DONATE LIFE AMERICA
You have the Power to Donate Life. Register Today: RegisterMe.org
DONATE LIFE AMERICA
EIN: 54-1626038
Programs and results
Reports and documents
Download annual reportsWhat we aim to solve
More than 115,000 people in the U.S. are currently waiting for a lifesaving organ transplant with more than 100,000 waiting for a kidney. . 22 people die each day because the organ they need is not available. While hundreds of thousands more are in need of lifesaving and healing tissue and cornea transplants, The majority of these lives could be saved and healed if more committed to donation by registering as an organ, eye and tissue donor at RegisterMe.org or considering living donation. The increasing gap between the supply and demand of lifesaving organs in the US has become a national health crisis. More donors and organs are necessary to end this health crisis.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
National Donate Life Registry
The National Donate Life Registry, RegisterMe.org
The National Donate Life Registry, RegisterMe.org, launched in September 2015 and managed by Donate Life America, is the first national organ, eye and tissue donor registry. The Donate Life Registry was created for ease of registration access for our donation and transplantation partners, community partners and the public. Donate Life America wanted to help increase donor registrations by making it easier to sign up. The national Donate Life Registry makes registration easy:
§ On mobile devices
§ For a multi-state call to action
§ With photo scan technology (coming soon!)
§ Through projects with national partners (e.g., Walgreens, Apple, etc.)
§ With individual campaign pages – helping personalize the message to promote donor registration
Access
The National Donate Life Registry is searched by recovery organizations in every state. The majority of state registries also have a single search process in place that allows for simultaneous donor registration search in the state registry and the National Donate Life Registry.
National Partnerships & Campaigns made possible by the National Registry
One of the lessons Donate Life America learned from its Facebook partnership in 2012 was the need for a National Registry to convert national attention and interest into donor registrations. Since its launch, the National Donate Life Registry has helped facilitate national partnerships and campaigns including: Apple, Walgreens, UPMC, MedStar, Oglivy & Mather/Instagram, Leo Burnett and The Martin Agency.
Where we work
External reviews

Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
DLA manages and promotes Donate Life℠, the national brand for the cause of donation; motivates the public to register as organ, eye and tissue donors; provides education about living donation; manages the National Donate Life Registry at RegisterMe.org; and develops and executes effective multi-media campaigns to promote donation.
What are the organization's key strategies for making this happen?
1) Building the Cause for Donation
38 million American adults have taken the action to register as organ, eye and tissue donors. We know the power of those voices can do more than that single action for the 115,000 Americans awaiting a lifesaving organ transplant, and the hundreds of thousands of lives that can be healed and saved through tissue and corneal transplants.
Donate Life America (DLA) is committed to building the CAUSE for donation by empowering registered donors to raise their voices as activated Donate Life champions.
2) Leading the Donate Life Community in Driving the Cause for Donation
DLA continues our commitment to convening the organ, eye and tissue donation and transplantation community in collaborative efforts to educate and motivate the public; developing key action-driven messaging, recognizing successes, eliminating the action-less story and sparking a community of networking and sharing.
3) Investing in Infrastructure
DLA is investing in the tools, systems and architecture needed to drive informed outreach, and best increase and uphold authorization. Key priorities include: extending the reach of the National Donate Life Registry, recognition of our DMV and driver’s license partners, and developing new data metrics and data visualization resources.
What are the organization's capabilities for doing this?
- DLA is the national voice in organ donation.
- DLA manages the nation’s most recognizable symbol for the CAUSE of organ, eye and tissue donation; the Donate Life brand.
- Exposure to the Donate Life professional community (2,800 executive and PR professionals) and the Donate Life public community (more than 147 million registered donors).
- DLA has established trust, respect and credibility amongst the public and those committed to promoting donation.
- DLA leads the collaboration of hundreds of organizations devoted to promoting donation.
- DLA maintains key corporate partnerships with industry leaders such as Apple, Walgreens, Android and Google.
- DLA’s Board of Directors and Advisory Council are made up of donation and transplantation community leaders (see appendix).
- 83% of all dollars spent go directly to support DLA’s mission
(*on average based on FY12 – FY18 financials).
What have they accomplished so far and what's next?
More than 161 million registered donors, 60% of adult population due to efforts of DLA.
Development and management of the National Donate Life Registry.
Creation and launch of the new National Donate Life Living Donor Registry.
Nearly 40,000 lifesaving organ transplants performed in 2020 as a direct result of DLA’s work and access to donated organs.
In 2020, there were 66,000 corneas donated of which 64% were authorized by a Donate Life Registry and there were more than 58,000 authorized tissue donors of which 58% were authorized by a Donate Life Registry - directly influenced by DLA’s work.
SOLUTIONS TO INVEST IN:
Modernizing and simplifying the donor registration process through the management and promotion of the new National Donate Life Registry that includes investment in technology.
Reaching diverse communities to drive organ, eye and tissue donation.
Creating engaging multi-media stories to spotlight the lifesaving and healing benefits of tissue donation and transplantation.
The development and execution of a fluid and multi-faceted public relations and marketing strategy.
Ensuring a culture of sustained innovation within the donation and transplantation community.
Educating millions on the importance of living donation.
Providing HOPE and support for all of those waiting.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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Who are the people you serve with your mission?
We serve the general public, registered donors, those waiting for lifesaving transplants, transplant recipients, living donors, donor families and professionals within the donation and transplantation community.
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How is your organization collecting feedback from the people you serve?
Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person), Community meetings/Town halls, Constituent (client or resident, etc.) advisory committees, Suggestion box/email,
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,
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What significant change resulted from feedback?
We recently conducted surveys of multi-cultural communities to identify who are trusted messengers when it comes to information about organ, eye and tissue donation. We learned that attitudes had shifted, specifically within black communities. Survey responses indicated that these communities no longer valued recommendation and guidance about donation from celebrities and athletes (as was the case when we surveyed these communities 10 years ago) but now looked more closely to family physicians with whom they've built trusted and long-standing relationships. We are now developing initiatives and messaging to help these trusted family doctors become educators and advocates for the cause of donation.
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With whom is the organization sharing feedback?
The people we serve, Our staff, Our board, Our funders, Our community partners,
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback,
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback, It is difficult to find the ongoing funding to support feedback collection, It is difficult to identify actionable feedback,
Financials
Financial documents
Download audited financialsRevenue vs. expenses: breakdown
Liquidity in 2021 info
11.11
Months of cash in 2021 info
9.5
Fringe rate in 2021 info
31%
Funding sources info
Assets & liabilities info
DONATE LIFE AMERICA
Revenue & expensesFiscal Year: Oct 01 - Sep 30
SOURCE: IRS Form 990
DONATE LIFE AMERICA
Balance sheetFiscal Year: Oct 01 - Sep 30
SOURCE: IRS Form 990
The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.
Fiscal Year: Oct 01 - Sep 30
SOURCE: IRS Form 990
This snapshot of DONATE LIFE AMERICA’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.
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Business model indicators
Profitability info | 2017 | 2018 | 2019 | 2020 | 2021 |
---|---|---|---|---|---|
Unrestricted surplus (deficit) before depreciation | -$266,801 | $266,754 | $483,585 | $262,292 | $531,706 |
As % of expenses | -13.2% | 14.8% | 24.8% | 13.3% | 27.4% |
Unrestricted surplus (deficit) after depreciation | -$288,783 | $248,542 | $471,265 | $250,728 | $523,922 |
As % of expenses | -14.1% | 13.6% | 24.0% | 12.6% | 26.9% |
Revenue composition info | |||||
---|---|---|---|---|---|
Total revenue (unrestricted & restricted) | $1,752,182 | $2,073,801 | $2,408,576 | $2,277,839 | $2,456,432 |
Total revenue, % change over prior year | -9.5% | 18.4% | 16.1% | -5.4% | 7.8% |
Program services revenue | 6.8% | 5.9% | 4.5% | 5.6% | 1.4% |
Membership dues | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
Investment income | 0.1% | 0.0% | 0.5% | 0.5% | 0.9% |
Government grants | 0.0% | 0.0% | 0.0% | 0.0% | 7.2% |
All other grants and contributions | 73.1% | 74.5% | 81.5% | 84.1% | 84.2% |
Other revenue | 20.1% | 19.5% | 13.6% | 9.7% | 6.2% |
Expense composition info | |||||
---|---|---|---|---|---|
Total expenses before depreciation | $2,018,983 | $1,807,047 | $1,952,118 | $1,974,240 | $1,942,724 |
Total expenses, % change over prior year | 6.3% | -10.5% | 8.0% | 1.1% | -1.6% |
Personnel | 56.7% | 60.7% | 58.8% | 60.9% | 68.5% |
Professional fees | 0.7% | 0.8% | 0.8% | 0.9% | 1.4% |
Occupancy | 2.7% | 3.2% | 3.0% | 3.1% | 3.2% |
Interest | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
Pass-through | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
All other expenses | 39.9% | 35.3% | 37.3% | 35.1% | 26.8% |
Full cost components (estimated) info | 2017 | 2018 | 2019 | 2020 | 2021 |
---|---|---|---|---|---|
Total expenses (after depreciation) | $2,040,965 | $1,825,259 | $1,964,438 | $1,985,804 | $1,950,508 |
One month of savings | $168,249 | $150,587 | $162,677 | $164,520 | $161,894 |
Debt principal payment | $0 | $0 | $0 | $0 | $177,900 |
Fixed asset additions | $0 | $0 | $0 | $0 | $0 |
Total full costs (estimated) | $2,209,214 | $1,975,846 | $2,127,115 | $2,150,324 | $2,290,302 |
Capital structure indicators
Liquidity info | 2017 | 2018 | 2019 | 2020 | 2021 |
---|---|---|---|---|---|
Months of cash | 7.3 | 9.1 | 7.9 | 11.1 | 9.5 |
Months of cash and investments | 7.3 | 9.1 | 11.2 | 14.2 | 16.8 |
Months of estimated liquid unrestricted net assets | 6.0 | 8.5 | 10.8 | 12.3 | 15.8 |
Balance sheet composition info | 2017 | 2018 | 2019 | 2020 | 2021 |
---|---|---|---|---|---|
Cash | $1,226,214 | $1,362,855 | $1,279,377 | $1,824,920 | $1,532,423 |
Investments | $0 | $0 | $547,565 | $518,157 | $1,191,760 |
Receivables | $20,522 | $41,672 | $48,429 | $40,175 | $41,594 |
Gross land, buildings, equipment (LBE) | $207,634 | $207,634 | $207,634 | $207,634 | $207,634 |
Accumulated depreciation (as a % of LBE) | 74.6% | 83.4% | 89.4% | 94.9% | 98.7% |
Liabilities (as a % of assets) | 22.2% | 17.7% | 12.8% | 15.8% | 8.7% |
Unrestricted net assets | $1,065,475 | $1,314,017 | $1,785,282 | $2,036,010 | $2,559,932 |
Temporarily restricted net assets | $0 | $0 | $0 | N/A | N/A |
Permanently restricted net assets | $0 | $0 | $0 | N/A | N/A |
Total restricted net assets | $0 | $0 | $0 | $41,701 | $36,572 |
Total net assets | $1,065,475 | $1,314,017 | $1,785,282 | $2,077,711 | $2,596,504 |
Key data checks
Key data checks info | 2017 | 2018 | 2019 | 2020 | 2021 |
---|---|---|---|---|---|
Material data errors | No | No | No | No | No |
Operations
The people, governance practices, and partners that make the organization tick.
Documents
President & CEO
G. David Fleming
Number of employees
Source: IRS Form 990
DONATE LIFE AMERICA
Officers, directors, trustees, and key employeesSOURCE: IRS Form 990
Compensation data
DONATE LIFE AMERICA
Highest paid employeesSOURCE: IRS Form 990
Compensation data
DONATE LIFE AMERICA
Board of directorsas of 03/01/2023
Board of directors data
Jennifer Milton
University Transplant Center
Term: 2019 - 2023
George Herrera
MTF Biologics
Kevin Corcoran
Eye Bank Association of America
Shandie Covington
American Society of Transplantation
Bobby Howard
LifeLink of Georgia
Jennifer Milton
University Transplant Center
Brian Shepard
United Network for Organ Sharing
Jon Snyder
Chronic Disease Research Group
Alexandra Glazier
New England Donor Services
Ronda Horstman
Community Tissue Services
Matt Lovetro
Donor Alliance
Danny Robinson
The Martin Agency
Jessica Weidensall
UPMC
Kevin Longino
National Kidney Foundation
Marc Pearce
American Association of Tissue Banks
Jason Woody
Lions Eye Institute for Transplant & Research
David Fleming
Donate Life America
Matt Cooper
Froedtert Memorial Lutheran Hospital
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
No data
Gender identity
Sexual orientation
No data
Disability
No data
Equity strategies
Last updated: 03/01/2023GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We disaggregate data by demographics, including race, in every policy and program measured.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.