Passionlife Ministries, Inc.

Rescuing the most vulnerable where abortion is most concentrated

Marietta, GA   |
GuideStar Charity Check

Passionlife Ministries, Inc.

EIN: 61-1688122


PassionLife Ministries, Inc. is a global missions initiative to spread the Gospel of Life and expand the pregnancy help movement among nations plagued by abortion, infanticide, and gendercide.

Notes from the nonprofit

Thank you for taking an interest in PassionLife. We welcome all questions and inquiries. We encourage you to visit our website, Feel free to contact us directly about how you can support women and children around the world.

Ruling year info



John Ensor

Executive Director

Mark Nicholson

Main address

PO Box 862223

Marietta, GA 30062 USA

Show more contact info



Subject area info



Human rights

Population served info

Ethnic and racial groups

Religious groups

NTEE code info

Religion Related, Spiritual Development N.E.C. (X99)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is not required to file an annual return with the IRS because it is a church.

Tax forms


Programs and results

What we aim to solve

SOURCE: Self-reported by organization

In many parts of the world abortion, infanticide and gendercide (the killing of baby girls) is especially concentrated. While the reasons vary from region to region, the solution is almost always the same, equipping people to provide direct, practical, generous intervention and support for women and couples in a pregnancy-related crisis. PassionLife trains Christians around the world on the value of life and shows them how to provide crisis intervention services to rescue mothers and babies in life-affirming ways.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Global Missions Initiative

PassionLife designs, produces, manufactures, distributes and presents educational materials related to bioethics, pregnancy and fetal health and crisis intervention throughout Asia, Africa and Latin America. Using a training for trainer model, PassionLife provides bioethical training to community leaders and practical training in establishing local-based, pregnancy crisis intervention services.

Population(s) Served
Ethnic and racial groups
Religious groups

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of people trained

This metric is no longer tracked.
Totals By Year
Related Program

Global Missions Initiative

Type of Metric

Output - describing our activities and reach

Direction of Success


Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

PassionLife prioritizes countries that suffer the highest rates of abortion, infanticide and gendercide. Starting with Christian leaders, and using easily reproducible methods for people to learn quickly and share immediately, we:
* Teach the value of life using Scripture and science.
* Train people to meet the guilt of abortion with the grace of the Gospel so that people are free to stand for life.
* Introduce models of pregnancy crisis intervention services and long-term support for new mothers and couples.

Starting with community leaders, particularly through local churches, we train leaders in bioethics and crisis intervention strategies in ways that are rapidly reproducible among their church membership; who then establish pregnancy help medical services in their community reducing abortion, infanticide and gendercide.

Currently, PassionLife is working in 27 countries and in 21 languages training approximately 1 million people a year in Asia, Africa and Latin America in promoting the value of human life rescuing mothers in a pregnancy-related crisis and offering forgiveness and healing for those who regret their past decisions.

Pregnancy help services have been developed by local Christian churches in Vietnam, India, Cuba, Colombia, Mexico, Uganda, Kenya and other countries where our bioethics training prepares communities of churches to provide crisis intervention services in their community. Each year we receive invitations from churches or networks of churches to come and train their leaders in bioethics and crisis intervention services. Currently we have invitations to work in 22 countries in Latin America as a partner through the Alliance of Evangelical Churches of Latin America. This invitation reflects the bulk of our immediate strategic plans in staffing, resources, travel and training.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2021 info

SOURCE: IRS Form 990


Average of 79.84 over 8 years

Months of cash in 2021 info

SOURCE: IRS Form 990


Average of 10.5 over 8 years

Fringe rate in 2021 info

SOURCE: IRS Form 990


Average of 10% over 8 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

Passionlife Ministries, Inc.

Revenue & expenses

Fiscal Year: Oct 01 - Sep 30

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

Passionlife Ministries, Inc.

Balance sheet

Fiscal Year: Oct 01 - Sep 30

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

Passionlife Ministries, Inc.

Financial trends analysis Glossary & formula definitions

Fiscal Year: Oct 01 - Sep 30

SOURCE: IRS Form 990 info

This snapshot of Passionlife Ministries, Inc.’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

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Business model indicators

Profitability info 2017 2018 2019 2020 2021
Unrestricted surplus (deficit) before depreciation $103,189 $96,680 -$81,031 $132,998 $71,216
As % of expenses 28.1% 20.1% -15.5% 20.3% 8.5%
Unrestricted surplus (deficit) after depreciation $102,321 $95,495 -$83,419 $130,388 $68,984
As % of expenses 27.7% 19.8% -15.9% 19.8% 8.2%
Revenue composition info
Total revenue (unrestricted & restricted) $471,053 $577,674 $442,099 $788,885 $913,232
Total revenue, % change over prior year 51.6% 22.6% -23.5% 78.4% 15.8%
Program services revenue 0.0% 0.0% 0.0% 0.0% 0.6%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 0.0% 0.0% 0.0% 0.2% 0.0%
Government grants 0.0% 0.0% 0.0% 6.8% 0.0%
All other grants and contributions 100.0% 100.0% 100.0% 93.0% 99.4%
Other revenue 0.0% 0.0% 0.0% 0.0% 0.0%
Expense composition info
Total expenses before depreciation $367,864 $480,994 $523,130 $655,887 $842,016
Total expenses, % change over prior year 41.6% 30.8% 8.8% 25.4% 28.4%
Personnel 58.6% 53.9% 54.0% 54.6% 56.6%
Professional fees 2.2% 0.9% 3.7% 10.1% 17.7%
Occupancy 0.0% 0.0% 0.0% 0.0% 0.0%
Interest 0.0% 0.0% 0.0% 0.0% 0.0%
Pass-through 8.0% 7.8% 15.4% 19.4% 10.6%
All other expenses 31.2% 37.4% 26.9% 16.0% 15.1%
Full cost components (estimated) info 2017 2018 2019 2020 2021
Total expenses (after depreciation) $368,732 $482,179 $525,518 $658,497 $844,248
One month of savings $30,655 $40,083 $43,594 $54,657 $70,168
Debt principal payment $0 $0 $0 $0 $0
Fixed asset additions $3,864 $0 $4,272 $0 $3,833
Total full costs (estimated) $403,251 $522,262 $573,384 $713,154 $918,249

Capital structure indicators

Liquidity info 2017 2018 2019 2020 2021
Months of cash 13.1 13.2 9.8 10.8 9.5
Months of cash and investments 13.1 13.2 9.8 10.8 9.5
Months of estimated liquid unrestricted net assets 14.4 13.4 10.4 10.7 9.3
Balance sheet composition info 2017 2018 2019 2020 2021
Cash $400,786 $527,871 $425,782 $588,301 $663,857
Investments $0 $0 $0 $0 $0
Receivables $0 $0 $0 $764 $0
Gross land, buildings, equipment (LBE) $5,931 $5,931 $10,203 $10,203 $14,036
Accumulated depreciation (as a % of LBE) 21.0% 41.0% 47.2% 72.8% 68.8%
Liabilities (as a % of assets) 1.1% 0.7% 2.2% 3.9% 2.3%
Unrestricted net assets $446,224 $541,719 $458,300 $588,688 $657,672
Temporarily restricted net assets $0 $0 $0 N/A N/A
Permanently restricted net assets $0 $0 $0 N/A N/A
Total restricted net assets $0 $0 $0 $0 $0
Total net assets $446,224 $541,719 $458,300 $588,688 $657,672

Key data checks

Key data checks info 2017 2018 2019 2020 2021
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization


John Ensor

John Ensor is an Evangelical pastor and leader in the prolife movement. He is the President of PassionLife Ministries and the author of numerous books on theology and ethics. John, along with the PassionLife team, train leaders and their churches in biblical bio-ethics, prolife apologetics and pregnancy crisis intervention. They work in countries suffering the highest rates of abortion, infanticide, and gendercide (gender-targeted abortion) to help the local Church stand for life with courage and compassion in the name of Jesus Christ. Since 2011, John has taught this blend of theology, bio-ethics and intervention ministries throughout Asia, Africa and Latin America.

Executive Director

Mark Nicholson

Mark and his family lived in the highlands of inner Asia for ten years as church planting missionaries, becoming the first-ever foreign residents in their prefecture. Spreading the message of freedom through Christ from bondage to fear of local gods, they were privileged to deliver good news to nomadic herdsmen in this far-flung area. Heartbroken by the high infant mortality rate in their county, Mark and his wife established Nomad Infant Rescue & Care (NIRC), a locally led program designed to provide education, resources, and medical assistance to the perinatal needs of young nomadic families vulnerable to various pregnancy-related risks. Upon returning to the USA in 2013, Mark came onto the Board of Directors for PassionLife and transitioned to serve as the company’s Executive Director in 2016. Mark's main role is to enter high-abortion-rate countries and help engineer new international pregnancy help movements by initiating relationships with churches.

Number of employees

Source: IRS Form 990

Passionlife Ministries, Inc.

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

Passionlife Ministries, Inc.

Board of directors
as of 01/19/2024
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Quinn Skinner

Naval Officer (retired)

Mark Boivin

Mohegan Renewable Energy, President and CEO

Mark Schlup

Chemical Engineer

Piroscka Ventura

Defense Contractor

John Cissel

Core Investments, President of Development

John Ensor

PassionLife, President

Erica Millar

Asst. Professor of Nursing, University of Northwestern, St. Paul, MN

Bill Wright

Attorney at Law

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes