There's No Shame In Our Game!

aka Just Above The Rim; Jump Start; My Daughter's Keeper   |   Brooklyn, NY   |

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GuideStar Charity Check


EIN: 90-0607202


Not Just Hoops is organized to provide fitness and wellness programs for community residents by sponsoring sports activities, healthy eating programs, business and educational programs, music programs as well as other recreational programs for the youth. We also look to provide nutritious meals to needy community residents.

The purpose of this corporation is:
- to provide youths with recreational activities
- to provide a healthy community environment through the
establishment of wellness programs for the residents of
Bedford-Stuyvesant/Ocean Hill communities
- to provide artistic, business and educational programs
- to serve as a resource center for the community residents

Notes from the nonprofit

The Brooklyn communities we serve are filled with historical buildings and architectural structures, unique as well as appeal to new comers is being transformed to accommodate influx of people from different boroughs, cities, ethnicity, gender, and family composition for the following reasons:  Convenience - commuting to work, twenty minutes to lower Manhattan  Homes - purchasing of landmark properties, brownstone houses valued at $1,000,000 or more.  Recreational/Social activities – the opening of various cafes, a variety of upscale restaurants, clothing stores, beauty & nail salons, as well as after-work venues.  Food Dessert - renovation of Central Brooklyn Community Gardens. Central Brooklyn is in the transitional stage of fulfilling these categories. To help promote and appeal to the new residence, it is important that educational and recreational activities offered to appeal the community residents that have been living in these areas for decades.

Ruling year info


Co-Founder & CEO

Mrs. Deon Davis Harris

Main address

1057 Herkimer Street

Brooklyn, NY 11233 USA

Show more contact info



Subject area info

Community recreation


Youth development

Population served info

Children and youth

Ethnic and racial groups

People with disabilities

NTEE code info

Youth Development Programs (O50)

Physical Fitness/Community Recreational Facilities (N30)

Employment Procurement Assistance and Job Training (J20)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990-N.

Tax forms


What we aim to solve

SOURCE: Self-reported by organization

Not Just Hoops is aware of the changing demographics (gentrification) in our service area, the Bedford-Stuyvesant/Ocean Hill community. We service a minimum of 100 youths through our various programs during the year with a portion being Children With Special Need, This awareness is a major item on our agenda and we are committed to growing and adapting our organization’s programs to meet the emerging needs. Due to the migrant surge, of people moving to New York, there are approximately 137,000 people in this community, 24% being youths and these residents should have viable programs as other communities regardless of age, race, gender, family composition, or income. We seek to provide health & fitness, recreational programs, workforce development, entrepreneurship guidance. By providing these youth with this syllabus, will prepare them to compete and survive in a City that is very competitive will create young responsible adults self and community supportive.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Just Above The Rim Basketball Program

Two basketball programs, one in Bedford-Stuyvesant Brooklyn and one in Harlem, New York. 144 youth from the age of 10 to 18 played an 8 week basketball program and tournament. The purpose of the basketball tournament is to provide a sports recreational program that 75% of the youths living in these communities love to play and also providing them with an event that requires working as a team, following instructions and building up confidence and self-esteem.

Population(s) Served
Children and youth
Ethnic and racial groups

Not Just Hoops sponsors an 8 week Youth Flag Football Program for youth ages 10 to 14 years old. The goal is to expose our youth to a different style of health and fitness sports recreational program that will not only improve their physical body structure but will increase their stamina and teach them how to work as a unit

Population(s) Served
Children and youth

The old saying, “it takes a village to raise a child” holds true. As a nonprofit organization stationed in the Bedford-Stuyvesant/Ocean Hill Community we have a responsibility to help the community’s youth and the “girls of color” living in the neighborhoods of Bedford-Stuyvesant/Ocean Hill need our support, guidance and assistance in order for them to become successful young women. The creation of the program “My Daughter’s Keeper” will assist in filling in the gap by providing a support program that is so desperately needed in the community. The program’s curriculum will include workshops, seminars, round-table discussions, recreational activities, social services as well as educational assistance and workforce development portfolios that will be incorporated into the programs syllabus.

By providing support through the installation of the above programs and services, will stimulate the mind, body and soul along with bringing new life and meaning for these girls of color.
To stimulate this three areas mind, body and soul, the following will implemented:
 Mind: a) Qualified educators to assists with educational needs through after-school homework helper. b) The availability of computers and other high-tech equipment to assist in their development of being proficient in the growing and developing age of technology. c) Educational and life experience trips to broaden their knowledge of what is available to them and how they can take advantage of those opportunities.
 Body: various sports programs that will provide them with crucial morals: teamwork, self-esteem along with strengthening their bodies, learning how to take of their bodies (health & nutritional information) as well as preparing them for the changes they will be experiences as they grow and mature.
 Soul: roundtable discussions, mentorship, emotional support, training & skill building as well as educational/workforce development & enhancement.
The My Daughter’s Keeper Program consist of the following ten (10) curriculum activities:
1) Educational: Mentors & Volunteers available to assist with academics, job search and/or college/business school entry.
2) Digital Girl Coding Program
3) “In Tune with your Body “ Yoga Fitness Program
4) Empowerment Seminars/Discussions: Leadership/Entrepreneurship/Innovator
5) Health & Hygiene Program – “Take Care Of Your Body”
6) Seeds-In-The-Middle – Healthy Cooking/Eating Culinary Program
7) “Women with Class” sessions - Etiquette
8) Podcast/ Program – “ Girl Talk”
9) The JumpStart Radio/Broadcasting/Podcasting Programs
10) Girl Of Color Weekend Retreat

Population(s) Served
Ethnic and racial groups

A community based non -profit organization in Brooklyn providing support to youths physical and cognitive challenges find a place of belonging. We help build a community with local families by providing enriching recreational, engaging social and skill-building activities for their loved ones; bridging families through similar experiences while forging bonds and community at no cost to their families and caregivers.

To provide afterschool transportation and weekend recreational, instructional, physical, social, behavioral and emotional support activities to be located in the Bedford-Stuyvesant/Ocean Hill Communities for "Children with Special Needs".

These activities will provide these young children the tools to have a quality of life that is enriched with acknowledgement, recognition and independence that they are a resourceful group of young people that will grow up to be adults, making important contributions to our society and way of living.

Population(s) Served
Family relationships
Children and youth
Social and economic status
Multiracial people

Not Just Hoops is hosting Art In City Spaces, i.e. Public Parks and Open Gardens.

The Art In The Park Program provides youth with the opportunity to draw, paint and play games

The Art In the Garden provides youth with the opportunity to learn about gardening and the science behind the importance of insects/bugs to flowers and plants that help them grow.

Population(s) Served
Ethnic and racial groups

Where we work


City Council Citation 2018

Community Board#3-Education Committee

Affiliations & memberships

Conduit - Community Board #3 Education Committee 2018

Conduit - Black Lives Matter Collective 2020

Collaboration with The Marge Matthew Community Garden Renovation 2021

Collaboration with The Seasons Of Vision Garden Creation of the Serenity Garden 2022

Collaboration with The Herkimer Square Block Association Beautification Project 2022

Collaboration with The Seasons Of Vision Garden on the GreenLive/NYC Community Concert 2022

Collaboration with The Grand St. Settlement Daycare on the Garden Science Program 2023

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of clients served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Ethnic and racial groups

Related Program

Art In City Spaces

Type of Metric

Output - describing our activities and reach

Direction of Success


Context Notes

Give-a-ways Back To School Bookbags Halloween Event The Art Of Gardening Science Program

Number of participants engaged in programs

This metric is no longer tracked.
Totals By Year
Population(s) Served

Ethnic and racial groups

Related Program

Art In City Spaces

Type of Metric

Output - describing our activities and reach

Direction of Success


Context Notes

Not Just Hoops Art In The Garden Science Pilot Program.

Total number of free admissions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Ethnic and racial groups

Related Program

Art In City Spaces

Type of Metric

Input - describing resources we use

Direction of Success


Context Notes

Not Just Hoops is friends with the Seasons Of Vision Garden. We are able to have our Art In the Garden program, Back to School give-a-way and Halloween event free for our participants.

Number of children who have the ability to use eye-hand coordination, strength, and motor control to use age-appropriate tools and utensils effectively

This metric is no longer tracked.
Totals By Year
Related Program

Art In City Spaces

Type of Metric

Output - describing our activities and reach

Direction of Success


Context Notes

The organization hosted an Art In The Garden Science Pilot Program teaching daycare youth the importance of bugs/insects to the growth of fruits/vegetables and identify bugs/insects by shape/color.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Not Just Hoops is aiming to provide the following services in the newly opened Community Resource and Support Center:
1) Workforce development programs- To provide internships for teenage youth to help with Not Just Hoops
various programs
2) Youth Events - To have open mic nights; game nights; movie nights
3) Health & Fitness Program - To provide youths with exercise programs i.e. (yoga, zumba)
4) Culinary Program - To provide information pertaining to healthy eating & living style
5) Educational program - GED, college preparation, youth after-school
program, Garden Science program.
6) Community Event - Free Concert
7) Support the elimination of the Food Desert Initiative in Brooklyn, New York.
8) Provide workshops for a Women's Mental Health & Wellness Program.
We also look to provide safely, sports and recreational events
1) Annual Fall Flag Football and Summer Basketball Programs
2) A Yearly Summer Festival specifically for "Children With Special Needs" living in the community.
3) Other outings and recreational sporting programs for "Children With Special Needs".
4) Yearly My Daughter's Keeper Program - This program for teenage girls of color . The programs will entail
health & fitness information, college readiness guidance, etiquette, learning the art of coding sessions,
civics, and entrepreneurship - "Women of Color" who own their own businesses as well as others in
education, medical, authors and entertainment fields \owners, authors, judges, etc
"A Neighborhood Community Garden" - Not Just Hoops is a friend of the Seasons Of Vision Garden, we created and maintain their Serenity Garden and support their Open Garden Day. Not Just Hoops have various programs in the garden i.e. Back to School Bookbag Give-A-Way, "Free" Community Concert, Halloween Give-A-Way. organization is in the process of revamping the neighborhood community garden that has been defunct for many years. Presently, we have collaborated with the Grand St. Settlement Day Care and providing an Art Garden Science Program for their students. This is a six-week program involving learning about insects/bugs, their importance to the flowers and food we grow; planting seeds - maintenance of plants-harvesting vegetables. The program is to teach the importance of healthy food a part of our daily diet. Our purpose of this program is to incorporate it with having a free Farmer's Market that neighborhood residents can come and obtain fresh fruits and vegetables. This is very important, due to the high cost of food since the pandemic.

Keys to Success:
- Utilizing the free space offered by the newly opened Community Resource & Support Center.
- Utilizing the Community Boards, Block Associations, Community schools to promote Not Just Hoops'
various workshops and programs being offered.
- Obtain City Council and State' support through their discretionary funds application process to obtain funds for
Internships, community events, sports and other recreational & special
- Obtaining Parks Department permits for usage of outdoor spaces for sports & festivals.
- Recruit local churches and businesses support for in-kind donations to our sports programs.
- Continue to reach out to corporations, investors and foundations to support Not Just Hoops various programs.
- Continue to research and seek out foundation and go through their grant process to obtain funding for Not Just
Hoops programs.
- Continue to write grants to grant-making organization that aligns with our programs and vision
- Attend seminars and workshops to obtain information needed to host a Women's Mental Health & Wellness

Not Just Hoops (NJHs) capabilities with the assistance of Board & Staff to meet the goals are as follows:

The Chairperson - has 35 years experience as a Sous-Chef working in many fine dining restaurants in New York City. Also has worked with a Michelin Award Winning Chef for several years. Has received his certificate to become a dietician. He is the COO of Just This N That Corp that donates funds to the organization. He was the Chef for Everything Scratch Cafe.

The Executive Director - has a BBA in accounting from Pace University; has been a Budget Manager at NYC Transit for 12 years ; CEO of Just This N That Corp. that donates funds to the organization; previous co-owner of Everything Scratch Cafe in Bedford-Stuyvesant (Bed-Stuy). A member of the Education Committee for the Community Board in Bed-Stuy. Has written several grant proposal over the past 5 years, and the organization has received over $40,000 in funding. Prepares the organizations' Accounting Records.

Board Member - Pastor of New Life Missionary Christian Church for over 10 years; the church has been in existence in Bed-Stuy since 1954. Former Co-chair of the community's Block Association for 4 years ; Secretary on the Community Police Clergy Committee; provide space for the organizations' awareness & fundraising programs.

Board Member - Hearing Office for the Board Of Education ; a licensed referee for over 25 years and a minister that supports many of the community's neighborhood churches. Has a great re'pore with the community residents living in the City Housing Complex, the local community businesses and the community Police Clergy. Coordinates the organization's yearly basketball program held in Public Parks located in City Housing and assist with other events. Obtains donations from surrounding businesses and churches to support NJHs events.

Board Member - Has a Masters in Human Resource and Education. Works as a Dean Of Girls in Florida and presently Social Worker for other nonprofit organizations. Has the skills and experience in grant writing, lecturing and executing workshops. Will be utilized in generating funding for the Community Resource and Support Center as well as becoming the Director of the Center .

My Daughter's Keeper Director: Has a Bachelor's of Business Administration Degree in Accounting. The Co-owner of the Afro-Centric & Natural Hair Company since 20152. Board member on youth organization in Brownsville and implemented the 2018 My Daughter's Keeper Pilot Program.

We have for-profit and nonprofit partners that assist with Outreach and/or implementation of our programs. They are: Digital Girl, Friends of CB#3, MYBASE (Motivated Youth Believing in All-Self Empowerment), Guns Down, Tallom Foundation, Rethink Community Group, Very Perry Yoga, Inc. The Truth Center, LLC and Seeds In The Middle, What About The Children and Bedford-Stuyvesant Community Partnership.

Not Just Hoops has accomplished the following:

The organization has completed its City Discretionary Funds package to be sent to the Department of Youth and Community Development to receive reimbursement of funds ($10,000) spent to run NJHs 2018-2019 sports programs.

The organization has completed the following 2023 Grant Applications: The Brooklyn Foundation and the City Parks Foundation Partnership For Parks grant applications.

Not Just Hoops is working on the following:
In conjunction with Dr. Michele Williams and The Truth Center' s Director Tanya Williams, our newest Senior Staff Member, we are developing a annual Art In The Garden Program with the Grand St. Settlement Daycare. This program will expose their young people to "All About Gardens" and what it entails. They will learn about insects/bugs and their role in gardens, planting seeds, maintaining the gardens and the use of what is grown and the importance to nutritional health. The program will also entail reading books, etiquette and insect/bug yoga.

Not Just Hoops was contacted by What About The Children to support their community basketball summer program. Our support will be the purchase of their tournament's championship trophies. We also look to support their annual college tour with the Eagle Academy students. Not Just Hoops looks to support.

Not Just Hoops completed the following:
Not Just Hoops was able to provide funding, received from Citizens Committee For New York City and In Our Backyard matching grant program for the Herkimer Square Block Association Beautification Project that was completed June 2023. Also in June, Not Just Hoops funded Seasons Of Vision Serenity Garden and their annual "Open Garden Day Celebration".

In 2022, Not Just Hoops received a $10,000 grant from the City Foundation to have a community event; we gave a free community concert in the Seasons Of Vision Garden - their were approximately 100 residents that attended. We look forward to applying for this GreenLive/NYC grant this year to provide the community with another free concert.

In 2023, Not Just Hoops received a $2,500 donation from Just This 'N' That Corp to be utilized for our Art In The Garden Pilot Project that was held at the Seasons of Vision Garden. The pilot program hosted 75 young scholars from the Grand St. Settlement Daycare Center. The program involved learning about bugs/insects and their importance in growing fruits/vegetables along with teaching them to grow vegetables and the importance of vegetables being a part of their dinner table.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    It is difficult to find the ongoing funding to support feedback collection


Fiscal year: Jan 01 - Dec 31

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Financial data

SOURCE: IRS Form 990


Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data


Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data


The people, governance practices, and partners that make the organization tick.

Co-Founder & CEO

Mrs. Deon Davis Harris

Deon graduated from Pace University with a B.B.A. in Accounting and worked part-time for a nonprofit organization name Governor's Committee on Scholastic Achievement as an Asst. to the Exec. Dir.. Presently, Deon has retired from the NYC Transit where she was employed there for 34 1/2 years. She was a Budget Manager for the Department of Subways. Deon is a wife and and has two boys ages 26 and 20 years old along with 4 adult step children. In 1994, she moved to Bedford-Stuyvesant from Boreum Hill in 1994, to become a homeowner in Central Brooklyn. June 2007 along with Joseph Dunker, Deon became co-owner of Everything Scratch Cafe, a subsidiary of their corporation Just This N That Corp located in Bedford-Stuyvesant. In 2010, Not Just Hoops (NJHs) was born with cafe partner and a community resident John Thomas. A recreational basketball event was the start of the nonprofit and took place in Bedford-Stuyvesant/Ocean Hill community. Not only was youth recreational programs a part of NJHs but a free healthy eating program took place every Monday called Hoops To Go for community residents. Also a Hoops On Wheels program was formulated and a group of disabled and seniors joined and this program delivered a nutritious breakfast five days a week. Deon was a Community Board 3(CB#3) Member for Bedford-Stuyvesant for 6 years, listening to the needs and concerns of the community. Deon served on the Economic Development and the Personnel Committees of Community Board for 3 years and a member of the Educational Committee for 3 years. As Chairperson Deon seeks to expand NJHs into educational, wellness, workforce development, and other recreational programs in order incorporate the new influx of residents steadily moving into this community. Deon looks to have a variety of programs that will be appealing to the residents as the gentrification process continues to evolve in the community. Deon was also instrumental in the creation of the creation of the nonprofit, The Essence Of Jayce, Inc, (Children With Special Needs) with a neighbor who has a son that has autism and cerebral palsy. She serves as a member of the Board. Deon continues to seek out funding opportunities by research and writing grants proposals.


Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.


Board of directors
as of 06/26/2024
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Mr. Joseph Dunker

Not Just Hoops, Inc.

Term: 2022 - 2026

Karlynn Diane Blagrove

Not Just Hoops

Adele Holmes

Not Just Hoops

Deon Davis-Harris

CEO, Just This 'N' That Corp.

Deborah Valentine

Secretary, 81st Precinct Organization

Joy Titre

The Essence Of Jayce, Inc.

Joseph Anthony Dunker

President, Just This 'N' That Corp.

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Not applicable
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Not applicable
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 7/8/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Black/African American
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation


We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 02/09/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
Policies and processes
  • We have community representation at the board level, either on the board itself or through a community advisory board.