GuideStar Charity Check


EIN: 13-4367788


Heroes on the Water's mission is to provide wellness and community to our heroes through kayak fishing and the outdoors.

Ruling year info


Executive Director

Neil Mullaney

Main address

101-C N Greenville Ave # 55

Allen, TX 75002 USA

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Formerly known as

Kayak Anglers Society of America



Subject area info

Sports and recreation

Special population support

Unknown or not classified

Population served info



People with disabilities

People with physical disabilities

Military personnel

Show more populations served

NTEE code info

Military/Veterans' Organizations (W30)

Other Recreation, Sports, or Leisure Activities N.E.C. (N99)

Services to Promote the Independence of Specific Populations (P80)

What we aim to solve

SOURCE: Self-reported by organization

Healing the "WHOLE PERSON" goes beyond traditional care. By utilizing recreational therapies, Heroes on the Water provides our participants, made up of veterans, first responders and their families, the opportunity to commune and heal without the stigma often associated with traditional care. By utilizing activity-based interventions, in how's case - kayak fishing, we assist in addressing the assessed needs of individuals with illnesses and/or disabling conditions, as a means to psychological and physical health, recovery and well-being. We strive to make good health possible—and with it, a chance at a full, productive life.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Heroes on the Water

Heroes on the Water has two program arms:

Our Volunteer Programs, that serve veterans, first responders and their families through regularly scheduled kayak fishing experiences. These programs are led by volunteers who are supported by dedicated HOW staff members. The Volunteer Program is nationwide.

Our Therapeutic Program works directly with the Veteran’s Administration or Department of Defense to provide kayak fishing as a form a therapy to those in treatment. These programs are led by contractors who work directly with the recreational therapist at each facility. There are multiple programs and we are actively adding more.

You can find our program footprint and events at

Population(s) Served
Emergency responders

Where we work


Citizen Hero Award 2012

Airpower Foundation and American Airlines Sky Ball XX1

Paddle with a Purpose Award 2011

Canoe & Kayak Magazine

Top Rated Nonprofit 2014

Great Nonprofits

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of free participants on field trips

This metric is no longer tracked.
Totals By Year
Population(s) Served

Emergency responders, Military personnel, Veterans, Caregivers, Families

Related Program

Heroes on the Water

Type of Metric

Output - describing our activities and reach

Direction of Success


Context Notes

All veterans, Military Service members, first responders and their families kayak and fish at no cost. All equipment and meals are provided.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our long-term goal is that no veteran, first responder or family member feel isolated or without a path to a healthy life. To make progress toward that goal over the next 5 years, we will create access to the healing powers of the outdoors by expanding our chapter presence and growing our current internal capacity and rally others to support this cause.

A critical way to help our heroes achieve good health and well-being is to provide a non-threatening environment that allows the individuals to participate at their level of comfort. Our heroes have the opportunity to commune with other "like-minded" individuals, with their family members or simply to spend time alone on the water - maybe even catch a fish. By removing any barriers, financial, skill-level, etc., HOW provides the perfect opportunity and modality to promote well being.

In 5 years, HOW will strengthen the capacity to serve more than 7,500 veterans/first responders and families per year. Over the next three years, we will improve access, quality and outcomes across the following program priorities:

1. Improve access to HOW events.
Increase local chapters' capacity by strategically expanding donations and our partner network, while increasing volunteer base.

2. Enhance services and participant health.
Partner with DoD/VA health centers and other entities to address general wellness needs of individuals with a focus on our three health themes, while also extending their work into community-based programming in wellness promotion.

3. Execute effective Ambassador Events
Continue to grow awareness and partnership relationships through the utilization of HOW Ambassador programs.

4. Reach new audiences in new ways
Strengthen HOW brand image among target audiences and leverage that work, prospect pipeline development and target market development to build a broader, more diverse donor base.

5. Increase donor engagement and loyalty
Inspire partners, existing donors and prospects by connecting them to HOW's programming and impact to unlock new levels of engagement and ambassadorship.

6. Achieve transformative resource growth
Maximize and diversify resource growth across private, public and new financing channels, while continuing to improve match of funding and messaging to program priorities.

7. Drive operational and financial excellence
Improve operational efficiencies, technology-enabled solutions, compliance and risk management across the organization to fuel growth.

8. Extend human capital capacity
Continue to enhance our strategic national governance, workforce and volunteer capacity by attracting, retaining and leveraging high-performing talent.

9. Launch innovative solutions
Pursue, develop and deploy innovations in the field and throughout our organization.

First, HOW strategically added to the leadership team, bringing in an Executive Director with strong leadership and operational capabilities. We also added a Director of Development to focus on improving donor and partner relationships and diversifying our fundraising strategy. Second, HOW divided the programs into two by adding a Therapeutic Program Director role. This provides a more effective means of serving our community while bringing the wellness capabilities of kayak fishing to our active-duty military and veterans early. Finally, we implemented strong processes on the Volunteer Programs side to ensure that our volunteers are well-supported in their roles and able to expand. With the increased capabilities of the Communitions team, we are positioned to increase brand awareness and ensure a positive brand experience.

Our Therapeutic Programs increased from 1 to 6 programs. Our Volunteer Programs added four new programs. Our entire team has created a First Responder initiative poised to make strong strides in the serving law enforcement and first responders. Additionally, we launched the Ambassador team devised to provide the immersive kayak fishing experience to supporters and donors.


Fiscal year: Jan 01 - Dec 31
Financial documents
2021 Final Audit Heroes on the Water FYE 2021
done  Yes, financials were audited by an independent accountant. info

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990


Average of 64.64 over 10 years

Months of cash in 2022 info

SOURCE: IRS Form 990


Average of 8.8 over 10 years

Fringe rate in 2022 info

SOURCE: IRS Form 990


Average of 8% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990


Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data


Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data


Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

This snapshot of HEROES ON THE WATER’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

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Business model indicators

Profitability info 2018 2019 2020 2021 2022
Unrestricted surplus (deficit) before depreciation $94,989 $436,475 $797,773 $1,147,171 $117,179
As % of expenses 12.3% 79.2% 113.0% 134.5% 9.2%
Unrestricted surplus (deficit) after depreciation $64,757 $405,096 $767,100 $1,116,350 $46,246
As % of expenses 8.1% 69.5% 104.1% 126.3% 3.4%
Revenue composition info
Total revenue (unrestricted & restricted) $885,670 $974,942 $1,507,628 $1,901,734 $1,527,239
Total revenue, % change over prior year -11.7% 10.1% 54.6% 26.1% -19.7%
Program services revenue 0.0% 0.0% 0.0% 0.0% 0.0%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 0.0% 0.0% 0.0% 0.0% 0.2%
Government grants 2.4% 2.1% 3.3% 0.0% 0.9%
All other grants and contributions 99.3% 98.5% 96.4% 100.8% 99.0%
Other revenue -1.7% -0.6% 0.3% -0.8% 0.0%
Expense composition info
Total expenses before depreciation $773,376 $551,289 $705,909 $852,914 $1,276,049
Total expenses, % change over prior year -28.2% -28.7% 28.0% 20.8% 49.6%
Personnel 40.7% 40.3% 56.9% 52.4% 44.6%
Professional fees 9.9% 12.6% 4.1% 5.9% 9.8%
Occupancy 5.4% 7.2% 4.7% 4.8% 0.8%
Interest 0.4% 0.2% 0.0% 0.0% 0.0%
Pass-through 0.0% 0.0% 0.0% 0.0% 0.0%
All other expenses 43.6% 39.7% 34.3% 36.9% 44.7%
Full cost components (estimated) info 2018 2019 2020 2021 2022
Total expenses (after depreciation) $803,608 $582,668 $736,582 $883,735 $1,346,982
One month of savings $64,448 $45,941 $58,826 $71,076 $106,337
Debt principal payment $0 $0 $0 $0 $0
Fixed asset additions $53,267 $0 $0 $82,527 $0
Total full costs (estimated) $921,323 $628,609 $795,408 $1,037,338 $1,453,319

Capital structure indicators

Liquidity info 2018 2019 2020 2021 2022
Months of cash 2.3 12.0 23.5 19.4 8.7
Months of cash and investments 2.3 12.0 23.5 33.2 22.2
Months of estimated liquid unrestricted net assets 3.5 13.9 24.4 35.2 24.2
Balance sheet composition info 2018 2019 2020 2021 2022
Cash $151,436 $552,790 $1,381,008 $1,377,712 $927,773
Investments $0 $0 $0 $978,706 $1,437,654
Receivables $121,926 $0 $67,740 $101,179 $172,695
Gross land, buildings, equipment (LBE) $335,018 $360,274 $363,429 $440,643 $450,423
Accumulated depreciation (as a % of LBE) 33.8% 40.5% 48.7% 46.0% 53.6%
Liabilities (as a % of assets) 10.0% 2.3% 0.5% 0.3% 1.2%
Unrestricted net assets $449,923 $855,019 $1,622,119 $2,738,469 $2,784,715
Temporarily restricted net assets $35,967 N/A N/A N/A N/A
Permanently restricted net assets $0 N/A N/A N/A N/A
Total restricted net assets $35,967 $23,145 $33,804 $7,446 $0
Total net assets $485,890 $878,164 $1,655,923 $2,745,915 $2,784,715

Key data checks

Key data checks info 2018 2019 2020 2021 2022
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Executive Director

Neil Mullaney

Neil Mullaney, Col (Ret) USAF, has a passion for our community and desires to use his extensive military and business career to further HOW’s mission. Prior to HOW, Neil served as the Chief Operating Officer for Humana Military. He proudly served 24 years with the United States Air Force, including four combat tours and two combat commands.

Number of employees

Source: IRS Form 990


Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.


Board of directors
as of 01/23/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Chris Hampton

Leslie Cohen Straka

Byron Harris

Greg Endo

Brett Sheats

Samantha Horwitz

Dr. Bob Bischoff

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 1/23/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Male, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Decline to state

Race & ethnicity

No data

Gender identity

No data

Transgender Identity

No data

Sexual orientation

No data


No data