Dementia Society of America

We Know You Matter®

Doylestown, PA   |
GuideStar Charity Check

Dementia Society of America

EIN: 46-3401769


EDUCATE and significantly raise awareness within the US/Canada to the spectrum of conditions collectively known as Dementia. PROVIDE relevant local resources, and create meaningful therapeutic moments for those living with Dementia, and their caregivers through non-medical programs that include music, movement, and the arts. RECOGNIZE exemplary Dementia caregiving, support, and innovative care solutions. Our global vision: Know Dementia®. Our community commitment: We Know You Matter®.

Ruling year info


Volunteer - President

Mr. Kevin Jameson DrHC

Volunteer | Exec Vice President

Ms. Ann Redfield MSN RN

Main address

PO Box 600

Doylestown, PA 18901 USA

Show more contact info



Subject area info


Alzheimer's Disease and other forms of dementia

Public affairs

Population served info



NTEE code info

Alzheimer's (G83)

Alliance/Advocacy Organizations (E01)

Public, Society Benefit - Multipurpose and Other N.E.C. (W99)

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

In the world today, and the U.S. specifically, there is a tremendous need for basic information regarding Dementia. Besides, individuals and families are looking for local resources to help provide care, services, products, and planning. The need to get practical Dementia advice and insight is almost without limits. Our inquiries increase in direct proportion to our outreach. People are looking for Dementia answers. Lastly, we seek to create opportunities and moments of joy for those most in need - those living lives of isolation in nursing homes and other Dementia communities.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Know Dementia®

Dementia & Brain Health Awareness education, campaigns, materials, and web-based resources.

Population(s) Served

Life-enrichment programs are provided to those typically living within secure Dementia Units (and their caregivers) within nursing homes and assisted living communities. Our programs are oriented towards music, the arts, sensory stimulation, and movement.

Population(s) Served

Recognition is provided to those acting as caregivers. We also recognize those who have passed away with Dementia through no-cost online memorials for the families.

Population(s) Served

Recognition is provided to researchers and institutions, as well as to persons or organizations that perform basic to advanced research intended to benefit those in the Dementia community through possible cures and meaningful medical therapies.

Population(s) Served

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of new clients within the past 12 months

This metric is no longer tracked.
Totals By Year
Population(s) Served

Women and girls, Men and boys, Families

Related Program

Know Dementia®

Type of Metric

Output - describing our activities and reach

Direction of Success


Context Notes

The number of people/families to whom we provide valuable Dementia education information and/or local resource help.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The Dementia Society of America aims to make the national conversation around Dementia a natural, honest, and inclusive one. We seek to: (1) Empower people, no matter their situation, by helping them listen, learn, and take action to better the world for themselves or those in their care. (2) Be inclusive of all Dementias by expanding knowledge and creating a "big tent" community. (3) Provide life-enhancing programs that respect, stimulate and connect to the person within. (4) Recognize and promote exemplary caregiving and creative and innovative entrepreneurship, as well as advancing research through seed funding and spotlighting the best and the brightest ideas in possible cures, therapies, testing, and treatments - both medical and non-medical.

A central component of the Dementia Society of America's strategy is to make Dementia a less-threatening discussion in this country. We do that by employing open and honest dialogue; using positive and uplifting language to the degree possible; spreading messages of hope through action, using social media; having an easy-to-use web presence, and creating accessible awareness campaigns that make it simple to participate and contribute.

An example of our strategy is to make our 1-hour educational TV show, The Dementia Action Plan: 7 Steps to Take in the Face of Dementia, available to thousands across America. We have organized events around the country for the public to virtually (and in-person as able) participate in the learning process. The "Aha" moments that people experience during these programs are life-changing.

The Dementia Society of America's capabilities for delivering on its promised mission exists in its ability to leverage technology. When we work virtually as volunteers, we utilize state-of-the-art conveniences to connect and manage the organization's day-to-day needs, and we deploy the power of the Internet to reach thousands, if not tens of thousands of people.

Our organization's biggest capability is a hidden gem: a volunteer-driven commitment across all of the leadership. It all starts at the top. Organizations and individuals need personal grit and determination to overcome obstacles and naysayers. That's exactly what the Dementia Society of America strives to do. Capability, perseverance, and the tenacity of leadership are infectious, and triumphs over efforts flush with cash but with no burning desire. We have lived with, and alongside Dementia, we know who and how it affects the lives of millions; we are determined to make a difference... today.

As the Dementia Society of America's founder's wife entered hospice in 2013, her Dementia had led the both of them through years of struggle and emotional pain, but it also had brought them closer in a way that made clear that life with Dementia was not the end of the road, but the beginning of a fantastic journey- where love conquered fear and knowledge begat calm.

Since those days, when the seeds of the Dementia Society were sown, it has been one advance after another in the development of a real and effective mission-based organization dedicated to the betterment of all in the Dementia community and beyond.

We've been cited in national publications, been asked to speak and represent ourselves at major conferences, and have garnered the respect and collaboration of other nonprofits in the Dementia community. We have, by sheer force of will, created and successfully completed a national awareness campaign that many in our "world" thought was not possible in the time frame we envisioned. We have stood in the same rooms, and sat at the same tables as the biggest players in the Dementia nonprofit community, and we will continue to be questioners of the status quo and plain-spoken champions for an all-inclusive Dementia conversation.

And despite the accomplishments we've seen, we have not even scratched the surface of the demand for services, programs, and support needed by the over 9 million people living with Dementia and the vast numbers more that care for, and about them.

In order to meet the growing demand, it's an all-hands-on-deck imperative for each and every organization that benefits the Dementia community. It's a global crisis that must elicit the best in all of us to rise to the occasion and to create the best possible tomorrows by taking the most meaningful actions today.


Dementia Society of America
Fiscal year: Jan 01 - Dec 31
Financial documents
2021 12-2021 Audit Dementia Society-FINAL 2020 Cindy Bergvall 2019 Cindy Bergvall 2018 Cynthia Bergvall, CPA
done  Yes, financials were audited by an independent accountant. info

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990


Average of 22.28 over 8 years

Months of cash in 2022 info

SOURCE: IRS Form 990


Average of 6.3 over 8 years

Fringe rate in 2022 info

SOURCE: IRS Form 990


Average of 1% over 8 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

Dementia Society of America

Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

Dementia Society of America

Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

Dementia Society of America

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

This snapshot of Dementia Society of America’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

Created in partnership with

Business model indicators

Profitability info 2018 2019 2020 2021 2022
Unrestricted surplus (deficit) before depreciation $319,874 $567,146 $917,258 $1,220,226 $1,124,695
As % of expenses 100.8% 106.9% 137.6% 160.3% 109.4%
Unrestricted surplus (deficit) after depreciation $319,874 $567,146 $887,002 $1,184,250 $1,086,858
As % of expenses 100.8% 106.9% 127.3% 148.6% 101.9%
Revenue composition info
Total revenue (unrestricted & restricted) $637,097 $1,106,648 $1,594,484 $1,983,572 $2,340,463
Total revenue, % change over prior year 144.6% 73.7% 44.1% 24.4% 18.0%
Program services revenue 0.3% 1.6% 2.5% 0.4% 0.5%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 0.1% 1.2% 1.0% 1.6% 3.5%
Government grants 0.0% 0.0% 0.0% 0.0% 0.0%
All other grants and contributions 99.6% 96.9% 95.2% 97.7% 101.2%
Other revenue 0.0% 0.2% 1.3% 0.3% -5.2%
Expense composition info
Total expenses before depreciation $317,223 $530,689 $666,371 $761,221 $1,028,501
Total expenses, % change over prior year 65.6% 67.3% 25.6% 14.2% 35.1%
Personnel 0.0% 0.0% 0.0% 0.0% 4.4%
Professional fees 16.0% 20.7% 15.2% 19.1% 20.6%
Occupancy 3.6% 7.8% 8.8% 3.5% 3.0%
Interest 0.0% 3.2% 3.6% 1.5% 0.0%
Pass-through 0.0% 0.0% 0.0% 13.6% 6.1%
All other expenses 80.4% 68.3% 72.4% 62.3% 66.0%
Full cost components (estimated) info 2018 2019 2020 2021 2022
Total expenses (after depreciation) $317,223 $530,689 $696,627 $797,197 $1,066,338
One month of savings $26,435 $44,224 $55,531 $63,435 $85,708
Debt principal payment $0 $0 $10,779 $481,913 $0
Fixed asset additions $0 $861,890 $46,930 $0 $420,859
Total full costs (estimated) $343,658 $1,436,803 $809,867 $1,342,545 $1,572,905

Capital structure indicators

Liquidity info 2018 2019 2020 2021 2022
Months of cash 9.0 6.2 6.0 4.7 13.9
Months of cash and investments 18.6 17.7 26.0 35.5 35.5
Months of estimated liquid unrestricted net assets 17.8 15.1 27.5 35.3 34.4
Balance sheet composition info 2018 2019 2020 2021 2022
Cash $238,764 $275,630 $333,123 $296,471 $1,192,998
Investments $251,671 $506,814 $1,108,534 $1,953,223 $1,850,685
Receivables $0 $1,610 $98,885 $36,667 $27,130
Gross land, buildings, equipment (LBE) $0 $863,618 $910,549 $935,923 $1,356,782
Accumulated depreciation (as a % of LBE) 0.0% 0.2% 3.5% 7.3% 7.8%
Liabilities (as a % of assets) 4.7% 37.0% 20.5% 1.5% 0.7%
Unrestricted net assets $470,891 $1,038,037 $1,925,039 $3,109,289 $4,196,147
Temporarily restricted net assets $0 N/A N/A N/A N/A
Permanently restricted net assets $0 N/A N/A N/A N/A
Total restricted net assets $0 $0 $0 $0 $100,000
Total net assets $470,891 $1,038,037 $1,925,039 $3,109,289 $4,296,147

Key data checks

Key data checks info 2018 2019 2020 2021 2022
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization

Volunteer - President

Mr. Kevin Jameson DrHC

Semi-retired, full-time volunteer. International sales and marketing executive.

Volunteer | Exec Vice President

Ann Redfield

Principal scientist at a leading pharmaceutical firm - Retired.

Number of employees

Source: IRS Form 990

Dementia Society of America

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

Dementia Society of America

Board of directors
as of 02/24/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Mr. Kevin Jameson

Dementia Society of America

Term: 2013 -

Blaine Greenfield


Ann Redfield


Lilly Roth


Jeffrey Moyers


Kevin Jameson


Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 6/8/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity

The organization's co-leader identifies as:

Race & ethnicity
Gender identity

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data


No data

Equity strategies

Last updated: 01/10/2020

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.