PLATINUM2023

Prime Stage

Enrich lives with theatre by bringing literature to life!

aka Prime Stage Theatre   |   Pittsburgh, PA   |  http://www.primestage.com
GuideStar Charity Check

Prime Stage

EIN: 25-1784757


Mission

MISSION
The mission of Prime Stage is to entertain, inspire and enrich through professional theatre by bringing literature to life.

ARTISTIC VISION
Prime Stage enriches lives through theatre and literacy with programs that deliver quantifiable results and benefits to the region.

With education being a cornerstone of our mission and vision, Prime Stage offers unique programs and outreach. Please visit our education page to learn more about them.

Notes from the nonprofit

Prime Stage is committed, through our mission, to enhance the culture and education of teens, teachers and families. With support from foundations, corporations, and individuals, along with local and national partners, Prime Stage creates opportunities that realize the dreams of our artists, educators, staff and audiences.

Ruling year info

1996

Producing Artistic Director

Dr. Wayne Brinda

Operations Director

Ms. Tina Cerny

Main address

P.O. Box 99446

Pittsburgh, PA 15233 USA

Show more contact info

EIN

25-1784757

Subject area info

Theater

Middle school education

Secondary education

Teacher education

Reading promotion

Population served info

Adolescents

Adults

Adolescent girls

People of African descent

People of European descent

NTEE code info

Theater (A65)

Secondary/High School (B25)

Citizenship Programs, Youth Development (O54)

What we aim to solve

SOURCE: Self-reported by organization

Prime Stage, the region’s theatre that brings literature and history to life in ways that enrich, engage, and enhance culturally, ethnically, and economically diverse audiences, including those with special needs. Our Accessibilities help audiences see bridges instead of barriers when they leave the theatre The impact is how Prime Stage does more than produce plays. We create programs. The productions will raise audiences’ awareness of important topics as we partner with organizations. The literary and historical events will engage audiences to discover the power and value of theatre and the arts in their lives. We also secured and strengthened partnerships that enable Prime Stage and Prime Online to serve a world of audiences. The annual Global Classroom connects local students with those across the state and world to view performances by Prime Stage, read the literature and participate in discussions on how they can make positive differences in their schools and communities.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Bringing Literature to Life Productions and Programs

We produce a blend of theatrical and educational programs that bring literature to life for multi-generational audiences of adults, families, teens, and teachers.

Population(s) Served
Adults
Adolescents

b) Education - Student Matinee Series for students and educators - Prime Stage presents student matinees for its productions. Each performance includes a post-show "chat-session with actors" where audience members respond to and connect to the literature they saw adapted live onstage. The Prime Stage Literacy in ACTion Program targets under-served middle and secondary schools in urban and rural districts of Southwestern PA. On-line Resource Guides for each show provide background information and materials teachers can use when creating lessons for their students on a variety of literature.

Population(s) Served
Adolescents
Adults

Prime Stage presents Professional Development workshops and Master Classes for adults.

Population(s) Served
Adults

Our Theatre Internship Program for secondary and college students enables young people to have authentic, one-on-one, work experiences with our artistic and administrative staff. Students learn the creative processes used by professional artists and how to run professional equipment at the Hazlett Theater as members of production crews on all our shows. Designed as a six week commitment, students attend rehearsals and production meetings with their mentor. They are encouraged to offer thoughts, reactions, and ideas. They also read the script and the literature. The learning becomes real work experiences where mentees become members of our production staff under the direction of a professional Stage Manager. For each production, 4 to 5 students have one-to-one mentoring opportunities in lighting, sound, costumes, props, and stage management.

Population(s) Served

Literacy in ACTion Program trains teachers in Title 1 urban and rural districts with strategies that transform reluctant and struggling adolescent readers into engaged and proficient readers.

This literacy/theatre program is the only one that tackles the challenges of adolescent literacy by providing opportunities for teachers to learn theatrical best practices and experiences.

Population(s) Served
Adolescents
Economically disadvantaged people
Teachers

To effectively serve people in our region and beyond, our mission of bringing stories to life for all multi-generational audiences of families, teens, and teachers. Our Accessibility programs include Audio Described performances, Closed Captioned performances and Sensory Inclusive performances as being the only regional theatre that is certified by KultureCity.

Population(s) Served
Adults
Adolescents
Ethnic and racial groups
At-risk youth
Economically disadvantaged people

The program connects local students and teachers with those in other districts, cities and countries as they explore literature, discover other cultures and make life-long connections.

Population(s) Served
Adolescents
Adults

The annual celebration of students who create non-musical productions in their schools

Population(s) Served
Adolescents
Adults

Where we work

Awards

Peace Partner Award 2013

Center for Victims

Champion of Learning in the Arts 2017

Consortium for Public Education

The Perks of being a Wallflower received the honor - Best Production in 2017 2017

CityPaper

2022 Prime Stage and our Audio Describer received the Audio Description National Achievement Award 2022

American Council of the Blind

Affiliations & memberships

Actor's Equity Association 2011

Greater Pittsburgh Arts Council 2011

Kulture City 2020

Theatre Communications Group 2020

Americans for the Arts 2020

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of students showing improvement in test scores

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents, Teachers

Related Program

"Literacy in ACTion" theatre/literacy residency program

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

These are based on students in the Literacy in ACTion Program Due to Covid the numbers decreased because of not being able to go into schools during 2020 and 2021 In 2022, we revised the program

Number of multi-year grants received

This metric is no longer tracked.
Totals By Year
Related Program

All Productions and Programs

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Number of groups/individuals benefiting from tools/resources/education materials provided

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Children and youth, Teachers

Related Program

Bringing Literature to Life - Education/Student matinees

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

These are people attending our student matinees, using our Resource Guide and information on our Education website pages Due to Covid the numbers decreased but began to increase in 2023

Number of new grants received

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Families, Children and youth, Teachers

Related Program

Bringing Literature to Life Productions and Programs

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Median grant amount

This metric is no longer tracked.
Totals By Year
Related Program

Bringing Literature to Life Productions and Programs

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Numbered of staff who are satisfied to be an employee of the institution

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Bringing Literature to Life Productions and Programs

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We have 5 paid-part time staff. 6

Number of students demonstrating responsible behaviors and work habits

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents, Adults

Related Program

Theatre Mentor/Internship Program

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

These are students in our mentor/internship program

Total number of grants awarded

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents, Adults, Families, Teachers, Children

Related Program

Bringing Literature to Life Productions and Programs

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Average price of field trip tickets

This metric is no longer tracked.
Totals By Year
Related Program

All Productions and Programs

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of unique website visitors

This metric is no longer tracked.
Totals By Year
Related Program

Bringing Literature to Life Productions and Programs

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Total number of free admissions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents, Ethnic and racial groups, Economically disadvantaged people

Related Program

Bringing Literature to Life Productions and Programs

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of paid participants on field trips

This metric is no longer tracked.
Totals By Year
Related Program

Bringing Literature to Life - Education/Student matinees

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The Pandemic eliminated field trips

Total number of paid admissions

This metric is no longer tracked.
Totals By Year
Related Program

Bringing Literature to Life Productions and Programs

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

After streaming the productions, audiences are beginning their return to live theater

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

As defined in our Strategic Plan:
Growth and Sustainability: Continue to reevaluate, adjust and adapt

Fundraising and Development: Diversify and increase our funding stream

Artistic Development: Help audiences discover what literature means to them as we bring literature to life

Educational Outreach: Continue to support applicable state and national educational standards.

As defined in our Strategic Plan and from conducting a SWOT Analysis:
Develop and implement an effective and successful Corporate Sponsorship Program.
A team from our Board of Directors and staff designed a Corporate Sponsorship package with assistance from consultants. Strategies are in place to diversify funding sources and provide benefits to sponsors.

Design and implement Audience Development Programs to continually increase attendance.
We secured an excellent Social Media director who is working with the Marketing Director and the board to increase our visibility and how Social Media is used to generate interest for artistic programs.

Ensure and build diversity in our programming and staff with plays and artists that are culturally and ethnically diverse.

Secure personnel to lead the company for the next 20 years.
Secure a Managing Director to lead the company for the next decade and beyond.

Increase regional awareness of our brand and programming.
Our Marketing Director /Accessibility Leaders lead the board and staff on strategies to raise awareness of Prime Stage, secure partnerships and ensure Prime Stage reaches all audiences.

Sustain and grow the quality of our productions and programs.
Our administrative and artistic staff know and respect our mission. We bring in new directors and designers with great visions to lead the productions guided by Producing Artistic Director.

As defined in our Strategic Plan and from conducting a SWOT Analysis:
Develop and implement an effective and successful Corporate Sponsorship Program.
We have the board and staff, along with consultants, to achieve this goal.
Implement an effective Marketing and Audience Development Program to increase attendance.
We also conduct audience surveys to acquire data on our audience.
Secure personnel to lead the company for the next 20 years.
Increase regional awareness of our brand and programming.
Sustain and grow the quality of our productions and programs.
Implement an effective Accessibility Plan.
Network with theatres to locate effective scripts that promote diversity.
Build diversity in our board and recruit members from local corporations.

• Pivot our programming to produce in the new virtual world with Prime Online and Social Media channels
• Sustain the artist integrity of the productions and programs in an everchanging online and in person climate
• Further develop our accessibility programs which includes sensory inclusive, audio description, hearing and
sight impaired performances and outreach.
• Hire staff that fulfills the need for longevity and success of the company: such as Operations Director and
Accessibility Coordinator
• Recruit board members to help Prime Stage with development and strengthen how we serve audiences
• Develop programs to engage various ages and socioeconomic factors
• Explore outside resources and consultants to enhance our performances
• Develop technical strategies to strengthen Prime Stage’s brand
• Increase income from all sources
• Secure revenue from foundations and corporations.
• Secure operating support through grants, foundations, and corporations.
• Implement small fundraising campaigns with individual shows.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
NET GAIN/LOSS:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990

0.00

Average of 16.21 over 10 years

Months of cash in 2022 info

SOURCE: IRS Form 990

0

Average of 0.8 over 10 years

Fringe rate in 2022 info

SOURCE: IRS Form 990

4%

Average of 2% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

Prime Stage

Revenue & expenses

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

Prime Stage

Balance sheet

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

Prime Stage

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jul 01 - Jun 30

SOURCE: IRS Form 990 info

This snapshot of Prime Stage’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

Created in partnership with

Business model indicators

Profitability info 2018 2019 2020 2021 2022
Unrestricted surplus (deficit) before depreciation -$51,385 -$24,660 $57,531 $18,040 -$52,248
As % of expenses -19.2% -9.8% 26.0% 8.1% -15.2%
Unrestricted surplus (deficit) after depreciation -$51,385 -$24,660 $57,531 $18,040 -$52,248
As % of expenses -19.2% -9.8% 26.0% 8.1% -15.2%
Revenue composition info
Total revenue (unrestricted & restricted) $222,418 $228,254 $278,613 $241,083 $291,711
Total revenue, % change over prior year -26.6% 2.6% 22.1% -13.5% 21.0%
Program services revenue 27.1% 21.3% 19.4% 12.2% 18.6%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 0.0% 0.0% 0.0% 0.0% 0.0%
Government grants 6.8% 14.5% 15.4% 29.9% 6.2%
All other grants and contributions 66.0% 63.9% 65.1% 57.9% 75.2%
Other revenue 0.1% 0.3% 0.1% 0.0% 0.0%
Expense composition info
Total expenses before depreciation $267,803 $252,914 $221,082 $223,043 $343,959
Total expenses, % change over prior year 5.1% -5.6% -12.6% 0.9% 54.2%
Personnel 46.5% 55.2% 54.2% 56.6% 49.1%
Professional fees 2.6% 1.9% 4.2% 2.9% 2.5%
Occupancy 18.7% 18.8% 17.6% 12.7% 17.6%
Interest 0.0% 0.0% 0.0% 0.0% 0.0%
Pass-through 0.0% 0.0% 0.0% 0.0% 0.0%
All other expenses 32.1% 24.1% 23.9% 27.8% 30.9%
Full cost components (estimated) info 2018 2019 2020 2021 2022
Total expenses (after depreciation) $267,803 $252,914 $221,082 $223,043 $343,959
One month of savings $22,317 $21,076 $18,424 $18,587 $28,663
Debt principal payment $0 $0 $0 $0 $0
Fixed asset additions $0 $0 $0 $0 $0
Total full costs (estimated) $290,120 $273,990 $239,506 $241,630 $372,622

Capital structure indicators

Liquidity info 2018 2019 2020 2021 2022
Months of cash 0.0 0.3 1.7 2.6 0.0
Months of cash and investments 0.0 0.3 1.7 2.6 0.0
Months of estimated liquid unrestricted net assets -0.1 -1.3 1.7 2.6 -0.1
Balance sheet composition info 2018 2019 2020 2021 2022
Cash $0 $5,904 $30,435 $48,475 $0
Investments $0 $0 $0 $0 $0
Receivables $0 $0 $0 $0 $0
Gross land, buildings, equipment (LBE) $0 $0 $0 $0 $0
Accumulated depreciation (as a % of LBE) 0.0% 0.0% 0.0% 0.0% 0.0%
Liabilities (as a % of assets) 0.0% 558.9% 0.0% 0.0% 0.0%
Unrestricted net assets -$2,436 -$27,096 $30,435 $48,475 -$3,773
Temporarily restricted net assets $0 $0 N/A N/A N/A
Permanently restricted net assets $0 $0 N/A N/A N/A
Total restricted net assets $0 $0 $0 $0 $0
Total net assets -$2,436 -$27,096 $30,435 $48,475 -$3,773

Key data checks

Key data checks info 2018 2019 2020 2021 2022
Material data errors No No No No No

Operations

The people, governance practices, and partners that make the organization tick.

Documents
Form 1023/1024 is not available for this organization

Producing Artistic Director

Dr. Wayne Brinda

Wayne Brinda, Ed.D. is Assistant Professor and Coordinator of Secondary Education at the University of Pittsburgh Bradford. He was Director of The Playhouse Jr. and the Red Barn Theatre, and has guest directed for Duquesne University Red Masquers, South Park Theatre, and Little Lake Theatre. He taught English and Theatre at Sewickley Academy and The Oakland School. As a Museum Teaching Fellow at the U.S. Holocaust Memorial Museum in Washington D.C., he uses young adult literature and theatre to teach the Holocaust. He is a reviewer of the Middle School Journal, and delivers presentations on adolescent literacy for the National Council of Teachers of English, The Association for Middle Level Education, College English Association, American Alliance for Theatre and Education, and the International Reading Association. Wayne is published in the Journal of Adolescent and Adult Literacy, Journal for Aesthetic Education, Youth Theatre Journal and The ALAN Review.

Operations Director

Tina Cerny

Tina has had a long career in theatre throughout the east coast, from Florida to Philadelphia and on tour with American Theatre Arts for Youth. She proudly served as a founding member of Throughline Theatre Company as their Production Manager for 6 seasons as well as Coordinator of Special Events and Individual Giving for the past two years. Tina earned her Bachelor of Arts in Theatre Arts at Catawba College.

Number of employees

Source: IRS Form 990

Prime Stage

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Compensation
Other
Related
Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

Prime Stage

Board of directors
as of 07/16/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board co-chair

Mrs. Martha Trombold

Tepco

Term: 2011 -


Board co-chair

Ms. Mary Lou Ellena

Wayne Brinda

Assistant Professor of Secondary Education at the University of Pittsburgh Bradford, Museum Teacher Fellow of United States Holocaust Memorial Museum.

Connie Brinda

Billing Manager, Reed Smith, LLC.

Deb Wirth

Office Manager of Jezebels, Inc., Administrative Assistant Athletic Director at Our Lady of the Sacred Heart School.

Mary-Lou Elena Wygonik

Retired teacher at Hampton High School, Adjunct faculty at LaRoche College and CCAC, Board member of Western Pennsylvania Council of English, Board member of American Cancer Society.

Shane Valenzi

An attorney specializing in civil litigation and intellectual property law. Shane is a frequent author and lecturer on copyright law issues throughout the United States and is an avid stage director.

Sueanne Zoratto

Pittsburgh Civic Light Opera Ambassador, Accounting Manager of IT Corporation, Production Assistant/Account Manager for Ross Productions.

Cara Nagel

Senior Event Coordinator at Senator John Heinz History Center, Graduate of Radford University

Mary Gibson

Director of Risk Management at Legends Hospitality a Global Sports Entertainment firm

Richard Garland

Assistant Professor at the University of Pittsburgh in Behavioral and Community Health Sciences. Director of the BCHS Center for Health Equity’s Violence Prevention Project .

Enrique Bazan

Project Director for Paul C. Rizzo Associates, Inc. Works with in-country managers and their VP of South America in Argentina, Chile and Peru.

Suzanne Gilliland

Case manager at the Senator John Heinz History Center.

Lawrence McCullough

Journalist and author of fiction, non-fiction and plays performed in the U.S., Canada, Europe, Australia, Africa, and Polynesia.

John Dolphin

Retired English and Drama teacher at Pine-Richland High School, member of the Prime Stage Teacher Advisory Council and Global Classroom Program. 2019 All Star Teacher with the Pittsburgh Pirates.

Amber Vale

Attorney with UPMC. Assistant District Attorney at the Allegheny County office of the District Attorney, graduated from Duquesne School of Law School with a major in English Literature and Communication Students.

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 5/13/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 11/27/2019

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.