Publicly recognizing the sacrifice of our military fallen heroes and their families.

aka Honor and Remember   |   Chesapeake, VA   |
GuideStar Charity Check


EIN: 41-2277283


The mission of this organization is to perpetually recognize the sacrifice of America's military fallen heroes and their families. The organization pays tribute to all military lives lost, not only while serving on active duty but also as a result of serving. Military deaths in all wars or conflicts and all branches of service from our nation's inception are recognized.

The primary vehicle for perpetual recognition is a specific and dedicated symbol of remembrance created by this organization: the Honor and Remember Flag, which is intended to fly continuously as a tangible and visible reminder to all Americans of the lives lost in defense of our national freedoms. (CFC #92995)

Ruling year info


Executive Director

Mr. George Lutz

Main address

PO Box 16834

Chesapeake, VA 23328 USA

Show more contact info



Subject area info

Public affairs

Human services

Population served info


NTEE code info

Human Service Organizations (P20)

Public, Society Benefit - Multipurpose and Other N.E.C. (W99)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Tax forms


Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Our essential goal is to establish the Honor and Remember Flag as the nation's official symbol of remembrance, recognizing every fallen service member and their families; Making this one of the most recognizable symbols in America and visible on every flagpole.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?


To establish the Honor and Remember Flag as a permanent symbol of remembrance across the United States of America through various means, including petitioning the United States Congress to propose and accept the Honor and Remember Flag as the official national flag for acknowledging fallen servicemen, servicewomen and their families. In addition to federal adoption, Honor and Remember Inc. seeks adoption of the flag by state and community governments as an official symbol of those administrative institutions.

Population(s) Served

Educate the nation about the importance of showing appreciation for our nation’s military fallen heroes and to build a consensus among the branches of the United States military, service organizations, civic groups, school districts, businesses and individuals regarding the need for a specific and distinct symbol that represents this purpose. Inherent in this goal is the intention to educate all parties regarding the meaning and the message of ongoing remembrance.

Population(s) Served

Present one personalized Honor and Remember Flag to every family that has lost a loved one in military service to America, dating back to the American Revolution, eventually honoring every individual who has fallen in United States history. Flags are presented based upon requests.

Population(s) Served

Our mission continues beyond the personalized flag through continuous partnership and relationship building between national organizations and the Gold Star Community, fostering an atmosphere of healthy communication, healing and comfort. Outreaches include ongoing sporting opportunities, regional banquets, national and state running events and Honor and RememBears for children.

Population(s) Served

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of personalized Honor and Remember Flag presentations this year.

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Family relationships

Related Program


Type of Metric

Output - describing our activities and reach

Direction of Success


Context Notes

The organizations benevolent goal is to present one personalized Honor and Remember Flag to every family of our fallen military. Flags are presented based upon request. First Responders are included.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Honor and Remember, Inc. exists to perpetually recognize the sacrifice of our military fallen heroes and their families. In large part by the establishment of a national public symbol of remembrance – A visible reminder to all Americans of the lives lost in defense of our national freedoms.

Our vision is to reach the nation and recognize all fallen military heroes with a tangible symbol of appreciation and educate our citizens on the reason and importance of recognizing our fallen and their families. We will gift every Gold Star family who has lost a loved one a personalized flag to honor their sacrifice.

We want to be a premier source of giving tribute to military fallen heroes in the United States. The dynamics of our mission are:

• To insure that families of fallen heroes know that their sacrifice was not in vain.
• To assure them that their loved ones have not been forgotten
• To bestow honor by publicly remembering their loved one by name, with a personalized flag.
• To bring comfort through ongoing programs ensuring the families themselves are not forgotten.

The approach to solving the void of recognizing the sacrifice of these men and women and their families is public appreciation. We accomplish this by establishing a national symbol of remembrance, educating the nation on its meaning and importance, and by openly presenting personalized flags to Gold Star families across America.

The goals of the Honor and Remember organization include touching the individual lives of these wounded family members in very personal and meaningful ways.

This is achieved in part by state adoptions, by individuals and organizations understanding and publicly flying the Honor and Remember Flag and through public presentations of personalized flags to families of the fallen in ceremonies that express gratitude for their specific loved one's sacrifice for their specific loved one's sacrifice.

The plan for accomplishing our organizational goals include establishing a firm identity of the Honor and Remember Flag as the national symbol of remembrance; partnering with like-minded individuals and organizations both in various states and nationally in order to educate citizens and to identify and touch the individual lives of every Gold Star family.

These goals are fulfilled in part by the establishment of active Honor and Remember state chapters, growing grassroots support using national mainstream and social media, building strategic corporate partnerships, encouraging state adoptions, participating in compatible events and locating and communicating with gold star families.

Progress has been phenomenal since our inception, with measurable growth within the core of our 4 major goals. Establishment of Honor and Remember as the national symbol of remembrance, currently with 23 official state adoptions and many more in process. Educating the nation evident by the hundreds of presentations and events garnering media attention and supporters. Presenting personalized flags, measure by the nearly 3000 flags already in the hands of Gold Star families, an average of nearly one per day. And Comfort as we have hosted more than one thousand families at sporting events, banquets, national organized runs and other venues, continuing to give tribute to our fallen and their families. Clear and concise organizational goals that we continue to build upon every day.


Fiscal year: Jan 01 - Dec 31
Financial documents
done  Yes, financials were audited by an independent accountant. info

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990


Average of 1.86 over 10 years

Months of cash in 2022 info

SOURCE: IRS Form 990


Average of 6.8 over 10 years

Fringe rate in 2022 info

SOURCE: IRS Form 990


Average of 10% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990


Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data


Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data


Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

This snapshot of HONOR AND REMEMBER, INC.’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

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Business model indicators

Profitability info 2018 2019 2020 2021 2022
Unrestricted surplus (deficit) before depreciation $81,569 -$113,500 $12,860 $69,363 -$39,646
As % of expenses 12.8% -19.4% 3.0% 15.4% -8.3%
Unrestricted surplus (deficit) after depreciation $78,276 -$113,500 $12,055 $69,175 -$40,779
As % of expenses 12.2% -19.4% 2.8% 15.3% -8.6%
Revenue composition info
Total revenue (unrestricted & restricted) $727,368 $488,743 $408,696 $499,769 $461,510
Total revenue, % change over prior year 49.4% -32.8% -16.4% 22.3% -7.7%
Program services revenue 26.2% 18.5% 10.4% 8.8% 13.3%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 0.0% 0.0% 0.0% 0.0% 0.0%
Government grants 0.0% 0.0% 10.1% 7.6% 0.0%
All other grants and contributions 53.0% 59.4% 55.5% 62.7% 66.8%
Other revenue 20.8% 22.1% 24.0% 20.9% 19.8%
Expense composition info
Total expenses before depreciation $637,093 $585,417 $430,907 $450,497 $475,471
Total expenses, % change over prior year 41.3% -8.1% -26.4% 4.5% 5.5%
Personnel 30.5% 35.5% 48.8% 47.2% 47.4%
Professional fees 1.6% 5.4% 7.9% 6.3% 6.7%
Occupancy 0.0% 0.0% 0.0% 0.0% 0.0%
Interest 0.0% 0.0% 0.0% 0.1% 0.1%
Pass-through 0.0% 0.0% 0.0% 0.0% 0.0%
All other expenses 68.0% 59.0% 43.3% 46.4% 45.9%
Full cost components (estimated) info 2018 2019 2020 2021 2022
Total expenses (after depreciation) $640,386 $585,417 $431,712 $450,685 $476,604
One month of savings $53,091 $48,785 $35,909 $37,541 $39,623
Debt principal payment $0 $0 $0 $0 $40
Fixed asset additions $0 $849 $0 $2,350 $0
Total full costs (estimated) $693,477 $635,051 $467,621 $490,576 $516,267

Capital structure indicators

Liquidity info 2018 2019 2020 2021 2022
Months of cash 6.6 6.5 8.6 9.7 9.0
Months of cash and investments 7.9 8.3 11.7 13.9 12.8
Months of estimated liquid unrestricted net assets 4.5 2.6 3.9 5.6 4.3
Balance sheet composition info 2018 2019 2020 2021 2022
Cash $352,422 $317,835 $309,883 $362,765 $357,427
Investments $69,607 $87,412 $109,136 $159,999 $151,288
Receivables $2,820 $3,200 $4,035 $18,388 $2,171
Gross land, buildings, equipment (LBE) $27,989 $28,838 $28,838 $16,188 $16,966
Accumulated depreciation (as a % of LBE) 95.1% 92.3% 95.1% 77.8% 80.9%
Liabilities (as a % of assets) 33.7% 49.1% 51.2% 47.4% 49.8%
Unrestricted net assets $241,467 $127,967 $140,022 $209,197 $168,418
Temporarily restricted net assets $70,057 N/A N/A N/A N/A
Permanently restricted net assets $0 N/A N/A N/A N/A
Total restricted net assets $70,057 $94,687 $81,341 $92,113 $109,087
Total net assets $311,524 $222,654 $221,363 $301,310 $277,505

Key data checks

Key data checks info 2018 2019 2020 2021 2022
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization

Executive Director

Mr. George Lutz

George Lutz is the founder and executive director of Honor and Remember Inc., a non-profit organization dedicated to perpetually recognizing our fallen Military heroes and their families. Through the creation of the Honor and Remember Flag the organization's mission is to establish, through congress, a public national symbol that recognizes with gratitude and respect the men and women who died in military service to America. Further goals include broad national awareness and education of the flag’s meaning and importance and to present personalized Honor and Remember Flags to the immediate families of all our nation's fallen. George is the father of Corporal Tony Lutz, who was killed in Iraq in 2005 and who is the inspiration for the Honor and Remember Flag.

Number of employees

Source: IRS Form 990


Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.


Board of directors
as of 03/19/2024
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board co-chair

Mr. George Lutz

Honor and Remember, Inc

Board co-chair

Mr. Mark Fulton

Life Coach

Michael McClellan


Maureen McDonnell


Patricia Lutz

Regent U - Professor

Edward Brunot


Andy Clausen

Spartan Nash

Mike Rose

MOH Army Ret.

David Herrera


Jim Weigl

Virginia Toy - CEO

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No