Advocate Media - Dallas Inc

aka Advocate Magazines   |   Dallas, TX   |
GuideStar Charity Check

Advocate Media - Dallas Inc

EIN: 85-3121709


Advocate Media has been part of the Dallas neighborhood for 30+ years. We offer incredible reader loyalty and authentic engagement with Dallas homeowners. We’ve earned unshakable trust in our content and products the old-fashioned way— by working with our neighbors. Our hope when a neighbor reads our publications is that they've learned something about their neighborhood, their neighbors and themselves. We are dedicated to providing free, hyperlocal news that help neighbors make informed civic and personal decisions. By  providing targeted publications for neighborhoods city-wide and without charge to the widest readership possible — without regard for income, race or status — we democratize our city and ensure all communities have a seat at the table.

Ruling year info


President & Publisher

Jehadu Abshiro

Founder & Cheif Revenue Officer

Rick Wamre

Main address

6301 Gaston Ave Ste 820

Dallas, TX 75214 USA

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Subject area info



Web-based media

Population served info




NTEE code info

Printing, Publishing (A33)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Tax forms

Show Forms 990

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Journalism Training Program

Advocate Media provides hands-on expertise for high school students in journalism, and help them identify and apply for college journalism programs. Our hope is that by building an annual class of local students interested in and trained to be journalists, and then bringing some of them back to Dallas to work at legacy media, we’ll be bringing up young talents while also providing Dallas media companies with a broader vision of coverage and more equitable newsroom practices.

Population(s) Served

Where we work


Advocate Media - Dallas Inc
Fiscal year: Jan 01 - Dec 31

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990


Average of 1.33 over 2 years

Months of cash in 2022 info

SOURCE: IRS Form 990


Average of 3.1 over 2 years

Fringe rate in 2022 info

SOURCE: IRS Form 990


Average of 6% over 2 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

Advocate Media - Dallas Inc

Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

Advocate Media - Dallas Inc

Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

Advocate Media - Dallas Inc

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

This snapshot of Advocate Media - Dallas Inc’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

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Business model indicators

Profitability info 2021 2022
Unrestricted surplus (deficit) before depreciation $24,114 $95,486
As % of expenses 3.1% 4.9%
Unrestricted surplus (deficit) after depreciation $24,114 $95,486
As % of expenses 3.1% 4.9%
Revenue composition info
Total revenue (unrestricted & restricted) $798,432 $2,045,565
Total revenue, % change over prior year 0.0% 156.2%
Program services revenue 0.0% 0.0%
Membership dues 0.0% 0.0%
Investment income 0.0% 0.0%
Government grants 0.0% 0.0%
All other grants and contributions 96.1% 97.4%
Other revenue 3.9% 2.6%
Expense composition info
Total expenses before depreciation $774,318 $1,949,949
Total expenses, % change over prior year 0.0% 151.8%
Personnel 55.2% 50.4%
Professional fees 0.0% 0.0%
Occupancy 0.0% 5.3%
Interest 0.0% 0.0%
Pass-through 0.0% 0.0%
All other expenses 44.8% 44.2%
Full cost components (estimated) info 2021 2022
Total expenses (after depreciation) $774,318 $1,949,949
One month of savings $64,527 $162,496
Debt principal payment $0 $0
Fixed asset additions $0 $0
Total full costs (estimated) $838,845 $2,112,445

Capital structure indicators

Liquidity info 2021 2022
Months of cash 4.1 2.1
Months of cash and investments 4.1 2.1
Months of estimated liquid unrestricted net assets 0.4 0.7
Balance sheet composition info 2021 2022
Cash $263,583 $335,727
Investments $0 $0
Receivables $0 $0
Gross land, buildings, equipment (LBE) $0 $0
Accumulated depreciation (as a % of LBE) 0.0% 0.0%
Liabilities (as a % of assets) 90.9% 64.4%
Unrestricted net assets $24,114 $119,600
Temporarily restricted net assets N/A N/A
Permanently restricted net assets N/A N/A
Total restricted net assets $0 $0
Total net assets $24,114 $119,600

Key data checks

Key data checks info 2021 2022
Material data errors No No


The people, governance practices, and partners that make the organization tick.

Letter of Determination is not available for this organization
Form 1023/1024 is not available for this organization

President & Publisher

Jehadu Abshiro

Founder & Cheif Revenue Officer

Rick Wamre

Number of employees

Source: IRS Form 990

Advocate Media - Dallas Inc

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

This organization has no recorded board members.

Organizational demographics

SOURCE: Self-reported; last updated 3/14/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Black/African American

The organization's co-leader identifies as:

No data

Race & ethnicity

No data

Gender identity

No data

Transgender Identity

No data

Sexual orientation

No data


No data