PLATINUM2024

National Drowning Prevention Alliance

Drowning IS Preventable

aka NDPA   |   Tustin, CA   |  http://ndpa.org/

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GuideStar Charity Check

National Drowning Prevention Alliance

EIN: 20-1827387


Mission

Elevating Awareness To Educate, Advocate, Innovate, And Equip To Prevent Drownings. We believe that together we can reduce the incidence of drowning and aquatic injuries in the US and abroad. Join us to help save lives!

Ruling year info

2005

Chief Executive Officer

Dr. Adam Bradley Katchmarchi

President

Ms. Michele Long

Main address

110 W. Main Street

Tustin, CA 92780 USA

Show more contact info

EIN

20-1827387

Subject area info

Diseases and conditions

Safety education

Public affairs

Population served info

Children and youth

Adults

NTEE code info

Alliance/Advocacy Organizations (W01)

Safety Education (M40)

Alliance/Advocacy Organizations (G01)

What we aim to solve

SOURCE: Self-reported by organization

Drowning is a leading cause of accidental death in the United States and across the world. In the US, the CDC reports that an average of 3500 to 4000 drownings occur each year. Drowning is the leading cause of unintentional injury related death for children 1-4, is second for children 5-14, and remains in the top 5 causes for all ages. It has been reported by several studies that for every 1 drowning an estimated 4-5 people are seen in emergency departments for submersion injuries. The National Drowning Prevention Alliance, comprised of its members, partners, supporters, and sponsors believe that drowning is preventable and that we can prevent the tragedy of drowning.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

National Water Safety Conference

The major NDPA program is the National Water Safety Conference. This conference brings together 300+ dedicated water safety professionals together to learn, share, and network together.

Population(s) Served
Adults

The Water Safety Champion Program is designed to serve consumers and professionals by delivering a unified, simple, and clear message on water safety and drowning prevention. The program serves parents and caregivers, professionals in residential and commercial aquatics, and pediatricians.

Population(s) Served
Caregivers
Families
Parents

The Drowning Prevention Symposium is a Fall event that brings together water safety professionals and advocates to discuss the most pressing and serious topics related to drowning prevention and water safety. The symposium's goal is to engage all audience members in active discussions on the advancement of water safety in the United States.

Population(s) Served

The Drowning Prevention Research Summit brings together experts, scholars, and academics to create and act on a unified research agenda.

Population(s) Served

The End the Misinformation Campaign is designed to draw attention to the dangerous and misleading marketing language being used to sell certain child flotation devices. Our campaign asks parents and caregivers to sign a support letter to share with policy makers and corporate CEOs.

Population(s) Served

A virtual resource center for drowning prevention and water safety professionals to access information, tools, and other resources to advance their drowning prevention efforts.

Population(s) Served

The NDPA runs a series of podcasts and webinars throughout the year to share excellent work happening in water safety and to educate the community about advancements in drowning prevention.

Population(s) Served
Adults
Adults
Adults
Adults
Adults

The NDPA provides water safety toolkits for parents, pediatricians, aquatic and pool professionals, advocates, and the general public. Toolkits include social media resources, infographics, posters, videos, PSA's, government proclamations, checklists, and much more. The NDPA also provides its individual and organizational partners access to webinars, a drowning research index, and other useful tools and information.

Population(s) Served

The NDPA has partnered with ad-agency Doner to launch the "Drowning Doesn't Look Like Drowning" PSA series and resources. Drowning often doesn't present like it does in movies and on TV. Drowning is fast and silent. It can happen in as little as 30 seconds with no splashing, yelling, or waving. Learn more at DrowningDoesntLookLikeDrowning.org

Population(s) Served

The #FirstSport campaign launched in May of 2024 and reminds parents that the first sport their child should learn is swimming, because it can reduce the risk of drowning for our ages groups most at risk. The campaign includes a PSA with talking babies as the spokespeople, reminding parents of this importance of learning to swim and the 5-layers of protection.

Population(s) Served
Caregivers
Parents

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of conference attendees

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

National Water Safety Conference

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Beginning in 2023 - our conference is now held in conjunction with the annual Association of Aquatics Professional's conference. We now report combined attendee numbers as they are operated together.

Total number of conferences held

This metric is no longer tracked.
Totals By Year
Related Program

National Water Safety Conference

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Number of affiliates speaking at conferences

This metric is no longer tracked.
Totals By Year
Related Program

National Water Safety Conference

Type of Metric

Other - describing something else

Direction of Success

Holding steady

Number of donations made by board members

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Input - describing resources we use

Direction of Success

Holding steady

Context Notes

Number of board seats has reduced over time. All BOD members have made an individual contribution.

Average online donation

This metric is no longer tracked.
Totals By Year
Type of Metric

Other - describing something else

Direction of Success

Increasing

Number of Facebook followers

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of media partnerships developed

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of national media pieces on the topic

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Beginning in 2023, we now operate a full year media operation that involves a professional PR firm. This resulted in over 100+ media opportunities.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The NDPA is an alliance formed of people, organizations, groups, and companies that believe drowning is preventable. As such, the organization has the following goals:
1. To bring together everyone with a vested interest in drowning prevention and keeping water safer for all to enjoy.
2. Providing education to caregivers, parents, and children about water safety in conjunction with our partner organizations.
3. To host a national conference each year focused on drowning prevention and water safety.
4. To create a network for disseminating important and timely information related to drowning and water safety.
5. To recognize products and other safety measures that are effective means of preventing drowning and water safety.
6. To recognize and highlight our partners in our mission to make water safer.

The NDPA uses a multifaceted approach to achieve our organizational goals, including:
1. Execution of an annual marketing plan geared towards consumers, parents, caregivers, and children with the purpose of educating and creating awareness of drowning prevention and water safety efforts.
2. Hosting our national conference in a different location each year that has a direct connection to drowning or means of preventing drowning.
3. Growing our network of supporters, members, partners, and sponsors to reach more people with our message of safer water.
4. Working with and supporting families who have lost a child to a drowning who are working to make sure this type of tragedy doesn't effect another family.
5. Providing timely and important educational content directly through the NDPA network and our partners.
6. Working collectively through our support system to create change.
7. To provide expert knowledge and support for drowning prevention initiatives.

The NDPA has a number of capabilities to ensure that our goals are being met annually:
1. Our organizational leadership including our staff, executive board, board of directors, and advisory council with expertise in all areas related to drowning prevention and water safety.
2. Our network of dedicated water safety professionals create an amazing network around the US and the world to educate and create positive change in local communities.
3. Our infrastructure including our new website, webinar platform, social media tools, and network allow for quick and effective discrimination of education and important news.
4. Our membership, partnership, and sponsorship programs allow for anyone or any organization to join the NDPA in a variety of capacities to ensure that everyone has the ability to be a part of our mission.

The NDPA recently completed and organizational restructuring that has created a strong and dynamic infrastructure for the NDPA to be able to meet our goals and objectives. In the past few years the NDPA has completed the following achievements:
1. Grown our followings on social media and other networking platforms.
2. Supported programs and educational initiatives that have increased awareness and knowledge of drowning prevention and water safety.
3. Became a resource for the media when discussing drowning and water safety.
4. Grown our network of members, supporters, partners, and sponsors.
5. Hired a new organizational leader with expertise on drowning prevention and water safety. We have also hired staff and multiple vendors to support our mission focused operation.
6. Attended dozens of events, conferences, and summits related to our core mission. Examples include the International Pool and Spa Show, the American Academy of Pediatrics Convention, the World Watepark Association Conference, and various other state and regional gatherings.
7. Merged our educational events with industry partner events to reach more professionals and advocates. In early 2023, the NDPA joined its National Water Safety Conference with the Association of Aquatic Professionals Conference. Later in the NDPA will transform its Drowning Prevention Symposium into a three day track at the World Aquatic Health Conference being held in conjunction with the International Pool, Spa, Patio and Deck Expo.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time

Financials

National Drowning Prevention Alliance
Fiscal year: Jul 01 - Jun 30

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
NET GAIN/LOSS:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2023 info

SOURCE: IRS Form 990

0.00

Average of 0.71 over 10 years

Months of cash in 2023 info

SOURCE: IRS Form 990

2.6

Average of 5 over 10 years

Fringe rate in 2023 info

SOURCE: IRS Form 990

8%

Average of 1% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

National Drowning Prevention Alliance

Revenue & expenses

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

National Drowning Prevention Alliance

Balance sheet

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

National Drowning Prevention Alliance

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

This snapshot of National Drowning Prevention Alliance’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

Created in partnership with

Business model indicators

Profitability info 2012 2014 2015 2022 2023
Unrestricted surplus (deficit) before depreciation $91,679 -$5,655 $23,792 $1,249 $62,394
As % of expenses 14.4% -9.7% 130.4% 0.5% 11.7%
Unrestricted surplus (deficit) after depreciation $91,679 -$5,655 $23,792 $1,249 $62,394
As % of expenses 14.4% -9.7% 130.4% 0.5% 11.7%
Revenue composition info
Total revenue (unrestricted & restricted) $728,744 $52,349 $42,035 $264,640 $594,802
Total revenue, % change over prior year 10.9% 0.0% -19.7% 0.0% 124.8%
Program services revenue 0.0% 0.0% 0.0% 6.6% 16.8%
Membership dues 0.0% 0.0% 21.2% 35.7% 2.1%
Investment income 0.1% 0.0% 0.0% 0.0% 0.0%
Government grants 90.4% 0.0% 0.0% 5.7% 0.0%
All other grants and contributions 9.5% 100.0% 78.8% 52.0% 81.2%
Other revenue 0.0% 0.0% 0.0% 0.0% 0.0%
Expense composition info
Total expenses before depreciation $637,065 $58,004 $18,243 $268,820 $532,408
Total expenses, % change over prior year -1.4% 0.0% -68.5% 0.0% 98.1%
Personnel 2.8% 0.0% 0.0% 10.0% 25.2%
Professional fees 2.4% 69.3% 14.3% 14.6% 32.9%
Occupancy 0.0% 0.0% 0.0% 0.0% 0.0%
Interest 0.0% 0.0% 0.0% 0.0% 0.0%
Pass-through 0.0% 0.0% 0.0% 0.0% 1.2%
All other expenses 79.2% 30.7% 85.7% 75.5% 40.6%
Full cost components (estimated) info 2012 2014 2015 2022 2023
Total expenses (after depreciation) $637,065 $58,004 $18,243 $268,820 $532,408
One month of savings $53,089 $4,834 $1,520 $22,402 $44,367
Debt principal payment $0 $0 $0 $0 $0
Fixed asset additions $0 $0 $0 $0 $0
Total full costs (estimated) $690,154 $62,838 $19,763 $291,222 $576,775

Capital structure indicators

Liquidity info 2012 2014 2015 2022 2023
Months of cash 2.4 5.6 39.0 2.4 2.6
Months of cash and investments 2.4 5.6 39.0 2.4 2.6
Months of estimated liquid unrestricted net assets 2.4 5.6 33.5 2.4 2.6
Balance sheet composition info 2012 2014 2015 2022 2023
Cash $125,290 $27,139 $59,255 $52,724 $114,827
Investments $0 $0 $0 $0 $0
Receivables $0 $0 $0 $0 $291
Gross land, buildings, equipment (LBE) $0 $0 $0 $0 $0
Accumulated depreciation (as a % of LBE) 0.0% 0.0% 0.0% 0.0% 0.0%
Liabilities (as a % of assets) 0.0% 0.0% 14.0% 0.0% 0.0%
Unrestricted net assets $125,290 $27,139 $50,931 $52,724 $115,118
Temporarily restricted net assets $0 $0 $0 N/A N/A
Permanently restricted net assets $0 $0 $0 N/A N/A
Total restricted net assets $0 $0 $0 $0 $0
Total net assets $125,290 $27,139 $50,931 $52,724 $115,118

Key data checks

Key data checks info 2012 2014 2015 2022 2023
Material data errors No No No No No

Operations

The people, governance practices, and partners that make the organization tick.

Documents
Form 1023/1024 is not available for this organization

Chief Executive Officer

Dr. Adam Bradley Katchmarchi

Dr. Adam Katchmarchi (Ph.D.) is an assistant professor in the Department of Allied & Public Health at Indiana University of Pennsylvania (IUP). Katchmarchi is also Chief Executive Officer of the National Drowning Prevention Alliance. Katchmarchi completed his Ph.D. in Coaching and Teaching Studies with a cognate specialization in Sport Management from West Virginia University. He received his MS in Sport Management from IUP and completed his BSEd in Health and Physical Education with a minor in Aquatics from Slippery Rock University. Katchmarchi carries a very active research agenda all surrounding his passion for aquatics. He has been recognized twice by Aquatic International as a Power Award recipient, first in 2012 as a “Next Generation Leader in the Field of Aquatics” and again in 2017 as one of the “Most Influential People in the Aquatic Industry.”

President

Michele Long

Michele holds a B.S. in Public Relations/Marketing from Northern Arizona University. Her background with corporate and national marketing/sales accounts has been successfully adapted in to developing numerous volunteer, educational and marketing programs that have received national recognition for the Mesa Fire and Medical Department. She has worked with the fire department for the last 17 years and is currently the administrator for the Fire and Life Safety Education division. Her background with the fire department includes coordination regional drowning prevention programs, CPR/First Aid, fire safety, as well as coordination numerous volunteer programs to include the Connector and Community Response Teams. Michele serves on numerous state and advisory boards including the Downing Prevention Coalition of Arizona and the Arizona Fire and Burn Educators Association. Recognition for her work includes: The 2014 NDPA Media Award for the department’s “I Remember” Campaign, the 2011 Arizo

Number of employees

Source: IRS Form 990

National Drowning Prevention Alliance

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Compensation
Other
Related
Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

National Drowning Prevention Alliance

Board of directors
as of 06/30/2024
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Ms. Michele Long

Mesa Fire & Medical Department

Term: 2024 - 2025

Jim Paterson

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Michele Long

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Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 7/5/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender
Disability status
Person without a disability

The organization's co-leader identifies as:

No data

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

Equity strategies

Last updated: 05/25/2024

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.