HealthMPowers, Inc.

Empowering children to make healthy choices

Norcross, GA   |
GuideStar Charity Check

HealthMPowers, Inc.

EIN: 58-2524601


Empowering healthy habits and transforming environments where children live, learn and play

Ruling year info


President and CEO

Ms. Jennifer Owens

Main address

250 Scientific Drive Suite 500

Norcross, GA 30092 USA

Show more contact info

Formerly known as

Kids Health, Inc.



Subject area info


Elementary and secondary education

Public health

Youth development

Population served info

Children and youth



NTEE code info

Public Health Program (E70)

Nonmonetary Support N.E.C. (B19)

Other Youth Development N.E.C. (O99)

What we aim to solve

SOURCE: Self-reported by organization

HealthMPowers was founded in 1999 to address growing concerns over the health of our youth. Nearly 1 in 3 children (ages 2-19) is overweight or obese, putting them at risk for serious health problems. In fact, a third of the children born in 2000 in this country will develop diabetes during their lifetime. Georgia ranks 40th in health status overall. Improving health outcomes and the potential for high educational attainment is critical to improving child health and overall lifelong health outcomes in Georgia. Studies demonstrate that when children’s basic nutrition and physical activity needs are met, academic achievement is improved. Simply put, healthy children learn better. Though child obesity, nutrition, and physical activity are critical issues in Georgia and the nation, few organizations provide comprehensive services, resources, training, and evaluation across multiple settings to impact youth in low-income communities.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Empowering Healthy Choices in Schools, Homes and Communities

HealthMPowers’ SNAP-Ed initiative Empowering Healthy Choices in Schools, Homes and Communities works with five sectors – child care, elementary schools, middle schools, out of school time providers and communities where SNAP-Ed populations learn, live, work, play and shop. By integrating nutrition education and physical activity into the settings where children spend their time, HealthMPowers creates a culture that supports lifelong healthy lifestyle choices for children, families and communities.

One of the most comprehensive SNAP-Ed programs in the state of Georgia. The initiative touches over 200 early care centers, K-12 schools, after-school programs and even retail outlets and food pantries across the state, with a focus on hands-on nutrition education through gardening, cooking classes, experiments and more. In addition, the program has a complementary focus on physical activity and water consumption. Food access support, family engagement, standards-based lessons and resources for schools, children and families are all hallmarks of this multi-year, successful initiative that benefits 1 in 7 (15%) Georgia residents.

Population(s) Served
Children and youth

Power Up for 30 is a statewide initiative supported by the Georgia Departments of Public Health and Education to integrate an additional 30 minutes or more of physical activity before, during, and/or after school. As the training partner for this initiative, HealthMPowers works with educators, counselors and district officials to provide training and co-design action plans and strategies to achieve this goal.

The program includes training out-of-school time providers, pre-service training with University of West Georgia students, and virtual booster FitnessGram/Power Up for 30 training sessions.

Population(s) Served
Children and youth

HealthMPowers is the training partner for the Department of Public Health's program, Growing Fit Kit: Wellness policies for Georgia’s Early Care Environment and has trained child care professionals from across the state to develop a Center Wellness Policy. The Growing Fit Kit guides early care educators in wellness policy development and practices to create healthy learning environments for Georgia’s children.

Population(s) Served
Infants and toddlers

Eat.Move.Talk! Is a Georgia-based training for early care centers that aims to improve the health outcomes in children during the critical stage of development where 90 percent of brain development happens, from birth to five-years-old. This is done through the promotion of healthy eating and physical activity strategies in combination with language nutrition.

Population(s) Served
Infants and toddlers

Designed by girls, for girls, the Girls Empowering Movement is a statewide program that integrates physical activity with social-emotional learning to empower youth leadership and improve physical, social, and emotional health during the critical middle school years, where gender-based physical and mental health disparities are evident.

Through a multi-sector model that engages networks of schools, Boys and Girls Clubs and Girls Scouts, GEM provides girls with training and resources to facilitate their own personal physical activity journey to improve their health and emotional wellbeing while building leadership and skills to increase access for their peers to engage in relevant, year-round physical activity opportunities. Resiliency strategies in all program resources and trained adult facilitators will support positive relationships and help girls move beyond the isolation and increased inactivity caused by COVID-19, build self-awareness, self-management, social awareness, relationship skills, and responsible decision making.

Population(s) Served
Adolescent girls

Where we work


Legacy 2018

Healthy Georgia Awards

Affiliations & memberships

SNAP-Ed Implementing Agency 2007

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

HealthMPowers promotes healthy habits to build a better future for all children. By bringing nutrition education and physical activity into everyday life and learning – in schools, childcare centers, and out-of-school time sites – we create a culture that supports healthy life choices for children, families, and communities.

With our sites, we strive to increase awareness, improve health behaviors and transform environments through our highly interactive, supportive, and incremental approach to change. Our core program model spans a multiyear partner relationship built on the Centers for Disease Control and Prevention’s evidence-based guidelines for assessing and expanding health and wellness. Over the past 20 years, it’s proven highly effective in helping create a future where all children are nourished and active.

The key objectives of the program are to 1) increase nutrition education and physical activity opportunities in schools, centers, clubs, and communities; 2) improve nutrition and physical activity health behaviors of youth and adults; 3) improve school, center, club, and food retail policies, systems, and environments; 4) improve consistent nutrition and physical activity messaging and 5) increase access to fruits and vegetables.

HealthMPowers works with over 20 state and national partners to provide nutrition and physical activity training and support in high-need areas.

HealthMPowers program uses a variety of intervention strategies to promote healthy eating and physical activity, including instruction, social marketing, social support, policy, and environmental changes. These strategies are based on the evidence-based guidelines established by the Centers for Disease Control and Prevention.

We serve children and families in childcare settings, elementary and secondary schools, and after-school settings. We also work in communities partnering with existing coalitions, food retailers, and community leaders to improve access to healthy foods and promote positive health advertising.

A continuous improvement model is used to make sustainable changes throughout the program. Baseline assessments are completed at the start of the program. Sites are then provided with regular training and technical assistance, educational resources and reinforcements, and on-site services to support individual improvement plans. Finally, follow-up assessments measure implementation impact and improvements over time.

Consistent nutrition and physical activity messaging is also integrated daily into curriculum and activities by trained staff, including classroom teachers, club program specialists, special area teachers, nutrition managers, counselors, and administrators. Reinforcement is provided to families through unique programming, text messaging, and other family meetings or events. The following vital messages targeting healthier behaviors are reinforced throughout all programming:
• Choose more fruits and vegetables
• Move more and sit less
• Drink more water and less sugary beverages

HealthMPowers participates in academic research around children’s health issues and works with our partners to create new programs and statewide health initiatives.

Over the past 20 years, HealthMPowers has been helping kids – and the communities who care for them – make changes that lead to better health for life.

HealthMPowers SNAP-Ed program “Empowering Healthy Choices in Schools, Homes and Communities” employs a public health approach and is identified as an evidence-based practice-tested intervention in the SNAP-Ed Strategies and Interventions: An Obesity Prevention Toolkit for States.

HealthMPowers works with over 20 state and national partners to provide nutrition and physical activity training and support in high-need areas. In our collaborations with these partners, we’ve brought academic and practical expertise informed by our 20-year history to the task of developing new programs from conception to launch:
• research study design and data collection
• curriculum design – program toolkits and resource guides
• master training design – the model for educating lead training staff
• deployment of new health initiatives – ground-level training with school, district, early care centers and OST personnel across Georgia

HealthMPowers participates in academic research around children’s health issues and works with our partners to create new programs and statewide health initiatives.

Over the past 20 years, HealthMPowers has served over a million students and impacted every public school in Georgia through training and services.

Last year, HealthMPowers served 800 sites for a total reach of 511,424 students in underserved communities.
• HealthMPowers served 179 early care and education centers through three statewide programs. These programs empowered child care centers to enact policies and practices to increase healthy eating, physical activity, and language development, supporting healthy body and brain development. With funding through Nemours Foundation, HealthMPowers established a statewide training network and learning collaboratives.
• Throughout Georgia, HealthMPowers provided program support to 156 K-12 public schools. All schools received training and resources to create a healthier school environment and improve student health. At middle and high schools, students are trained as health advocates and use strategies to promote healthy habits to their peers.
• In collaboration with the Public Health and Education Departments, HealthMPowers expanded Georgia Shape's Power Up for 30! Program aimed at integrating at least 30 minutes of physical activity during the school day to middle and high schools. HealthMPowers provided training to 339 schools across Georgia to implement the state's required health-related fitness assessment, FitnessGram.
• HealthMPowers' Out-of-School Time program served 22 Boys and Girls Club sites with year-round programming, providing hands-on taste testing, cooking, and gardening, engaging 6,966 youth. HealthMPowers worked in eight food-insecure counties to increase access and provide nutrition education and taste tests in food outlets, food pantries, and community centers.

In addition to these programs, HealthMPowers and Emory University conducted a large-scale research study funded by the Robert Wood Johnson Foundation in 40 Gwinnett County elementary schools to analyze the link between school-based physical activity and academic outcomes.

In the past three years, HealthMPowers' significant accomplishments have included honors and awards; grant funding for large-scale research and statewide training; leading strategic partnerships; and ongoing programmatic success. HealthMPowers received a Commendation from Governor Nathan Deal and a Georgia House Resolution recognizing the program's impact. The organization received both the All-Star and Legacy Healthy Georgia Awards from Lt. Governor Cagle's Healthy Kids Georgia, Georgia Shape, and Georgia Department of Public Health (DPH), the highest honors given for non-profits leaving an enduring impact on and commitment to youth health. The American Public Health Association chose HealthMPowers as their conference's charity, raising funds and engaging over 100 volunteers.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback


HealthMPowers, Inc.
Fiscal year: Jul 01 - Jun 30
Financial documents
2022 HealthMPowers Audited Financials FY22 2020 FY20 Audited Financial Statement 2019 Financial Statement 2017
done  Yes, financials were audited by an independent accountant. info

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990


Average of 3.47 over 10 years

Months of cash in 2022 info

SOURCE: IRS Form 990


Average of 4.4 over 10 years

Fringe rate in 2022 info

SOURCE: IRS Form 990


Average of 18% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

HealthMPowers, Inc.

Revenue & expenses

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

HealthMPowers, Inc.

Balance sheet

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

HealthMPowers, Inc.

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

This snapshot of HealthMPowers, Inc.’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

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Business model indicators

Profitability info 2018 2019 2020 2021 2022
Unrestricted surplus (deficit) before depreciation $456,798 $337,212 $605,371 $144,832 $491,815
As % of expenses 9.9% 6.4% 11.6% 2.7% 8.0%
Unrestricted surplus (deficit) after depreciation $446,638 $331,830 $597,424 $137,505 $485,165
As % of expenses 9.7% 6.3% 11.4% 2.6% 7.9%
Revenue composition info
Total revenue (unrestricted & restricted) $4,958,264 $5,584,496 $5,818,422 $5,473,297 $6,606,779
Total revenue, % change over prior year 3.6% 12.6% 4.2% -5.9% 20.7%
Program services revenue 3.2% 2.0% 0.6% 2.7% 2.5%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 0.1% 0.2% 0.1% 0.0% 0.0%
Government grants 89.0% 83.7% 76.8% 85.2% 71.7%
All other grants and contributions 7.7% 14.1% 22.4% 11.7% 25.7%
Other revenue 0.0% 0.0% 0.1% 0.3% 0.0%
Expense composition info
Total expenses before depreciation $4,592,166 $5,257,284 $5,213,051 $5,328,465 $6,114,964
Total expenses, % change over prior year 3.5% 14.5% -0.8% 2.2% 14.8%
Personnel 53.3% 53.1% 57.9% 61.2% 48.4%
Professional fees 16.1% 15.0% 15.9% 13.7% 21.9%
Occupancy 1.7% 1.5% 1.7% 1.7% 1.7%
Interest 0.0% 0.0% 0.0% 0.0% 0.0%
Pass-through 0.0% 0.0% 0.0% 0.0% 0.0%
All other expenses 28.9% 30.3% 24.6% 23.4% 28.1%
Full cost components (estimated) info 2018 2019 2020 2021 2022
Total expenses (after depreciation) $4,602,326 $5,262,666 $5,220,998 $5,335,792 $6,121,614
One month of savings $382,681 $438,107 $434,421 $444,039 $509,580
Debt principal payment $0 $0 $0 $0 $0
Fixed asset additions $0 $21,288 $0 $9,200 $0
Total full costs (estimated) $4,985,007 $5,722,061 $5,655,419 $5,789,031 $6,631,194

Capital structure indicators

Liquidity info 2018 2019 2020 2021 2022
Months of cash 3.0 3.4 5.4 6.0 6.2
Months of cash and investments 3.0 3.4 5.4 6.0 6.2
Months of estimated liquid unrestricted net assets 4.5 4.7 6.1 6.3 6.4
Balance sheet composition info 2018 2019 2020 2021 2022
Cash $1,136,212 $1,494,698 $2,338,843 $2,678,540 $3,154,368
Investments $0 $0 $0 $0 $0
Receivables $893,728 $1,081,061 $851,586 $992,962 $1,644,357
Gross land, buildings, equipment (LBE) $286,784 $308,072 $312,289 $252,768 $104,609
Accumulated depreciation (as a % of LBE) 96.7% 91.8% 93.1% 90.7% 79.4%
Liabilities (as a % of assets) 14.4% 20.3% 16.9% 24.0% 31.6%
Unrestricted net assets $1,750,476 $2,082,306 $2,679,730 $2,817,235 $3,302,400
Temporarily restricted net assets $10,000 $0 N/A N/A N/A
Permanently restricted net assets $0 $0 N/A N/A N/A
Total restricted net assets $10,000 $0 $0 $0 $0
Total net assets $1,760,476 $2,082,306 $2,679,730 $2,817,235 $3,302,400

Key data checks

Key data checks info 2018 2019 2020 2021 2022
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization

President and CEO

Ms. Jennifer Owens

Owens brings nearly two decades of experience in policy research and advocacy, community organizing, communications, fundraising and organizational development. Prior roles include Deputy Political Director for the 2014 Jason Carter for Governor campaign, the first Development and Advocacy Director on staff at Georgia Organics, former executive director of The League of Women Voters of Georgia and a pioneering staff member at The Clean Air Campaign. In each of these roles, Owens leveraged strong relationships, evaluation, communications and strategic competencies to grow and evolve the impact and footprint of each organization.

Number of employees

Source: IRS Form 990

HealthMPowers, Inc.

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

HealthMPowers, Inc.

Board of directors
as of 09/11/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Keith Perkey


Term: 2022 - 2024

Mary Johnson

Denys Lu

Emory University

Kirk Diamond

Cushman Wakefield

Amanda Adams

Cherry Bekaert LLP

Justin Grimsley


Keith Perkey


Elizabeth McMahon


Jasmin Hoffman


Gerry Halphen

Launch Consulting

Pat Hickok

Marcus Foster

Emory Clinic

Laura Kurlander

Johnson Kurlander Legal Group

Nicole Mosley

McClure Health Science High School

Rohan Rajpurohit


Sonali Rao

Children's Healthcare of Atlanta

Shana Scott

American Heart Association

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 9/11/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

Race & ethnicity

Gender identity


Sexual orientation


No data

Equity strategies

Last updated: 07/16/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.


Fiscal year ending
There are no fundraisers recorded for this organization.