Building Healthy Bodies and Minds

aka Fit Kids   |   Menlo Park, CA   |
GuideStar Charity Check


EIN: 27-4987709


Fit Kids mission is to provide structured physical activity, movement, and mindfulness programs to ensure all children are able to enjoy the physical and mental health benefits of exercise.

Ruling year info


Founder and Executive Director

Ashley Hunter

Main address

1143 Crane Street Suite 203

Menlo Park, CA 94025 USA

Show more contact info

Formerly known as

Ashley Hunter



Subject area info

Physical fitness

Sports and recreation

Youth development

Population served info




Economically disadvantaged people

NTEE code info

Other Youth Development N.E.C. (O99)

Other Recreation, Sports, or Leisure Activities N.E.C. (N99)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Tax forms


What we aim to solve

SOURCE: Self-reported by organization

Physical inactivity among U.S. children is one of our most serious public health challenges, and income-based disparities have been growing. The lowest-income kids are now more than three times as likely to be physically inactive as their highest-income peers. Recent data show that kids in households with poverty-level incomes are more than twice as likely to be obese as those in middle- and upper-income households. Ethnicity and culture are additional risk factors. Hispanic and African-American children suffer from obesity at nearly twice the rate of non-Hispanic white children. Continued fallout from the pandemic -- learning loss, less socialization due to school closures, and increased need for mental health services -- has prompted Fit Kids since 2020 to add layers of social-emotional/mental well-being curriculum to our original structured physical fitness program. Mindfulness, yoga, inspirational messages, and digital content on mental well-being are now staples of our program.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

The Fit Kids Program

Fit Kids is a structured physical activity program that adapts to any educational setting. The classic Fit Kids experience is team-based and rich in social-emotional learning.

Any school or community organization can implement Fit Kids with their existing staff. The full, year-long curriculum consists of fifty 60-minute lessons that incorporate Warm-Ups, Fitness Movements, Obstacle Courses or Relay Races, PE Games, Yoga Stretches, Cool-Down Stretches, and Mindfulness Exercises. The Fitness movements are based on bodyweight and can be done by any age. The PE Games are suitable for both elementary and middle school grade levels. There are four fitness focus areas—Upper Body, Lower Body, Core Strength, and Agility—that repeat and progress in difficulty over the year.

Fit Kids online platform and mobile app offer nearly 200 individual workout videos. Teachers and coaches use the curriculum at school, and kids have access to the workouts at home.

Population(s) Served
Children and youth
Economically disadvantaged people

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of children that participate in our programs each school year.

This metric is no longer tracked.
Totals By Year
Population(s) Served

At-risk youth, Children and youth, Economically disadvantaged people

Type of Metric

Output - describing our activities and reach

Direction of Success


Number of schools and community organzitions Fit Kids partners with each year.

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, At-risk youth, Economically disadvantaged people

Related Program

The Fit Kids Program

Type of Metric

Output - describing our activities and reach

Direction of Success


Context Notes

Fit Kids partners with schools and community organizations serving disadvantaged households throughout the Bay Area and Los Angeles.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Fit Kids’ mission, re-written for 2023 and beyond, is to provide structured physical activity, movement, and mindfulness programs to ensure all children are able to enjoy the physical and mental health benefits of exercise.
Our immediate goal is to increase activity levels for at-risk K-8 students and help them build fitness, motor and social-emotional skills. Our long-term goal is to motivate kids to adopt fitness habits that will enhance their physical and mental health for a lifetime.

In fiscal year 2023, we served more than 18,000 K-8 students at 118 partner sites, primarily throughout the San Francisco Bay Area and Los Angeles. Even more children are accessing our online video library and practicing self-directed workouts, yoga flows and mindfulness exercises through other community partnerships in six states, and even a new trans-border partnership in Nogales, Ariz. and Nogales, Mexico.

Post-pandemic, youth still suffer the effects of school closures, learning loss, and the upheaval in social-emotional development opportunities. This is disproportionately the case in the under-served communities where Fit Kids operates. For example, one report cites a near-50% increase in the number of children experiencing problems with academic and social-emotional development. The number of parents who reported children performing below their academic potential rose from 18% in 2019 to 30% after ten months of remote learning—and the number of children experiencing behavioral challenges increased from 19% to 27%.

Fit Kids seeks to leverage the through-line from physical activity to overall physical, social-emotional, and mental well-being. More people became more aware than ever before of the connection between body and mind. We now have the opportunity to capitalize on that awareness by incorporating more mindfulness exercises into our curriculum and more overtly integrating physical and mental health practices and messaging to the partner site staff who implement our curriculum.

It can be difficult to motivate people to exercise, especially under-served youth who suffer disproportionately from physical and mental ailments that mitigate and militate against taking care of oneself. Therefore, we offer curriculum, training and language that emphasizes the fun, socially integrative nature of our curriculum...not as "medicine" for improved strength, skill, weight loss, cardio-vascular health, etc., but as a path to joy, fulfillment, and overall health.

The Fit Kids Program is a professionally-designed and supported curriculum that schools and community organizations can implement with their existing staff. Partner Sites qualify to receive the program at no cost, based on the percentage of their students who are low income, i.e. eligible for free and reduced-price meal programs. While any site with more than 50% eligible qualifies, the average percent eligible at Partner Sites is closer to 90%. Other schools and organizations that have the capacity raise the money required to cover the full cost of the program, and some even gift a program to another school.

While a large community of organizations is working to close the gap between low and high-income children's physical and mental health, Fit Kids is unique in offering a complete curriculum program for easy, no-cost implementation in schools. Others provide free sports programs, but Fit Kids works to address core skills like hand-eye coordination, cardiovascular fitness, and strength. The Fit Kids program gives participants a creative, innovative exercise program that directly improves physical health and mental wellbeing. Additionally, our accessible app and web tools, currently being updated with state funding, stand out among youth fitness programs, allowing kids to build lifelong healthy habits in their daily lives.

Fit Kids will provides partner sites with our easy-to-follow, fun, and kid-centric curriculum consisting of fifty 60-minute lessons. All activities build fitness and motor skills and many encourage communication, teamwork and other social-emotional skill building. Fit Kids uses the power of resistance training, which builds muscular strength and endurance, promotes cardiovascular fitness and insulin sensitivity in overweight youth, and helps kids avoid injuries. In keeping with government fitness standards, Fit Kids programming focuses on four fitness areas—upper body, lower body, core strength, and agility—each repeating and progressing in difficulty over the year. All activities develop physical fitness and social-emotional skills by incorporating teamwork, communication, and problem-solving.

Fit Kids was born in the Bay Area 13 years ago and our program has been shaped by working with local schools and local kids. We have long believed that our superpower is keeping it simple, especially for our Partner Site Coordinators, who implement Fit Kids on the ground. The challenge of adapting our mission to virtual and distance learning tested this ability, and ultimately strengthened Fit Kids’ brand as the premier “plug and play” fitness curriculum for young children. For under-resourced schools, the advantage of an effective turnkey program cannot be overstated. The same is true for stressed parents juggling home schooling and full-time work.

Fit Kids is lean enough to stay nimble. We are a small shop and our innovation cycle is short, so we are able to respond quickly to changes in the educational and fitness environments, like those posed by COVID-19. A larger organization with a related mission may be less responsive to on-the-ground needs. Overly complex and cumbersome interfaces and programs that are outdated and difficult to implement can be the result. Fit Kids avoids this by keeping it simple and listening closely to what participants and Partner Sites tell us.

This is what Mary Gray, PE Teacher and Fit Kids Coordinator at Rose Elementary in Milpitas shared: “I am honored to get to teach your curriculum. Your program keeps getting better and better! I also wanted to compliment the new website design. It’s awesome! So user-friendly and very eye-catching. The longer videos are great for teaching and sharing with my students to do on their own. I also appreciate the individual skill demonstrations for the students to refer to during this virtual season. Thank you for all you do to keep kids healthy and moving.”

Finally, we have spent the last year building the infrastructure to support our planned program growth and now have:
- 5 full time staff, including 2 full time development staff, and 2 part time contract employees.
- A new website launching this summer
- A new website for kids to access our 200+ video library launching this summer
- Upgrades to our 2 apps including some new data collection metrics in our kids app

Please see our 2023 Annual Report at:

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals, To help us determine which program recipients should have their profiles raised in our community

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve, We tell the people who gave us feedback how we acted on their feedback, In addition to gathering data from SurveyMonkey, we follow-up individually

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback


Fiscal year: Jul 01 - Jun 30

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2023 info

SOURCE: IRS Form 990


Average of 277.78 over 10 years

Months of cash in 2023 info

SOURCE: IRS Form 990


Average of 4.7 over 10 years

Fringe rate in 2023 info

SOURCE: IRS Form 990


Average of 10% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990


Revenue & expenses

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data


Balance sheet

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data


Financial trends analysis Glossary & formula definitions

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

This snapshot of FIT KIDS FOUNDATION INC’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

Created in partnership with

Business model indicators

Profitability info 2018 2020 2021 2022 2023
Unrestricted surplus (deficit) before depreciation -$103,855 $19,834 $107,218 $51,204 -$16,197
As % of expenses -33.9% 3.7% 17.2% 8.3% -2.4%
Unrestricted surplus (deficit) after depreciation -$105,955 $10,533 $100,748 $46,849 -$19,423
As % of expenses -34.3% 1.9% 16.0% 7.6% -2.9%
Revenue composition info
Total revenue (unrestricted & restricted) $202,745 $556,510 $729,450 $664,994 $644,996
Total revenue, % change over prior year -62.2% 0.0% 31.1% -8.8% -3.0%
Program services revenue 30.6% 4.1% 11.2% 0.2% 3.7%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 0.0% 0.4% 0.0% 0.1% 2.2%
Government grants 0.0% 5.2% 6.7% 0.0% 8.5%
All other grants and contributions 69.4% 90.3% 82.1% 99.3% 85.4%
Other revenue 0.0% 0.0% 0.1% 0.5% 0.1%
Expense composition info
Total expenses before depreciation $306,600 $536,676 $622,232 $613,790 $661,193
Total expenses, % change over prior year -35.7% 0.0% 15.9% -1.4% 7.7%
Personnel 44.1% 34.1% 30.2% 33.5% 35.0%
Professional fees 19.7% 16.7% 13.7% 15.3% 10.6%
Occupancy 1.5% 3.3% 2.2% 2.4% 5.9%
Interest 0.0% 0.0% 0.0% 0.0% 0.0%
Pass-through 0.0% 0.0% 0.0% 0.0% 0.0%
All other expenses 34.7% 45.9% 53.9% 48.9% 48.5%
Full cost components (estimated) info 2018 2020 2021 2022 2023
Total expenses (after depreciation) $308,700 $545,977 $628,702 $618,145 $664,419
One month of savings $25,550 $44,723 $51,853 $51,149 $55,099
Debt principal payment $0 $0 $0 $0 $0
Fixed asset additions $0 $0 $0 $0 $0
Total full costs (estimated) $334,250 $590,700 $680,555 $669,294 $719,518

Capital structure indicators

Liquidity info 2018 2020 2021 2022 2023
Months of cash 6.2 1.9 3.8 4.8 4.0
Months of cash and investments 6.2 6.3 7.6 8.6 7.7
Months of estimated liquid unrestricted net assets 6.0 6.2 7.4 8.5 7.6
Balance sheet composition info 2018 2020 2021 2022 2023
Cash $158,653 $85,363 $196,769 $244,671 $220,728
Investments $0 $194,806 $194,858 $195,233 $202,497
Receivables $0 $0 $0 $0 $0
Gross land, buildings, equipment (LBE) $26,130 $60,861 $60,861 $60,861 $60,861
Accumulated depreciation (as a % of LBE) 87.8% 65.1% 75.8% 82.9% 88.2%
Liabilities (as a % of assets) 3.0% 0.5% 1.4% 0.6% 0.6%
Unrestricted net assets $0 $0 $0 $0 $0
Temporarily restricted net assets $0 N/A N/A N/A N/A
Permanently restricted net assets $0 N/A N/A N/A N/A
Total restricted net assets $0 $0 $0 $0 $0
Total net assets $156,972 $299,814 $400,562 $447,411 $427,988

Key data checks

Key data checks info 2018 2020 2021 2022 2023
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization

Founder and Executive Director

Ashley Hunter

Ashley Hunter founded The Fit Kids Foundation in January 2011 and currently serves as their Executive Director. Ashley grew up in Wayzata, MN where she attended The Blake School. She went on to Middlebury College and graduated in 1998 with a degree in Psychology. After graduation, Ashley spent 2 years as an investment banking analyst with Robertson Stephens in San Francisco. She went on to conduct investor relations for Commtouch Software and spent 2 years as a substitute teacher for elementary aged children at the Phillips Brooks School in Menlo Park. Ashley is one of the Co-Founders of Ambassadors for Packard Children's and is very active in the non-profit world.

Number of employees

Source: IRS Form 990


Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.


Board of directors
as of 07/03/2024
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Wendy McAdam

Fit Kids

Amy Burnett

Fit Kids

Ashley Hunter

Fit Kids

Russell Hirsch

Prospect Venture Partners

Sanjay Morey

Twin Ridge Capital Partners

Wendy McAdam

Fit Kids

Andy Logan

Licensed Marriage and Family Therapist

Wiley Anderson

Entrepreneur / Investor

Courtney Charney

Parc Agency

Marshawn Denny

Him for Her

Michael Freehill, MD


Andrea Henry


Jeff Marquez


Maisie O'Flanagan


Sara Ratner


Bill Thompson

Beacon Pointe

Adam Yonkers

Palo Alto HS

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 7/2/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation


We do not display disability information for organizations with fewer than 15 staff.