Re-Inventing Aging

Palo Alto, CA   |
GuideStar Charity Check


EIN: 94-1480548


Avenidas provides support, information and community to enrich the lives of older adults and their families. We are located in Palo Alto, CA but provide services throughout Santa Clara County and San Mateo Counties.

Ruling year info



Amy Yotopoulos

Main address

450 Bryant

Palo Alto, CA 94301 USA

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Formerly known as

Senior Coordinating Council



Subject area info

Senior services

Population served info

Older adults


NTEE code info

Senior Centers/Services (P81)

Nursing, Convalescent (Geriatric and Nursing) (E91)

Transportation (Free or Subsidized) (P52)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Tax forms



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Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Avenidas Rose Kleiner Adult Day Program

Avenidas Rose Kleiner Adult Day Program is designed to provide support and care so those older adults who are living with chronic medical/cognitive conditions can avoid emergency room care and hospitalization. Nursing staff work closely with participants’ physicians for individual care plans that help avoid medical crisis. The Center provides:
• Physical, occupational, and speech therapy
• Health monitoring and nursing care
• Group Exercise
• Nutritious lunches meeting dietary needs
• Structured activities at various levels of cognitive functioning
• Transportation to and from Center

The staff also provide training, support, and referrals for the family caregivers who have the challenging responsibility of caring for a loved one. The goal is to allow participants to remain living at home with loved ones as long as possible.

Population(s) Served

Avenidas Village is a membership program offered through the non-profit agency Avenidas. It’s a community network for older adults that offers practical help, resources and social connections to keep you active, confident and independent in your own home and neighborhood. It is not a place to live, but a system of programs and services to allow older adults to age while continuing to live in their communities.

Population(s) Served

At Avenidas whether you want to exercise your body or keep your brain fit, try your hand at watercolors or creative writing, learn a foreign language or play a game of chess, the Avenidas Learning & Leisure program offers you all that and more. The Health and Wellness offerings help keep older adults healthy and mentally active.
There are so many positive outcomes to continuous learning—​it can improve your self-confidence as you master a new subject, and it helps keep your brain healthy when you take on new challenges and explore different hobbies. There is also the added benefit of connecting with other older adults and building new friendships which helps reduce social isolation which can have significant health benefits.

Population(s) Served

The Avenidas Chinese Community Center was created to promote health, wellness and recreation in culturally appropriate programs to a diverse senior community. We also encourage cultural sensitivity through education and community engagement. This program provides many sessions in both Chinese and English and is open to all in the community. Seminars and many activities are offered in person or through on-line sessions. Whether you want to learn more about our diverse community first-hand or appreciate our bi-lingual programs, there is so much to be learned by participating.

Population(s) Served

Avenidas Care Partners was created to help family caregivers navigate complex legal, financial and health care systems, enhance communication strategies, reduce stress and practice self-care.
Through the talents of professional social work staff who are connected to community resources, this program can help reduce stress, navigate medical planning, and create a caregiver support team.

Population(s) Served

Avenidas Door to Door provides rides within a 10 mile radius of your home by using trained volunteer drives to assure older adults arrive safely at their destination. Rides can be for errands, medical appointments, to visit friends, to go grocery shopping or to just connect with others and get out of the house. Our specialty is for older adults who need some assistance getting in and out of the vehicle or to the entrance of their destination. This program helps many seniors maintain some independence when they stop or reduce their driving.

Population(s) Served

The Rainbow Collective is a collaborative effort that reaches out to LGBTQ+ older adults to support their desire for community and connection. The Collective works with other partner organizations to provide information and services to support LGBTQ+ older adults goal of being included and a valued part of our community. LGBTQ+ seniors are often marginalized in our communities when it comes to access to healthcare, housing and other services. The Collective works to understand these barriers and help remove them.

Population(s) Served

Where we work

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, The people we serve tell us they find data collection burdensome, Staff find it hard to prioritize feedback collection and review due to lack of time


Fiscal year: Jul 01 - Jun 30
Financial documents
2022 Avenidas 2020 Avenidas
done  Yes, financials were audited by an independent accountant. info

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990


Average of 36.59 over 10 years

Months of cash in 2022 info

SOURCE: IRS Form 990


Average of 8 over 10 years

Fringe rate in 2022 info

SOURCE: IRS Form 990


Average of 16% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990


Revenue & expenses

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data


Balance sheet

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data


Financial trends analysis Glossary & formula definitions

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

This snapshot of Avenidas’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

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Business model indicators

Profitability info 2018 2019 2020 2021 2022
Unrestricted surplus (deficit) before depreciation $527,989 $17,375,355 $315,717 $6,149,709 -$5,194,845
As % of expenses 9.6% 300.2% 5.0% 119.7% -90.3%
Unrestricted surplus (deficit) after depreciation $363,083 $17,055,110 -$384,066 $5,437,880 -$5,901,440
As % of expenses 6.4% 279.2% -5.5% 93.0% -91.4%
Revenue composition info
Total revenue (unrestricted & restricted) $8,749,102 $6,685,788 $8,177,144 $10,021,999 $6,728,403
Total revenue, % change over prior year -31.0% -23.6% 22.3% 22.6% -32.9%
Program services revenue 16.7% 23.9% 20.4% 11.7% 18.2%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 10.6% 12.2% 10.8% 6.5% 12.7%
Government grants 7.8% 13.4% 9.3% 15.1% 20.9%
All other grants and contributions 57.9% 49.3% 43.3% 17.5% 46.8%
Other revenue 7.0% 1.2% 16.3% 49.2% 1.5%
Expense composition info
Total expenses before depreciation $5,487,555 $5,787,334 $6,315,907 $5,136,548 $5,750,529
Total expenses, % change over prior year 18.0% 5.5% 9.1% -18.7% 12.0%
Personnel 62.8% 63.0% 64.9% 71.2% 66.9%
Professional fees 7.2% 8.8% 11.8% 10.3% 9.8%
Occupancy 5.1% 5.7% 4.8% 3.1% 4.4%
Interest 0.0% 0.6% 0.0% 0.5% 0.0%
Pass-through 0.0% 0.0% 0.0% 0.0% 0.0%
All other expenses 24.9% 21.9% 18.5% 14.9% 18.9%
Full cost components (estimated) info 2018 2019 2020 2021 2022
Total expenses (after depreciation) $5,652,461 $6,107,579 $7,015,690 $5,848,377 $6,457,124
One month of savings $457,296 $482,278 $526,326 $428,046 $479,211
Debt principal payment $0 $0 $0 $671,201 $0
Fixed asset additions $9,438,714 $7,988,417 $0 $0 $0
Total full costs (estimated) $15,548,471 $14,578,274 $7,542,016 $6,947,624 $6,936,335

Capital structure indicators

Liquidity info 2018 2019 2020 2021 2022
Months of cash 8.9 3.5 9.9 6.2 6.7
Months of cash and investments 68.1 59.4 54.6 79.8 62.0
Months of estimated liquid unrestricted net assets 38.0 55.5 51.2 76.7 57.5
Balance sheet composition info 2018 2019 2020 2021 2022
Cash $4,063,492 $1,690,567 $5,219,095 $2,663,069 $3,199,022
Investments $27,055,918 $26,957,869 $23,542,103 $31,511,003 $26,503,957
Receivables $6,348,901 $1,395,367 $594,011 $448,950 $580,529
Gross land, buildings, equipment (LBE) $14,814,158 $22,802,576 $22,941,165 $23,180,680 $23,262,466
Accumulated depreciation (as a % of LBE) 10.4% 8.2% 11.2% 14.1% 17.1%
Liabilities (as a % of assets) 4.9% 3.8% 2.7% 1.5% 1.5%
Unrestricted net assets $30,644,534 $47,701,644 $47,317,578 $52,755,458 $46,854,018
Temporarily restricted net assets $17,022,818 $827,544 N/A N/A N/A
Permanently restricted net assets $697,699 $697,699 N/A N/A N/A
Total restricted net assets $17,720,517 $1,525,243 $1,225,473 $1,063,594 $2,149,658
Total net assets $48,365,051 $49,226,887 $48,543,051 $53,819,052 $49,003,676

Key data checks

Key data checks info 2018 2019 2020 2021 2022
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization


Amy Yotopoulos

Amy Yotopoulos has two decades of experience in researching the aging mind and body, developing innovative new businesses focused on the senior market, and in leading direct service organizations and providing hands-on caregiving to mature elders. She has appeared as a speaker at TEDx San Francisco, and keynoted at international conferences. In addition to her previous roles at Stanford, AgeWave and as the Director of the Avenidas Senior Day Health Center in Palo Alto, She is currently a member of the Eskaton Board of Directors and serves on the Advisory Boards of Amava and Tellus. Amy holds a BS in Psychology from Stanford University, and received both a MS in Gerontology and a Masters in Health Administration from the University of Southern California. She is also a trained death doula, home funeral guide and grief specialist.

Number of employees

Source: IRS Form 990


Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization


Highest paid employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of highest paid employee data for this organization


Board of directors
as of 09/08/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board co-chair

David Gordon

Retired Assoc. Dean Stanford University

Term: 2024 - 2023

Board co-chair

Mr. Chuck Kissner

Chairman of the Board Rambus

Term: 2023 - 2024

Michael D Couch

Couch Properties, Inc.

Rick Stern

Retired Mortgage Co.

Bill Friedman

Retired Executive

Julie Lau

Coldwell Banker Realty

Margo Ogus

Economic consultant

Mike Rantz

Goldman Sachs

John Couch

CM Capital Group

Ellen Turbow

Retired Estate Attorney

Donald Barr

Professor Stanford University

Andrew Chang

R&D expert

Carl Thomsen


Allean Richter

Retired Engineer

Hsien-Chung Woo

Angel Investor

Dianne Morris

CFO-SV International School

Judy Kleinberg

Chamber of Commerce CEO

Meena Elliot

PLresident Kiverdi, Inc

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 9/8/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Disability status
Person without a disability

Race & ethnicity

Gender identity


Sexual orientation

No data


No data

Equity strategies

Last updated: 07/18/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Policies and processes
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.


Fiscal year ending

Professional fundraisers

Fiscal year ending

SOURCE: IRS Form 990 Schedule G

Solicitation activities
Gross receipts from fundraising
Retained by organization
Paid to fundraiser