Memorial Day Flowers Foundation

Fallbrook, CA   |
GuideStar Charity Check

Memorial Day Flowers Foundation

EIN: 46-2362633


Every year the Memorial Day Flowers Foundation coordinates private, public, and corporate sponsors, as well as with local organizers and volunteers to place a flower on the grave site of intered veterans. This floral tribute connects communities to honor their heroes and the sacrifices they and their families, made for our country.

Ruling year info


Executive Director

Ramiro Peneherra

Main address

1588 South Mission Road Suite 100

Fallbrook, CA 92028 USA

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Subject area info


Population served info

Military personnel


NTEE code info

Commemorative Events (A84)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Tax forms

Show Forms 990

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Memorial Day Flowers

Each Memorial Day the Foundation makes flowers available to participating National Cemeteries for volunteers and families of veterans to pay tribute to those who have served in the armed forces for their service and sacrifice.

Population(s) Served
Military personnel

Where we work


Memorial Day Flowers Foundation
Fiscal year: Jan 01 - Dec 31

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2021 info

SOURCE: IRS Form 990


Average of 1354.91 over 4 years

Months of cash in 2021 info

SOURCE: IRS Form 990


Average of 6.3 over 4 years

Fringe rate in 2021 info

SOURCE: IRS Form 990


Average of 4% over 4 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

Source: IRS Form 990 info

Memorial Day Flowers Foundation

Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990

Fiscal year ending: cloud_download Download Data

Memorial Day Flowers Foundation

Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

Memorial Day Flowers Foundation

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990

This snapshot of Memorial Day Flowers Foundation’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

Created in partnership with

Business model indicators

Profitability info 2018 2019 2021
Unrestricted surplus (deficit) before depreciation $74,721 -$30,056 $113,466
As % of expenses 23.6% -8.2% 66.9%
Unrestricted surplus (deficit) after depreciation $74,721 -$30,056 $113,466
As % of expenses 23.6% -8.2% 66.9%
Revenue composition info
Total revenue (unrestricted & restricted) $391,477 $336,435 $283,049
Total revenue, % change over prior year 0.0% -14.1% 0.0%
Program services revenue 0.0% 0.0% 0.0%
Membership dues 0.0% 0.0% 0.0%
Investment income 0.0% 0.0% 0.0%
Government grants 0.0% 0.0% 0.0%
All other grants and contributions 100.0% 100.0% 100.0%
Other revenue 0.0% 0.0% 0.0%
Expense composition info
Total expenses before depreciation $316,756 $366,491 $169,583
Total expenses, % change over prior year 0.0% 15.7% 0.0%
Personnel 24.3% 0.0% 0.0%
Professional fees 4.1% 39.6% 65.0%
Occupancy 0.0% 0.0% 0.0%
Interest 0.0% 0.0% 0.0%
Pass-through 0.0% 0.0% 0.0%
All other expenses 71.6% 60.4% 35.0%
Full cost components (estimated) info 2018 2019 2021
Total expenses (after depreciation) $316,756 $366,491 $169,583
One month of savings $26,396 $30,541 $14,132
Debt principal payment $0 $100 $0
Fixed asset additions $0 $0 $0
Total full costs (estimated) $343,152 $397,132 $183,715

Capital structure indicators

Liquidity info 2018 2019 2021
Months of cash 5.1 3.5 16.7
Months of cash and investments 5.1 3.5 16.7
Months of estimated liquid unrestricted net assets 5.1 3.5 16.7
Balance sheet composition info 2018 2019 2021
Cash $135,615 $105,459 $235,683
Investments $0 $0 $0
Receivables $0 $0 $0
Gross land, buildings, equipment (LBE) $0 $0 $0
Accumulated depreciation (as a % of LBE) 0.0% 0.0% 0.0%
Liabilities (as a % of assets) 0.1% 0.0% 0.0%
Unrestricted net assets $0 $0 $0
Temporarily restricted net assets $0 N/A N/A
Permanently restricted net assets $0 N/A N/A
Total restricted net assets $0 $0 $0
Total net assets $135,515 $105,459 $235,625

Key data checks

Key data checks info 2018 2019 2021
Material data errors No No No


The people, governance practices, and partners that make the organization tick.

Letter of Determination is not available for this organization
Form 1023/1024 is not available for this organization

Executive Director

Ramiro Peneherra

Number of employees

Source: IRS Form 990

Memorial Day Flowers Foundation

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

Memorial Day Flowers Foundation

Board of directors
as of 01/12/2022
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board co-chair

Mr. Ramiro Peneherra

Memorial Day Flower Foundation

Board co-chair

Mr. Ramiro Peneherra

Memorial Day Flower Foundation

Term: 2012 - 2019

Ramiro Robin Peneherra


Dean Rule

Spek Rosen

Johan Sohn

Solé Farms

Michael LoBue


Renato Sogueco


Brenda Gray Reny


There are no contractors recorded for this organization.

Professional fundraisers

Fiscal year ending

SOURCE: IRS Form 990 Schedule G

Solicitation activities
Gross receipts from fundraising
Retained by organization
Paid to fundraiser