PLATINUM2024

HEARTLAND INSTITUTE

Freedom Rising

Arlington Heights, IL   |  www.heartland.org
GuideStar Charity Check

HEARTLAND INSTITUTE

EIN: 36-3309812


Mission

The Heartland Institute is a national nonprofit organization founded in 1984 and devoted to research and education. Its mission is to discover, develop, and promote free-market solutions to social and economic problems. Such solutions include parental choice in education, market-based approaches to environmental protection, privatization of public services, and deregulation in areas where property rights and markets do a better job than government bureaucracies.

Ruling year info

1984

President

Mr. James M. Taylor

Main address

3939 N Wilke Rd

Arlington Heights, IL 60004 USA

Show more contact info

EIN

36-3309812

Subject area info

Education

Public affairs

Public policy

Human services

Population served info

Adults

NTEE code info

Research Institutes and/or Public Policy Analysis (B05)

Research Institutes and/or Public Policy Analysis (P05)

Research Institutes and/or Public Policy Analysis (W05)

What we aim to solve

SOURCE: Self-reported by organization

The Heartland Institute works tirelessly to address many problems that America is faced with in the modern age through free-market means. Primarily, we focus on five major policy areas: Environment & Climate, Stopping Socialism, Education Opportunities, Budget & Tax, and Healthcare Reform.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Programs Overview

The Heartland Institute publishes four national monthly newspapers covering free-market ideas in school reform, environmental protection, health care finance, and tax and budget matters. Heartland also publishes three policy newsletters, addressing the digital economy; lawsuit abuse; and public policy from a free-market multicultural perspective. It also publishes a members' newsletter. Heartland has a substantial presence on the Internet (http://www.heartland.org), including PolicyBot -- the Internet's largest collection of free-market public policy research. Eight Heartland Senior Fellows travel the country giving speeches to audiences of all sizes. Heartland also publishes occasional books and policy studies and hosts seminars and other events.

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Educational Contacts with Elected Officials

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Programs Overview

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Number of contacts made by Heartland Institute staff with elected officials. Contact is defined by face-to-face meetings, phone calls, emails, personal mail, & testimonials.

Number of public events held to further mission

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Programs Overview

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The Heartland Institute hosts a number of monthly events as well as national and international events in destinations such as New York City, Madrid, Paris, and beyond.

Number of affiliates speaking at conferences

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Programs Overview

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The Heartland Institute has approximately 500 academics and professional economists who serve as Policy Advisors, 33 senior fellows.

Number of volunteers

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Programs Overview

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The Heartland Institute currently has three volunteers that devotes free time to advancing the cause of liberty.

Number of programs documented

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Programs Overview

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

The Heartland Institute produces five policy centers that conducts original research in the areas of Climate & Energy, Education Opportunities, Healthcare Reform, Budget & Tax, & Stopping Socialism.

Number of testimonies offered

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Programs Overview

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Number of testimonies conducted by Heartland experts before state and federal legislators.

Number of policy guidelines or proposals developed

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Programs Overview

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of overall donors

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Programs Overview

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Number of individuals who have made a donation to Heartland within the last two years.

Number of website pageviews

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Programs Overview

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Heartland hosts more than a dozen websites delivering news, commentary, videos, podcasts, memes, and more to advance free markets and individual liberty.

Number of new website visitors

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Programs Overview

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Heartland hosts more than a dozen websites delivering news,commentary, videos, podcasts,memes, and more to advance free markets and individual liberty.

Number of Facebook followers

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Programs Overview

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Our Facebook page boasts near 100,000 fans and Heartlands posts are engaged some five million times a year. A decrease in follower count over time can be explained by heavy-handed censorship.

Total dollars received in contributions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Programs Overview

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Total Heartland budget for a given year.

Number of donations made by board members

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Programs Overview

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Number of donations made by sitting board members.

Number of press articles published

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Number of printed publications published by The Heartland Institute.

Total number of organization members

This metric is no longer tracked.
Totals By Year
Type of Metric

Other - describing something else

Direction of Success

Increasing

Context Notes

Number of full time staff positions in a given year.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The Heartland Institute is a nonprofit educational organization whose mission since 1984 has been to discover, develop, and promote free-market solutions to social and economic problems. Heartland is dedicated to protecting the liberty of individuals and promoting more economic opportunity for all Americans. Heartland believes this is best accomplished by advocating for a smaller, less-intrusive federal government, and moving policy-making to more-accountable state and local governments.

The Heartland Institute's main strategy for accomplishing its foundational mission is to educate legislators and the public about free-market principles and the virtues of smaller government and greater liberty.

Heartland focuses primarily on educating state elected officials through the production and distribution of monthly newspapers covering key domestic policy areas from a free-market perspective. The newspapers cover health care, education, budgets and taxes, and environment and energy. They present free-market solutions that have been implemented successfully in several states and new ideas to increase individual liberty, responsible governance, and economic vitality. No other national free-market advocacy group identifies state and local officials as its primary audience.

Heartland also produces a steady stream of podcasts, blog posts, videos, op-eds, letters to the editor, policy studies, and other communications to educate elected officials, the public, and the media about the principles of free-market capitalism.

Our effective education strategy consists of overcoming “rational ignorance," creating our own publications, using new media to target younger audiences, recognizing and overcoming media bias, creating compelling narratives, encouraging political engagement, and overcoming the public's persuasive ignorance of economics.

Core assets: Heartland has a full-time staff of 39 people who produce and manage the organization's educational materials and outreach to elected officials, the public, the press, and allies in the free-market movement. Heartland also leverages the knowledge of some 500 policy advisors, who help produce, review, and promote the organization's educational products.

Original research: Every year, Heartland produces books, Policy Studies, Policy Briefs, Research & Commentary collections, and booklets on subjects such as public pension reform; taxes on Internet sales, wireless telephones, and tobacco products; entitlement reform at the federal and state levels; energy policy; increased parental choice in public education; health care reform, and many other important issues.

Communications: We gain exposure for our ideas through the mainstream media by writing and submitting news releases, op-eds, letters to the editor, and feature stories; and we go around the mainstream media by using online communication, generating almost 2.4 million page views on our 12 websites and blogs in 2019. Our Facebook page registered more than 100,000 fans and more than 3 million YouTube views in 2019.

Digital and online projects: Heartland generated more than 2.4 million page views on its Web sites and blogs in 2019. Its Facebook page has more than 100,000 fans, and its posts advocating free markets and individual liberty reach more than 13.6 million people each week. The “Heartland Daily Podcast" is listened to or downloaded some 80,000 times every month.

Government relations: We work directly with national and state elected officials to educate them about market-based alternatives. Our government relations staff made 949,379 contacts with government officials, including 2,636 face-to-face contacts. Virtually all these contacts are educational; we almost never engage in lobbying. Additionally, Heartland boasts 226 Legislative Forum Members (LFM) or state and national legislators who pay dues to receive priority access to analysis, testimony, and research necessary to achieve their legislative goals. Legislative members also get exclusive benefits not available to other legislators.

In 2019, Heartland produced and distributed 335 policy documents, including 274 Research & Commentaries, Policy Tip Sheets and FAQ’s, and 35 written testimonies.

We contacted elected officials nearly one million times in 2019. Of those one million contacts, 9,091 were personal contacts, and of those, more than 2,636 were face-to-face. Virtually all of these contacts were educational and nonpartisan. Time and expenditures devoted to lobbying are de minimis and in strict accordance with our 501(c)(3) status.

Heartland affiliated experts testified in 18 states a total of 11 times last year. This included 11 times on education issues, nine times on budget and tax issues, eight times on energy and environment issues, and once on health care issues.

In 2019 Heartland appeared in print, online, TV, and radio media 4,849 times, including 1,173 times in printed publications reaching a paid circulation of 185 million people. We hosted 12 websites generating 2.4 million page views, our podcasts were downloaded 5 million times, and our YouTube videos were viewed 2.6 million times. We have more than 101,000 Facebook fans, over 30,000 YouTube subscribers, & 59,000 twitter followers.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, Listen to lawmakers to improve our policy analysis and recommendations

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
NET GAIN/LOSS:    in 
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990

1.80

Average of 3.50 over 10 years

Months of cash in 2022 info

SOURCE: IRS Form 990

1.4

Average of 2 over 10 years

Fringe rate in 2022 info

SOURCE: IRS Form 990

18%

Average of 18% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

HEARTLAND INSTITUTE

Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

HEARTLAND INSTITUTE

Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

HEARTLAND INSTITUTE

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

This snapshot of HEARTLAND INSTITUTE’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

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Business model indicators

Profitability info 2018 2019 2020 2021 2022
Unrestricted surplus (deficit) before depreciation $886,688 -$932,322 -$503,717 -$21,832 -$379,970
As % of expenses 17.9% -17.0% -14.2% -0.5% -8.9%
Unrestricted surplus (deficit) after depreciation $850,112 -$967,777 -$537,128 -$52,907 -$409,658
As % of expenses 17.0% -17.5% -14.9% -1.3% -9.5%
Revenue composition info
Total revenue (unrestricted & restricted) $5,848,674 $4,561,986 $3,779,901 $4,106,509 $3,852,132
Total revenue, % change over prior year -2.4% -22.0% -17.1% 8.6% -6.2%
Program services revenue 0.7% 1.3% 0.2% 1.3% 0.5%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 0.1% 0.3% 0.6% 0.0% 0.0%
Government grants 0.0% 0.0% 0.0% 0.0% 0.0%
All other grants and contributions 99.2% -1.4% 99.2% 98.7% 99.5%
Other revenue 0.0% 0.0% 0.0% 0.0% 0.0%
Expense composition info
Total expenses before depreciation $4,961,986 $5,494,308 $3,559,676 $4,128,341 $4,280,247
Total expenses, % change over prior year -8.7% 10.7% -35.2% 16.0% 3.7%
Personnel 52.5% 49.2% 57.5% 49.8% 56.9%
Professional fees 1.7% 1.1% 1.2% 1.0% 1.0%
Occupancy 2.9% 3.2% 5.3% 4.7% 4.0%
Interest 0.0% 0.0% 0.1% 0.1% 0.0%
Pass-through 0.0% 0.2% 0.8% 0.3% 0.1%
All other expenses 42.9% 46.3% 35.1% 44.1% 38.1%
Full cost components (estimated) info 2018 2019 2020 2021 2022
Total expenses (after depreciation) $4,998,562 $5,529,763 $3,593,087 $4,159,416 $4,309,935
One month of savings $413,499 $457,859 $296,640 $344,028 $356,687
Debt principal payment $0 $0 $0 $0 $0
Fixed asset additions $0 $0 $0 $0 $0
Total full costs (estimated) $5,412,061 $5,987,622 $3,889,727 $4,503,444 $4,666,622

Capital structure indicators

Liquidity info 2018 2019 2020 2021 2022
Months of cash 3.7 1.4 3.0 2.7 1.4
Months of cash and investments 3.7 1.4 3.0 2.7 1.4
Months of estimated liquid unrestricted net assets 3.4 1.0 -0.1 1.9 0.7
Balance sheet composition info 2018 2019 2020 2021 2022
Cash $1,530,628 $648,334 $879,024 $912,863 $491,218
Investments $0 $0 $0 $0 $0
Receivables $0 $0 $0 $0 $0
Gross land, buildings, equipment (LBE) $1,280,578 $1,286,140 $1,286,140 $1,286,140 $1,311,540
Accumulated depreciation (as a % of LBE) 25.6% 28.2% 30.8% 33.2% 34.9%
Liabilities (as a % of assets) 4.3% 11.0% 9.0% 12.4% 19.6%
Unrestricted net assets $2,360,816 $1,393,039 $855,911 $1,526,946 $1,117,288
Temporarily restricted net assets $30,575 N/A N/A N/A N/A
Permanently restricted net assets $0 N/A N/A N/A N/A
Total restricted net assets $30,575 $30,575 $754,517 $30,575 $0
Total net assets $2,391,391 $1,423,614 $1,610,428 $1,557,521 $1,117,288

Key data checks

Key data checks info 2018 2019 2020 2021 2022
Material data errors No No No No No

Operations

The people, governance practices, and partners that make the organization tick.

President

Mr. James M. Taylor

The Board of Directors unanimously elected James Taylor president of The Heartland Institute on March 18, 2020. Taylor is also director of Heartland's Arthur B. Robinson Center for Climate and Environmental Policy. Taylor is also the former managing editor (2001-2014) of Environment & Climate News, a national monthly publication devoted to sound science and free-market environmentalism. He writes a column for Forbes, which appears on the magazine's Forbes.com website. Taylor has presented energy and environment analysis on CNN, CNN Headline News, Fox News Channel, Fox Business Channel, MSNBC, PBS News Hour, PBS Frontline, CBS Evening News, ABC World News, and other TV and radio outlets across the country. He has been published in virtually every major newspaper in the country. Taylor received his bachelor's degree from Dartmouth College where he studied atmospheric science and majored in government. He received his Juris Doctorate from Syracuse University.

Number of employees

Source: IRS Form 990

HEARTLAND INSTITUTE

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Compensation
Other
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HEARTLAND INSTITUTE

Highest paid employees

SOURCE: IRS Form 990

Compensation
Other
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Download up to 5 most recent years of highest paid employee data for this organization

HEARTLAND INSTITUTE

Board of directors
as of 01/31/2024
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Mr. Joe Morris

No Affiliation

Term: 2020 -

Robert J. Buford

Planned Realty Group Inc.

Paul E. Fisher

McGuire Woods LLC

William S. Armistead

Century Strategies

David Singer

Arthur Margulis

No Affiliation

James L. Johnston

Steven J. Milloy

Noah E. Robinson

Donna Rook

Hillary F. Till

Premia Capital Management LLC

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Contractors

Fiscal year ending
There are no fundraisers recorded for this organization.