For the Love of Nola

New Orleans, LA   |
GuideStar Charity Check

For the Love of Nola

EIN: 87-1308377


For The Love Of NOLA's mission is to provide support for the underserved, marginalized, and vulnerable people of the community in and around New Orleans via free pantries, performing arts, and community outreach.

Ruling year info


Executive Director/Co-Founder

Angela Strohm


Samuel Brantley

Main address

1622 N Tonti

New Orleans, LA 70119 USA

Show more contact info



Subject area info

Arts and culture


Information and communications

Human services

Population served info


LGBTQ people


Women and girls

Men and boys

Show more populations served

NTEE code info

Fund Raising and/or Fund Distribution (P12)

IRS subsection

501(c)(3) Public Charity

IRS filing requirement

This organization is required to file an IRS Form 990-N.


Programs and results

What we aim to solve

SOURCE: Self-reported by organization

As the cost-of-living increases and wages remain stagnant, For The Love Of's main goal is to help people remain in the neighborhoods they love and choose to be in, including our unhoused neighbors.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Pop Up Pantry

We are building pop-up pantries across the greater New Orleans area that provide free personal hygiene products, cleaning supplies, clothing, and resources for additional help.

Population(s) Served
Children and youth
Ethnic and racial groups
Women and girls
LGBTQ people

Where we work

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

For The Love Of strives to build stronger, safer, and more connected communities through free personal hygiene pantries, food giveaways, and live entertainment.
We hope to build and supply Personal Hygiene pantries throughout the Greater New Orleans area. We believe people should be allowed to stay in the neighborhoods choose, and by alleviating some of the costs of living, we are helping to do just that.
We also believe our unhoused neighbors are every bit a part of our communities as our housed neighbors. By making sure they have essential items like deodorant, soap, socks, and more, we are helping to keep them safe from elements, and helping them get back on their feet.
Our live events help us connect with our neighbors, performers from all walks of life, and other nonprofit organizations. Through these events, our goal is to provide a safe space for marginalized groups to gather, share laughter, food, and/or entertainment as way to heal, inspire hope, and connection.

Supply. Support. Celebrate.
Supply -FTLO's Personal Hygiene Pantry runs 24/7 providing the 7th Ward with basic human needs to alleviate the cost of living. We also assist with disaster relief.
Support - FTLO holds multiple events throughout the year highlighting other local nonprofits that have specialized focus missions to improve the lives of women, LGBTQIA+, and BIPOC communities. Our BYOB with Picolla Tushy series lifts the voices of performers, small business owners, and nonprofits.
Celebrate - FTLO's live and virtual shows showcase local performers and artists from all over the city. From burlesque to comedy to poetry and more, we know art is form of celebrating the human experience and brings communities closer. Our seasonal Plate Give-Aways give us a chance to hang out and to get to know our neighbors on a more personal level.

Our Personal Hygiene Pantry and Disaster Relief programs have been running for over three years. We have been able to do this through fundraising, social media, micro-grants, and word of mouth.
Our board and volunteers are multi-talented individuals who have been dedicated to raising money for and awareness of local and national nonprofits since 2017.
Our Executive Director has been a producer and performer for over 20 years. She has utilized those skills and her connections with performers and artists to create one-of-a-kind live and virtual events to help lift the voices of nonprofits, social issues, and the very performers/artists who dedicate their time, energy, and artistry to the causes and people we support.
She has also lived in the neighborhood where our pantry is located for over 10 years. As a trusted member of the community, she is able to talk with the people who benefit most from our pantry and find out exactly what is needed/wanted.

For The Love Of has successfully run our Personal Hygiene Pantry for over three years. We have assisted in recovery and relief after two major hurricanes (Ida & Ian) and multiple tornados.
We have raised over $14,500 in monetary and physical donations for 20 local/national nonprofits since 2017.
Since 2020, our Personal Hygiene Pantry program has raised over $51,000 in monetary and physical donations with over $8,000 going directly to disaster relief.
We have partnered with a locally owned small business where we have a donation-drop off box.
We have held seasonal plate giveaways throughout the years, providing our neighbors with home-cooked meals. To date, we have handed out over 300 plates and stocked food pantries with leftovers.
We are partnering with food pop-up vendors and local bars to make these events even bigger.
We will be building more pantries and donation boxes throughout the upcoming year.
We are adding more live performances, while continuing to dedicate three shows a year to support other local nonprofits.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, We don’t have the right technology to collect and aggregate feedback efficiently


For the Love of Nola

Financial data

SOURCE: Self-reported by organization

For the Love of Nola

Revenue & expenses

Fiscal Year: 2022

SOURCE: Self-reported by organization

Contributions, Grants, Gifts $2,250
Program Services $0
Membership Dues $0
Special Events $0
Other Revenue $13,537
Total Revenue $23,650
Program Services $15,815
Administration $1,861
Fundraising $930
Payments to Affiliates $0
Other Expenses $0
Total Expenses $18,606

For the Love of Nola

Balance sheet

Fiscal Year: 2022

SOURCE: Self-reported by organization

Total Assets $5,044
Total Liabilities $0
Fund balance (EOY)
Net Assets $5,044


The people, governance practices, and partners that make the organization tick.

Letter of Determination is not available for this organization
Form 1023/1024 is not available for this organization

Executive Director/Co-Founder

Angela Strohm

DIRECTOR Picolla Tushy Picolla Tushy (Angela Strohm) is a burlesque performer and producer in New Orleans. After the election of 2016, Ms. Tushy decided to use her voice to raise money for and awareness of local and national nonprofits serving marginalized communities. Soon, Samuel Brantley would join her and together they would find For The Love Of. With the pandemic, Picolla and Sam both knew there was more work to be done and quickly built a Personal Hygiene Pop Up Pantry in the 7th Ward, which Ms. Tushy manages daily. Later in the year, For The Love Of decided to expand their efforts again and have begun doing plate giveaways for the community and neighbors. Picolla strongly believes art is a tool that can be used to heal, to create, and to fight against injustice. She is incredibly grateful for the love and support she receives from her partner, the Board of Directors, and the ever-growing FTLO family.


Samuel Brantley

Samuel is an accountant with a small New Orleans CPA firm that specializes in non-profit accounting and audits. He is also a writer, spoken word performer, and filmmaker. He also happens to be a co-founder of For The Love Of.

There are no officers, directors or key employees recorded for this organization

There are no highest paid employees recorded for this organization.

For the Love of Nola

Board of directors
as of 11/01/2023
SOURCE: Self-reported by organization
Board of directors data
Download the most recent year of board of directors data for this organization
Board chair

Samuel Brantley

For The Love Of NOLA

Term: 2021 - 2025

Brandi Litrenta

For The Love Of NOLA

Shelby Trygar

For The Love Of NOLA

Samuel Brantley

For The Love Of NOLA

Dartanya Croff

For The Love Of NOLA

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 8/17/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
Gender identity
Male, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person with a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation


Equity strategies

Last updated: 11/01/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.