Knot Today Inc

We strive to bring about a world which cherishes and protects the beauty and innocence of childhood.

Indianapolis, IN   |

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GuideStar Charity Check

Knot Today Inc

EIN: 84-2826685


kNot Today exists to generate awareness, initiate prevention strategies, and assist in the development of innovative healing programs for sexually abused and exploited children. Our vision is to bring about a world which cherishes and protects the beauty and innocence of every child.

Ruling year info


Managing Director

Emma Marsh

President & Co-Founder

Linda Reich

Main address

147 Washington Pointe Dr Ste A

Indianapolis, IN 46229 USA

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Subject area info

Human-animal interactions


Abuse prevention

Child advocacy

Human services information

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Population served info



At-risk youth

Victims of crime and abuse

NTEE code info

Sexual Abuse, Prevention of (I73)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Tax forms

Show Forms 990




See related organizations info

What we aim to solve

SOURCE: Self-reported by organization

In 2022, more than 32 million cases of suspected child sexual exploitation were reported to the National Center for Missing & Exploited Children's CyberTipline. Those numbers only continue to exponentially increase year-over-year and based on current trends, 2024 is already tracking to surpass the overall total number of reported cases from previous years. Furthermore, Child Protective Services substantiated a claim of child abuse every 9 minutes and the CDC reports 1 in 10 children is sexually abused before they turn 18 years of age. The sexual abuse of children is an often underdiscussed but pervasive and systemic issue that impacts every community across all socioeconomic levels. kNot Today exists to generate awareness, initiate prevention strategies, and support innovative, restorative services to end the sexual abuse, exploitation, and trafficking of children. We strive to bring about a world which cherishes and protects the beauty and innocence of every child.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Prevention Education

kNot Today works diligently to ensure K-12 students have access to evidence-based child abuse prevention education in the classroom. We do this through a consultative and collaborative approach. kNot Today grants funding to organizations who provide evidence-based programs in schools, consults with organizations who are looking to start prevention programs, and convenes and leads a state-wide coalition of prevention-focused organizations in Indiana. In partnership with a specialized research center, we are ensuring that the data are informing our programmatic endeavors and that collaboration is at the heart of all we do to protect children. Additionally, we work to advocate for state laws that mandate child abuse prevention education; 38 states have passed such laws to date.

Population(s) Served

In March 2021, kNot Today purchased an Electronic Detection K9 for the Indianapolis Metropolitan Police Department and the K9 was trained through a local specialized trainer. This sparked an ongoing program that has resulted in the purchase and training of seven K9s across the country. These remarkable dogs are trained to detect the unique chemical odor that's found in all electronic devices--from laptops to micro SD cards. The K9s are most often gifted to Internet Crimes Against Children Task Forces who specialize in investigating online child exploitation cases. When deployed on a search warrant, these K9s are able to detect incriminating devices that are often missed by their human counterparts. Departments with access to ED K9s have not only seen a dramatic uptick in successful search warrants, but also a notable increase in morale within their workforce. These K9s provide undeniable therapy to their teams and as well as to the child victims they find during search warrants.

Population(s) Served
Victims of crime and abuse
Emergency responders
Children and youth

kNot Today has had the honor of awarding over $700,000 in grants to innovative and deserving organizations in the last three years through our Child Protection Grant, as well as through Prevention Education grants. We believe that part of our role as an organization is to be a catalyst. That means finding, vetting and partnering with other organizations who are making a big impact to protect and restore children who have been sexually abused, exploited or trafficked. Extensive research is conducted including a thorough needs assessment to identify the organizations best equipped to meet the needs of children in our grant focus areas of prevention and restoration. kNot Today typically makes one-year grants, with awards between $5,000 and $50,000. Exceptions are permitted in rare circumstances for larger awards or multi-year grants.

Population(s) Served
Victims of crime and abuse
Children and youth

Where we work

Affiliations & memberships

Member of The Prevention Action Network (via Prevent Child Abuse NC) 2023

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of children who have the ability to seek help from and respond appropriately to adults

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth

Related Program

Prevention Education

Type of Metric

Output - describing our activities and reach

Direction of Success


Context Notes

This metric represents the number of Indiana students who received prevention education as a result of kNot Today's grant funding through our partners.

Number of administrators and staff who plan and experience professional development activities together

This metric is no longer tracked.
Totals By Year
Related Program

Prevention Education

Type of Metric

Output - describing our activities and reach

Direction of Success


Context Notes

This metric measures the number of school personnel who received training on child sexual abuse reporting and identification.

Total dollar amount of grants awarded

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Ethnic and racial groups, Victims and oppressed people

Type of Metric

Input - describing resources we use

Direction of Success


Context Notes

This metric measures all grant funding given by the organization including the Child Protection Grant, prevention education grant, and grants for electronic detection K9's.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Creating a Mass Awareness: The sexual abuse and exploitation of children is a topic that is barely palatable for most, so many people choose to ignore it - assuring themselves that "it doesn't happen in our society." Our goal is to scale public awareness and drive maximum attention to this issue by using our platform to inform and engage the public at large, as well as through legislative advocacy efforts by providing lawmakers with information and data they need to make well-informed decisions surrounding the abuse of our nation's children.

Driving Prevention Strategies: We know demand is the driving force behind the sexual trafficking and exploitation of children. We want to ensure that law enforcement agencies have the required resources to prosecute predators and the perpetrators of these crimes. kNot Today also works diligently to provide prevention education resources to the parents, caregivers and educators of children so they are well-informed and equipped with the information they need on how to identify abusive situations and protect children in their care.

Supporting the Restorative Journey: kNot Today is not a direct service provider, but we are passionately dedicated to finding the best in-class partners to ensure child survivors get the much-needed help they need to facilitate their recovery through the healing process. We strive to provide resources, support, and funding to vetted restorative service providers to better support children and their families.

kNot Today has meticulously crafted a comprehensive strategy to effectively tackle the pressing issue of child sexual abuse, exploitation, and trafficking. This strategy is built upon a robust foundation of grant funding, which empowers the organization to support a wide array of restorative service providers. These providers deliver vital prevention education and services, underpinned by rigorous research, to children and communities at risk.

In the realm of child sexual abuse prevention, kNot Today goes beyond mere information dissemination. Our organization has developed a rich repository of educational materials, including Parent and Caregiver Guides available in both English and Spanish, aimed at equipping parents and caregivers with the necessary knowledge and tools to prevent abuse and exploitation.

To further amplify prevention efforts, through our Child Protection Grant cycles kNot Today offers grant funding to vetted service providers delivering age-appropriate, research-backed prevention education on child sexual abuse, and those providing restorative support services. However, our support goes beyond funding. Coalition-building is another cornerstone of kNot Today's strategy to prevent abuse before it happens. By spearheading initiatives like the Indiana Prevention Education Coalition, the organization brings together a diverse range of stakeholders, including nonprofits, government agencies, and community groups, under a unified mission. This collaborative approach not only enhances the effectiveness of prevention programs, but also fosters a broader collective commitment to creating safer environments for children.

In addition, kNot Today is deeply involved in advocacy, working in close partnership with legislators to secure both the establishment and the funding of mandates for prevention education. Our advocacy aims to transition comprehensive training for educators and students from a recommendation to a requirement, thereby embedding prevention within the education system.

kNot Today's assistance to law enforcement is pivotal to its broad strategy and involves investing in advanced tools like electronic detection K9s and mobile forensic units. Investing in these tools significantly bolsters the ability of law enforcement to detect, investigate, and prosecute individuals involved in child sexual abuse and exploitation.

This commitment, echoed across kNot Today's strategic endeavors, highlights the organization's dedicated fight against child sexual abuse, exploitation, and trafficking. By integrating prevention education, grant funding, educational outreach, coalition efforts, advocacy, and law enforcement support into a unified strategy, kNot Today effectively propels its mission forward. This comprehensive strategic approach plays a crucial role in protecting children and creating an environment where they are free from abuse and exploitative exposure.

kNot Today skillfully achieves its organizational objectives by leveraging a suite of specialized capabilities, strategically crafted to tackle the multifaceted mission of combating child sexual abuse, exploitation, and trafficking. Since prevention education is the cornerstone of our programmatic efforts, kNot Today continuously reviews the latest research, evidence-based content, and best practices in the field. Additionally, we work closely with subject matter experts and prevention education facilitators to ensure we are reaching a diverse audience and not overlapping outreach efforts.

Through strategic partnerships and fundraising initiatives, kNot Today has established a robust financial base that supports our grant-giving efforts. This includes cultivating relationships with individual donors, corporations, and foundations interested in child protection, as well as hosting fundraising events and campaigns that raise awareness and procure funds. kNot Today then in turn efficiently allocates these funds through our Child Protection Grants cycle to carefully vetted service providers who demonstrate a clear commitment to implementing strategic prevention initiatives and restorative services. This not only expands the reach of kNot Today's mission, but also encourages innovation and effectiveness among its partners.

Advocating for legislative change is a critical component of kNot Today's strategy. By engaging with policymakers and leveraging its platform, kNot Today advocates for laws and policies that mandate and fund prevention education. This guarantees a lasting approach to child protection, integrating our initiatives into the core of legal and educational frameworks for enduring impact, and fostering bipartisan backing for legislation safeguarding children.

Recognizing the power of collaboration, kNot Today excels in forging coalitions that bring together diverse stakeholders, including nonprofits, educational institutions, and community organizations. Our capabilities are deeply-rooted in our strategic approach to partnership development, emphasizing shared goals and mutual benefits. Through these networking ecosystems, kNot Today facilitates the exchange of knowledge, resources, and best practices - significantly enhancing the collective impact of prevention efforts. This collaborative model not only amplifies the reach of educational and legislative initiatives, but also fosters a united response to the challenges of child sexual abuse and exploitation.

kNot Today's capabilities extend beyond mere strategies; they represent a cohesive and dynamic set of actions and outcomes directly aligned with the organization's goals. By leveraging expertise in the field, kNot Today continues to move the needle in the fight against child these horrific issues, demonstrating a comprehensive and effective approach to achieving our mission.

Since launching in 2019, kNot Today has reached numerous milestones including expanding our outreach from Indiana to the Carolinas within the last five years. In the past two years alone, we've awarded over $460,000 in grants; distributed more than 25,000 Parent and Caregiver Guides (available in both English and Spanish) to parents and the caregivers of children; and ensured that over 75,000 K-12 students received prevention education.

kNot Today offers grant support to vetted service providers delivering age-appropriate, research-backed education on child abuse and sexual abuse within the K-12 sector. Our total grant giving in 2022 allocated over $240,000 to enhance the reach and impact of programming via our partner organizations. With our expansion into the Carolinas in 2023, our network of community stakeholders and supporters widened, allowing us to provide over $400,000 in grants to organizations nationwide championing various strategies to safeguard and rehabilitate children affected by sexual abuse, exploitation, and trafficking. For the upcoming 2024 cycle, we anticipate allocating around $500,000 grant funding.

kNot Today is at the forefront of driving prevention initiatives in Indiana and the Carolinas. In 2023, we united 34 organizations under the Indiana Prevention Education Coalition to enhance prevention education for students across Indiana. This collaborative effort is also part of a significant case study with the Center for Violence Prevention Research, which is poised to contribute valuable insights to scientific literature and support future advocacy for prevention education.

Furthermore, we're dedicated to ensuring prevention mandates are backed by necessary funding. Currently, 38 states have mandated school-based child sexual abuse prevention programs; however, they are often passed without allocated funding. kNot Today is actively engaging with partners and legislators to secure funding for Indiana's mandate (IC 20-30-5-5.7) and advocate for a similar mandate in North Carolina.

In a groundbreaking move in 2021, kNot Today funded an electronic detection K9 for the Indianapolis Internet Crimes Against Children Task Force. We've since expanded this initiative, funding six more K9s for agencies nationwide. These K9s are instrumental in detecting devices with suspected abuse material and provide comfort to children involved in search operations. Our ambition for 2024 is to further this program by funding the purchase of at least five additional K9s, expanding our impact and support for law enforcement agencies working on the frontlines in their fight to protect children.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback


Knot Today Inc
Fiscal year: Jan 01 - Dec 31

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990


Average of 111.25 over 3 years

Months of cash in 2022 info

SOURCE: IRS Form 990


Average of 27.9 over 3 years

Fringe rate in 2022 info

SOURCE: IRS Form 990


Average of 8% over 3 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

Knot Today Inc

Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

Knot Today Inc

Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

Knot Today Inc

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

This snapshot of Knot Today Inc’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

Created in partnership with

Business model indicators

Profitability info 2020 2021 2022
Unrestricted surplus (deficit) before depreciation $274,678 $1,076,022 $199,143
As % of expenses 141.1% 251.4% 27.5%
Unrestricted surplus (deficit) after depreciation $274,678 $1,076,022 $196,906
As % of expenses 141.1% 251.4% 27.1%
Revenue composition info
Total revenue (unrestricted & restricted) $469,375 $1,503,984 $947,574
Total revenue, % change over prior year 0.0% 220.4% -37.0%
Program services revenue 0.0% 0.0% 0.0%
Membership dues 0.0% 0.0% 0.0%
Investment income 0.0% 0.0% 0.0%
Government grants 0.0% 0.0% 0.0%
All other grants and contributions 99.5% 99.9% 99.9%
Other revenue 0.5% 0.1% 0.1%
Expense composition info
Total expenses before depreciation $194,697 $427,962 $723,431
Total expenses, % change over prior year 0.0% 119.8% 69.0%
Personnel 18.6% 44.0% 35.5%
Professional fees 13.2% 11.4% 8.0%
Occupancy 4.4% 3.1% 1.6%
Interest 0.0% 0.0% 0.0%
Pass-through 51.4% 21.7% 44.9%
All other expenses 12.4% 19.7% 10.0%
Full cost components (estimated) info 2020 2021 2022
Total expenses (after depreciation) $194,697 $427,962 $725,668
One month of savings $16,225 $35,664 $60,286
Debt principal payment $0 $0 $0
Fixed asset additions $0 $0 $67,093
Total full costs (estimated) $210,922 $463,626 $853,047

Capital structure indicators

Liquidity info 2020 2021 2022
Months of cash 18.1 38.9 26.7
Months of cash and investments 18.1 38.9 26.7
Months of estimated liquid unrestricted net assets 18.5 38.6 25.0
Balance sheet composition info 2020 2021 2022
Cash $294,167 $1,387,566 $1,610,391
Investments $0 $0 $0
Receivables $0 $0 $9,000
Gross land, buildings, equipment (LBE) $0 $0 $67,093
Accumulated depreciation (as a % of LBE) 0.0% 0.0% 3.3%
Liabilities (as a % of assets) 0.4% 1.2% 5.4%
Unrestricted net assets $300,219 $1,376,241 $1,573,147
Temporarily restricted net assets N/A N/A N/A
Permanently restricted net assets N/A N/A N/A
Total restricted net assets $0 $0 $25,000
Total net assets $300,219 $1,376,241 $1,598,147

Key data checks

Key data checks info 2020 2021 2022
Material data errors No No No


The people, governance practices, and partners that make the organization tick.

Managing Director

Emma Marsh

Since joining the kNot Today Foundation in 2021, Emma Marsh has played an integral role in building impactful programs, streamlining operations, and cultivating key strategic partnerships for the organization. As Managing Director, she leads the Indiana Prevention Education Coalition, an initiative started by kNot Today to convene child abuse prevention educators across the state. Emma holds a Bachelors Degree in Human Services from Purdue University.

President & Co-Founder

Linda Reich

Linda Reich and her husband Frank Reich founded kNot Today in 2019 after living and engaging on this issue in communities from coast to coast. After experiencing the scale of this issue across the country, Linda and Frank were compelled to make an impact. Prior to founding kNot Today, Linda completed her Masters in Divinity from Reformed Theological Seminary and completed her training as a Registered Nurse from Lancaster School of Nursing. She brings a faith-based and family-centric mindset to her role at kNot Today and in her community as a family and child advocate.

Number of employees

Source: IRS Form 990

Knot Today Inc

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

Knot Today Inc

Board of directors
as of 02/16/2024
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board co-chair

Linda Reich

kNot Today, Inc.

Board co-chair

Frank Reich

kNot Today, Inc.

Term: 2019 -

Dave Browne

Vice Chair, kNot Today Board

Moriag McCarthy

Doppio Group; Treasurer, kNot Today Board

Sean Clapp

Clapp Ferrucci Attorneys at LawPractice

Steve Campbell

Indianapolis Colts

Megan Pace

Corporate Affairs Executive

Dr. Holly Robinson

Eli Lilly and Co/IU Health and School of Medicine, Sr. Medical Advisor/ Pediatrician

Nicole Grove

Supply chain, engineering and logistics executive

Alicia Tyson

Architech Sports & Physical Therapy; Secretary, kNot Today Board

Alan Tyson

Architech Sports & Physical Therapy

Shakeira Tennort

Chase Bank

Lia Reich

Linda Reich

Co-Chair, kNot Today Board

Frank Reich

Co-Chair, kNot Today Board

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 2/1/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


No data

The organization's co-leader identifies as:

No data

Race & ethnicity

No data

Gender identity

Transgender Identity

Sexual orientation

No data


No data

Equity strategies

Last updated: 02/01/2024

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.
There are no contractors recorded for this organization.

Professional fundraisers

Fiscal year ending

SOURCE: IRS Form 990 Schedule G

Solicitation activities
Gross receipts from fundraising
Retained by organization
Paid to fundraiser