Alpha Grand Rapids

Promoting Abundant Life

aka Alpha Women's Center, Alpha Men's Center   |   Grand Rapids, MI   |
GuideStar Charity Check

Alpha Grand Rapids

EIN: 38-2867495


Motivated by the love of Christ, Alpha Grand Rapids exists to promote abundant life by providing holistic services to women and men affected by unplanned pregnancy.

Ruling year info



Colleen Geisel

Main address

1725 Division Ave S

Grand Rapids, MI 49507 USA

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Formerly known as

Alpha Women's Centers of West Michigan

Alpha Women's Center Inc.

Alpha Women's Center of Grand Rapids



Subject area info

Public affairs

Civic participation

Human services

Basic and emergency aid

Women's services

Population served info


Women and girls

Economically disadvantaged people

NTEE code info

Emergency Assistance (Food, Clothing, Cash) (P60)

Public, Society Benefit - Multipurpose and Other N.E.C. (W99)

Citizen Participation (W24)

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Step Up Mentoring Program

Clients are able to meet one-on-one with a trained volunteer to receive education, support, and resources. Clients can choose topics to focus on such as parenting skills, healthy relationships, spirituality, and more. Educational DVDs and curriculum provide information on these topics, in addition to information that volunteers can offer. Ultimately, the goal of the Step Up Mentoring Program is to provide clients with a safe space to discuss issues in their lives and find ways to work towards health and growth.

Population(s) Served
Economically disadvantaged people

Where we work

Affiliations & memberships

Evangelical Council of Financial Accountability - Member 2018

Better Business Bureau 2017


Alpha Grand Rapids
Fiscal year: Jan 01 - Dec 31
Financial documents
2021 AGR 2021 990 FOR DISTRIBUTION 2018 AGR 2018 FS Final 2012 AWC Financial Statement 2009 AWC 08-08 Review
done  Yes, financials were audited by an independent accountant. info

Revenue vs. expenses:  breakdown

SOURCE: IRS Form 990 info
Note: When component data are not available, the graph displays the total Revenue and/or Expense values.

Liquidity in 2022 info

SOURCE: IRS Form 990


Average of 6.11 over 10 years

Months of cash in 2022 info

SOURCE: IRS Form 990


Average of 5.4 over 10 years

Fringe rate in 2022 info

SOURCE: IRS Form 990


Average of 12% over 10 years

Funding sources info

Source: IRS Form 990

Assets & liabilities info

Source: IRS Form 990

Financial data

SOURCE: IRS Form 990

Alpha Grand Rapids

Revenue & expenses

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

Fiscal year ending: cloud_download Download Data

Alpha Grand Rapids

Balance sheet

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

The balance sheet gives a snapshot of the financial health of an organization at a particular point in time. An organization's total assets should generally exceed its total liabilities, or it cannot survive long, but the types of assets and liabilities must also be considered. For instance, an organization's current assets (cash, receivables, securities, etc.) should be sufficient to cover its current liabilities (payables, deferred revenue, current year loan, and note payments). Otherwise, the organization may face solvency problems. On the other hand, an organization whose cash and equivalents greatly exceed its current liabilities might not be putting its money to best use.

Fiscal year ending: cloud_download Download Data

Alpha Grand Rapids

Financial trends analysis Glossary & formula definitions

Fiscal Year: Jan 01 - Dec 31

SOURCE: IRS Form 990 info

This snapshot of Alpha Grand Rapids’s financial trends applies Nonprofit Finance Fund® analysis to data hosted by GuideStar. While it highlights the data that matter most, remember that context is key – numbers only tell part of any story.

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Business model indicators

Profitability info 2018 2019 2020 2021 2022
Unrestricted surplus (deficit) before depreciation $146,509 $213,224 $593,877 $1,562,819 $373,686
As % of expenses 12.2% 16.9% 50.2% 114.1% 21.4%
Unrestricted surplus (deficit) after depreciation $119,249 $180,515 $558,855 $1,502,107 $296,047
As % of expenses 9.7% 13.9% 45.9% 105.0% 16.2%
Revenue composition info
Total revenue (unrestricted & restricted) $1,793,717 $1,704,474 $1,653,907 $2,003,873 $1,977,851
Total revenue, % change over prior year 50.1% -5.0% -3.0% 21.2% -1.3%
Program services revenue 0.0% 0.0% 0.0% 0.0% 0.0%
Membership dues 0.0% 0.0% 0.0% 0.0% 0.0%
Investment income 0.0% 0.1% 0.3% 0.0% 0.2%
Government grants 0.0% 0.0% 3.0% 0.0% 0.0%
All other grants and contributions 100.2% 99.9% 96.6% 100.4% 99.0%
Other revenue -0.3% 0.0% 0.0% -0.4% 0.8%
Expense composition info
Total expenses before depreciation $1,203,469 $1,263,489 $1,183,555 $1,369,236 $1,746,465
Total expenses, % change over prior year 21.2% 5.0% -6.3% 15.7% 27.6%
Personnel 38.3% 43.8% 47.7% 47.0% 48.7%
Professional fees 2.7% 2.5% 2.6% 1.7% 0.8%
Occupancy 3.0% 2.7% 3.4% 3.6% 4.2%
Interest 0.9% 0.8% 0.9% 0.4% 0.0%
Pass-through 0.0% 0.0% 0.0% 0.0% 0.0%
All other expenses 55.0% 50.3% 45.5% 47.3% 46.3%
Full cost components (estimated) info 2018 2019 2020 2021 2022
Total expenses (after depreciation) $1,230,729 $1,296,198 $1,218,577 $1,429,948 $1,824,104
One month of savings $100,289 $105,291 $98,630 $114,103 $145,539
Debt principal payment $9,984 $10,479 $10,195 $213,929 $0
Fixed asset additions $168,425 $246,155 $529,027 $348,917 $0
Total full costs (estimated) $1,509,427 $1,658,123 $1,856,429 $2,106,897 $1,969,643

Capital structure indicators

Liquidity info 2018 2019 2020 2021 2022
Months of cash 3.6 7.4 8.5 9.0 5.3
Months of cash and investments 3.6 7.4 8.5 9.0 9.6
Months of estimated liquid unrestricted net assets 1.8 -0.3 -0.3 8.5 9.1
Balance sheet composition info 2018 2019 2020 2021 2022
Cash $363,392 $778,108 $839,879 $1,024,267 $774,856
Investments $0 $0 $0 $0 $616,703
Receivables $516,621 $393,807 $369,281 $350,562 $227,341
Gross land, buildings, equipment (LBE) $862,845 $1,109,000 $1,614,312 $1,918,592 $1,848,453
Accumulated depreciation (as a % of LBE) 36.8% 31.6% 22.4% 19.7% 19.9%
Liabilities (as a % of assets) 20.2% 13.1% 10.5% 1.1% 2.4%
Unrestricted net assets $491,921 $502,039 $1,010,894 $2,513,001 $2,809,048
Temporarily restricted net assets $650,899 N/A N/A N/A N/A
Permanently restricted net assets $0 N/A N/A N/A N/A
Total restricted net assets $650,899 $1,194,312 $1,214,322 $373,139 $218,563
Total net assets $1,142,820 $1,696,351 $2,225,216 $2,886,140 $3,027,611

Key data checks

Key data checks info 2018 2019 2020 2021 2022
Material data errors No No No No No


The people, governance practices, and partners that make the organization tick.

Form 1023/1024 is not available for this organization


Colleen Geisel

Colleen Geisel is the executive director of Alpha Grand Rapids (AGR) which operates two centers: Alpha Women’s Center and Alpha Men’s Center. Although originally from Grand Rapids, Michigan, Colleen and her husband, Scott, spent 20 years serving Christ around the globe. After attending Cedarville University, Colleen moved to Texas where Scott was attending Dallas Theological Seminary. In 2001, they joined SEND International and served in three Asian countries until 2013. After leaving her position in cross-cultural missions, Colleen joined AGR in March of 2014 to minister to an underserved population of Grand Rapids. She is passionate about walking with women and families through their brokenness as they experience Christ’s redemptive work in their lives. Colleen currently resides in Rockford, Michigan with her husband, three boisterous children and one mischievous puppy.

Number of employees

Source: IRS Form 990

Alpha Grand Rapids

Officers, directors, trustees, and key employees

SOURCE: IRS Form 990

Show data for fiscal year
Compensation data
Download up to 5 most recent years of officer and director compensation data for this organization

There are no highest paid employees recorded for this organization.

Alpha Grand Rapids

Board of directors
as of 02/15/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board co-chair

Christina Thelen

Grand Connection

Term: 2017 -

Board co-chair

Curtis Thompson

Kentwood Community Church

Term: 2018 -

Julie Horning

Olympus Corp. of the Americas

Jane Hennip

Vista Springs Riverside Gardens

Christina Thelen

Grand Connection

Curtis Thompson

Kentwood Community Church

Amanda Lambert

Poolcat Products & Service

Rachel Koldenhoven

Corewell Health

Matt Williams

Michigan State Police

Jeff Courter

Sportsman Tracker

Dianna Cutts

Kellogg Company

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 2/15/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation


There are no contractors recorded for this organization.

Professional fundraisers

Fiscal year ending

SOURCE: IRS Form 990 Schedule G

Solicitation activities
Gross receipts from fundraising
Retained by organization
Paid to fundraiser