Connect. Lead. Serve.

Highland Park, IL   |
GuideStar Charity Check


EIN: 37-1651268


Kids Rank provides military children with a sense of stability
through interactive group learning experiences and community service.

Ruling year info


Co-Founder & Executive Director

Kelcey Liverpool

Main address

1957 Sheridan Rd

Highland Park, IL 60035 USA

Show more contact info



Subject area info

Community service for youth

Population served info

Children and youth


NTEE code info

Youth Community Service Clubs (O51)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Tax forms

Show Forms 990


Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Military connected-children often go through many transitions that can be disruptive and stressful, including having a parent or caregiver deployed or having to change school and community when a family has to move. It is reported that military families move three times more than their civilian counterparts on average. These changes can result in children experiencing emotional difficulties and decreased well-being. Kids Rank aims to minimize instances of isolation, social, emotional and academic disruption, and mental health issues by providing communities and networks of stability and support that enable military-connected children to thrive just as their non-military connected peers.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Family Outreach Initiative

This program focuses on building and retaining strong relationships with registered Kids Rank families through events that promote family togetherness, which encourage bonding while helping military children gain the skills to have a positive impact on their community.

Connect: Club meetings give members an opportunity to connect with those who understand the culture and challenges faced by those in similar circumstances.

Lead: Take on leadership roles through team-building exercises and project planning.

Serve: Emphasize the importance of giving back through service related volunteer activities within the communities they are currently calling home.

Population(s) Served
Children and youth

During the 2017-2018 program year Kids Rank expanded to its first Pride outside of Lake County offering programming in the Englewood community of Chicago.

Hope Manor II is one of the first large-scale, supportive housing developments in the country specifically designed for Veterans with families. The need for services to all Veterans struggling with unemployment, mental health challenges and homelessness continues to grow – but it is
growing at an accelerated rate for female Veterans and Veterans with children. Hope Manor II provides a comprehensive response to the challenges facing all Veterans who are homeless or at-risk of homelessness – especially female Veterans and Veterans with children.

Population(s) Served
Children and youth

Kids Rank is proud to partner with the American Red Cross in the delivery of a signature program. There are 3 main areas of engagement.

Red Cross Babysitter/CPR
Family Preparedness
Red Cross Reconnection Workshops

Population(s) Served
Children and youth

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Average number of service recipients per month

This metric is no longer tracked.
Totals By Year
Related Program

Family Outreach Initiative

Type of Metric

Output - describing our activities and reach

Direction of Success


Context Notes

2022 was our first year conducting a full external evaluation which we will continue every year forward from May-October at the end of our program year.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Kids Rank improves the mental health of military children by supporting their social and emotional wellbeing. The National Association of School Psychologists (NASP) articulate the extensive need for Social-Emotional Supports for students experiencing family transitions -- like military connected students. Research shows that socialization with other military children and social emotional skills, such as self-efficacy and relationship skills can serve as protective factors for military children. Kids Rank provides precisely those protective elements with the aim of supporting military children to grow up to be confident, compassionate adults who positively impact their communities

When implemented effectively Social and Emotional Learning (SEL) can lead to many positive measurable short- and long-term improvements in the lives of children such as increased self-confidence and engagement in school as well as reduction in behavior issues and absences.

In 2021 Kids Rank completed its program evaluation for the 2021-2022 program year with recommendations for both programmatic and strategic initiatives. We developed the following goals as measurable indicators in achieving our larger organizational strategy:

1. Quadruple the number of Prides offered by: Adding program staff;
Strengthening operational infrastructure; and increasing marketing and recruiting efforts.
2. Maintain the positive impacts students now experience by: Codifying
curriculum; Training staff; then monitoring; then re-training - all in rapid succession; and
Assessing impact early and often - and adjusting accordingly.
3. Further develop the mental health program arm to become a comprehensive resource for military children and families in need of professional support
4. Supporting the organization through fundraising by: Building out internal
fundraising capacity; Expanding board of directors; and Growing network of individual and
organizational supporters.

Kids Rank is led by founder Kelcey Liverpool, a former military spouse and mother of two military children with 20 years of experience working in the military community, who understands the culture and needs of the population she serves. We have a dedicated and diverse team of board and staff representing both military and civilian populations.

Over the last 10 years Kids Rank has taken then time to build a strong framework in preparation for expansion including solid relationships with the local military command, school districts, funding partners, community partners and families. We have also leveraged our partnerships into networking and fundraising capabilities that will allow us to develop and sustain the growth and operations we seek in alignment with our strategic goals.

Since 2012 Kids Rank has served nearly 900 military and veteran children and more nearly 4000 members of military families, including families of active duty and veteran parents or caregivers from all branches of service. According to our 2021-2022 evaluation, 97% of Kids Rank Members responded that it is mostly or completely important to them to be a member of Kids Rank. 94% mostly or completely agreed that being in Kids Rank helps them build skills, leadership, and a commitment to service, feeling belonging to Kids Rank is important, They also agreed with the statement “Members of Kids Rank care about each other,” with 87% of Kids Rank Members mostly or completely agreeing. These responses suggest a very strong shared emotional connection between members, which is not only a key element for continuing with a community but is also central to Kids Rank Members’ own social-emotional development.

In late 2019 Kids Rank assembled a board led Mental Health Committee to address how its core social and emotional priorities are integrated into curriculum, trainings and outreach. An early accomplishment resulting from this committee is Foundations, a conversation series concentrating holistically on their mental health. Foundations guided the learning of best practices, procedures, understanding of military culture and how it affects military youth within the mainstream civilian settings differently from that of a civilian youth and find the gaps in services that need to be filled. It created an opportunity to partner and collaborate with other organizations and agencies such as the Military Child Education Coalition, USO and Sesame Street to teach, share and learn.

Since the implementation of our initial strategy, we have grown from 3 to 10 prides, with 2 more scheduled to be added in fall 2023, keeping us ahead of pace with our growth goal of quadrupling our prides and increasing our overall membership from nearly 100 students when we started to 225. We hit 225 enrollees in program year 22-23 and are on track to exceed that in 23-24. Our execution of a full program evaluation has enabled us to not only maintain good practices and programming, but to seek and implement feedback from nearly 200 members and stakeholders to continually improve overall program quality.

Due to the tremendous support of individual donors and the development of a tiered fundraising strategy, we've also been able to increase our budget from $350,000 to $525,000, adding 2 additional full time administrative staff and 2 full-time program leaders supporting the overall stability and continuity of quality programming and operations.

In alignment with our strategic plan, we have grown from with board and key stakeholders to determine the necessary resources and partners needed for growth. The larger goal is to become a national organization at military installations without direct youth programming, providing consistency and stability for children during each transition.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, The people we serve tell us they find data collection burdensome


Fiscal year: Jul 01 - Jun 30
Financial documents
2021 El Cook 2019 Cheryl Rohlfs
done  Yes, financials were audited by an independent accountant. info

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990


Average of 109.45 over 7 years

Months of cash in 2022 info

SOURCE: IRS Form 990


Average of 3.3 over 7 years

Fringe rate in 2022 info

SOURCE: IRS Form 990


Average of 6% over 7 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990


Revenue & expenses

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data


Balance sheet

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data


Financial trends analysis Glossary & formula definitions

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

This snapshot of KIDS RANK’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

Created in partnership with

Business model indicators

Profitability info 2016 2017 2020 2021 2022
Unrestricted surplus (deficit) before depreciation -$10,131 $2,159 -$36,893 -$26,560 -$78,245
As % of expenses -13.5% 2.7% -16.1% -10.2% -22.5%
Unrestricted surplus (deficit) after depreciation -$12,199 $2,159 -$37,043 -$26,860 -$78,545
As % of expenses -15.8% 2.7% -16.1% -10.3% -22.6%
Revenue composition info
Total revenue (unrestricted & restricted) $64,946 $82,032 $222,857 $180,536 $343,973
Total revenue, % change over prior year 0.0% 26.3% 0.0% -19.0% 90.5%
Program services revenue 50.4% 20.3% 8.0% 7.2% 4.3%
Membership dues 1.2% 0.0% 0.0% 0.0% 0.0%
Investment income 0.0% 0.0% 0.0% 0.0% 0.0%
Government grants 0.0% 45.7% 0.0% 12.9% 6.6%
All other grants and contributions 48.4% 33.4% 91.9% 79.8% 89.1%
Other revenue 0.0% 0.6% 0.0% 0.0% 0.0%
Expense composition info
Total expenses before depreciation $75,077 $79,873 $229,364 $259,596 $347,410
Total expenses, % change over prior year 0.0% 6.4% 0.0% 13.2% 33.8%
Personnel 28.9% 49.1% 40.6% 54.2% 50.7%
Professional fees 7.5% 3.4% 3.3% 10.7% 13.0%
Occupancy 0.0% 0.0% 0.0% 0.0% 0.0%
Interest 0.0% 0.0% 0.0% 0.0% 0.0%
Pass-through 0.0% 0.0% 0.0% 0.0% 0.0%
All other expenses 63.6% 47.5% 56.1% 35.0% 36.3%
Full cost components (estimated) info 2016 2017 2020 2021 2022
Total expenses (after depreciation) $77,145 $79,873 $229,514 $259,896 $347,710
One month of savings $6,256 $6,656 $19,114 $21,633 $28,951
Debt principal payment $0 $0 $0 $748 $22,607
Fixed asset additions $0 $0 $1,499 $0 $0
Total full costs (estimated) $83,401 $86,529 $250,127 $282,277 $399,268

Capital structure indicators

Liquidity info 2016 2017 2020 2021 2022
Months of cash 1.6 10.5 7.2 2.6 1.1
Months of cash and investments 1.6 10.5 7.2 2.6 1.1
Months of estimated liquid unrestricted net assets 1.7 2.7 3.3 1.6 -1.5
Balance sheet composition info 2016 2017 2020 2021 2022
Cash $10,070 $69,972 $136,847 $56,855 $31,015
Investments $0 $0 $0 $0 $0
Receivables $29 $2,500 $0 $0 $0
Gross land, buildings, equipment (LBE) $9,500 $0 $1,499 $1,499 $1,499
Accumulated depreciation (as a % of LBE) 45.6% 0.0% 10.0% 30.0% 50.0%
Liabilities (as a % of assets) 0.0% 75.3% 16.9% 38.9% 0.1%
Unrestricted net assets $0 $0 $62,320 $35,460 -$43,085
Temporarily restricted net assets $0 $0 N/A N/A N/A
Permanently restricted net assets $0 $0 N/A N/A N/A
Total restricted net assets $0 $0 $52,500 $0 $74,808
Total net assets $15,763 $17,922 $114,820 $35,460 $31,723

Key data checks

Key data checks info 2016 2017 2020 2021 2022
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization

Co-Founder & Executive Director

Kelcey Liverpool

Kelcey Liverpool, former board president, is currently the Kids Rank Executive Director. She was a military spouse for nearly 17 years and has worked and volunteered with numerous programs in the military community during that time. As co-founder of Kids Rank, she developed this hands-on program to teach and encourage the numerous strengths in military children. Ms. Liverpool actively collaborates within a network of organizations and service providers supporting the Veteran population. Her personal experience within the military community along with continued education and mentorship in nonprofit management contributed to the success and growth of Kids Rank.

Number of employees

Source: IRS Form 990


Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization


Highest paid employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of highest paid employee data for this organization


Board of directors
as of 09/07/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Branden Marty

Jill Glenn

Chicago School of Professional Psychology

Ken Barber

Greater Waukegan Development Coalition

Aaron Reisinger

Sevan Multi-Site Solutions

Jorge Colin

AbbVie Pharmaceuticals

Hughes Turner

US Army, Retired

Daniel Tennett

Related Midwest

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 1/15/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Black/African American
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

Race & ethnicity

Gender identity


Sexual orientation


We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 01/15/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.