Winter Wildlands Alliance Inc

Protecting America's Wild Snowscapes

Boise, ID   |
GuideStar Charity Check

Winter Wildlands Alliance Inc

EIN: 82-0523471


To Inspire and empower people to protect America's wild snowscapes.

Ruling year info


Principal Officer

David Thompson Page

Main address

910 W Main St Ste 235

Boise, ID 83702 USA

Show more contact info



Subject area info

Elementary and secondary education


Winter sports

Human services

Population served info

Children and youth


Ethnic and racial groups

At-risk youth

NTEE code info

Human Services - Multipurpose and Other N.E.C. (P99)

What we aim to solve

SOURCE: Self-reported by organization

America's remaining wild snowscapes and upper watersheds are under increasing pressure from climate change, biodiversity and habitat loss, commercial development, extractive industry and unmanaged recreation.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?


SnowSchool is a bridge connecting more than 30,000 kids annually to the world of snow science and winter recreation. Our curriculum is designed for kindergarten to high school and combines a field trip in the snow with classroom presentations. Students learn about hydrology, winter ecology, wildlife, and snow crystals. They also make a vital connection between the snowpack–the largest reservoir in the West–and the water they drink every day.

Population(s) Served
Ethnic and racial groups
At-risk youth

Presented by Winter Wildlands Alliance in over 100 locations each winter, Backcountry Film Festival manifests the power of humans and their spirit. We screen cinematic stories of outdoor stewardship, grassroots policy and advocacy work, backcountry adventure, and snow cinema by human-powered advocates, athletes, brands, activists, adventures, and outdoor enthusiasts.

Population(s) Served

Winter Wildlands Alliance’s mission is to inspire and empower people to protect America’s wild snowscapes. We represent a fast-growing community of backcountry and Nordic skiers, splitboarders, snowshoers, climbers, climate researchers, and other human-paced winter explorers from Maine to California to Alaska. Our members, and the members of our 33 different grassroots groups in 14 states, are working together to improve climate resilience on public lands, to advocate for sustainable and equitable recreation management, to protect wildlife and watersheds, and to make stewardship and conservation the primary ethic of all backcountry users. We deeply value ecological integrity, natural winter soundscapes, and the opportunity for refuge and respite afforded by the last remaining places across the United States where solitude, wildness, wildlife habitat, and non-motorized experiences are protected. From the backcountry to Washington D.C., Winter Wildlands Alliance works with land managers,

Population(s) Served

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of students educated through field trips

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Ethnic and racial groups, At-risk youth, Economically disadvantaged people, Immigrants and migrants

Related Program


Type of Metric

Output - describing our activities and reach

Direction of Success


Context Notes

Note that participation numbers are by winter season, ie. 2022 is actually Winter 2021-22. Approximately 52% of participating students qualify as underserved.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our primary goal is the protection and stewardship of America's wild snowscapes. This includes traditional conservation as well as the improvement of equitable and sustainable access and the establishment of a culture of balance and kindness in backcountry recreation.

In order to do this, we work hard to build and sustain a powerful and diverse alliance of winter recreationists and others to ensure thriving ecosystems, natural soundscapes, climate resilience and the long-range sustainability of human-powered recreation in these sensitive and diminishing landscapes. This includes educating the next generation of winter stewards through our nationwide SnowSchool program, inspiring our growing constituency through our national Backcountry Film Festival tour, as well as showing up and participating in a variety of advocacy opportunities in order to impact public lands policy and management.

We have six full time staff in three states, as well as a network of 30 different grassroots organizations and 60 SnowSchool sites in more than 14 states.

Some high-level successes and accomplishments in our 23 years as an organization:

2004 - WWA helps to found the Outdoor Alliance.
2013 - Yellowstone National Park publishes a long-term winter use plan, leading to a
remarkable recovery for the unique winter ecosystem of our nation’s first national park.
2015 – The Forest Service finalizes the Over-Snow Vehicle (OSV) Rule, which requires
relevant National Forests to designate routes and areas where over-snow vehicles are
allowed and prohibits winter motorized travel in places that are not specifically
designated and shown on a map as open.
2016 – Winter Travel Planning officially begins on 5 national forests in California
2020 – The Great American Outdoors Act becomes law, marking the largest investment
ever made in U.S. public lands and permanently (and fully) funding the Land and Water
Conservation Fund.
2021 – We protect Idaho’s Centennial Mountains from an ill-conceived heli-skiing
proposal that threatened wolverines, grizzly bears, and existing winter recreation uses.
2022 – WWA celebrates publication of the first winter travel plans written under the 2015
OSV Rule, on the Stanislaus and Lassen National Forests. More travel plans follow
shortly thereafter.
2022 – Along with other members of the Gallatin Forest Partnership, we celebrate the
inclusion of a 92,500-acre Gallatin Range Wilderness recommendation in the Custer
Gallatin Forest Plan, the first time the Forest Service has recommended permanent
protections for this landscape.
2023 – After a 7-year campaign to protect Moose Mountain, on the North Shore of Lake
Superior, the Superior National Forest denies Lusten Mountains Ski and Summer
Resort’s request

Throughout the years, WWA has created groundbreaking land management resources such as
synthesizing the best available science related to winter recreation, our Winter Recreation on
Western National Forest Lands Report and the Winter Trails and Backcountry Use Economic
Impact Analysis for the Teton Region.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback


Winter Wildlands Alliance Inc
Fiscal year: Jul 01 - Jun 30
Financial documents
2022 June 30, 2022 Financial Statements
done  Yes, financials were audited by an independent accountant. info

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990


Average of 10.28 over 10 years

Months of cash in 2022 info

SOURCE: IRS Form 990


Average of 4.3 over 10 years

Fringe rate in 2022 info

SOURCE: IRS Form 990


Average of 17% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

Winter Wildlands Alliance Inc

Revenue & expenses

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

Winter Wildlands Alliance Inc

Balance sheet

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

Winter Wildlands Alliance Inc

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

This snapshot of Winter Wildlands Alliance Inc’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

Created in partnership with

Business model indicators

Profitability info 2018 2019 2020 2021 2022
Unrestricted surplus (deficit) before depreciation -$43,074 $20,716 $45,167 $15,602 -$67,644
As % of expenses -6.7% 3.4% 6.7% 2.4% -9.8%
Unrestricted surplus (deficit) after depreciation -$43,084 $20,716 $44,780 $14,138 -$69,339
As % of expenses -6.7% 3.4% 6.7% 2.2% -10.0%
Revenue composition info
Total revenue (unrestricted & restricted) $674,333 $591,827 $610,432 $665,255 $700,097
Total revenue, % change over prior year 42.7% -12.2% 3.1% 9.0% 5.2%
Program services revenue 0.0% 0.0% 0.0% 0.0% 0.0%
Membership dues 5.6% 4.9% 4.2% 5.2% 4.5%
Investment income 0.0% 0.5% 0.6% 0.0% 0.1%
Government grants 0.0% 0.0% 0.0% 10.6% 0.0%
All other grants and contributions 94.4% 94.6% 95.1% 84.2% 95.4%
Other revenue 0.0% 0.0% 0.0% 0.0% 0.0%
Expense composition info
Total expenses before depreciation $640,132 $604,815 $670,113 $651,523 $689,853
Total expenses, % change over prior year 14.7% -5.5% 10.8% -2.8% 5.9%
Personnel 63.4% 69.0% 64.5% 73.4% 74.8%
Professional fees 1.9% 3.4% 6.6% 6.6% 4.2%
Occupancy 3.0% 3.2% 5.0% 4.1% 4.3%
Interest 0.0% 0.0% 0.0% 0.0% 0.0%
Pass-through 0.0% 0.0% 0.0% 0.0% 0.0%
All other expenses 31.7% 24.5% 23.9% 15.8% 16.6%
Full cost components (estimated) info 2018 2019 2020 2021 2022
Total expenses (after depreciation) $640,142 $604,815 $670,500 $652,987 $691,548
One month of savings $53,344 $50,401 $55,843 $54,294 $57,488
Debt principal payment $0 $0 $0 $0 $0
Fixed asset additions $0 $0 $4,484 $3,991 $0
Total full costs (estimated) $693,486 $655,216 $730,827 $711,272 $749,036

Capital structure indicators

Liquidity info 2018 2019 2020 2021 2022
Months of cash 4.6 4.6 3.9 2.3 1.8
Months of cash and investments 4.6 4.6 3.9 4.1 2.8
Months of estimated liquid unrestricted net assets 0.6 1.1 1.7 2.0 0.7
Balance sheet composition info 2018 2019 2020 2021 2022
Cash $243,670 $231,209 $215,939 $122,647 $100,928
Investments $0 $0 $0 $99,894 $57,739
Receivables $0 $0 $0 $0 $0
Gross land, buildings, equipment (LBE) $28,137 $28,137 $32,621 $36,612 $36,612
Accumulated depreciation (as a % of LBE) 100.0% 100.0% 87.4% 81.9% 86.5%
Liabilities (as a % of assets) 12.7% 12.9% 35.1% 31.9% 3.8%
Unrestricted net assets $33,938 $54,654 $99,434 $113,572 $44,233
Temporarily restricted net assets $188,475 $154,771 N/A N/A N/A
Permanently restricted net assets $0 $0 N/A N/A N/A
Total restricted net assets $188,475 $154,771 $49,923 $48,000 $123,733
Total net assets $222,413 $209,425 $149,357 $161,572 $167,966

Key data checks

Key data checks info 2018 2019 2020 2021 2022
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Letter of Determination is not available for this organization
Form 1023/1024 is not available for this organization

Principal Officer

David Thompson Page

Number of employees

Source: IRS Form 990

Winter Wildlands Alliance Inc

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

Winter Wildlands Alliance Inc

Board of directors
as of 08/31/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Scott White

Hewlett Packard

Term: 2022 - 2025

Megan Birzell

The Wilderness Society

Jaime Musnicki

Teton Fasteners

Laura Yale

Marla Bailey

Flylow Gear

Harold Hallstein IV

Sankala Group

Mary Beth Hennessy

Jennifer Miller

U.C. Davis Health

Jason Pouncy

Virtuoso Strategic Group

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 7/29/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity

Race & ethnicity

Gender identity


Sexual orientation


No data

Equity strategies

Last updated: 08/31/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.