Memory Matters

Hilton Head Island, SC   |
GuideStar Charity Check

Memory Matters

EIN: 58-2291775


Memory Matters mission is to provide compassionate services for those experiencing cognitive decline, offer caregiver respite, support families, and educate those who want to maintain or improve their brain health. Since its founding in 1997, Memory Matters has provided high-quality comprehensive dementia care services that help adults diagnosed with Alzheimer's and related dementias stay in their in homes and communities longer through it's adult day program services and caregiver support. Memory Matters balances Brain Health Education with professional Memory Care Services. It is unique in the Lowcountry, and its expertise in brain health and memory care is unsurpassed.

Ruling year info


Executive Director

Jill C Horner

Main address

P.O. Box 22330 117 William Hilton Hwy.

Hilton Head Island, SC 29925 USA

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Formerly known as





Subject area info

Alzheimer's Disease and other forms of dementia

Public affairs

Adult day care

Special population support

Population served info




Low-income people

People with disabilities

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NTEE code info

Services to Promote the Independence of Specific Populations (P80)

Alzheimer's (G83)

Alliance/Advocacy Organizations (W01)

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The brain is our last medical frontier. It has long been a mystery, and it is masked in myths. We long believed – erroneously – the brain was set from birth and could not be healed when injured by trauma or a dementia. Now we know differently. A brain can repair itself through neurogenesis. This is attributed to neuroplasticity, the ability of the brain to generate and reorganize “synaptic connections,” especially when learning or following injury at any age. While we are far from a pharmaceutical solution for dementias, there are easy measures healthy adults can take. Leading physicians and researchers believe adopting tenets of the Mediterranean lifestyle can measurably improve brain function. For those who already have mild-to-moderate level memory impairment we offer a cadre of memory care programs. Families rely on our seasoned, compassionate care to sustain them through their journey. Our programming generates a positive environment to give each participant a “best brain day."

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Dementia-specific adult daycare

A "failure-free" zone for those with Alzheimer's or any type of dementia in which their abilities, not their disabilities, are emphasized. This program offers music and art therapy, stimulating games, pet therapy, socialization, and hot meals--all delivered with dignity and compassion.

Population(s) Served

We offer several support groups that offer family caregivers a safe and confidential venue to share concerns and get powerful tools for their caregiver toolkits. We offer a mixed gender group, a male caregiver group, a women's group, and a transitional bereavement group. We proudly offer the only Savvy Caregiver training course in our state to help family caregivers learn how to better care for their loved one and themselves as they navigate this journey together. An additional program offered monthly is our Friday's for Caregivers featuring various topics related to caregiver concerns. We also provide family care partner coaching and licensed counseling. These services are all available virtually and in-person.

Population(s) Served

Optimize your brain with a 10-week class that focuses on maintaining brain health. With over 500 million synaptic connections, the brain is the most powerful machine in the world. This class teaches techniques to improve brain function and memory and how to focus on life style changes to keep healthy.

Population(s) Served

A cutting edge program for those recently diagnosed with memory problems who are living independently and who wish to take a proactive approach to managing their disease. This program is for people who do not wish to be defined by their disease, and who want socialization, stimulation and good tools for their toolkits.

Population(s) Served

Using the Montreal Cognitive Assessment offers a non-medical evaluation that includes consultation for
next-step recommendations and program options. More than 500 studies have shown that MoCA is superior to existing cognitive screening tools to detect Alzheimer's Disease and related dementia. In 1996 the MoCA was recognized as the worldwide cognitive screening test for Alzheimer's and other disorders,
adopted by many of the greatest healthcare institutions including Harvard, the Cleveland Clinic, Mayo
Clinic, and National Institute of Health. The MoCA can detect Alzheimer's disease up to two years earlier than other instruments, such as the MMSE. The screening only takes about 15 minutes and is administered by a Memory Matters certified and trained professional. To register for a free baseline memory screen, please email [email protected] or call 843-842-6688.

Population(s) Served
Economically disadvantaged people
People with disabilities
Economically disadvantaged people
People with disabilities

Where we work


Affiliations & memberships

AFP (Association of Fundraising Professionals) 2015

Chamber of Commerce 2004

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our goals are to increase advocacy and awareness about the growing numbers of senior citizens in our community and, consequently, the impact of Alzheimer's disease as Baby Boomers age.

We want to strategically increase our programming to those with early signs of dementia, and to emphasize brain health and fitness to the community.

Provide free Memory Screens to all residents of Beaufort County.\
Provide classes for those with mild memory impairment.
Provide a Brain Boosters class for those who are interested in proactively supporting their brain health.
Provide respite and caregiver support services.
Provide a social day program which provides those with moderate-level memory loss a best brain day of engaging activities.

We are financially sound and have the monetary capabilities of increasing advocacy and marketing.
We have a fulltime Community Education Director and a Development Director
We have a dedicated Brain Health Specialist.

We have completed a strategic plan 2019-2021 adopted by the Board and are currently on task.

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990


Average of 1543.28 over 10 years

Months of cash in 2022 info

SOURCE: IRS Form 990


Average of 6.1 over 10 years

Fringe rate in 2022 info

SOURCE: IRS Form 990


Average of 7% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

Memory Matters

Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

Memory Matters

Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

Memory Matters

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

This snapshot of Memory Matters’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

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Business model indicators

Profitability info 2018 2019 2020 2021 2022
Unrestricted surplus (deficit) before depreciation $214,247 $207,313 $202,677 $161,033 -$244,230
As % of expenses 17.9% 17.9% 19.6% 14.5% -21.0%
Unrestricted surplus (deficit) after depreciation $143,441 $139,424 $133,506 $92,293 -$317,643
As % of expenses 11.3% 11.4% 12.1% 7.8% -25.7%
Revenue composition info
Total revenue (unrestricted & restricted) $1,232,984 $1,315,503 $1,233,161 $1,230,370 $1,222,882
Total revenue, % change over prior year 0.0% 6.7% -6.3% -0.2% -0.6%
Program services revenue 29.0% 27.8% 11.1% 14.4% 21.0%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 2.1% 2.4% 2.9% 1.7% 2.1%
Government grants 1.0% 1.2% 13.1% 14.3% 0.0%
All other grants and contributions 68.6% 68.3% 73.0% 69.6% 76.9%
Other revenue -0.8% 0.3% 0.0% 0.0% 0.0%
Expense composition info
Total expenses before depreciation $1,197,872 $1,157,081 $1,032,514 $1,109,958 $1,164,528
Total expenses, % change over prior year 0.0% -3.4% -10.8% 7.5% 4.9%
Personnel 62.0% 65.4% 69.4% 73.3% 71.3%
Professional fees 5.5% 4.6% 5.8% 2.6% 7.7%
Occupancy 6.4% 4.6% 4.1% 4.7% 3.8%
Interest 0.0% 0.0% 0.0% 0.0% 0.0%
Pass-through 5.0% 4.2% 1.7% 0.9% 0.7%
All other expenses 21.0% 21.3% 19.0% 18.5% 16.5%
Full cost components (estimated) info 2018 2019 2020 2021 2022
Total expenses (after depreciation) $1,268,678 $1,224,970 $1,101,685 $1,178,698 $1,237,941
One month of savings $99,823 $96,423 $86,043 $92,497 $97,044
Debt principal payment $0 $0 $0 $0 $0
Fixed asset additions $0 $0 $0 $72,693 $0
Total full costs (estimated) $1,368,501 $1,321,393 $1,187,728 $1,343,888 $1,334,985

Capital structure indicators

Liquidity info 2018 2019 2020 2021 2022
Months of cash 6.9 7.3 10.1 3.8 4.3
Months of cash and investments 13.5 16.2 21.0 20.9 16.7
Months of estimated liquid unrestricted net assets 10.2 12.3 15.9 15.7 12.2
Balance sheet composition info 2018 2019 2020 2021 2022
Cash $691,083 $700,624 $866,977 $354,921 $420,943
Investments $654,169 $862,124 $937,063 $1,573,768 $1,198,025
Receivables $0 $0 $0 $0 $0
Gross land, buildings, equipment (LBE) $1,881,514 $1,918,836 $1,936,506 $1,920,260 $1,946,646
Accumulated depreciation (as a % of LBE) 28.0% 31.0% 34.2% 33.4% 36.5%
Liabilities (as a % of assets) 0.3% 0.0% 0.0% 0.0% 0.0%
Unrestricted net assets $2,368,946 $2,508,370 $2,641,876 $2,734,169 $2,416,526
Temporarily restricted net assets $105,513 N/A N/A N/A N/A
Permanently restricted net assets $228,518 N/A N/A N/A N/A
Total restricted net assets $334,031 $386,810 $443,976 $478,779 $459,674
Total net assets $2,702,977 $2,895,180 $3,085,852 $3,212,948 $2,876,200

Key data checks

Key data checks info 2018 2019 2020 2021 2022
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization

Executive Director

Jill C Horner

Jill began working for Memory Matters in August 2022. Prior to moving to Bluffton, she was the Executive Director of the Alzheimer’s Association of Western New York for five and half years. While in this position Jill directed the WNY chapter of the Alzheimer’s Association across 8 counties with $3.7M in annual donations, $2M in grant funding, and managed 24 employees, and 100 volunteers. Before working at the Alzheimer’s Association, Jill spent 17 years working for a national political advertising agency where she led campaigns, ballot initiatives, and public affairs for candidates running for office.

Number of employees

Source: IRS Form 990

Memory Matters

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

Memory Matters

Board of directors
as of 10/02/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Bryce Edwards

Retired Financial Advisor

Term: 2024 - 2021

Kim Baretta

Retired Chef

Kelley Jewett

Business Executive

Ted Orban

Financial Consultant

Chelsou Shin

Retired Neurologist

George Bafundo

Retired Business Strategist

Malcolm Binks

Retired Financial Advisor

Pete DeHebreard

Retired Business Owner and GM of US Sales & Service for Cummins Inc.

Tom Lennox

USCB Center for Strategic Planning and dformer Town of HHI Councilman

Jason Luckasevic

Attorney with Goldberg, Persky & White

John McCann

Retired Town of HHI Mayor and Councilman

Elizabeth Mintz

Retired Finance

Patricia O'Neil

Retired Deputy Asst. Secretary for Policy Department of Veterans Affairs

John Weymouth

Retired Engineering Executive

Lisa Mazzeo

Neurology Office Executive

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 4/19/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity

Race & ethnicity

No data

Gender identity

No data


No data

Sexual orientation

No data


No data


Fiscal year ending

Professional fundraisers

Fiscal year ending

SOURCE: IRS Form 990 Schedule G

Solicitation activities
Gross receipts from fundraising
Retained by organization
Paid to fundraiser