40,000 per year to our all-time high of over 78,000 in 2019! Unfortunately, the COVID pandemic required the Museum to temporarily close from 3/16/20 to 6/3/2021.
Total number of free admissions
This metric is no longer tracked.Totals By Year
Population(s) Served
Children and youth, Families
Related Program
Interactive exhibits
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
These numbers do not include discounted admissions or memberships
Total number of volunteer hours contributed to the organization
This metric is no longer tracked.Totals By Year
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Total dollars received in contributions
This metric is no longer tracked.Totals By Year
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Context Notes
2017 total is lower than other years because we also did a capital campaign this year
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Children's Museums are places where families connect in meaningful ways. The mission of the Children's Museum of La Crosse is to offer affordable opportunities for the young and young at heart to grow, connect and learn through interactive play. GOALS: (1) Complete $2 million capital campaign; (2) Complete building and exhibit improvements and additions with capital campaign support; (3) Direct annual endowment disbursement funds to support free and discounted access for economically disadvantaged families; (4) Promote the importance of play for early childhood development and adult-child relationships.
What are the organization's key strategies for making this happen?
We recently reached our $2 million capital campaign goal! Building and exhibit improvements are underway and include the addition of a one-of-a-kind climbing structure, a redesigned admissions area and more. Communication regarding the PLAY it forward capital campaign included information about the power of play. These messages will be continued and supported by positive. hands-on learning and play experiences in the Museum and in our community.
What are the organization's capabilities for doing this?
The value and power of play are incorporated into every aspect of the Children's Museum.
The Children's Museum is a place away from work and household distractions where adults and children can share quality time and experience the luxury of becoming lost in the moment.
The Children's Museum recognizes the importance of healthy living for children and adults, as well as the value of life-long learning.
The Children's Museum is committed to supporting parents, teachers and other caring adults to nurture creativity and personal development for children. We are also always looking for ways to be the best we can be for our customers and community.
Integrity - fiscal responsibility, programming excellence, customer service, employment experience - is core to the Children's Museum's mission.
The Children's Museum strives to welcome all people and partners, to play and learn, communicate and collaborate, lead and listen, plan and provide.
What have they accomplished so far and what's next?
We recently reached our $2 million capital campaign goal! Building and exhibit improvements are underway and include the addition of a one-of-a-kind climbing structure, a redesigned admissions area and more. Communication regarding the PLAY it forward capital campaign included information about the power of play. These messages will be continued and supported by positive. hands-on learning and play experiences in the Museum and in our community. We are on track for 2018 to be our second or third highest year of attendance since opening in 1999. Online and social media activity continues to grow, as do 4 and 5-star online reviews.
Financials
Financial documents
Download audited financialsRevenue vs. expenses: breakdown
Liquidity in 2018 info
25.98
Months of cash in 2018 info
11.3
Fringe rate in 2018 info
11%
Funding sources info
Assets & liabilities info
CHILDRENS MUSEUM OF LA CROSSE INC
Revenue & expensesFiscal Year: Jan 01 - Dec 31
SOURCE: IRS Form 990
CHILDRENS MUSEUM OF LA CROSSE INC
Balance sheetFiscal Year: Jan 01 - Dec 31
SOURCE: IRS Form 990
The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.
Fiscal Year: Jan 01 - Dec 31
SOURCE: IRS Form 990
This snapshot of CHILDRENS MUSEUM OF LA CROSSE INC’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.
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Business model indicators
Profitability info | 2014 | 2015 | 2016 | 2017 | 2018 |
---|---|---|---|---|---|
Unrestricted surplus (deficit) before depreciation | $8,697 | $3,513 | $40,522 | $498,181 | $375,919 |
As % of expenses | 1.8% | 0.7% | 7.1% | 90.0% | 65.9% |
Unrestricted surplus (deficit) after depreciation | -$91,284 | -$95,847 | -$57,962 | $409,553 | $266,984 |
As % of expenses | -15.4% | -15.3% | -8.6% | 63.8% | 39.3% |
Revenue composition info | |||||
---|---|---|---|---|---|
Total revenue (unrestricted & restricted) | $550,603 | $583,251 | $953,145 | $2,256,826 | $641,803 |
Total revenue, % change over prior year | -1.7% | 5.9% | 63.4% | 136.8% | -71.6% |
Program services revenue | 39.6% | 41.9% | 25.4% | 11.2% | 40.7% |
Membership dues | 19.0% | 19.3% | 13.0% | 5.9% | 20.6% |
Investment income | 12.1% | 10.5% | 7.3% | 3.3% | 13.0% |
Government grants | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
All other grants and contributions | 20.9% | 24.8% | 53.2% | 77.5% | 23.7% |
Other revenue | 8.5% | 3.6% | 1.1% | 2.1% | 1.9% |
Expense composition info | |||||
---|---|---|---|---|---|
Total expenses before depreciation | $493,884 | $525,185 | $572,500 | $553,291 | $570,744 |
Total expenses, % change over prior year | 9.3% | 6.3% | 9.0% | -3.4% | 3.2% |
Personnel | 60.0% | 59.2% | 57.0% | 66.1% | 59.5% |
Professional fees | 1.9% | 2.0% | 9.0% | 4.8% | 2.4% |
Occupancy | 11.0% | 8.8% | 9.3% | 7.4% | 8.7% |
Interest | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
Pass-through | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
All other expenses | 27.1% | 30.0% | 24.6% | 21.6% | 29.4% |
Full cost components (estimated) info | 2014 | 2015 | 2016 | 2017 | 2018 |
---|---|---|---|---|---|
Total expenses (after depreciation) | $593,865 | $624,545 | $670,984 | $641,919 | $679,679 |
One month of savings | $41,157 | $43,765 | $47,708 | $46,108 | $47,562 |
Debt principal payment | $0 | $0 | $0 | $0 | $0 |
Fixed asset additions | $0 | $0 | $0 | $455,117 | $472,704 |
Total full costs (estimated) | $635,022 | $668,310 | $718,692 | $1,143,144 | $1,199,945 |
Capital structure indicators
Liquidity info | 2014 | 2015 | 2016 | 2017 | 2018 |
---|---|---|---|---|---|
Months of cash | 1.3 | 1.7 | 3.2 | 13.3 | 11.3 |
Months of cash and investments | 20.9 | 19.0 | 18.7 | 33.9 | 33.8 |
Months of estimated liquid unrestricted net assets | 21.6 | 19.3 | 18.0 | 19.6 | 16.9 |
Balance sheet composition info | 2014 | 2015 | 2016 | 2017 | 2018 |
---|---|---|---|---|---|
Cash | $54,363 | $72,822 | $154,394 | $615,202 | $538,169 |
Investments | $807,304 | $759,552 | $736,777 | $947,721 | $1,071,142 |
Receivables | $3,338 | $1,091 | $279,127 | $919,199 | $394,606 |
Gross land, buildings, equipment (LBE) | $2,969,595 | $3,020,644 | $3,045,041 | $3,466,904 | $3,847,799 |
Accumulated depreciation (as a % of LBE) | 46.8% | 49.3% | 52.1% | 47.4% | 43.1% |
Liabilities (as a % of assets) | 1.0% | 1.1% | 1.0% | 1.1% | 1.2% |
Unrestricted net assets | $2,471,318 | $2,375,471 | $2,317,509 | $2,727,062 | $2,994,046 |
Temporarily restricted net assets | $2,000 | $650 | $360,743 | $1,504,776 | $1,109,016 |
Permanently restricted net assets | $792,525 | $727,280 | $723,686 | $904,664 | $798,200 |
Total restricted net assets | $794,525 | $727,930 | $1,084,429 | $2,409,440 | $1,907,216 |
Total net assets | $3,265,843 | $3,103,401 | $3,401,938 | $5,136,502 | $4,901,262 |
Key data checks
Key data checks info | 2014 | 2015 | 2016 | 2017 | 2018 |
---|---|---|---|---|---|
Material data errors | No | No | No | No | No |
Operations
The people, governance practices, and partners that make the organization tick.
Documents
Principal Officer
Anne Snow
Anne is the founder of the Children's Museum. She moved to our area in December of 1996 from New Orleans (she's a MN native.) She and her young daughters missed the New Orleans Children's Museum. Not knowing anyone, she learned what she could about Children's Museums and enthusiastically gathered support. Within two years, the Children's Museum of La Crosse had nonprofit status, an influential Board of Directors, a donated 30,000 square foot building and a $1 mil pledge toward the $2.5 capital campaign. The campaign goal was met and the Museum opened on February 28, 1999. Anne continues to enthusiastically serve as the Museum's Executive Director.
Number of employees
Source: IRS Form 990
CHILDRENS MUSEUM OF LA CROSSE INC
Officers, directors, trustees, and key employeesSOURCE: IRS Form 990
Compensation data
There are no highest paid employees recorded for this organization.
CHILDRENS MUSEUM OF LA CROSSE INC
Board of directorsas of 08/31/2022
Board of directors data
Joe Haas
Hawkins Ash CPAs
Term: 2022 - 2022
Jackie Gerke-Edwards
Edwards Mini Storage
Steve Shultz
Mayo Health System (retired)
Nancy Wigdahl-Sedbrook
Family & Children's Center
Sue Dillenbeck
Joe Haas
Hawkins Ash CPAs
Casey Weiss
Access Commercial Real Estate
Amanda Jackson
O'Flaherty Law Firm
Heather Jordan
Trust Point Inc.
Bill La Rue
EO Johnson/Locknet
Amy Brecheisen
Mathews Bow
Ryan Geister
Trane Technologies
Nicki Hennessy
Gundersen Health System
Shelley Shirel
School District of La Crosse
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
No data
No data
Sexual orientation
No data
Disability
No data
Professional fundraisers
Fiscal year endingSOURCE: IRS Form 990 Schedule G