HITS Theatre

Theater for KIDS, by KIDS!

aka HITS   |   Houston, TX   |
GuideStar Charity Check

HITS Theatre

EIN: 74-2118224


HITS Theatre educates, trains and inspires students by providing a professional-level performing arts education in a collaborative and culturally diverse environment that allows for personal growth and provides each student with the highest level of skill and artistry.

Ruling year info


Producing Artistic Director

Mr. Adam Wagner

Main address

311 West 18th St.

Houston, TX 77008 USA

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Formerly known as

Houston Upstairs Theatre School



Subject area info

Arts education


Performing arts education

Youth organizing

Population served info

Children and youth

At-risk youth

NTEE code info

Arts Education/Schools (A25)

Youth Development Programs (O50)

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Theatre Education and Performance

Educating youth in the performing arts is the primary purpose of HITS Theatre. At HITS we strive to instill in students the four C’s – critical thinking, collaboration, creativity, and communication. With affirmations and a strong sense of ensemble leading the way in every class, our key goals are to serve our students' personal development and growth as both performers and individuals, while continuing to produce quality shows for everyone to enjoy.

Children who participate in theater at HITS see their language skills improve dramatically while learning scripts and songs; students with different learning styles thrive in this creative and collaborative environment; and students who are more reserved than others, tend to develop personal confidence. Time and again the staff and the artistic team at HITS are told by the parents of the children we work with, how their child’s grades have improved significantly since enrolling at HITS. For many students, HITS becomes a creative outlet that motivates them to not just do well on stage but to perform well in the classroom. The motivation and assurance students find within themselves when they discover this nurturing place is the right combination that fuels their confidence and directs their focus on getting an education. For many students, they then see how an education is a key to pursuing their dreams. Students who likely would not have attended college end up pursuing a degree because the door is opened for them at HITS.

Today, HITS is one of the leading performing arts education organizations for youth in the Houston metropolitan area. Classes teach more than learning techniques of singing, dancing, and acting. We aim to transform students into disciplined team players, creative thinkers, and confident communicators – important 21st-century skills needed to compete in our complex and diverse global economy. While many of our alumni have pursued careers in the performing arts, many more have used the stage skills and confidence they developed at HITS to become successful in various other professional careers, ranging from medicine, engineering, human services, education, legal services, business management and much more.

HITS programs focus on performing arts education. Students audition for a part, memorize the script, learn music and choreography, and adapt to their unique roles. Each student participates regardless of ability or experience. Classes culminate in a Broadway-style production. Off-site, HITS provides education in public schools where the curriculum does not provide exposure to the performing arts.

Population(s) Served
Children and youth
At-risk youth

Where we work

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We take steps to ensure people feel comfortable being honest with us

  • What challenges does the organization face when collecting feedback?

    We don’t have the right technology to collect and aggregate feedback efficiently

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990


Average of 1.36 over 10 years

Months of cash in 2022 info

SOURCE: IRS Form 990


Average of 4.4 over 10 years

Fringe rate in 2022 info

SOURCE: IRS Form 990


Average of 12% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

HITS Theatre

Revenue & expenses

Fiscal Year: Oct 01 - Sep 30

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

HITS Theatre

Balance sheet

Fiscal Year: Oct 01 - Sep 30

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

HITS Theatre

Financial trends analysis Glossary & formula definitions

Fiscal Year: Oct 01 - Sep 30

SOURCE: IRS Form 990 info

This snapshot of HITS Theatre’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

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Business model indicators

Profitability info 2018 2019 2020 2021 2022
Unrestricted surplus (deficit) before depreciation $37,361 -$115,368 -$13,008 $90,782 -$8,993
As % of expenses 3.9% -12.3% -1.8% 15.6% -1.5%
Unrestricted surplus (deficit) after depreciation $17,855 -$144,905 -$43,834 $59,648 -$29,651
As % of expenses 1.8% -15.0% -5.9% 9.7% -4.7%
Revenue composition info
Total revenue (unrestricted & restricted) $983,636 $952,943 $614,538 $628,928 $613,363
Total revenue, % change over prior year 6.7% -3.1% -35.5% 2.3% -2.5%
Program services revenue 50.5% 46.7% 48.3% 45.4% 62.6%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 0.1% 0.1% 0.1% 0.0% 0.0%
Government grants 1.5% 1.9% 3.3% 17.4% 1.6%
All other grants and contributions 43.8% 48.8% 45.6% 34.1% 31.5%
Other revenue 4.1% 2.4% 2.7% 3.1% 4.3%
Expense composition info
Total expenses before depreciation $951,804 $934,940 $716,170 $582,728 $614,566
Total expenses, % change over prior year 6.2% -1.8% -23.4% -18.6% 5.5%
Personnel 29.2% 37.5% 47.2% 42.6% 45.8%
Professional fees 46.1% 32.2% 27.4% 33.1% 3.5%
Occupancy 2.3% 4.9% 5.2% 5.6% 6.5%
Interest 0.5% 0.5% 0.7% 1.0% 0.7%
Pass-through 2.6% 2.1% 1.4% 3.5% 4.4%
All other expenses 19.3% 22.8% 18.0% 14.2% 39.1%
Full cost components (estimated) info 2018 2019 2020 2021 2022
Total expenses (after depreciation) $971,310 $964,477 $746,996 $613,862 $635,224
One month of savings $79,317 $77,912 $59,681 $48,561 $51,214
Debt principal payment $15,403 $18,488 $0 $15,925 $16,757
Fixed asset additions $23,700 $0 $0 $0 $0
Total full costs (estimated) $1,089,730 $1,060,877 $806,677 $678,348 $703,195

Capital structure indicators

Liquidity info 2018 2019 2020 2021 2022
Months of cash 4.1 2.7 2.3 3.4 2.8
Months of cash and investments 4.1 2.7 2.3 3.4 2.8
Months of estimated liquid unrestricted net assets 3.0 1.0 1.5 3.1 2.2
Balance sheet composition info 2018 2019 2020 2021 2022
Cash $326,968 $211,780 $137,756 $166,061 $145,761
Investments $0 $0 $0 $0 $0
Receivables $5,032 $82,809 $76,903 $38,956 $33,504
Gross land, buildings, equipment (LBE) $730,650 $751,108 $770,361 $788,517 $797,253
Accumulated depreciation (as a % of LBE) 78.0% 79.8% 81.8% 83.8% 85.5%
Liabilities (as a % of assets) 36.0% 32.7% 49.5% 43.0% 44.4%
Unrestricted net assets $309,053 $164,148 $120,314 $179,962 $150,311
Temporarily restricted net assets $15,351 $148,722 N/A N/A N/A
Permanently restricted net assets $0 $0 N/A N/A N/A
Total restricted net assets $15,351 $148,722 $60,098 $15,516 $23,306
Total net assets $324,404 $312,870 $180,412 $195,478 $173,617

Key data checks

Key data checks info 2018 2019 2020 2021 2022
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization

Producing Artistic Director

Mr. Adam Wagner

Number of employees

Source: IRS Form 990

HITS Theatre

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

HITS Theatre

Board of directors
as of 01/23/2024
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Ms. Rachel Applegate

Andrea Osborne-Smith

Rachel Applegate

Shelley Daly

Katie Rushing

Quincy Starnes

Jennifer Coker

Alejandra Garrido

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 1/23/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Male, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation