National Drowning Prevention Alliance
Drowning IS Preventable
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National Drowning Prevention Alliance
EIN: 20-1827387
as of September 2023
as of September 18, 2023
Mission
Elevating Awareness To Educate, Advocate, Innovate, And Equip To Prevent Drownings. We believe that together we can reduce the incidence of drowning and aquatic injuries in the US and abroad. Join us to help save lives!
Notes from the nonprofit
We have recently finalized a 2-year strategic plan that will be uploaded in late summer of 2023.
Ruling year
2005
Executive Director
Dr. Adam Bradley Katchmarchi
President
Ms. Pam Cannell
Main address
1119 Church Street
Indiana, PA 15701 USA
EIN
20-1827387
Diseases and conditions
Safety education
Public affairs
Population served
Children and youth
Adults
NTEE code
Alliance/Advocacy Organizations (W01)
Safety Education (M40)
Alliance/Advocacy Organizations (G01)
IRS subsection
501(c)(3) Public Charity
IRS filing requirement
This organization is required to file an IRS Form 990 or 990-EZ.
Tax forms
Communication
Programs and results
Reports and documents
Download annual reportsWhat we aim to solve
Drowning is a leading cause of accidental death in the United States and across the world. In the US, the CDC reports that an average of 3500 to 4000 drownings occur each year. Drowning is the leading cause of unintentional injury related death for children 1-4, is second for children 5-14, and remains in the top 5 causes for all ages. It has been reported by several studies that for every 1 drowning an estimated 4-5 people are seen in emergency departments for submersion injuries. The National Drowning Prevention Alliance, comprised of its members, partners, supporters, and sponsors believe that drowning is preventable and that we can prevent the tragedy of drowning.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
National Water Safety Conference
The major NDPA program is the National Water Safety Conference. This conference brings together 300+ dedicated water safety professionals together to learn, share, and network together.
Water Safety Champion Program
The Water Safety Champion Program is designed to serve consumers and professionals by delivering a unified, simple, and clear message on water safety and drowning prevention. The program serves parents and caregivers, professionals in residential and commercial aquatics, and pediatricians.
Drowning Prevention Symposium
The Drowning Prevention Symposium is a Fall event that brings together water safety professionals and advocates to discuss the most pressing and serious topics related to drowning prevention and water safety. The symposium's goal is to engage all audience members in active discussions on the advancement of water safety in the United States.
Drowning Prevention Research Summit
The Drowning Prevention Research Summit brings together experts, scholars, and academics to create and act on a unified research agenda.
End The Misinformation
The End the Misinformation Campaign is designed to draw attention to the dangerous and misleading marketing language being used to sell certain child flotation devices. Our campaign asks parents and caregivers to sign a support letter to share with policy makers and corporate CEOs.
Drowning Prevention Resource Center
A virtual resource center for drowning prevention and water safety professionals to access information, tools, and other resources to advance their drowning prevention efforts.
Water Safety Champion Podcast & Webinars
The NDPA runs a series of podcasts and webinars throughout the year to share excellent work happening in water safety and to educate the community about advancements in drowning prevention.
Tookits, Resources, and Education
The NDPA provides water safety toolkits for pediatricians, aquatic and pool professionals, advocates, and the general public. Toolkits include social media resources, infographics, posters, videos, PSA's, government proclamations, and much more. The NDPA also provides its individual and organizational partners with access to webinars, a drowning research index, and other useful tools and information.
Drowning Doesn't Look Like Drowning
The NDPA has partnered with ad-agency Doner to launch the "Drowning Doesn't Look Like Drowning" PSA series and resources. Drowning often doesn't present like it does in movies and on TV. Drowning is fast and silent. It can happen in as little as 30 seconds with no splashing, yelling, or waving. Learn more at DrowningDoesntLookLikeDrowning.org
Where we work
External reviews
Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Number of conference attendees
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
National Water Safety Conference
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Total number of conferences held
This metric is no longer tracked.Totals By Year
Related Program
National Water Safety Conference
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Number of affiliates speaking at conferences
This metric is no longer tracked.Totals By Year
Related Program
National Water Safety Conference
Type of Metric
Other - describing something else
Direction of Success
Holding steady
Number of donations made by board members
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Type of Metric
Input - describing resources we use
Direction of Success
Holding steady
Context Notes
Number of board seats has reduced over time. All BOD members have made an individual contribution.
Average online donation
This metric is no longer tracked.Totals By Year
Type of Metric
Other - describing something else
Direction of Success
Increasing
Number of Facebook followers
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of media partnerships developed
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of national media pieces on the topic
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
The NDPA is an alliance formed of people, organizations, groups, and companies that believe drowning is preventable. As such, the organization has the following goals:
1. To bring together everyone with a vested interest in drowning prevention and keeping water safer for all to enjoy.
2. Providing education to caregivers, parents, and children about water safety in conjunction with our partner organizations.
3. To host a national conference each year focused on drowning prevention and water safety.
4. To create a network for disseminating important and timely information related to drowning and water safety.
5. To recognize products and other safety measures that are effective means of preventing drowning and water safety.
6. To recognize and highlight our partners in our mission to make water safer.
What are the organization's key strategies for making this happen?
The NDPA uses a multifaceted approach to achieve our organizational goals, including:
1. Execution of an annual marketing plan geared towards consumers, parents, caregivers, and children with the purpose of educating and creating awareness of drowning prevention and water safety efforts.
2. Hosting our national conference in a different location each year that has a direct connection to drowning or means of preventing drowning.
3. Growing our network of supporters, members, partners, and sponsors to reach more people with our message of safer water.
4. Working with and supporting families who have lost a child to a drowning who are working to make sure this type of tragedy doesn't effect another family.
5. Providing timely and important educational content directly through the NDPA network and our partners.
6. Working collectively through our support system to create change.
7. To provide expert knowledge and support for drowning prevention initiatives.
What are the organization's capabilities for doing this?
The NDPA has a number of capabilities to ensure that our goals are being met annually:
1. Our organizational leadership including our staff, executive board, board of directors, and advisory council with expertise in all areas related to drowning prevention and water safety.
2. Our network of dedicated water safety professionals create an amazing network around the US and the world to educate and create positive change in local communities.
3. Our infrastructure including our new website, webinar platform, social media tools, and network allow for quick and effective discrimination of education and important news.
4. Our membership, partnership, and sponsorship programs allow for anyone or any organization to join the NDPA in a variety of capacities to ensure that everyone has the ability to be a part of our mission.
What have they accomplished so far and what's next?
The NDPA recently completed and organizational restructuring that has created a strong and dynamic infrastructure for the NDPA to be able to meet our goals and objectives. In the past few years the NDPA has completed the following achievements:
1. Grown our followings on social media and other networking platforms.
2. Supported programs and educational initiatives that have increased awareness and knowledge of drowning prevention and water safety.
3. Became a resource for the media when discussing drowning and water safety.
4. Grown our network of members, supporters, partners, and sponsors.
5. Hired a new organizational leader with expertise on drowning prevention and water safety. We have also hired staff and multiple vendors to support our mission focused operation.
6. Attended dozens of events, conferences, and summits related to our core mission. Examples include the International Pool and Spa Show, the American Academy of Pediatrics Convention, the World Watepark Association Conference, and various other state and regional gatherings.
7. Merged our educational events with industry partner events to reach more professionals and advocates. In early 2023, the NDPA joined its National Water Safety Conference with the Association of Aquatic Professionals Conference. Later in the NDPA will transform its Drowning Prevention Symposium into a three day track at the World Aquatic Health Conference being held in conjunction with the International Pool, Spa, Patio and Deck Expo.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive
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What challenges does the organization face when collecting feedback?
It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time
Financials
Revenue vs. expenses: breakdown
Liquidity in 2022 info
0.00
Months of cash in 2022 info
2.4
Fringe rate in 2022 info
0%
Funding sources info
Assets & liabilities info
Financial data
National Drowning Prevention Alliance
Revenue & expensesFiscal Year: Jul 01 - Jun 30
National Drowning Prevention Alliance
Balance sheetFiscal Year: Jul 01 - Jun 30
The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.
Fiscal Year: Jul 01 - Jun 30
This snapshot of National Drowning Prevention Alliance’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.
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Business model indicators
| Profitability info | 2011 | 2012 | 2014 | 2015 | 2022 |
|---|---|---|---|---|---|
| Unrestricted surplus (deficit) before depreciation | $10,692 | $91,679 | -$5,655 | $23,792 | $1,249 |
| As % of expenses | 1.7% | 14.4% | -9.7% | 130.4% | 0.5% |
| Unrestricted surplus (deficit) after depreciation | $10,692 | $91,679 | -$5,655 | $23,792 | $1,249 |
| As % of expenses | 1.7% | 14.4% | -9.7% | 130.4% | 0.5% |
| Revenue composition info | |||||
|---|---|---|---|---|---|
| Total revenue (unrestricted & restricted) | $657,045 | $728,744 | $52,349 | $42,035 | $264,640 |
| Total revenue, % change over prior year | 0.0% | 10.9% | 0.0% | -19.7% | 0.0% |
| Program services revenue | 0.0% | 0.0% | 0.0% | 0.0% | 6.6% |
| Membership dues | 0.0% | 0.0% | 0.0% | 21.2% | 35.7% |
| Investment income | 0.0% | 0.1% | 0.0% | 0.0% | 0.0% |
| Government grants | 95.5% | 90.4% | 0.0% | 0.0% | 5.7% |
| All other grants and contributions | 4.5% | 9.5% | 100.0% | 78.8% | 52.0% |
| Other revenue | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Expense composition info | |||||
|---|---|---|---|---|---|
| Total expenses before depreciation | $646,353 | $637,065 | $58,004 | $18,243 | $268,820 |
| Total expenses, % change over prior year | 0.0% | -1.4% | 0.0% | -68.5% | 0.0% |
| Personnel | 0.8% | 2.8% | 0.0% | 0.0% | 10.0% |
| Professional fees | 4.0% | 2.4% | 69.3% | 14.3% | 14.6% |
| Occupancy | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Interest | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Pass-through | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| All other expenses | 95.2% | 79.2% | 30.7% | 85.7% | 75.5% |
| Full cost components (estimated) info | 2011 | 2012 | 2014 | 2015 | 2022 |
|---|---|---|---|---|---|
| Total expenses (after depreciation) | $646,353 | $637,065 | $58,004 | $18,243 | $268,820 |
| One month of savings | $53,863 | $53,089 | $4,834 | $1,520 | $22,402 |
| Debt principal payment | $0 | $0 | $0 | $0 | $0 |
| Fixed asset additions | $0 | $0 | $0 | $0 | $0 |
| Total full costs (estimated) | $700,216 | $690,154 | $62,838 | $19,763 | $291,222 |
Capital structure indicators
| Liquidity info | 2011 | 2012 | 2014 | 2015 | 2022 |
|---|---|---|---|---|---|
| Months of cash | 0.6 | 2.4 | 5.6 | 39.0 | 2.4 |
| Months of cash and investments | 0.6 | 2.4 | 5.6 | 39.0 | 2.4 |
| Months of estimated liquid unrestricted net assets | 0.6 | 2.4 | 5.6 | 33.5 | 2.4 |
| Balance sheet composition info | 2011 | 2012 | 2014 | 2015 | 2022 |
|---|---|---|---|---|---|
| Cash | $33,611 | $125,290 | $27,139 | $59,255 | $52,724 |
| Investments | $0 | $0 | $0 | $0 | $0 |
| Receivables | $0 | $0 | $0 | $0 | $0 |
| Gross land, buildings, equipment (LBE) | $0 | $0 | $0 | $0 | $0 |
| Accumulated depreciation (as a % of LBE) | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Liabilities (as a % of assets) | 0.0% | 0.0% | 0.0% | 14.0% | 0.0% |
| Unrestricted net assets | $33,611 | $125,290 | $27,139 | $50,931 | $52,724 |
| Temporarily restricted net assets | $0 | $0 | $0 | $0 | N/A |
| Permanently restricted net assets | $0 | $0 | $0 | $0 | N/A |
| Total restricted net assets | $0 | $0 | $0 | $0 | $0 |
| Total net assets | $33,611 | $125,290 | $27,139 | $50,931 | $52,724 |
Key data checks
| Key data checks info | 2011 | 2012 | 2014 | 2015 | 2022 |
|---|---|---|---|---|---|
| Material data errors | No | No | No | No | No |
Operations
The people, governance practices, and partners that make the organization tick.
Documents
Executive Director
Dr. Adam Bradley Katchmarchi
Dr. Adam Katchmarchi (Ph.D.) is an assistant professor in the Department of Kinesiology, Health, and Sport Sciences (KHSS) at Indiana University of Pennsylvania (IUP). Katchmarchi is also Executive Director of the National Drowning Prevention Alliance. Katchmarchi completed his Ph.D. in Coaching and Teaching Studies with a cognate specialization in Sport Management from West Virginia University. He received his MS in Sport Management from IUP and completed his BSEd in Health and Physical Education with a minor in Aquatics from Slippery Rock University. Katchmarchi carries a very active research agenda all surrounding his passion for aquatics. He has been recognized twice by Aquatic International as a Power Award recipient, first in 2012 as a “Next Generation Leader in the Field of Aquatics” and again in 2017 as one of the “Most Influential People in the Aquatic Industry.”
President
Pam Cannell
Pam Cannell has dedicated her entire career to nonprofit leadership and board governance, playing an active role in the nonprofit community for over 25 years. As the President and CEO of BoardBuild, Pam leads efforts to strengthen communities through the training and matching of emerging and established leaders with qualified nonprofit boards.
She is passionate about creating opportunity through collaboration and demonstrates her commitment as Chair of the National Drowning Prevention Alliance, Founder of the Fort Worth Drowning Prevention Coalition, and a member of the Rotary Club of Fort Worth where she serves as chair of the membership committee. Pam is also an engaged member of the Women’s Policy Forum, UPWARD Women, ReflectUS Texas Leadership Council, and the Fort Worth Chamber of Commerce. She is a proud member of the YMCA of the Rockies Spirit Society and The Nature Conservancy’s Legacy Club.
Number of employees
Source: IRS Form 990
National Drowning Prevention Alliance
Officers, directors, trustees, and key employeesSOURCE: IRS Form 990
Compensation data
There are no highest paid employees recorded for this organization.
National Drowning Prevention Alliance
Board of directorsas of 07/05/2023
Board of directors data
Ms. Pam Cannell
BoardBuild, Inc.
Term: 2022 - 2024
Jim Paterson
D & D Technologies
Blake Founder, JCMFCollingsworth
Joshua Collingsworth Memorial Foundation
Michele Long
Mesa Fire & Medical Department
Jeremy Smith
IPSSA
Kristen Beckworth
Texas Children's Hospital
Kenneth Gregory
Pentair Water Quality Systems
Alan Korn
Abbey's Hope
Carvin DiGiovanni
Pool and Hot Tub Alliance
Pam Cannell
BoardBuild, Inc.
Melissa Sutton
Active Kids Global
Sabeena Hickman
Pool & Hot Tub Alliance
Derek Moffatt
Moffatt Financial Strategies
Krista Johnson
BoardBuild, Inc.
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
The organization's co-leader identifies as:
No data
Race & ethnicity
Gender identity
Sexual orientation
No data
Disability
Equity strategies
Last updated: 07/05/2023GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.
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- Letter of Determination
- Officer and/or Employee data for 2022, 2015, 2014, 2012, 2011
- Contractor and/or Paid Preparer data for 2022, 2015, 2014
- Board of Directors data for 2023
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