Greater Hartford Ridesharing Corporation
Our mission is to support and promote all forms of ridesharing, serve as environmental stewards and lessen the burdens of government.
Greater Hartford Ridesharing Corporation
EIN: 06-1018976
as of November 2023
as of November 13, 2023
Programs and results
What we aim to solve
Over the past fifty years, commuting via single-occupant vehicle (SOV) has become a staple part of American workers’ lives. An SOV is any privately operated vehicle that is designed to accommodate multiple passengers but is only used to transport the driver. SOV commuting presents several downsides to the commuter and to society as a whole. Driving to work alone burns energy and adds stress that can interfere with a commuter’s work and quality-of-life. Infrastructural reliance on SOVs has led to a deficit in alternate modes of transportation, leaving many people who do not have access to a personal vehicle without timely or affordable means to travel. The use of SOVs contributes significantly to the greenhouse gas emissions that exacerbate climate change. A four-person carpool contributes approximately one-quarter the amount of greenhouse gas emissions of the four SOVs necessary to transport the same amount of commuters.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
easy commute
easy commute is an all-inclusive, fully managed commuter benefits program. easy commute provides a carpool/vanpool ridematching tool, commute tracking, incentive management, detailed reporting, continuous support, marketing to employees, and environmental impact statistics.
easy fleet
easy fleet is a lease program for transport and shuttle vehicles that covers the costs and time commitments of maintenance, insurance, fuel, roadside assistance, replacements, and GPS tracking. Organizations pay one monthly fee for each vehicle. The Rideshare Company tracks the status of every vehicle and shares data, such as usage and location, with the client. easy fleet coordinates all services needs, including the logistics of pick-up and drop-off, routine maintenance, and repairs. easy fleet also offers non-emergency medical transport and accessible vehicles for students with Independent Education Plans.
easygreencarpools®
easygreencarpools® is a carpool program for commuters. The Rideshare Company provides the vehicles, roadside assistance, and 24/7 customer service. easygreencarpools® does not require employer participation, allowing individual commuters to organize their own carpools. Participants enjoy a range of benefits that include lower insurance rates, bonus miles, emergency rides from work, and less stress from driving the commute to work. The employer enjoys happier, more satisfied employees and a reduction in land area required for parking.
Commute Solution Consulting
Commute Solutions Consulting is a consulting service for businesses, nonprofits, and government agencies interested in establishing their own rideshare programs. The Rideshare Company reviews an organization’s capabilities and recommends a range of options, which can include establishing a fully independent rideshare program and operating a rideshare program with support from The Rideshare Company. After an organization decides which approach it wants to take, The Rideshare Company assists with piloting the program, troubleshooting issues, and revising as necessary.
Where we work
External reviews

Our results
How does this organization measure their results? It's a hard question but an important one.
Number of carbon emissions prevented (estimated by CO2 equivalent)
This metric is no longer tracked.Totals By Year
Related Program
easy commute
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Lifetime total impact in U.S. tons as of 2022. Measured using easy commute data from four clients, since easy commute's launch in 2009.
Reduction in vehicle miles traveled
This metric is no longer tracked.Totals By Year
Related Program
easy commute
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Lifetime total impact in miles as of 2022. Measured using easy commute data from four clients, since easy commute's launch in 2009.
Number of gallons of gasoline saved
This metric is no longer tracked.Totals By Year
Related Program
easy commute
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Lifetime total impact in U.S. liquid gallons as of 2022. Measured using easy commute data from four clients, since easy commute's launch in 2009.
Number of client savings in personal vehicle expenses
This metric is no longer tracked.Totals By Year
Related Program
easy commute
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Lifetime total impact in USD$ as of 2022. Measured using easy commute data from four clients, since easy commute's launch in 2009. Reports the personal vehicle expenses saved by easy commute clients.
Number of clients who have access to transportation to job site
This metric is no longer tracked.Totals By Year
Related Program
easy commute
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Average number of client employees participating in easy commute as of 2022. Measured using easy commute data from four clients, since easy commute's launch in 2009.
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
The Rideshare Company (TRC) aims to develop services and programs that make it easier for organizations to help their workforce and/or the clients they serve commute to work. We also aim to save commuters money by reducing some of the hassles and headaches related to transportation and commuting. Our mission has centered on reducing single-occupancy vehicles on the roads by providing comprehensive rideshare services and support to government agencies and corporations. Our fleet management services provide a range of typical and accessible vehicles that meet the specific needs of each client. Many of our clients are residential & group homes, adult day care centers, and assisted living facilities. In helping these communities, we address the transportation gaps that affect some of the most vulnerable populations. Our passion is to promote ridesharing and provide transportation services that enable a higher quality of life, reduce traffic congestion, and encourage business growth and development.
TRC works to lower the barriers that prevent people from taking advantage of the benefits of ridesharing, carpooling, and other alternate commute modes. For a commuter, these benefits include increased workplace satisfaction, reduced wear on their personal vehicle, and greater savings from vehicle maintenance and gasoline expenses. For an employer, these benefits include greater employee satisfaction and retention, increased parking access, and the promotion of corporate social responsibility. For clients of human services organizations, these benefits include the care and attention to ensure that they reach their destinations safely, on-time, and with consideration for their circumstances.
Through our programs, TRC provides measurable reductions in road congestion and energy consumption that enhance the health and quality of the natural environment. A single four-person carpool can reduce greenhouse gas emissions by 12,000 pounds annually, an environmental impact equivalent to saving 2 tons of recycled waste from landfills. With the world facing escalating climate change, TRC is committed to creating a positive environmental difference by encouraging sustainable transportation habits.
What are the organization's key strategies for making this happen?
The Rideshare Company (TRC) operates several programs and services, including the easy fleet program, the easy commute program, the easygreencarpoolsⓇ program, a dedicated customer support center, comprehensive operational support, and consulting for transportation, commuting, and fleet management services. TRC has focused on the end result or ‘value’ that people realize from our programs and services. Instead of fulfilling a program or service need based on a specification, we also look at the value that it needs to provide to those who will be utilizing the solution we develop and implement.
The all-inclusive easy fleet lease program provides a range of typical and lift equipped/wheelchair-accessible vehicles that meets each organization’s specific needs. This is achieved without tying up an organization’s capital and without the difficulties associated with owning or private-leasing vehicles. TRC conducts a needs analysis of the organization and provides a detailed cost comparison to show the economics associated with easy fleet. TRC manages the logistics and accounting associated with all routine maintenance, gas, insurance, and more. These features lower the barriers for organizations to introduce cost-effective, environmentally friendly vehicles to their own programs and services.
easy commute is a fully managed incentive-based, customizable employer website that combines sophisticated ridematching tools, a trip-tracking tool, commute calculators, an environmental and cost-savings impact dashboard, monthly news, and helpful information content. The site serves as the all-in-one portal where employees register, keep track of their commuting, match with carpool or vanpool groups, and see the overall impact they and their company are making to improve the natural environment.
easygreencarpoolsⓇ is an employee carpool vehicle lease program that offers employees a simple and flexible solution to their commuting needs. For a low monthly fare, employers and their commuters will receive a fuel efficient vehicle and fully managed insurance, registration, GPS monitoring, maintenance, repairs, 24/7 customer service, 24/7 roadside assistance, and emergency rides. This program makes carpooling easy and appealing and opens the doors for commuters to embrace non-single occupancy travel.
The Commute Solutions Consulting program lets employers across the United States take advantage of TRC’s decades of fleet management and employee transportation experience. By offering a consulting service, TRC encourages organizations to adopt more sustainable transportation habits through the methods that work best for their specific circumstances.
What are the organization's capabilities for doing this?
TRC has over 40 years of experience in transportation services that help us identify deficits in commuting patterns and design programs that fit people’s needs. We match commuters with the right transit solutions, efficiently coordinate maintenance with our lease clients, and resolve conflicts between employees, employers, drivers, and other stakeholders. The data that we have collected over the years grants us a comprehensive insight into the people who benefit from our services.
TRC’s staff is critical to accomplishing our long-term strategy. Our sales team takes a needs-driven approach by meeting with and listening to the challenges and goals an employer may have. From the geographic location of the employer and their employees to the special needs of people being supported by a social services program, we put together a customized commuter solution for each client. Our marketing staff collaborates with our clients to develop integrated marketing strategies, review new media options, identify creative and production resources, and establish and manage budgets with a focus on ensuring an effective and consistent marketing presence. Our customer service staff breaks down many of the barriers and perceptions people have when it comes to leaving the car at home and going a better way.
Our operations staff handles all the logistics associated with maintenance and also provides replacement vehicles to keep everyone moving and ensure our customers are never without a vehicle. They constantly monitor and maintain every vehicle in our fleet from its first mile to its last. With every service, our operations staff coordinates an 85-point inspection with our vehicle maintenance partners. This includes brake and tire checks, key mechanical and safety systems checks, and more. Our proprietary fleet information system incorporates highly sophisticated vehicle tracking software that helps us monitor and maintain vehicles to get the best operational and cost performance, without sacrificing safety. Our fleet information system also enables us to manage everything from insurance to vehicle registration.
What have they accomplished so far and what's next?
TRC began its mission in the 1980s to promote and educate ridesharing and commuting in the Greater Hartford area, including through a monthly publication called The Commuter Register. TRC then began assisting local companies and the State of Connecticut with establishing their own vanpool programs. In 1995, TRC purchased these vans and formed our own vanpool program, easy street. A couple years later, we expanded our easy fleet coverage to the neighboring states of Rhode Island, Massachusetts, and New York. In 2000, TRC began the program now known as easy fleet by partnering with group homes to use TRC’s extensive vanpool. In the late 2000s, TRC opened several new programs, including the consulting service now known as Commute Solutions in 2007, the carpool program easygreencarpoolsⓇ in 2008, and the integrated commuter benefits program easy commute in 2009. Through easy commute, TRC expanded service to major cities across the country, including Chicago and Los Angeles. In 2014, we sold our vanpool program and made way for a Non-Emergency Medical Transportation service that quickly expanded to Indiana, Florida, and Michigan. Across all of our programs, TRC has had a significant impact on people and the environment. Our work has resulted in 576 million fewer miles traveled, 15 million fewer vehicle trips, 287 thousand fewer tons of emissions, and 27 million gallons of gasoline conserved.
TRC expects significant developments in the near future. We plan to transform our gasoline-powered vehicle fleet into being fully electric by 2035 by purchasing electric vehicles that meet our clients’ needs and installing vehicle charging infrastructure. As the transportation sector evolves, we will keep up-to-date with the most recent digital innovations. We also plan to remain involved in conversations, research, and pilot programs around advancements in vehicle technologies, especially in regards to autonomous vehicles.
Financials
Revenue vs. expenses: breakdown
Liquidity in 2022 info
1.91
Months of cash in 2022 info
0.9
Fringe rate in 2022 info
12%
Funding sources info
Assets & liabilities info
Financial data
Greater Hartford Ridesharing Corporation
Revenue & expensesFiscal Year: Jul 01 - Jun 30
Greater Hartford Ridesharing Corporation
Balance sheetFiscal Year: Jul 01 - Jun 30
The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.
Fiscal Year: Jul 01 - Jun 30
This snapshot of Greater Hartford Ridesharing Corporation’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.
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Business model indicators
Profitability info | 2018 | 2019 | 2020 | 2021 | 2022 |
---|---|---|---|---|---|
Unrestricted surplus (deficit) before depreciation | $898,345 | $1,337,946 | $1,568,880 | $1,761,661 | $357,070 |
As % of expenses | 19.7% | 27.1% | 31.8% | 35.4% | 6.3% |
Unrestricted surplus (deficit) after depreciation | -$640,869 | -$168,729 | $13,390 | $336,344 | -$820,568 |
As % of expenses | -10.5% | -2.6% | 0.2% | 5.3% | -12.0% |
Revenue composition info | |||||
---|---|---|---|---|---|
Total revenue (unrestricted & restricted) | $5,355,870 | $6,187,815 | $6,550,235 | $6,337,344 | $6,566,228 |
Total revenue, % change over prior year | -1.5% | 15.5% | 5.9% | -3.3% | 3.6% |
Program services revenue | 94.7% | 95.6% | 97.1% | 89.2% | 94.8% |
Membership dues | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
Investment income | 1.1% | 1.0% | 1.0% | 0.9% | 0.9% |
Government grants | 0.0% | 0.0% | 0.0% | 3.8% | 0.0% |
All other grants and contributions | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
Other revenue | 4.3% | 3.4% | 1.9% | 6.0% | 4.4% |
Expense composition info | |||||
---|---|---|---|---|---|
Total expenses before depreciation | $4,569,295 | $4,936,815 | $4,934,715 | $4,978,104 | $5,663,890 |
Total expenses, % change over prior year | 9.4% | 8.0% | 0.0% | 0.9% | 13.8% |
Personnel | 39.2% | 35.1% | 36.8% | 36.1% | 35.2% |
Professional fees | 1.8% | 1.8% | 2.0% | 1.7% | 1.7% |
Occupancy | 4.9% | 4.6% | 4.5% | 4.6% | 4.3% |
Interest | 1.2% | 2.1% | 2.5% | 1.9% | 1.0% |
Pass-through | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
All other expenses | 52.9% | 56.4% | 54.1% | 55.7% | 57.8% |
Full cost components (estimated) info | 2018 | 2019 | 2020 | 2021 | 2022 |
---|---|---|---|---|---|
Total expenses (after depreciation) | $6,108,509 | $6,443,490 | $6,490,205 | $6,403,421 | $6,841,528 |
One month of savings | $380,775 | $411,401 | $411,226 | $414,842 | $471,991 |
Debt principal payment | $0 | $0 | $62,541 | $456,463 | $523,643 |
Fixed asset additions | $1,741,224 | $1,994,948 | $0 | $0 | $0 |
Total full costs (estimated) | $8,230,508 | $8,849,839 | $6,963,972 | $7,274,726 | $7,837,162 |
Capital structure indicators
Liquidity info | 2018 | 2019 | 2020 | 2021 | 2022 |
---|---|---|---|---|---|
Months of cash | 2.8 | 2.2 | 2.4 | 1.8 | 0.9 |
Months of cash and investments | 9.3 | 8.2 | 8.6 | 9.3 | 6.3 |
Months of estimated liquid unrestricted net assets | 8.6 | 8.2 | 8.4 | 9.6 | 6.3 |
Balance sheet composition info | 2018 | 2019 | 2020 | 2021 | 2022 |
---|---|---|---|---|---|
Cash | $1,060,158 | $894,308 | $997,188 | $763,839 | $406,598 |
Investments | $2,486,129 | $2,464,823 | $2,528,398 | $3,103,836 | $2,574,473 |
Receivables | $290,858 | $510,694 | $431,536 | $348,520 | $248,831 |
Gross land, buildings, equipment (LBE) | $10,195,330 | $11,322,482 | $11,617,779 | $11,599,751 | $11,981,764 |
Accumulated depreciation (as a % of LBE) | 56.2% | 56.3% | 58.6% | 64.1% | 67.8% |
Liabilities (as a % of assets) | 27.2% | 32.1% | 31.8% | 25.2% | 23.4% |
Unrestricted net assets | $6,174,712 | $6,005,983 | $6,019,373 | $6,355,717 | $5,535,149 |
Temporarily restricted net assets | $0 | $0 | N/A | N/A | N/A |
Permanently restricted net assets | $0 | $0 | N/A | N/A | N/A |
Total restricted net assets | $0 | $0 | $0 | $0 | $0 |
Total net assets | $6,174,712 | $6,005,983 | $6,019,373 | $6,355,717 | $5,535,149 |
Key data checks
Key data checks info | 2018 | 2019 | 2020 | 2021 | 2022 |
---|---|---|---|---|---|
Material data errors | No | No | No | No | No |
Operations
The people, governance practices, and partners that make the organization tick.
Documents
Principal Officer
Nanci Fitzgerald
Number of employees
Source: IRS Form 990
Greater Hartford Ridesharing Corporation
Officers, directors, trustees, and key employeesSOURCE: IRS Form 990
Compensation data
Greater Hartford Ridesharing Corporation
Highest paid employeesSOURCE: IRS Form 990
Compensation data
Greater Hartford Ridesharing Corporation
Board of directorsas of 05/17/2023