Via Mobility Services

Mobility for Life

Boulder, CO   |
GuideStar Charity Check

Via Mobility Services

EIN: 84-0777296


The Via mission is to promote independence and self-sufficiency for people with limited mobility by providing caring, customer-focused transportation options. We believe that all people are entitled to live as independently as possible within their life circumstances. We believe that freedom of movement is a fundamental necessity in our society. We believe that everybody counts, regardless of age, health or income, and has a contribution to make to the community in which they live.

Ruling year info


Chief Executive Officer

Frank Bruno

Main address

2855 N. 63rd St.

Boulder, CO 80301 USA

Show more contact info

Formerly known as

Special Transit



Subject area info


Developmental disability services

Senior services

Population served info


People with disabilities

NTEE code info

Transportation (Free or Subsidized) (P52)

Senior Centers/Services (P81)

Developmentally Disabled Services/Centers (P82)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Tax forms



Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Older adults and individuals with disabilities face a hard reality as they become less mobile: independence in our modern society requires mobility. Mobility provides access to jobs, volunteer opportunities, food, health care, recreation, and social engagement. Aging in place, countering the aging stigma, and reducing the isolation of people aged 60 and older and those with disabilities are our priorities. By providing programs that address the problem of limited mobility, Via aims to help older adults to be healthy while supporting their independence, self-sufficiency, and connection with their communities.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Paratransit Transportation

Via’s paratransit program is an on-demand, call-up, door-to-door transportation service from any origin to any destination in our service area. This is a shared ride service and schedules change daily based on where riders need to go. Door-through-door assistance is available. Drivers assist riders on and off the bus.

Population(s) Served
People with disabilities

Via's one-call center is staffed by Mobility Specialists who speak both English and Spanish. The callers include potential riders and travel trainees, caregivers, and people seeking information about mobility options. The Mobility Specialists can answer questions, register new clients, and assist with determining the most appropriate and cost-effective services and options available to each individual, and also make referrals to other providers. Upon request, the Specialists can develop an individual travel plans for a caller.

Population(s) Served
People with disabilities

Where we work


Innovation of the Year Award 2020

Colorado Association of Transit Agencies (CASTA)

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of trips provided

This metric is no longer tracked.
Totals By Year
Population(s) Served


Related Program

Paratransit Transportation

Type of Metric

Output - describing our activities and reach

Direction of Success


The percent of Via Paratransit riders who agree or strongly agree that Via helps them live more independently and self-sufficiently.

This metric is no longer tracked.
Totals By Year
Population(s) Served


Related Program

Paratransit Transportation

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success


Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The highest priority goal at Via Mobility Services is to increase the number of trips provided to more individuals while decreasing the number of denied trips. In other words, to meet the current demand for transportation. To achieve this goal, we have taken steps to dramatically increase operational efficiency by investing in advanced ride-scheduling software, which translates into more trips completed per hour. Meeting this goal requires funding from a variety of sources, such as grants, government contracts, and earned income contracts.
Financial sustainability is a complicated issue in the nonprofit sector. At Via Mobility Services, we try to leverage our resources of vehicles and extremely talented and dedicated staff to offer contacted services to local governments, organizations, and businesses. As a nonprofit organization, Via ensures that all profits (net revenue over expenses from the earned-income contracts) are reinvested to enhance our founding mission services, nurture the well-being of our organization, reinforce our commitment to the communities we serve, and make our organization’s vision a reality.
Mid to long-term goals include environmental sustainability and advanced training in alternative fuel technologies. Our goal is to operate a 100% zero-emissions fleet by 2035 using facilities that are powered by renewable energy. This includes battery-electric, hydrogen fuel cell, and solar technologies. We have plans to build a first-of-its-kind training facility to prepare the workforce, including non-Via Mobility Services employees, to operate, repair, and maintain electric vehicles and associated technologies.
We believe that our organization must be concerned with financial sustainability as well as environmental sustainability to best meet the need and demand for specialized transportation services—people, planet, and profits are our triple bottom line, while community service is our priority.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    The people we serve tell us they find data collection burdensome, It is difficult to find the ongoing funding to support feedback collection


Via Mobility Services
Fiscal year: Jan 01 - Dec 31

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990


Average of 2.28 over 10 years

Months of cash in 2022 info

SOURCE: IRS Form 990


Average of 1.4 over 10 years

Fringe rate in 2022 info

SOURCE: IRS Form 990


Average of 22% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

Via Mobility Services

Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

Via Mobility Services

Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

Via Mobility Services

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

This snapshot of Via Mobility Services’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

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Business model indicators

Profitability info 2017 2018 2019 2020 2022
Unrestricted surplus (deficit) before depreciation $2,511,410 $362,198 $1,068,253 $4,104,276 $55,873
As % of expenses 14.4% 1.9% 5.4% 22.0% 0.2%
Unrestricted surplus (deficit) after depreciation $1,450,054 -$884,748 -$210,472 $2,731,613 -$1,558,805
As % of expenses 7.8% -4.4% -1.0% 13.6% -5.7%
Revenue composition info
Total revenue (unrestricted & restricted) $19,943,248 $18,979,533 $20,363,267 $22,563,163 $26,950,423
Total revenue, % change over prior year 22.7% -4.8% 7.3% 10.8% 0.0%
Program services revenue 68.5% 78.6% 76.4% 66.3% 63.1%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 0.5% 0.5% 0.6% 0.5% 0.1%
Government grants 28.5% 21.7% 20.6% 26.5% 36.3%
All other grants and contributions 0.8% 0.3% 0.4% 5.2% 0.1%
Other revenue 1.7% -1.1% 2.0% 1.5% 0.4%
Expense composition info
Total expenses before depreciation $17,440,858 $18,779,800 $19,749,801 $18,675,942 $25,852,751
Total expenses, % change over prior year 15.8% 7.7% 5.2% -5.4% 0.0%
Personnel 77.0% 76.8% 76.7% 77.6% 75.6%
Professional fees 0.6% 0.7% 0.9% 0.9% 0.4%
Occupancy 1.3% 1.6% 1.4% 1.3% 1.6%
Interest 0.0% 0.0% 0.0% 0.0% 0.0%
Pass-through 0.0% 0.0% 0.0% 0.0% 0.0%
All other expenses 21.1% 21.0% 21.0% 20.2% 22.4%
Full cost components (estimated) info 2017 2018 2019 2020 2022
Total expenses (after depreciation) $18,502,214 $20,026,746 $21,028,526 $20,048,605 $27,467,429
One month of savings $1,453,405 $1,564,983 $1,645,817 $1,556,329 $2,154,396
Debt principal payment $0 $0 $0 $0 $0
Fixed asset additions $2,051,780 $0 $0 $1,913,013 $13,130,397
Total full costs (estimated) $22,007,399 $21,591,729 $22,674,343 $23,517,947 $42,752,222

Capital structure indicators

Liquidity info 2017 2018 2019 2020 2022
Months of cash 0.9 0.4 0.9 3.2 1.0
Months of cash and investments 4.0 3.1 4.0 6.8 3.1
Months of estimated liquid unrestricted net assets 5.0 4.4 4.5 6.2 0.0
Balance sheet composition info 2017 2018 2019 2020 2022
Cash $1,299,402 $624,334 $1,478,080 $4,911,303 $2,235,779
Investments $4,505,442 $4,236,365 $5,048,729 $5,681,093 $4,366,476
Receivables $3,448,221 $4,016,142 $2,560,241 $2,969,218 $5,882,343
Gross land, buildings, equipment (LBE) $21,694,258 $22,088,854 $22,493,944 $24,406,957 $40,203,975
Accumulated depreciation (as a % of LBE) 40.8% 43.8% 48.7% 50.5% 38.9%
Liabilities (as a % of assets) 8.4% 9.9% 9.4% 17.1% 35.7%
Unrestricted net assets $20,115,522 $19,230,774 $19,020,302 $21,751,915 $24,593,897
Temporarily restricted net assets $344,800 $195,044 N/A N/A N/A
Permanently restricted net assets $141,951 $0 N/A N/A N/A
Total restricted net assets $486,751 $195,044 $5,933 $601 $9,936
Total net assets $20,602,273 $19,425,818 $19,026,235 $21,752,516 $24,603,833

Key data checks

Key data checks info 2017 2018 2019 2020 2022
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization

Chief Executive Officer

Frank Bruno

Prior to becoming CEO in October 2016, Frank served on Via's Board of Directors, including a term as President of the Board. He has 36 years of experience in city government, redevelopment, and private sector management. This includes executive positions as Boulder's City Manager, and as CEO of Western Disposal Services. Frank served as Vice Chancellor at the University of Colorado, and led airport operations, facilities, finance, HR and other functions as Assistant City Manager for the City of Fort Collins. Frank earned a BA in Environmental Studies and Business Administration, as well as an MS in Human Resources and Labor Relations.

Number of employees

Source: IRS Form 990

Via Mobility Services

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

Via Mobility Services

Highest paid employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of highest paid employee data for this organization

Via Mobility Services

Board of directors
as of 03/01/2024
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

George Gerstle

Former Director of Boulder County Dept. of Transportation, retired

Term: 2023 -

Samantha Black

Executive Director TRU PACE

Frank Bruno

CEO Via Mobility Services

Dale Abood

Business Development Officer - Ent Credit Union

Cris Aboussie

Human Resource Consultant/College Instructor

Alison Bruckner

Vice President CNO/COO - Longmont Community Hospital

Tom Wallace


Chris Maughan

Boulder CO/NW Metro Market President, Alpine Bank

Kady Haisley


Bruce W. Warren

Attorney, Warren, Carlson & Moore, LLP

Brian Lindoerfer

Assistant Vice Chancellor Facilities Operations & Services, CU Boulder

Joseph Sleeper


Sheble McConnellogue

Former Director of Northern Colorado Clean Cities, retired

Susana Pèrez

Management Consultant

Stephanie Knight

Executive Director - Senior Hub

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 3/1/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data


No data

Equity strategies

Last updated: 02/23/2024

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.