1% For The Planet Inc

All together for our planet.

aka 1% for the Planet   |   Burlington, VT   |

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GuideStar Charity Check

1% For The Planet Inc

EIN: 91-2151932


1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. We do this through our mission to accelerate smart environmental giving.

Ruling year info



Kate Williams

Main address

50 Lakeside Ave #341

Burlington, VT 05401 USA

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Subject area info



Business and industry

Population served info


NTEE code info

Professional Societies, Associations (Y03)

Fund Raising and/or Fund Distribution (C12)

Philanthropy / Charity / Voluntarism Promotion (General) (T50)

What we aim to solve

SOURCE: Self-reported by organization

Environmental giving comprises just 3% of total U.S. philanthropy. And it's been stuck at that paltry percentage of total charitable giving for more than a decade, during which time the urgency of environmental issues has only increased. For example, wild species are going extinct at a rate up to 10,000 times higher than the natural extinction rate. The need for urgent and increased environmental giving is great. At 1% for the Planet, we are entirely focused on increasing the amount and quality of giving going to the important environmental issues of our time. In addition, in today's hyper-connected world, there is, at times, too much information at our fingertips. People are inundated with data, reports, posts, blogs, videos—information is everywhere. The real challenge is in making sense of this information. What is relevant and what is noise? Where is the data coming from and can it be trusted? Wrestling with these questions can sometimes lead to paralysis and a lack of action.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Core Model - Business Membership

1% for the Planet Business Members donate 1% of their sales directly to our environmental partners. 1% for the Planet carefully vets each environmental partner for track record, credibility and impact and annually verifies and certifies that members are meeting their 1% commitment.

Population(s) Served

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

General Member Network

This metric is no longer tracked.
Totals By Year
Population(s) Served


Related Program

Core Model - Business Membership

Type of Metric

Input - describing resources we use

Direction of Success


Context Notes

To achieve sustainable growth, 1% for the Planet strives to simultaneously increase retention, while significantly growing our annual total of new members.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

We aim to accomplish increased environmental giving. We believe that philanthropy, as it stands today, isn't sufficient to support the scale and quality of work that needs to happen for our planet. In the U.S., the percentage of total philanthropy allocated to the environment has been stuck at a mere 3% for years, and innovative nonprofits struggle to stay viable, let alone bring solutions to scale. We know that it's possible to do better. We believe that businesses, nonprofits and individuals can collectively come together to take responsibility for our planet in innovative and newly integrated ways, accelerating smart environmental giving and driving positive impact.

Through our Business Membership program, we engage businesses to drive increased giving to our environmental partners. We do this by certifying their giving of 1% of their annual sales to vetted nonprofits in our network. We support these members with our Partnership Advising services, enabling them to develop giving strategies that amplify the scale and impact of their engagement. As we connect the value of strategic environmental giving with the urgent need for greater investment in environmental solutions, we strengthen and expand the case for smart philanthropy, thereby growing the movement for a healthier planet.

Operationally, the global work of 1% for the Planet is delivered by a lean and committed staff headquartered in Burlington, Vermont. Our model is intentionally based upon leveraging every dollar that comes to us to generate maximum resources the planet. We are effective and efficient, driving a bold vision and achieving consistent results.

Since 2002, we have been successful in building a network of businesses, individuals and environmental nonprofit partners, resulting in a global community of thousands of engaged stakeholders. To date, our members have given millions of dollars directly to our environmental partners. Every day, more members join our growing movement for a healthier planet. For up-to-date stats on environmental giving and the size of our network, visit

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback


1% For The Planet Inc
Fiscal year: Jan 01 - Dec 31

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2021 info

SOURCE: IRS Form 990


Average of 3.12 over 10 years

Months of cash in 2021 info

SOURCE: IRS Form 990


Average of 8.8 over 10 years

Fringe rate in 2021 info

SOURCE: IRS Form 990


Average of 30% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

1% For The Planet Inc

Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

1% For The Planet Inc

Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

1% For The Planet Inc

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

This snapshot of 1% For The Planet Inc’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

Created in partnership with

Business model indicators

Profitability info 2017 2018 2019 2020 2021
Unrestricted surplus (deficit) before depreciation $217,740 $248,376 $386,140 $1,474,414 $1,185,576
As % of expenses 15.0% 15.2% 19.2% 64.2% 35.5%
Unrestricted surplus (deficit) after depreciation $200,691 $221,890 $350,430 $1,443,501 $1,168,485
As % of expenses 13.7% 13.4% 17.1% 62.0% 34.8%
Revenue composition info
Total revenue (unrestricted & restricted) $1,614,527 $2,085,201 $2,913,838 $3,109,528 $4,568,518
Total revenue, % change over prior year -0.4% 29.2% 39.7% 6.7% 46.9%
Program services revenue 62.3% 52.2% 49.9% 66.9% 60.9%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 0.0% 0.0% 0.1% 0.1% 0.0%
Government grants 0.0% 0.0% 0.0% 5.9% 0.0%
All other grants and contributions 36.8% 46.4% 48.3% 26.5% 38.7%
Other revenue 0.8% 1.3% 1.8% 0.6% 0.4%
Expense composition info
Total expenses before depreciation $1,452,887 $1,631,013 $2,009,966 $2,296,756 $3,340,771
Total expenses, % change over prior year 20.8% 12.3% 23.2% 14.3% 45.5%
Personnel 72.7% 68.3% 64.1% 71.8% 72.0%
Professional fees 11.5% 15.4% 15.0% 16.0% 13.2%
Occupancy 2.9% 2.6% 2.0% 1.2% 1.1%
Interest 0.0% 0.0% 0.0% 0.0% 0.0%
Pass-through 0.0% 0.0% 0.0% 0.0% 0.0%
All other expenses 12.9% 13.6% 19.0% 11.1% 13.7%
Full cost components (estimated) info 2017 2018 2019 2020 2021
Total expenses (after depreciation) $1,469,936 $1,657,499 $2,045,676 $2,327,669 $3,357,862
One month of savings $121,074 $135,918 $167,497 $191,396 $278,398
Debt principal payment $0 $0 $0 $0 $0
Fixed asset additions $20,074 $28,278 $35,925 $57,825 $44,495
Total full costs (estimated) $1,611,084 $1,821,695 $2,249,098 $2,576,890 $3,680,755

Capital structure indicators

Liquidity info 2017 2018 2019 2020 2021
Months of cash 6.6 8.0 14.8 17.3 18.2
Months of cash and investments 6.6 8.0 14.8 17.3 18.2
Months of estimated liquid unrestricted net assets 5.8 6.8 7.6 14.1 13.8
Balance sheet composition info 2017 2018 2019 2020 2021
Cash $794,607 $1,085,615 $2,480,701 $3,302,778 $5,074,236
Investments $0 $0 $0 $0 $0
Receivables $165,424 $372,973 $231,167 $387,620 $213,004
Gross land, buildings, equipment (LBE) $25,116 $28,272 $32,934 $63,289 $107,101
Accumulated depreciation (as a % of LBE) 41.3% 41.5% 49.1% 31.0% 33.6%
Liabilities (as a % of assets) 22.8% 21.5% 25.7% 73.9% 70.4%
Unrestricted net assets $717,948 $939,838 $1,290,268 $2,733,769 $3,902,254
Temporarily restricted net assets $87,945 $293,757 N/A N/A N/A
Permanently restricted net assets $0 $0 N/A N/A N/A
Total restricted net assets $87,945 $293,757 $811,489 $149,847 $192,018
Total net assets $805,893 $1,233,595 $2,101,757 $2,883,616 $4,094,272

Key data checks

Key data checks info 2017 2018 2019 2020 2021
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization


Kate Williams

Kate's career has been devoted to balancing her passion for spending time outdoors with her commitment to doing the often desk-bound work of stewarding and advocating for outdoor places. Kate stepped into the role of CEO at 1% for the Planet in May 2015 bringing a strong track record as a leader, including roles as Board Chair of the National Outdoor Leadership School (NOLS), as Executive Director of the Northern Forest Canoe Trail, as founder and owner of a farm business enterprise, and as an elected political leader in her community. Kate earned a BA at Princeton University where she majored in history, and an MS at the MIT Sloan School of Management where she focused on Systems Theory. Kate lives in Vermont with her husband and two children.

Number of employees

Source: IRS Form 990

1% For The Planet Inc

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

1% For The Planet Inc

Highest paid employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of highest paid employee data for this organization

1% For The Planet Inc

Board of directors
as of 06/22/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Jim Osgood

Howard Fischer

Kristine Stratton

Jim Osgood

Katherine Cousins

Elizabeth McNichols

Kurt Weinsheimer

Bree Arsenault

Nicolas Ibanez

Benjamin Peeters

Rochelle Webb

Annie Morita

Georgina Miranda

Greg Curtis

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 1/31/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

Race & ethnicity

Gender identity


Sexual orientation


Equity strategies

Last updated: 02/02/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.


Fiscal year ending
There are no fundraisers recorded for this organization.