PROJECT HELPING

Our primary mission related goal is to make what we call Kindfulness-- Volunteering, Acts of Kindness, Gratitude, Reflection, and Connection-- a daily practice in as many lives as possible. The sustained practice of happiness and giving back increases overall health, specifically mental health, and builds mental fitness. We look forward to the day when mental wellness is wholly destigmatized, and people are empowered to help themselves by helping others, creating extraordinary net impacts to include community organizations, those in need, and ourselves.

As an organization and nonprofit leader, we seek two objectives: to innovate new, mission-aligned funding streams in order to self-sustain; to scale rapidly and efficiently. As a self-sustaining, revenue generating organization, we'll be able to focus 100% of energies towards mission-related activity. As we scale nationally and into new markets, we continue to destigmatize mental wellness, raise awareness of the challenges and opportunities surrounding depression, and further habitualize the intentional practice of kindfulness.

Our primary strategy for achieving both mission-related and organizational goals is the successful development and scale of KyndHub, a social media-esque technology platform that gamifies, incentivizes, and ritualizes kindfulness.

Volunteering is typically done at intervals with large amounts of time between, and those gaps provide opportunities for other meaningful practices to take place. KyndHub captures those opportunities and promotes daily and weekly habits of kindness, gratitude, reflection, and connection through an online platform.

From the success KyndHub's enjoyed with individual users sprang KyndHub for corporate users, where Project Helping uses KyndHub to tie together wellness programs, corporate social responsibility (CSR) programs, and corporate culture for businesses of any size. Where most wellness programs focus on nutrition and fitness, KyndHub brings mental wellness into the fold. And where typical CSR programs employ day of service events, KyndHub gamifies volunteering into team challenges that can be constructed in any number of ways, are left open to the existing interests and passions of individuals, and can be done throughout the year. KyndHub adds immense value to the existing initiatives of businesses without taking anything away from them, or requiring shifts in values.

Every corporate subscription to KyndHub goes directly into the operating budget funding Project Helping's nonprofit mission. Ultimately, KyndHub will be the financial engine driving 100% of our nonprofit mission.

Project Helping already enjoys a robust list of nonprofit partners we coordinate volunteer events for, but we continue to add more due to consistently increasing demand for our events. Two full time staff work to engage the community to this end

KyndHub is out of its beta phase, where it was earning revenue, and has completed its first round of tech development. We're already seeing dramatically increased traffic and interest.

In addition to signing new KyndHub clients, we're piloting programs in schools as an upstream, preventative approach.

In just under three years, Project Helping has scaled itself and its programming dramatically. We've won several awards and recognitions, most notably taking first place in Community First Foundation's 2016 Innovator Society, a competitive marketplace for innovators in mental wellness.

We have yet to systematize a replication model to open Project Helping "satellites" in subsidiary markets in other states.

We have yet to self-generate enough revenue via KyndHub to cover operating expenses, although our stated goal is end of 2019, with a Strategic Plan already in place and being implemented.

While we have relationships with philanthropic institutions on a small scale with regard to acceptance of what we do and grant funds awarded, we have yet to forge a relationship with a large scale, and wide acceptance of innovations in the mental wellness space.