PLATINUM2024

THE HEADSTRONG PROJECT INC

Triumph Over Trauma

aka HEAD STRONG PROJECT   |   New York, NY   |  www.theheadstrongproject.org
GuideStar Charity Check

THE HEADSTRONG PROJECT INC

EIN: 45-5261907


Mission

Headstrong is a national-facing mental health treatment practice of choice for our nation’s military-connected individuals, veterans, and their associated family members. We offer confidential, barrier-free and stigma-free evidence-based trauma-focused treatment.

Ruling year info

2012

Chief Executive Officer

Dan Kaepernik

Main address

88 Suite1406

New York, NY 10018 USA

Show more contact info

Formerly known as

HEADSTRONG PROJECT

EIN

45-5261907

Subject area info

Mental health care

Mental and behavioral disorders

Population served info

People with psychosocial disabilities

Veterans

Adults

NTEE code info

Mental Health Treatment (F30)

Mental Health Disorders (F70)

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

HEADSTRONG PROJECT TREATMENT PROGRAM

Past generations of veterans coming home from combat have not received the correct forms of mental health care. Headstrong Project has the vision to provide the correct treatment and is expanding to markets across the country to ensure that this generation can meet their potential in life. The key is continuing our growth of the brand to other markets with partners that understand the magnitude of having our youngest generation of veterans become mentally healthy.
The program’s goal is to engage veterans and provide treatment to help them reduce the crippling symptoms associated with combat PTSD, including suicidal ideation. Veterans who receive tailored and consistent mental health treatment then experience measurable improvement in their emotional well-being, they enjoy longer and better sleep, better home and work relationships, and they experience a reduction in harmful behaviors including excessive substance use.

Population(s) Served
Veterans
Adults

II. GOALS OF HEADSTRONG PROJECT

Headstrong Project has the vision to provide the correct treatment and is expanding to markets across the country to ensure that this generation can meet their potential in life. The key is continuing our growth of the brand to other markets with partners that understand the magnitude of having our youngest generation of veterans become mentally healthy.

The program’s goal is to engage veterans and provide treatment to help them reduce the crippling symptoms associated with combat PTSD, including suicidal ideation. Veterans who receive tailored and consistent mental health treatment then experience measurable improvement in their emotional well-being, they enjoy longer and better sleep, better home and work relationships, and they experience a reduction in harmful behaviors including excessive substance use. They are able to go to school, get jobs, and maintain sobriety from alcohol and drugs when indicated.

III. CLINICAL PRACTICES

Headstrong Project and Weill Cornell Medicine bring together clinicians who are specifically trained in trauma and PTSD. These include psychiatrists, addiction psychiatrists, psychologists, and licensed clinical social workers. Veterans in need of help are identified through direct veteran to veteran outreach, veteran service organizations, Department of Veterans Affairs, self-referral through ads in social media, and Headstrong Project’s website (www.getheadstrong.org). Once referred, veterans are screened, assessed and then the veteran and clinician together craft a course of treatment that is tailored to the individual veteran’s wants and needs following the three tenets of trauma therapy; stabilization, memory processing, and reintegration.

Cognitive Behavioral Therapy and EEG Neurofeedback are the primary methods in the stabilization process. The goal is to ensure that the veteran’s anxiety is brought to a level where memory processing can begin. Headstrong Project utilizes the evidence-based practice of Eye Movement Desensitization Reprocessing (EMDR) for memory processing and is the cornerstone therapy of the program. EMDR therapy was implemented as the cornerstone therapy because it allows the veteran and the clinician to work as a team through each traumatic event. It is not a regimented or an aggressive form of therapy, but a method that works into the tailored model of the program. Results from EMDR work very quickly and it is a therapy that is used around the world for a variety of trauma victims; rape, abuse, natural disasters, etc. When the traumatic memories from the veteran have been processed, then the reintegration process will begin. Reintegration is when the clinicians become "life coaches” for the veteran. Veterans begin to become a part of a community again, redevelop work skills, and develop their next passion in life.

The final piece of the clinical practices and mindset is that Headstrong Project’s entire program takes mind-body therapy approach. We understand that there are certain activities that will put the mind at ease, keep the brain focused at a correct level, and physical activity is part of healing body and mind. These activities include, but are not limited to yoga, canoeing, and rock climbing. We have seen tremendous strides in our veterans in the areas of stabilization and reintegration when they participate in such activities. In summary, Headstrong Project’s clinical practice is a tailored approach using the three tenets of trauma therapy with a mind-body therapy mentality.

The methods of our program have shown extremely positive data outcomes. Clinical outcomes for our clients are as follows: after treatment 80% reported better sleep, 70% had fewer flashbacks and nightmares, 74% were less hyper vigilant, 65% reported improved relationships, 83% had reduced suicidal ideation, 82% had improved mood, 70% had improvements in job and/or education, 78% used less alcohol, 59% used less drugs, and 60% required less or no medication for their symptoms.

IV. Location of the Headstrong Treatment Programs:
- California: San Diego, Temecula, Murrieta, Los Angeles
- Colorado: Boulder, Colorado Springs, Denver
- Illinois: Chicago
- Maryland: Bethesda, Chevy Chase
- New Jersey: Montclair
- New York: Albany, Buffalo, Ithaca, New York City, Rochester, Syracuse
- Pennsylvania: Philadelphia
- Texas: Houston
- Virginia: Alexandria, Springfield
- Washington D.C.

Population(s) Served
Veterans
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total Number of Active Clients

This metric is no longer tracked.
Totals By Year
Population(s) Served

Families, Veterans

Related Program

HEADSTRONG PROJECT TREATMENT PROGRAM

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We are now in 12 states and 28 cities across the Unites States and are actively treating over 750 clients monthly. To date, our clinicians have provided over 65,000 clinical session to date.

Number of therapy hours provided to clients

This metric is no longer tracked.
Totals By Year
Population(s) Served

Families, Veterans

Related Program

HEADSTRONG PROJECT TREATMENT PROGRAM

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Number of hours have been calculated using the total number of sessions provided within that year.

Percent of clients reporting better sleep

This metric is no longer tracked.
Totals By Year
Related Program

HEADSTRONG PROJECT TREATMENT PROGRAM

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

This data was collected from clients who has received at least 5 months of treatment through the Headstrong Project.

Percent of clienst who had fewer flashbacks and nightmares.

This metric is no longer tracked.
Totals By Year
Related Program

HEADSTRONG PROJECT TREATMENT PROGRAM

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

This data was collected from clients who has received at least 5 months of treatment through the Headstrong Project. 68

Percent of clients who were less hypervigilant

This metric is no longer tracked.
Totals By Year
Related Program

HEADSTRONG PROJECT TREATMENT PROGRAM

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

This data was collected from clients who has received at least 5 months of treatment through the Headstrong Project.

Percent of clients who reported improved relationships.

This metric is no longer tracked.
Totals By Year
Related Program

HEADSTRONG PROJECT TREATMENT PROGRAM

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

This data was collected from clients who has received at least 5 months of treatment through the Headstrong Project.

Percent of clients who had reduced suicidal ideation

This metric is no longer tracked.
Totals By Year
Related Program

HEADSTRONG PROJECT TREATMENT PROGRAM

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

This data was collected from clients who has received at least 5 months of treatment through the Headstrong Project.

Percent of clients who had improvements in their mood

This metric is no longer tracked.
Totals By Year
Related Program

HEADSTRONG PROJECT TREATMENT PROGRAM

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

This data was collected from clients who has received at least 5 months of treatment through the Headstrong Project.

Percent of Clients who used less alcohol.

This metric is no longer tracked.
Totals By Year
Related Program

HEADSTRONG PROJECT TREATMENT PROGRAM

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

This data was collected from clients who has received at least 5 months of treatment through the Headstrong Project.

Percent of clients who required less or no medication for their symptoms.

This metric is no longer tracked.
Totals By Year
Related Program

HEADSTRONG PROJECT TREATMENT PROGRAM

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

This data was collected from clients who has received at least 5 months of treatment through the Headstrong Project.

Percent of Clients who had improvements in job and/or education.

This metric is no longer tracked.
Totals By Year
Related Program

HEADSTRONG PROJECT TREATMENT PROGRAM

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

This data was collected from clients who has received at least 5 months of treatment through the Headstrong Project.

Number of clients who show a measurable decrease in PTSD symptoms

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

This number is a percentage of total clients treated

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Correcting larger veteran issues
Local and Federal governments have been trying to reduce major veteran issues for many years such as unemployment, domestic violence, substance abuse, and homelessness. Mental health is a pre-requisite for all of these large societal issues. By helping veterans feel better, and regain their emotional well-being and self- esteem, they are in a much better position to pursue their career goals.
Headstrong Project has the correct people on board, clinical product, and processes to see the successes continue across the country. For more information, please go to www.getHeadstrong.org.

Operations
Mental health is a highly stigmatized arena in this country. This stigmatized feeling is exponentially higher in the veteran community because in a combat zone, service members must “tough it out" and this is what they were trained to do. Many veterans have learned that one doesn't discuss symptoms of PTSD, that physical injuries you can see are more “real". They fear being labeled crazy, or that having a diagnosis of PTSD will impact on employment opportunities. Warrior culture can prevent veterans from wanting to talk about their experiences; many fear overwhelming and upsetting themselves and others. Often veterans find it difficult to mourn fallen brothers and sisters, and they may expend much of their energy keeping thoughts and feeling at the perimeter of their consciousness. Many veterans self-medicate with alcohol and other drugs, resulting in such consequences as loss of employment, loss of relationships and sometimes their life.
Headstrong Project recognizes that there are evidence-based, effective mental health treatments and protocols that can immediately impact returning combat veterans for the better. The first challenge is reaching those veterans, engaging them, and retaining them in care. Our first goal is to enhance the mental health of wounded service members, and to help them foster healthy readjustment to civilian life. By reducing PTSD and emotional symptoms and increasing mental wellness, we are helping veterans regain part of themselves that they feared they'd left on the battlefield.
When a veteran calls our program, or submits their contact information on the website, we respond personally within 48 hours. This means calling the veteran, and/or emailing them, and engaging them in a conversation that serves to explain that we understand what they are going through, and that we can help.
The intake call is the first point of human contact. It is followed by an in person psychiatric assessment, and the development of a tailored treatment plan. The tailored treatment plan will first evaluate whether this veteran is “high" or “low" functioning. High functioning veterans are typically those that have a job or going to school, have meaningful relationships, and are not using drugs and/or alcohol to an abusive point. Low functioning veterans are those that are using drugs and/or alcohol at dangerous levels and are unable to accomplish tasks that would deem them productive citizens.
We understand that substance abuse is an issue amongst veterans with PTSD because it's a quick way for veterans to reduce their symptoms. Dr. Amy Williams is an expert in treating PTSD and she has been able to bring on the most highly qualified providing partners on staff to treat the veterans. Veterans that are suffering from PTSD and other service related trauma will work with their clinician to reduce their symptoms from all the modalities mentioned previously.
We do not put a cap on the number of sessions or services we provide.

Headstrong developed a 1st of its kind, individually tailored comprehensive treatment program for Post-Traumatic Stress Disorder (PTSD); Addiction Treatment; Anxiety & Depression; Trauma, Grief and Loss; and Anger Management.
A team of world class clinicians, and local expert mental health care providers, have develop a fully integrated treatment model that includes case planning, management, supervision, oversight, and funding. All funds raised through annual benefit galas, Foundations, corporate sponsors, and individual contributions, helps provide competitive rates for our top clinicians nationwide. We are now is 12 states and 28 cities across the U.S.

Headstrong Project's mission is to provide cost free, stigma free, and bureaucracy free mental healthcare to military members, veterans, and their families regardless of service era or discharge.
The numbers are staggering. Over 300,000 Iraq and Afghanistan veterans report symptoms of Post-Traumatic Stress Disorder (PTSD). The VA estimates we lose 22 veterans a day to suicide and the Department of Defense reports 30-50 active duty troops take their lives every month. For every service member we have lost in combat, 25-30 take their own lives. These numbers also do not reflect increases in dangerous and destructive behaviors among veterans - such as domestic abuse and substance abuse.
Headstrong is currently treating veterans in New York, New Jersey, Washington DC, Houston Texas, Illinois, Southern CA, Arizona, Colorado, Washington, Georgia, Pennsylvania and Virginia with plans to expand nationally by 2025. The goal is to be able to provide the very best mental health care to all combat veterans across the US.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Financials

THE HEADSTRONG PROJECT INC
Fiscal year: Jan 01 - Dec 31

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
NET GAIN/LOSS:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990

4.81

Average of 13.22 over 10 years

Months of cash in 2022 info

SOURCE: IRS Form 990

11.8

Average of 11.5 over 10 years

Fringe rate in 2022 info

SOURCE: IRS Form 990

17%

Average of 12% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

THE HEADSTRONG PROJECT INC

Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

THE HEADSTRONG PROJECT INC

Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

THE HEADSTRONG PROJECT INC

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

This snapshot of THE HEADSTRONG PROJECT INC’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

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Business model indicators

Profitability info 2018 2019 2020 2021 2022
Unrestricted surplus (deficit) before depreciation -$58,647 -$600,609 $483,337 $775,290 $5,681,615
As % of expenses -1.5% -9.8% 7.1% 9.2% 46.0%
Unrestricted surplus (deficit) after depreciation -$58,647 -$600,609 $483,337 $775,290 $5,681,615
As % of expenses -1.5% -9.8% 7.1% 9.2% 46.0%
Revenue composition info
Total revenue (unrestricted & restricted) $4,374,017 $7,383,120 $6,981,220 $10,846,858 $20,026,304
Total revenue, % change over prior year 36.2% 68.8% -5.4% 55.4% 84.6%
Program services revenue 0.0% 0.0% 0.0% 0.0% 0.0%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 0.0% 0.1% 0.0% 0.0% 0.5%
Government grants 1.6% 0.0% 5.7% 7.4% 2.7%
All other grants and contributions 98.4% 99.9% 94.2% 92.6% 96.8%
Other revenue 0.0% 0.0% 0.0% 0.0% 0.0%
Expense composition info
Total expenses before depreciation $4,015,681 $6,123,621 $6,771,105 $8,459,971 $12,347,116
Total expenses, % change over prior year 62.0% 52.5% 10.6% 24.9% 45.9%
Personnel 15.3% 16.6% 18.1% 23.9% 30.6%
Professional fees 74.6% 5.3% 5.8% 4.1% 3.5%
Occupancy 0.0% 0.0% 0.0% 0.0% 0.0%
Interest 0.0% 0.0% 0.0% 0.2% 0.5%
Pass-through 0.0% 0.0% 0.0% 0.0% 0.0%
All other expenses 10.0% 78.0% 76.1% 71.8% 65.5%
Full cost components (estimated) info 2018 2019 2020 2021 2022
Total expenses (after depreciation) $4,015,681 $6,123,621 $6,771,105 $8,459,971 $12,347,116
One month of savings $334,640 $510,302 $564,259 $704,998 $1,028,926
Debt principal payment $0 $0 $0 $0 $0
Fixed asset additions $0 $0 $0 $0 $0
Total full costs (estimated) $4,350,321 $6,633,923 $7,335,364 $9,164,969 $13,376,042

Capital structure indicators

Liquidity info 2018 2019 2020 2021 2022
Months of cash 10.9 9.3 7.0 6.5 11.8
Months of cash and investments 10.9 9.3 7.0 6.5 11.8
Months of estimated liquid unrestricted net assets 10.1 5.4 5.8 5.7 9.4
Balance sheet composition info 2018 2019 2020 2021 2022
Cash $3,661,500 $4,733,453 $3,928,686 $4,587,989 $12,107,157
Investments $0 $0 $0 $18,355 $0
Receivables $552,496 $994,570 $1,969,526 $4,407,846 $5,471,591
Gross land, buildings, equipment (LBE) $0 $0 $0 $0 $0
Accumulated depreciation (as a % of LBE) 0.0% 0.0% 0.0% 0.0% 0.0%
Liabilities (as a % of assets) 6.1% 9.1% 9.2% 14.3% 14.0%
Unrestricted net assets $3,365,771 $2,765,162 $3,248,499 $4,023,789 $9,705,404
Temporarily restricted net assets $590,973 N/A N/A N/A N/A
Permanently restricted net assets $0 N/A N/A N/A N/A
Total restricted net assets $590,973 $2,451,081 $2,177,859 $3,789,284 $5,787,029
Total net assets $3,956,744 $5,216,243 $5,426,358 $7,813,073 $15,492,433

Key data checks

Key data checks info 2018 2019 2020 2021 2022
Material data errors No No No No No

Operations

The people, governance practices, and partners that make the organization tick.

Documents
Form 1023/1024 is not available for this organization

Chief Executive Officer

Dan Kaepernik

Dan grew up in New Jersey, where he graduated from the New Jersey Institute of Technology with a Bachelor of Science degree in Engineering Technology. Following graduation, he joined the United States Marine Corps as a commissioned officer, and spent the next twenty years as a fighter pilot, flying the F-4 Phantom & F/A-18 Hornet. During his time with the Marine Corps he had numerous world wide deployments in support of peacetime & combat operations. Following retirement, he began a retail career working for numerous Fortune 500 companies across multiple channels including; Delta Airlines, The Boeing Company, The Home Depot, 7-Eleven Inc, Wingstop Restaurants, and most recently Black Rifle Coffee Company. During his retail career he had held positions from Store General Manager to Head of US Restaurant & Retail Operations. Dan is married to the former Marcie Fisher and they have four children. Dan & Marcie reside in the rural country outside Atlanta, GA with their two wonderful dogs R

Number of employees

Source: IRS Form 990

THE HEADSTRONG PROJECT INC

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Compensation
Other
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Compensation data
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THE HEADSTRONG PROJECT INC

Highest paid employees

SOURCE: IRS Form 990

Compensation
Other
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Compensation data
Download up to 5 most recent years of highest paid employee data for this organization

THE HEADSTRONG PROJECT INC

Board of directors
as of 06/18/2024
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Paul Casey

Morgan Stanley

Term: 2012 -

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Dr. Umar Latif

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 8/28/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

Contractors

Fiscal year ending
There are no fundraisers recorded for this organization.