PLATINUM2023

Moms Helping Moms Foundation Inc

aka Moms Helping Moms   |   Warren, NJ   |  www.momshelpingmomfoundation.org
GuideStar Charity Check

Moms Helping Moms Foundation Inc

EIN: 46-2201535


Mission

The mission of Moms Helping Moms Foundation is to provide underserved families in New Jersey with the essential baby items they need to give their children a safe, happy and healthy start.

Ruling year info

2013

Executive Director and Founder

Bridget Cutler

Co Executive Director and Founder

Megan Deaton

Main address

223 Stirling Road

Warren, NJ 07059 USA

Show more contact info

EIN

46-2201535

Subject area info

Family services

Population served info

Infants and toddlers

Economically disadvantaged people

NTEE code info

Family Services (P40)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Tax forms

Show Forms 990

Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Diaper need is the lack of a sufficient supply of diapers to keep an infant or child clean, dry, and healthy. Providing diapers to an underserved child reduces household financial burden and allows money to be put towards other basic necessities such as housing, food, and utilities. It affects 1 in 3 families in the U.S. Menstrual health and hygiene have also recently been recognized as a globally recognized public health topic. Study findings have indicated that many young women cannot afford menstrual health products to meet their monthly needs and experience “period poverty.” Period Poverty affects 2 in 5 menstruating people in the U.S.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Distribution Program

Moms Helping Moms Foundation (MHM) is a baby supply and diaper bank located in North Plainfield, New Jersey. MHM works to end diaper need and fight childhood poverty. The organization collects new and gently used baby items and distributes them to low-income families. MHM distributes 300,000+ essentials to 19,000 individuals annually.

Population(s) Served
Infants and toddlers
Economically disadvantaged people

Where we work

Affiliations & memberships

CNN Hero 2014

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of diapers distributed

This metric is no longer tracked.
Totals By Year
Related Program

Distribution Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Moms Helping Moms Foundation (MHM) is a baby supply, diaper and period supply bank dedicated to creating a future without childhood poverty by providing babies with the essentials to ensure a safe and healthy start.

Diaper need is the lack of a sufficient supply of diapers to keep an infant or child clean, dry, and healthy. One in three families in the US with infants and toddlers have insufficient access to diapers (Randles, 2022). Moreover, diapers are not subsidized by any federal or state assistance programs like WIC or SNAP. Worse yet, leading manufacturers implemented a major cost increase of approximately 20% on diapers between 2021-2022 (NielsenIQ, 2022).
Providing diapers to an underserved child reduces household financial burden and allows money to be put towards other basic necessities such as housing, food, and utilities. Diapers are often a requirement for parents to access childcare and go to work, as they are often required provide their own diapers. Underserved parents are more likely to keep their children in a diaper longer than intended or use larger diapers to save money.
Menstrual health and hygiene have also recently been recognized as a globally recognized public health topic. Study findings have indicated that many young women cannot afford menstrual health products to meet their monthly needs and experience “period poverty.”
An insufficient supply of diapers and menstrual products can have negative social, physical, and economic implications for family well-being. Despite advances in awareness of the need for these essential items, the gap in equitable access continues to grow. MHM is addressing and attempting to close this gap. Over the last 12 years, MHM has established itself as a leading provider of baby supplies and period products in New Jersey.
MHM distributed 834,538 diapers in 2022 (up 52% from 2021 and up 311% in five years) to 128,549 underserved individuals in New Jersey. We distributed 136,345 period products in 2033 (up 29% from 2021).

MHM has five programs to help us achieve our mission of providing underserved families in New Jersey with equitable access to the essentials they need to provide their children with a safe and healthy start.

1. HEALTHY START FOR BABIES PROGRAM
MHM distributes critical essentials to 100,000+ individuals per year, including 800,000+ diapers per year. Essentials include diapers, wipes, clothes, shoes, blankets, hygiene items, pack n plays, strollers, and more.

2. HEALTHY PERIODS
MHM officially began collecting and distributing period supplies on October 19, 2019, which was the first National Period Day. Our clients are offered these period items alongside our other items like diapers, safety supplies, and clothing.

3. EARLY LITERACY PROGRAM
MHM knows the importance of helping children develop the tools they need to become successful readers and lifelong learners. These skills allow a young child to enter school with a love of books and a readiness to learn.
With every diaper distribution, we ensure that each child we serve receives at least one book. We also distribute literature in English and Spanish to parents/caregivers on the importance of early reading, counting, talking, and singing with children. We accept donations of new or gently used books for children ages 0-5.

4. SAFE START
In 2021 MHM began distributing brand new car seats to our families. In our two years, we have given out 200 new car seats. We look forward to expanding this program as infants cannot leave the hospital without a car seat and we are seeing an increase in demand for this essential item.

5. ADVOCACY PROGRAM
MHM engages in advocacy and awareness-building efforts related to diaper need and period poverty. We organize diaper and period product drives in our local communities to highlight the importance of these issues and encourage people to donate diapers or dollars to make an impact. We also participate in Diaper Need Awareness Week and Period Poverty Awareness Week each year to help bring awareness to the community and state and local governments.

* WE CAN DO THIS CAMPAIGN
MHM is participating in We Can Do This, the U.S. Department of Health and Human Service’s COVID-19 Public Education Campaign to get accurate information about COVID vaccines into communities.

MHM has a unique and highly efficient process for collecting and distributing new and donated items. Essential items (diapers, wipes, hygiene items, clothing, books, strollers, highchairs, nursing supplies and period supplies are donated by members of the community and some corporate donations through our memberships with the National Diaper Bank Network, The Alliance for Period Supplies, and Baby2Baby. We regularly engage the community to support our efforts through diaper and period supply drives, community events, and volunteer opportunities.

Every donated item is checked for cleanliness, quality, and usability. Open packs of diapers are re-packaged rather than thrown away. We estimate that over 90% of all donated items find a new home rather than being thrown away, helping us achieve a goal of nearly zero waste. The large and capable volunteer pool we have assembled, and our efficient operation allow us to meet needs “on demand” for agencies with storage limitations. We distribute bulk orders to 80+ community partners that serve New Jersey families and also fulfill requests for smaller, client-specific donations directly to individuals on an as-needed basis.

MHM was founded in 2011 by Bridget Cutler. The organization started modestly with a few moms distributing items directly to a hundred or so families out of her garage. In 2013, we received nonprofit status. In 2016, we moved into our first warehouse. In 2018, we officially began building our network of community service partner agencies (domestic violence shelters, daycare centers, health centers, food banks, etc.) which now includes over 80 partners. In 2019, we moved into a larger warehouse to accommodate the massive distribution growth that we had experienced, with our total item distribution quintupling from 2017–2022.
In recognition of her dedication to the cause, Ms. Cutler was named a CNN Hero in 2014, received the New Jersey State Governor’s Jefferson Award in the Founders/Innovators Category in 2018, and was awarded a Russ Berrie Making a Difference award in 2019. In 2020, MHM received regional and national press coverage of our response to the pandemic and ability to serve the 274% increase in diaper need that resulted since early 2020. Over the past 12 years the simple concept of “moms helping moms” has transformed into a rapidly growing nonprofit consisting of passionate, caring, like-minded staff, volunteers, and supporters who collectively help tens of thousands of New Jersey families access the items they need for their children to thrive: diapers, wipes, clothing, books, safety items, period supplies and more.
MHM distributed 834,538 diapers in 2022 (up 52% from 2021 and up 311% in five years) to 128,549 underserved individuals in New Jersey (up 27% from 2021 and up 568% in five years).

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, We don’t have the right technology to collect and aggregate feedback efficiently, The people we serve tell us they find data collection burdensome, It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time

Financials

Moms Helping Moms Foundation Inc
Fiscal year: Jul 01 - Jun 30

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
NET GAIN/LOSS:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990

14.68

Average of 11.26 over 8 years

Months of cash in 2022 info

SOURCE: IRS Form 990

5.9

Average of 6.9 over 8 years

Fringe rate in 2022 info

SOURCE: IRS Form 990

10%

Average of 21% over 8 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

Moms Helping Moms Foundation Inc

Revenue & expenses

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

Moms Helping Moms Foundation Inc

Balance sheet

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

Moms Helping Moms Foundation Inc

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

This snapshot of Moms Helping Moms Foundation Inc’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

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Business model indicators

Profitability info 2016 2018 2019 2020 2022
Unrestricted surplus (deficit) before depreciation $135,949 $26,169 -$18,907 $850,679 $88,679
As % of expenses 355.6% 26.6% -9.3% 110.4% 11.8%
Unrestricted surplus (deficit) after depreciation $135,949 $26,169 -$19,504 $849,635 $87,695
As % of expenses 355.6% 26.6% -9.6% 110.1% 11.7%
Revenue composition info
Total revenue (unrestricted & restricted) $151,711 $342,587 $536,364 $1,621,213 $818,300
Total revenue, % change over prior year 180.8% 0.0% 56.6% 202.3% 0.0%
Program services revenue 0.0% 0.0% 0.0% 0.0% 0.0%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 0.3% 0.0% 0.0% 0.0% 0.0%
Government grants 0.0% 0.0% 0.0% 0.0% 0.0%
All other grants and contributions 99.7% 100.0% 100.0% 100.0% 100.0%
Other revenue 0.0% 0.0% 0.0% 0.0% 0.0%
Expense composition info
Total expenses before depreciation $38,227 $98,210 $202,826 $770,533 $750,165
Total expenses, % change over prior year 32.6% 0.0% 106.5% 279.9% 0.0%
Personnel 32.4% 54.6% 60.9% 16.2% 28.5%
Professional fees 3.7% 0.0% 2.6% 0.7% 2.8%
Occupancy 42.1% 13.4% 8.9% 6.1% 5.1%
Interest 0.0% 0.0% 0.0% 0.0% 0.0%
Pass-through 0.0% 0.0% 0.0% 73.8% 59.7%
All other expenses 21.8% 32.0% 27.6% 3.2% 3.9%
Full cost components (estimated) info 2016 2018 2019 2020 2022
Total expenses (after depreciation) $38,227 $98,210 $203,423 $771,577 $751,149
One month of savings $3,186 $8,184 $16,902 $64,211 $62,514
Debt principal payment $0 $0 $0 $0 $0
Fixed asset additions $0 $0 $0 $8,825 $0
Total full costs (estimated) $41,413 $106,394 $220,325 $844,613 $813,663

Capital structure indicators

Liquidity info 2016 2018 2019 2020 2022
Months of cash 15.8 12.6 7.5 3.2 5.9
Months of cash and investments 15.8 12.6 7.5 3.2 5.9
Months of estimated liquid unrestricted net assets 51.1 29.5 13.2 16.6 7.3
Balance sheet composition info 2016 2018 2019 2020 2022
Cash $50,278 $102,809 $126,049 $204,700 $370,889
Investments $0 $0 $0 $0 $0
Receivables $0 $0 $0 $0 $6,883
Gross land, buildings, equipment (LBE) $0 $5,245 $5,503 $14,328 $10,889
Accumulated depreciation (as a % of LBE) 0.0% 0.0% 21.3% 15.5% 33.1%
Liabilities (as a % of assets) 0.6% 0.0% 0.0% 0.0% 5.3%
Unrestricted net assets $162,879 $0 $0 $0 $463,873
Temporarily restricted net assets $0 $0 $0 N/A N/A
Permanently restricted net assets $0 $0 $0 N/A N/A
Total restricted net assets $0 $0 $0 $0 $0
Total net assets $162,879 $247,000 $227,496 $1,077,130 $463,873

Key data checks

Key data checks info 2016 2018 2019 2020 2022
Material data errors No No No No No

Operations

The people, governance practices, and partners that make the organization tick.

Documents
Letter of Determination is not available for this organization
Form 1023/1024 is not available for this organization

Executive Director and Founder

Bridget Cutler

Bridget Cutler is the founder and executive director of Moms Helping Moms Foundation - a nonprofit, baby supply and diaper bank. Ms. Cutler has grown Moms Helping Moms Foundation from a small initiative that started out of her garage to a thriving nonprofit that distributes 350,000 items to low-income families annually. Ms. Cutler was recognized as a CNN Hero in 2015; and received the New Jersey State Governor’s Jefferson Award in the Founders / Innovators Category in 2018 for her leadership, dedication and commitment to addressing childhood poverty. Ms. Cutler earned her Bachelors of Science in Accounting from Fairfield University, and her Masters in Elementary Education from Montclair State University. Prior to work at Moms Helping Moms Foundation, Ms. Cutler worked as a CPA at Ernst and Young, JP Morgan and Luxor Capital Group in NYC.

Co Executive Director and Founder

Megan Deaton

Number of employees

Source: IRS Form 990

Moms Helping Moms Foundation Inc

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Compensation
Other
Related
Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

Moms Helping Moms Foundation Inc

Board of directors
as of 06/26/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Lorraine Dias-Sotiriou

Bridget Cutler

Moms Helping Moms Foundation

Megan Deaton

Moms Helping Moms Foundation

Michael Futterman

MARC Law

Lorraine Dias-Sotiriou

Jerusha Oleksiuk

Theresa Cowing

Tarte Cosmetics

Amanda Marano

Business Insider

Brian Denyeau

ICR

Julienne Cherry

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 3/7/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 03/07/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.