Small towns, Big Adventures

Deland, FL   |
GuideStar Charity Check


EIN: 81-3511642


The St Johns River-to-Sea Loop Alliance mission is to advance, advocate, support, promote and protect the St Johns River-to-Sea Loop (SJR2C) multiuse Florida SUN Trail, and active, equitable mobility in the Loop corridor and connecting trails. We help improve availability and access to bike- and pedestrian-friendly public places in Central Florida, and increase community involvement, trail usage and active mobility for all ages, abilities, genders and ethnic backgrounds. We promote environmental, cultural and historical awareness of trails and nearby communities. We help develop a network of connecting trails and bikable/walkable public places that increase community and personal wellness, social equity, and environmental sustainability.

Notes from the nonprofit

We are a small dedicated all-volunteers group dedicated to increasing active equitable mobility in Central Florida

Ruling year info



Ms Marguerite E. Ardito

Main address

532 W Florence Avenue

Deland, FL 32720 USA

Show more contact info



Subject area info


Community and economic development

Sports and recreation

Population served info

Children and youth




Ethnic and racial groups

NTEE code info

Alliance/Advocacy Organizations (N01)

Alliance/Advocacy Organizations (S01)

Alliance/Advocacy Organizations (E01)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990-N.


Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The St Johns River to Sea Loop is an emerging 260-mile paved multiuse Trail - the promise of the Loop is to benefit people and communities in the five counties and many towns and cities along the path in many ways - economic, health and fitness, environment, and strong, active communities. But now the Loop is less than 50% complete, not well funded and not well known. The Alliance is working to advance, advocate, support, promote and protect the Loop. This will improve the lives and strengthen the communities all along the route from Titusville to DeBary to Palatka to St Augustine. Many of these communities are struggling small towns mostly agricultural, The Loop holds the promise of revitalization for these communities - examples of the communities we are help are Armstrong (a Gullah Geechee community) and Hastings (a tiny struggling farm community).

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Advance the St Johns River-to-Sea Loop

This program enhances communities in the five counties around the St Johns River-to-Sea Loop by advancing the development and advocacy of the Loop. All people resident or traveling to north central Florida benefit from the Loop.

Population(s) Served

The St Johns River-to-Sea Loop Alliance has been awarded a grant from Florida Humanities to extend the River to Sea Loop Nature and History Corridor with maps, signage, exhibits and seminars featuring African and Native American History and early naturalist exploration. In the spring of 2021 we will present seminars at Enterprise Museum and Heritage Center and DeBary Hall in Volusia County featuring research and historians from Stetson University. The seminars are augmented with story maps and exhibits details geographic locations of events and guides for accessing the sites from regional trails.

Population(s) Served
Ethnic and racial groups

Support agritourism and cycle tourism around all the counties of the Loop.

Population(s) Served
Children and youth

Establish corridor with maps and kiosks to attract trail users to the loop in Volusia and Brevard Counties

Population(s) Served

Where we work


Trail Promoter of the Year 2021

Florida Bicycle Association

Affiliations & memberships

DeLand Orange City Chamber of Commerce 2021

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our goals are to fulfill the promise of the Loop - by

- advancing (working to complete the Loop, working with many agencies to help route and secure right of way, and to raise awareness with will assure continuation of funding for trail construction ),
- advocating (building public community and legislative support, working with citizens to help them appreciate the benefits of a multiuse trail, and nurturing champions among elected officials and other decision makers ),
- supporting (organizing events, summits, fundraising, and active events on the Loop such as rides and walks, soliciting grants to improve the Loop corridor with kiosks, benches, trail user amenities and multi-generational playgrounds and fitness areas),
- promoting (developing marketing material and maps, exploiting social media and managing and active website),
- protecting (organizing trail rangers and adopt a mile sponsors, working with law enforcement to keep the Loop safe, clean and litter-free).

Our strategies include all of the following:
1. Continue to advocate to secure donors and supporter, and to nurture champions who have the decision making power to help fulfill the Loops promise
2. continue to hold planning and promotion events that include stakeholder workshops and summits to ensure continued action to complete the Loop and spread the word
3. continue to hold active events such as rides, walks, runs, trail celebrations and ribbon cuttings to generate more fans and advocates
4. Continue to expand structure and populate content for our active Drupal 8 website at
5. Continue to develop maps using our Nonprofit Partnership with ESRI that gives us a reduced rate for ArcGIS software and to make these maps accessible through our website
6. Develop printed maps that we will make available for a small donation will both generate revenue and raise awareness for the Loop
7. Continue to make presentations at partner organizations including Florida Scenic Highways, REI, various other venues.
8. continue to grow our social media presence and increase our mailing list for our newsletter
9 We have partnerships with dozens of organizations and regularly interact with over 100 different organizations- we will continue to expand our partnerships and strengthen relationships

We have one full-time volunteer and one half-time volunteer, an active board of directors, and a growing number of active volunteers. We have secured several major grants from government agencies such as the Department of Economic Opportunity and many commercial businesses including REI Co-op who has awarded us a substantial grant for the second year. We have been fortunate to receive donations from hundreds of passionate advocates who support our mission.

We are planning a spring St Johns river to Sea Loop Summit on March 18-19 that will generate additional sponsorships.

We have a mailing list of nearly 1000 interested advocates, we publish a periodic newsletter "In the Loop" and will be launching a membership program in the near future.

Our website and social media presence are very active with several thousand followers as a result of almost daily updates.
We have developed many important partnerships that allow us to leverage our efforts to raise awareness for the Loop.

In our over 3 years of existence we have held 2 Summits and 5 Stakeholder Workshops with attendance from supporters and decisions makers at all levels. We have developed maps, both printed and online, for the Loop that include the stages of completion, trailheads, parks, campgrounds, amenities, attractions and accommodations. We have developed an active, website and a vibrant social media presence that adds followers ever day. We have many supported ribbon cuttings and organized trails celebrations and active events. We have formed dozens of partnerships and raised awareness for the Loop. We have constructed a sign kiosk that guides trail users to the Loop and to various attractions and scenic and historic sites accessible by bike or on foot from the Loop.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    We don’t have the right technology to collect and aggregate feedback efficiently, It is difficult to find the ongoing funding to support feedback collection



Financial data

SOURCE: Self-reported by organization


Revenue & expenses

Fiscal Year: 2023

SOURCE: Self-reported by organization

Contributions, Grants, Gifts $13,933
Program Services $0
Membership Dues $3,805
Special Events $1,240
Other Revenue $0
Total Revenue $17,738
Program Services $17,655
Administration $3,717
Fundraising $0
Payments to Affiliates $0
Other Expenses $0
Total Expenses $21,372


Balance sheet

Fiscal Year: 2023

SOURCE: Self-reported by organization

Total Assets $11,460
Total Liabilities $8,781
Fund balance (EOY)
Net Assets $2,679


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization


Ms Marguerite E. Ardito

Marguerite is St Johns River-to-Sea Loop Alliance President, Co-Founder, and Board Member.  She actively advocates trails, bikable/walkable communities, and active mobility. She believes active mobility and safe, bikable, walkable, livable places, are keys to a healthy, active, self-reliant and sustainable future for individuals and communities, She advocates low-speed pedal-assist bicycles (ped-elecs), cargo bikes and other transportation innovations.  She believes community, trail, and advocacy websites are a catalyst for positive change. Since retiring, she and her husband Jim have focused on cycle touring, and trail exploration and advocacy. They have explored many of the destination trails in Europe and North America and have studied various approaches to bikable/ walkable regions and urban design. Maggie hails from Missoula, MT, holds degrees in math and computer science and lives in Deland, FL.

There are no officers, directors or key employees recorded for this organization

There are no highest paid employees recorded for this organization.


Board of directors
as of 10/27/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board co-chair

Marguerite Ardito

Board co-chair

MS Pat Northey

St Johns River2SeaLoop Alliance

Term: 2021 - 2024

Matthew Schrager

Stetson University

Pat Northey

Volusia County Council

Jason Aufdenberg

Embry Riddle Aeronautical University

Karl Soderholm

ETM, Inc

Kraig McLane

St Johns River Water Management Board

Wendy Anderson

Stetson University

Jerry Mayes

City of Deltona

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Not applicable
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Not applicable
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable

Organizational demographics

SOURCE: Self-reported; last updated 2/24/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person with a disability

Race & ethnicity

Gender identity


Sexual orientation


Equity strategies

Last updated: 10/26/2020

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.