do good. feel good.

Denver, CO   |
GuideStar Charity Check


EIN: 45-2442366


To improve mental wellness through the practice of kyndfulness.

Ruling year info


CEO & Founder

Mr. Justin Kruger

Main address

8811 E Hampden Ave Suite 214

Denver, CO 80231 USA

Show more contact info



Subject area info

Mental health care

Population served info

Children and youth


NTEE code info

Mental Health Treatment (F30)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Tax forms



What we aim to solve

SOURCE: Self-reported by organization

Our goal is to build an inclusive, proactive approach to building mental wellness. We do this through a practice that we've developed called Kyndfulness. This is a daily practice that includes volunteering, acts of kyndness, and gratitude.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Volunteer Programming

When you volunteer, you make an impact, both on you and your community. Through volunteering, you actively invest in your community while reaping the mental wellness benefits of doing good for others. Volunteering has immediate health benefits like improved mode and reduced stress, as well as long term benefits. At Project Helping our mission is to make the mental health benefits of volunteering ridiculously accessible.

Population(s) Served
Children and youth

Kynd Kits are volunteer projects in a box. Everything you need to do a meaningful project for someone in need is delivered right to your door. Kynd Kits are designed to be used by anyone. Individuals, families, small group, and any sized company can use Kynd Kits to make an impact on their mental health and community no matter where they are.

Population(s) Served

The Kynd School program provides the opportunity to improve mental wellness in schools through student volunteerism. Students can volunteer from inside their school or home at any time with Kynd Kits, which are volunteer projects in a box.

Population(s) Served
Children and youth
Children and youth

Where we work

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our primary mission related goal is to make what we call Kindfulness-- Volunteering, Acts of Kindness, Gratitude, Reflection, and Connection-- a daily practice in as many lives as possible. The sustained practice of happiness and giving back increases overall health, specifically mental health, and builds mental fitness. We look forward to the day when mental wellness is wholly destigmatized, and people are empowered to help themselves by helping others, creating extraordinary net impacts to include community organizations, those in need, and ourselves.

As an organization and nonprofit leader, we seek two objectives: to innovate new, mission-aligned funding streams in order to self-sustain; to scale rapidly and efficiently. As a self-sustaining, revenue generating organization, we'll be able to focus 100% of energies towards mission-related activity. As we scale nationally and into new markets, we continue to destigmatize mental wellness, raise awareness of the challenges and opportunities surrounding depression, and further habitualize the intentional practice of kindfulness.

Our primary strategy for achieving both mission-related and organizational goals is the successful development and scale of KyndHub, a social media-esque technology platform that gamifies, incentivizes, and ritualizes kindfulness.

Volunteering is typically done at intervals with large amounts of time between, and those gaps provide opportunities for other meaningful practices to take place. KyndHub captures those opportunities and promotes daily and weekly habits of kindness, gratitude, reflection, and connection through an online platform.

From the success KyndHub's enjoyed with individual users sprang KyndHub for corporate users, where Project Helping uses KyndHub to tie together wellness programs, corporate social responsibility (CSR) programs, and corporate culture for businesses of any size. Where most wellness programs focus on nutrition and fitness, KyndHub brings mental wellness into the fold. And where typical CSR programs employ day of service events, KyndHub gamifies volunteering into team challenges that can be constructed in any number of ways, are left open to the existing interests and passions of individuals, and can be done throughout the year. KyndHub adds immense value to the existing initiatives of businesses without taking anything away from them, or requiring shifts in values.

Every corporate subscription to KyndHub goes directly into the operating budget funding Project Helping's nonprofit mission. Ultimately, KyndHub will be the financial engine driving 100% of our nonprofit mission.

Project Helping already enjoys a robust list of nonprofit partners we coordinate volunteer events for, but we continue to add more due to consistently increasing demand for our events. Two full time staff work to engage the community to this end

KyndHub is out of its beta phase, where it was earning revenue, and has completed its first round of tech development. We're already seeing dramatically increased traffic and interest.

In addition to signing new KyndHub clients, we're piloting programs in schools as an upstream, preventative approach.

In just under three years, Project Helping has scaled itself and its programming dramatically. We've won several awards and recognitions, most notably taking first place in Community First Foundation's 2016 Innovator Society, a competitive marketplace for innovators in mental wellness.

We have yet to systematize a replication model to open Project Helping "satellites" in subsidiary markets in other states.

We have yet to self-generate enough revenue via KyndHub to cover operating expenses, although our stated goal is end of 2019, with a Strategic Plan already in place and being implemented.

While we have relationships with philanthropic institutions on a small scale with regard to acceptance of what we do and grant funds awarded, we have yet to forge a relationship with a large scale, and wide acceptance of innovations in the mental wellness space.


Fiscal year: Jan 01 - Dec 31

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2021 info

SOURCE: IRS Form 990


Average of 118.51 over 7 years

Months of cash in 2021 info

SOURCE: IRS Form 990


Average of 4.4 over 7 years

Fringe rate in 2021 info

SOURCE: IRS Form 990


Average of 16% over 7 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990


Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data


Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data


Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

This snapshot of PROJECT HELPING’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

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Business model indicators

Profitability info 2016 2018 2019 2020 2021
Unrestricted surplus (deficit) before depreciation $92,754 $65,975 $85,953 $193,893 $383,763
As % of expenses 52.9% 22.8% 14.6% 20.1% 17.9%
Unrestricted surplus (deficit) after depreciation $92,754 $65,975 $85,953 $193,893 $383,763
As % of expenses 52.9% 22.8% 14.6% 20.1% 17.9%
Revenue composition info
Total revenue (unrestricted & restricted) $358,908 $355,256 $673,986 $1,156,167 $2,522,402
Total revenue, % change over prior year 0.0% 0.0% 89.7% 71.5% 118.2%
Program services revenue 2.9% 2.1% 0.0% 0.0% 0.0%
Membership dues 0.0% 4.5% 4.5% 2.3% 77.8%
Investment income 0.0% 0.0% 0.2% 0.0% 0.0%
Government grants 0.0% 0.0% 0.0% 5.3% 0.0%
All other grants and contributions 97.1% 93.4% 95.4% 92.4% 22.2%
Other revenue 0.0% 0.0% 0.0% 0.0% 0.0%
Expense composition info
Total expenses before depreciation $175,257 $289,281 $588,033 $962,274 $2,138,639
Total expenses, % change over prior year 0.0% 0.0% 103.3% 63.6% 122.2%
Personnel 43.0% 49.3% 48.2% 42.1% 28.8%
Professional fees 21.1% 5.2% 0.0% 0.2% 1.7%
Occupancy 0.9% 6.4% 2.2% 2.2% 4.9%
Interest 0.0% 0.0% 0.0% 0.0% 0.0%
Pass-through 0.0% 0.0% 0.0% 0.0% 0.0%
All other expenses 35.0% 39.1% 49.6% 55.5% 64.6%
Full cost components (estimated) info 2016 2018 2019 2020 2021
Total expenses (after depreciation) $175,257 $289,281 $588,033 $962,274 $2,138,639
One month of savings $14,605 $24,107 $49,003 $80,190 $178,220
Debt principal payment $0 $4,419 $0 $0 $0
Fixed asset additions $0 $0 $0 $0 $0
Total full costs (estimated) $189,862 $317,807 $637,036 $1,042,464 $2,316,859

Capital structure indicators

Liquidity info 2016 2018 2019 2020 2021
Months of cash 13.0 7.3 2.2 4.9 3.3
Months of cash and investments 13.0 7.3 5.3 6.1 3.9
Months of estimated liquid unrestricted net assets 6.4 7.2 5.3 5.7 4.7
Balance sheet composition info 2016 2018 2019 2020 2021
Cash $190,007 $175,018 $110,041 $389,064 $596,969
Investments $0 $0 $151,129 $101,129 $106,694
Receivables $0 $0 $0 $0 $198,485
Gross land, buildings, equipment (LBE) $0 $0 $0 $0 $0
Accumulated depreciation (as a % of LBE) 0.0% 0.0% 0.0% 0.0% 0.0%
Liabilities (as a % of assets) 3.3% 0.3% 0.3% 8.5% 7.8%
Unrestricted net assets $92,754 $0 $0 $0 $0
Temporarily restricted net assets $0 $0 N/A N/A N/A
Permanently restricted net assets $90,897 $0 N/A N/A N/A
Total restricted net assets $90,897 $0 $0 $0 $0
Total net assets $183,651 $174,557 $260,510 $454,403 $838,166

Key data checks

Key data checks info 2016 2018 2019 2020 2021
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization

CEO & Founder

Mr. Justin Kruger

I founded Project Helping based on my personal experience with mental wellness. Like many people living with a mental health challenge, no one close to me knew I was struggling. I had a great job. I was successful. It seemed like I had everything – and truly I did. But privately, I was struggling.

Then, something completely unexpected happened. I was invited to volunteer. It happened to be at a point in my life when I was really struggling. I had no clue that experience would not only change my approach to my own mental wellness, but also change my life trajectory. Volunteering immediately provided an outlet for me. The more I volunteered, the better I felt. The better I felt, the more I started to realize that volunteering was helping me improve my mental wellness.

This experience inspired me to dig deeper into the wellness benefits of volunteering. I found two things. First, there was a great deal of research that supported the mental wellness benefits of volunteering. This part was no surprise. Second, I found no one had created a way to really leverage these mental health benefits.

So that was the lightbulb moment! I was inspired to share what I had learned through my peronsal experience. That is where Project Helping started. We built this simple, elegant and impactful organization to leverage the mental wellness benefits of volunteering. Our goal was to make it incredibly simple to get involved in projects that are hand-selected to be the most impactful, hands-on project possible.

I am incredibly grateful for the amazing support we've received along the way. We are a few years in, making an impact and having a blast. But we're just getting started. Join in, there's room for everyone!

Number of employees

Source: IRS Form 990


Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.


Board of directors
as of 11/16/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Justin Kruger

Project Helping

Term: 2014 - 2020

Rick Hoberg

Blue Moon Digital

Michael Warren

Metropolitan Homes

Frederic De Loizaga


Josh Hansen

BMC Investments

Rhett Trees

Caddis Capital Investments

Matt Stewart

Northwestern Mutual

Andrew Chambers

GLC Business Services

Brooke VanHavermaat

Ella Bliss Beauty Bar

Connie Weigers

Pure Consulting

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No
There are no contractors recorded for this organization.

Professional fundraisers

Fiscal year ending

SOURCE: IRS Form 990 Schedule G

Solicitation activities
Gross receipts from fundraising
Retained by organization
Paid to fundraiser