Building literacy, strengthening communities, and nurturing the human spirit

Lambertville, NJ   |
GuideStar Charity Check


EIN: 22-3473712


Storytelling Arts' mission is to preserve, promote, and impart the living art of storytelling to develop literacy, strengthen communities, and nurture the human spirit.

Notes from the nonprofit

The combined challenges of COVID-19 and racial unrest have shaken confidence, dismantled norms, and stressed resources. With support from our donors, Storytelling Arts is actively working to meet the moment of these extraordinary times by adapting the way we provide our educational programs and expanding our role as a gathering place for a multitude of powerful personal stories that are all around us. As we continue to serve schools and community organizations, we invite story friends, allies, collaborators, partners, and supporters to join us in celebrating the living art of storytelling. By listening to and learning from diverse voices, together we build understanding, illuminate new perspectives, and deepen connections with those around us.

Ruling year info


Executive Director

Linda Helm Krapf

Main address

PO Box 157

Lambertville, NJ 08530 USA

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Subject area info

Cultural awareness

Performance art

Performing arts education

Literature and writing

Education services

Show more subject areas

Population served info

Children and youth


Ethnic and racial groups

Economically disadvantaged people

NTEE code info

Arts Education/Schools (A25)

Educational Services and Schools - Other (B90)

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Since ancient times, storytelling has been used as an educational tool to develop character, teach responsibility, and impart ethics. Additionally, the oral tradition of storytelling is a perfect and proven vehicle to help develop literacy and communication skills. Currently, our educational system relies heavily on a test prep environment and is center around a paper and pencil, question and answer type of learning. Many students, especially those in at-risk communities do not respond well to this type of teaching. Students in these environments are often faced with greater socioeconomic issues that also impede their ability to learn. Oral storytelling effectively addresses the social emotional development of students, as well as their literacy development and communication abilities.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Building Literacy and Social-Emotional Skills through Storytelling

Storytelling Arts provides quality literacy and social-emotional learning programs for Pre-K through 12th students in schools (public and private) and community-based organizations such as County Juvenile Detention Centers, homeless shelters, etc.

Our work strengthens emergent literacy skills that are vital for school readiness and future success. These include an increase in the children’s ability to sit and listen, a willingness to verbally and physically participate, enhanced levels and length of student attention, ability to use and repeat new vocabulary, improved verbal inventiveness: ability to retell, dramatize, improvise story elements, enhanced recall ability, and ability to predict and recognize patterns. Programs impact critical thinking skills and improve students' ability to create mental imagery. Multi-cultural folktales also provide a safe environment for social and emotional development - also vitally important in a child's future success in school and beyond.

Population(s) Served

Storytelling Arts provides intensive one, two, and three-year professional development training for teachers seeking to create an effective storytelling culture in a school. This program consists of multiple classroom visits with students, three tiers of professional development for participating teachers, and one-to-one mentoring for select teachers. In-classroom residency days focus on developing emergent literacy skills and school readiness for the kindergarten classrooms. The Mentoring programs provide skills support as the teachers become the storytelling resources for their school.

Population(s) Served
Children and youth
Economically disadvantaged people
At-risk youth

“My humanity is bound up in yours, for we can only be human together.” Desmond Tutu’s notable quote inspires Storytelling Arts (SA) to commit time, energy, and resources to validating, promoting, and amplifying untold and under-told stories. The Untold Stories of Storied People Project works with socially engaged arts and humanities partners to create community-based safe havens for important, inclusive, and diverse under-told stories by marginalized, disenfranchised, and unheard communities. Partners assist SA in identifying local storytellers interested in training that will help them shape and sculpt their stories, develop new stories, and strengthen their storytelling performance skills. SA will then showcase participants’ untold stories at public events cohosted by collaborating partners in New Brunswick, Paterson, Jersey City, Orange, and Trenton. Through community dialogue, stories will become testimonials that are amplified, enlisting listeners in shared agency for change.

Population(s) Served
Victims and oppressed people

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of students who demonstrate improved overall literacy

This metric is no longer tracked.
Totals By Year
Related Program

Building Literacy and Social-Emotional Skills through Storytelling

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success


Total number of classes offered

This metric is no longer tracked.
Totals By Year
Related Program

Building Literacy and Social-Emotional Skills through Storytelling

Type of Metric

Output - describing our activities and reach

Direction of Success


Number of teachers trained

This metric is no longer tracked.
Totals By Year
Related Program

Building Literacy and Social-Emotional Skills through Storytelling

Type of Metric

Output - describing our activities and reach

Direction of Success


Number of individuals applying skills learned through the organization's training

This metric is no longer tracked.
Totals By Year
Related Program

Storytelling Professional Development for Teachers

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success


Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our vision is to transform the educational environment and empower students, teachers, and parents to reach their full potential for themselves and their community.

SAI has been developing a three-year model of intensive programming to impact the students, teachers and parents at a targeted location. We seek to partner with schools and communities that will benefit most from the introduction, implementation and use of stories and storytelling in the classroom.

Our Storytellers are trained professionals in the oral tradition of storytelling, and we find their continued education to be of great importance in continuing to strengthen our programs. New storytellers are evaluated and trained to meet SAI standards.

Continuing to develop partnerships with researchers in the field and structure program assessments that will help us to hone programming and continue to reach further with our program goals.

The SAI Board has developed and implemented a 2-Year Strategic Plan to help the organization structure and financial stability.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time


Fiscal year: Jul 01 - Jun 30
Financial documents
2021 Storytelling Arts 2020 Storytelling Arts, Inc.
done  Yes, financials were audited by an independent accountant. info

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2023 info

SOURCE: IRS Form 990


Average of 0.73 over 10 years

Months of cash in 2023 info

SOURCE: IRS Form 990


Average of 1 over 10 years

Fringe rate in 2023 info

SOURCE: IRS Form 990


Average of 3% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990


Revenue & expenses

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data


Balance sheet

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data


Financial trends analysis Glossary & formula definitions

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

This snapshot of STORYTELLING ARTS INC’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

Created in partnership with

Business model indicators

Profitability info 2014 2022 2023
Unrestricted surplus (deficit) before depreciation $6,791 -$49,163 -$59,275
As % of expenses 6.8% -26.1% -26.1%
Unrestricted surplus (deficit) after depreciation $6,791 -$49,163 -$59,275
As % of expenses 6.8% -26.1% -26.1%
Revenue composition info
Total revenue (unrestricted & restricted) $106,964 $139,248 $167,775
Total revenue, % change over prior year 0.0% 0.0% 20.5%
Program services revenue 33.8% 12.7% 21.0%
Membership dues 0.0% 0.0% 0.0%
Investment income 0.1% 0.0% 0.0%
Government grants 0.0% 0.0% 14.9%
All other grants and contributions 66.2% 87.3% 64.1%
Other revenue 0.0% 0.0% 0.0%
Expense composition info
Total expenses before depreciation $100,173 $188,411 $227,050
Total expenses, % change over prior year 0.0% 0.0% 20.5%
Personnel 15.4% 67.0% 71.1%
Professional fees 1.6% 12.1% 7.3%
Occupancy 0.0% 1.6% 1.0%
Interest 0.0% 0.0% 0.0%
Pass-through 0.0% 0.0% 0.0%
All other expenses 83.1% 19.3% 20.6%
Full cost components (estimated) info 2014 2022 2023
Total expenses (after depreciation) $100,173 $188,411 $227,050
One month of savings $8,348 $15,701 $18,921
Debt principal payment $0 $0 $0
Fixed asset additions $0 $0 $0
Total full costs (estimated) $108,521 $204,112 $245,971

Capital structure indicators

Liquidity info 2014 2022 2023
Months of cash 1.4 6.2 2.3
Months of cash and investments 1.4 6.2 2.3
Months of estimated liquid unrestricted net assets 2.3 6.2 2.0
Balance sheet composition info 2014 2022 2023
Cash $11,534 $97,312 $44,090
Investments $0 $0 $0
Receivables $4,983 $0 $0
Gross land, buildings, equipment (LBE) $6,545 $0 $0
Accumulated depreciation (as a % of LBE) 100.0% 0.0% 0.0%
Liabilities (as a % of assets) 0.0% 0.0% 13.7%
Unrestricted net assets $18,832 $97,312 $38,037
Temporarily restricted net assets $0 N/A N/A
Permanently restricted net assets $0 N/A N/A
Total restricted net assets $0 $0 $0
Total net assets $18,832 $97,312 $38,037

Key data checks

Key data checks info 2014 2022 2023
Material data errors No No No


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization

Executive Director

Linda Helm Krapf

Linda Helm Krapf is a creative and strategic integrator of issues, ideas, people, organizations and communities. She is a seasoned entrepreneurial leader of local, regional and international non-profit organizations with a proven track record in strategic visioning, planning and partnering; program development; branding and marketing; impact assessment; and resource development.

Number of employees

Source: IRS Form 990


Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.


Board of directors
as of 03/14/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Ms. Soni Pahade

Gerontology Aging Life Care Professional

Term: 2022 - 2025

Theodore Cheng

Arbitrator / Mediator, ADR Office of Theo Cheng, LLC

Michael Lettiere

Tax Supervisor, Lear & Pannepacker, LLP

Soni Pahade

Aging Life Care Professional, Aging Advisors

Sandy Hanna

Author, Marketing and Communications Consultant

Yasmine Beverly Rana

Educator, Playwright, Mentor

Lillie Chen

International Medical Education Specialist, Retired

Gabrielle Zieden

Dancer, Film Producer, Event Director

Steven Hobbs

Law Professor, Storyteller

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 2/23/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Sexual orientation
Decline to state
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation


No data

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 01/04/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.